Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Jessica Combs Analytics

💥 Delivering actionable data insights that elevate B2B marketing strategies for sustainable growth.

At Jessica Combs Analytics, my mission is to empower [fractional] CMOs of B2B businesses to make confident, data-driven marketing decisions. I provide actionable insights to help them measure success, optimize strategies, and achieve lasting growth. Like my clients, I once wondered if my marketing was truly effective. After six years dedicated to mastering measurement marketing, I’m here to give CMOs the clarity and confidence they need to thrive.

Let's work together to unlock your business's full online potential.

Chief Analytics Officer | Website Measurement Strategist

Coker

I developed, manage, and execute our digital content strategy. I lead a team that collaborates with our consultants to develop engaging and relevant content for our industry. I am always learning and working to improve our digital marketing strategy.

Goals:

1) Morph our brand awareness into brand recognition through high-quality educational content
2) Improve the quality and consumption of our content
3) Champion data-driven marketing decisions
4) Increase the number of leads/sales through digital marketing

Marketing Manager with a passion for Measurement Marketing

I’ve been producing the Coffee with Coker podcast since 2018.

Accomplishments:

1) Successfully launched the Coffee with Coker podcast.
2) Over 30,000 downloads of the podcast to date.
3) Integrated podcasts into the content and social media strategy.

Podcast Producer: fostering collaborative thought leadership

I was recognized for my knowledge and proactive suggestions to improve Coker's marketing. With a passion for new media, I was eager to explore more innovative marketing strategies in the digital arena.

🔵 Developed my social media marketing skills to evolve the social media strategy and focus on increasing brand awareness and marketing educational content.

Accomplishments:
- Successfully launched a social media content strategy to establish consistency and improve brand recognition.
- Established Instagram presence and grew the account from 0 to 100 followers in 2 years.
- Increased LinkedIn Company Page followers by 67%.

Social Media Manager & Innovative Digital Marketer

🔵 Gained experience working on an internal marketing team while continuing to manage clients and projects as a consultant.

Senior Associate Consultant Guiding Clients to their Achieve Goals

My talents were recognized! I've got a knack for data analysis, and I know my way around a spreadsheet. I was promoted to the financial analysis and alignment services division, where I specialized in physician compensation modeling, planning, and analysis. 

🔵 Honed my analytical skills in a competitive, fast-paced consulting environment and wrote reports to support my findings.

Accomplishments:
- Created custom functions, macros, and custom analytical spreadsheets
- Analyzed data while accounting for qualitative and quantitative factors
- Strategic recommendations for hospitals and medical practices

Working on physician needs analyses, I showcased my technical capabilities in data analysis and pattern recognition. I managed all aspects of the analysis process, including a team of independent contractors who performed web-based research to build custom physician databases for the supply side of the projects. I analyzed the population of a hospital's primary service area and recommended a five-year recruitment plan.

I also assisted with financial due diligence analysis, such as physician compensation reviews, fair market value opinions, and tangible asset valuations for physician practice acquisitions and physician employment.

🔵 Gained project management experience and learned how to manage budgets efficiently

Associate Consultant Supporting Clients through Strategic Analysis

3B Scientific

TL;DR: I'm good at understanding really complicated things and explaining them in plain language. During my interview, my former nonscientist boss asked me to explain to him (in less than five minutes) how nuclear fusion works. I got the job.

Less than a year out of college, I was eager to apply my college degree directly to my work (and that's tough to do with a BS in Space Physics). I accepted a job as the physics product manager for American 3B Scientific. I learned all aspects of product line management, including marketing and sales, customer service, and product education and training. I regularly attended trade shows in the education industry, such as NSTA, CAST, and AAPT, to network with our target customers.

🔵 I gained invaluable business development and marketing experience that would shape the later parts of my career.

In my work as a product manager, I worked with products ranging from middle school through advanced college-level physics labs. It was my job to understand the complex subject matter and explain and troubleshoot the products with customers at varying levels of scientific knowledge. The position also required knowledge of databases, copywriting, time management, and marketing skills.

Accomplishments:
- Created and conducted a workshop on the physics concepts involved in roller coasters
- Created instructional videos on the use of 3B Scientific physics products
- Maintained sales levels in a declining market
- Improved search engine optimization (SEO) results

Physics Product Manager | Marketing Strategy & Sales Enablement

Working on physician needs analyses, I showcased my technical capabilities in data analysis and pattern recognition. I assisted with all aspects of the analysis process, from conducting web research and verifying physician schedules with cold calls to writing recommendations for physician recruiters. While writing these reports, I analyzed the population of a hospital's primary service area and recommended a five-year recruitment plan.

🔵 Applied my analytical skills and knowledge from my physics degree to management consulting.

Accomplishments:
- Produced strategic plans and proposals for hospitals nationwide. (Data Analysis & Reporting) 
- Responsible for credentialing clients with insurance companies and hospitals nationwide. (Client Management & Communication)
- Conducted an analysis to determine the amount of time spent on research for strategic plans and the cost-effectiveness of outsourcing research. (Data Analysis & Reporting)
- Created a spreadsheet for basic analysis and tracking of vacation accrual and eligibility. (Data Analysis & Reporting)

Data Analyst: Gathered data for strategic plans

Baylor University

During my internship, I relied on my analytical capabilities as a physics major. I spent countless hours in the library (and even earned an award), committed to learning the basics of quantum chromodynamics (QCD), so I could calculate a similarity transformation for quark propagators in lattice QCD. I assisted in programming background field methods for lattice QCD used to calculate the polarizability of hadrons. 

🔵 My first experience with scientific data analysis in an environment that mandated accountability.

Accomplishments:
- Trained in QDP++, an extensive library written in C++ that is used to program background field methods in lattice QCD. (Data Analytics)
- Created a thesis poster and presented the results of my work to my physics department. (Dashboard & Reporting Skills)
- Learned C++ in order to work with the QDP++ library that calculated quark masses. (Commitment & Accountability)

REU: Research assistant for complex analysis

Are you confident your marketing dollars are working hard for your business? If not, you’re not alone. Many businesses pour money into ads, content, and campaigns without ever knowing what’s truly driving results. You see clicks, impressions, and engagement… but do they translate into real growth? Without clear insights, you're making decisions in the dark.

Let’s transform your website analytics into the data-driven insights you need to optimize your ad spend, increase your customer acquisition rate, and predict future trends.

I’m Jessica Combs, and I work with marketing leaders like you to show the results of your innovative marketing strategies with a data-driven website measurement strategy.

Together, we can confidently answer the big questions:

- Are our marketing efforts aligned with our business goals?
- What’s the ROI on our marketing spend?
- How can we increase conversions? 

Using a 3-step framework, we’ll focus on the questions and actions that drive results for your company. Let’s go beyond setup and maintenance, and act on insights that accelerate growth and ensure every step in the customer journey is optimized for results.

🛰️ Marketing without measurement is like driving without a GPS.

By focusing on trends and patterns, you’ll make data-driven decisions that reduce wasted spend, clarify what’s working, and build sustainable, long-term growth.

Picture this: insights driving leads and revenue, showing your CEO marketing's direct impact. 

Ready to take control of your marketing data? Ignite your marketing potential with insights that unlock growth. Book a call, and let’s get started 👉 https://calendly.com/jessicacombsanalytics/discover

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