Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

EventsAir

Head of Marketing

Growth Marketing Manager

Momentus Technologies

•	Lead and mentor a team of high-performing marketing professionals, providing guidance and support for individual and collective success.
•	Develop and implement comprehensive marketing strategies aligned with business objectives and the Momentus product roadmap to drive brand awareness, lead generation and customer upsell opportunities.
•	Collaborate with other departments, including sales, account management, customer success and product development to ensure a unified approach in achieving company goals.
•	Conduct Ideal Customer Profiles (ICPs), market research, and competitive analysis to formulate marketing campaigns that resonate with target audiences, emphasising key value propositions.
•	Oversee all regional marketing initiatives including sponsorships, PR, partnerships, SEO, SEM, email marketing, events, and social media.
•	Define and manage the regional marketing budget of $300K.
•	Oversee and coordinate regional product launches to drive rapid customer adoption.
•	Implement and oversee analytic tools to measure and report on KPIs, campaign performance, and ROI.
•	Work closely with the sales team to provide the necessary content, collateral, and resources to support their efforts.
•	Develop and execute event strategies, including industry conferences, product webinars, customer roadshows, and annual user conferences to strengthen brand presence and drive customer retention.

Director of Marketing, APAC

Interim position during company restructure, ensuring business continuity in APAC and EMEA.

Global Marketing Director

•	Lead a team of 2 marketers, fostering a collaborative and high-performance work environment.
•	Develop and implement marketing plans aligned with overall business objectives and product roadmaps.
•	Oversee the planning and execution of marketing campaigns across various channels to drive lead generation and customer engagement across key verticals.
•	Work closely with the sales team to provide the necessary collateral and resources to support their efforts.
•	Provide leadership in digital marketing efforts, including SEO, SEM, social media, and email marketing to optimise online presence and lead generation.
•	Develop and execute strategies for lead generation, lead nurturing, and conversion optimization.
•	Manage the allocated regional marketing budget effectively, tracking expenses and reporting on ROI.
•	Assist in coordinating product launches, ensuring effective communication and promotion strategies.
•	Conduct market research and SWOT analysis to stay up to date with industry trends, competitor activities, and customer needs.
•	Ensure consistent branding across all marketing materials and channels.
•	Plan and execute events, such as webinars, industry conferences, and customer events, to enhance brand presence and customer relationships.
•	Report on key performance indicators (KPIs) and campaign performances for continuous improvement.
•	Develop sponsorships and nurture relationships with industry association partners.

Team Lead, Marketing

•	Plan and execute end-to-end marketing campaigns to drive brand awareness and lead generation.
•	Create compelling and relevant content, including blog posts, whitepapers, case studies, and social media posts to showcase the value proposition of Momentus products.
•	Use analytics tools to evaluate campaign performance and make data-driven decisions for optimisation.
•	Work closely with product development to understand product features and benefits, and effectively communicate them to target audiences.
•	Provide regular reports on campaign performances to regional leadership team.
•	Create regional marketing collaterals while ensuring consistent branding across all material and channels.
•	Coordinate content creation, design, and distribution of monthly newsletter.
•	Monitor and track expenses against marketing budget.

Digital Marketing Specialist

FM Distribution

FM Distribution is an Australian and New Zealand based company specialised in the distribution of medical equipment for the beauty, wellness and eye care industries.

As the Marketing and Events Manager, I work very closely with our suppliers in Europe and USA to get a strong understanding of their brand and products in order to develop successful integrated marketing campaigns in Australia to help them make a name for themselves in very competitive industries.

Key responsibilities:
•	Develop and execute marketing campaigns, ensuring alignment with company strategy and brand image.
•	Manage marketing budget and negotiations with agencies and suppliers.
•	Set up KPIs for post-campaign ROI analysis.
•	Lead digital marketing efforts, executing integrated campaigns through email marketing, social media, and Google Ads.
•	Execute traditional marketing campaigns through industry print publications, TV reports, and radio ads.
•	Develop press releases, web content, product updates.
•	Create marketing collateral, overseeing design and content for weekly and monthly newsletters, brochures, ads, posters, leaflets, and pull-up banners.
•	Organise and manage all aspects of events (trade shows, workshops, media launches) including booth design, marketing activation, and logistics coordination.
•	Develop and maintain ongoing relationships with media, agencies, suppliers.
•	Recruit, train, and manage marketing trainees and contractors.

Marketing and Events Manager

My role consists in helping the Sales and Marketing Manager in the development of the company image and introduction of new products while working on tight budget due to the recent creation of the company.

Key responsibilities:
•	Execute brand awareness and lead generation campaigns through email marketing and social media.
•	Manage media activities: distributed press releases and followed up on media coverage.
•	Coordinate trade shows and workshops: organized logistics, ensured timely production and dispatch of marketing tools, and booked hotels for the attending team.
•	Conduct client follow-ups on purchasing decisions: called prospects and updated Salesforce CRM.
•	Assist in the creation of marketing collateral: EDM, posters, promotional offers, and advertising.
•	Manage social media channels: Facebook, Instagram, LinkedIn.

Sales and Marketing Coordinator

Coty Prestige

Coty is one of the world’s leading beauty companies with a rich entrepreneurial heritage and an iconic portfolio of leading brands. We treasure our legacy, but are driven to develop new opportunities for our partners, employees and customers. United by leaders with vision and commercial acumen, Coty aims to disrupt the conventions of the beauty industry. 

As the International PR Assistant, I coordinate and assist with the organisation of national and international PR events maintaining ongoing transparent communication with Coty subsidiaries worldwide: share concept briefs and details of product launch, offer support when required to assist with local events organisation.

International PR Assistant

Printemps

Printemps is a renowned French department store chain. It gathers a total of 25 stores nationally that focus on beauty, lifestyle, fashion, accessories, and men's wear.

Based in the head office in Paris, my role is to assist with the development of advertising tools and seasonal magazines as well as coordinate the organisation of in store events in collaboration with the brands.

Project Manager Assistant - Publicity and Events

Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

Our team showed some serious creativity with this post! Huge kuddos to Caitlin Ryan and Jesse Hetherington for putting this one together in a record time! 

The Event Planner Wrapped 2025 is our nod to the behind-the-scenes brilliance that powers this industry. ✨

It’s a look back at what planners really pulled off this year. Whether you were wrangling speakers, building run sheets, or managing the madness of going live, this one’s for you!

Proud to work alongside our AirStars helping make it all happen.

Nice one, team 🙌

Your 2025 Event Planner Wrapped is here. And, thankfully, you're all getting ready to wind down now… right? 😅
 
This year, planners pulled off the impossible (again):
 🎤 Thousands of events delivered
 📍 Conferences made a big comeback
 🧠 Creativity got sharper
 💼 And somehow, you still found time to debate if branded water bottles were worth the cost (they’re not).
 
Based on usage data from our EventsAir community and early insights from our upcoming 2025 industry research (plus a few cheeky assumptions and lovingly overanalyzed planner behaviors), one thing is crystal clear: 
✨ Planners are resilient, resourceful, and redefining what great events look like.
 
So we made this for you! A lighthearted look back at the chaos, connection, countless checklists, and caffeine-fueled brilliance that was 2025.
 
👉 Swipe through the full wrap-up to see how you stacked up.
 
#EventProfs #EventPlannerLife #EventTrends #EventTech #EventManagement #2025Wrapped

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