Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Carlo Rivis

Innovation Discovery

Established and led "Innovation Discovery," an innovation-centric Strategy Think Tank. Offered expert consulting on cutting-edge technology concepts, applications, business development, and project management to corporates, start-ups, and professionals, streamlining their daily operations.

Turned a vision into a revenue-generating reality from the outset, forging an enduring legacy for Innovation Discovery.

● Founded and steered "Innovation Discovery," transforming it from vision to a revenue-generating reality, with a 4X revenue growth by the 2nd fiscal year.
● Established an innovation-centric culture that invigorated staff creativity and ideation, offered expert consultancy on advanced tech concepts and business strategies to empower Fortune 500 CIOs.
● Achieved 10+ industry accolades for groundbreaking innovations and leadership, due to championing introduction, development, and integration of transformative products/services, continually revitalizing offerings.

Chairman, Owner, Chief Executive Officer

A driving force behind Innovation Discovery's external synergies, molding relationships that spurred innovation and cemented market presence.

● Shaped key corporate decisions, spearheaded hiring and fundraising, forged strategic alliances leading to lucrative collaborations, and expanded the company's intellectual property portfolio through strategic initiatives and inherent innovation.
● Championed the ideation, development, and debut of market-shaking products/services.
● Smoothly integrated external tech and intellectual assets, revitalizing product line-ups.
● Kindled an innovation-centric ambiance, sparking employee creativity.
● Attained industry commendations for stellar innovation milestones.
● Cultivated global network of 10K+ industry stakeholders, including partners, financiers, and innovation aficionados.
● Expanded the firm's intellectual property reservoir through tactical partnerships

Head of External Innovation

INNOVIT - Italian Innovation and Culture Hub

Leading multi-industry programs for italian early-stage and scale-ups startups, designing and falicitating groups sessions, 1:1 meetings with mentors, networking and investors events in San Francisco.

INNOVIT is a technological outpost in Silicon Valley home to the world’s largest high-tech community. A strategic Hub for the promotion of the Italian economic, scientific, and cultural ecosystem in the United States. It is a place that inspires innovative entrepreneurial ideas and cross-cultural initiatives and serves as an accelerator for their international development. INNOV.IT’s goal is to create a powerful partnership between the American and Italian economic and cultural ecosystems, and ensure these Italian communities have a long-lasting presence in Silicon Valley.

Head of Program

carlorivis.com

In today's dynamic business landscape, while "innovation" is the buzzword, true pioneering remains elusive. Many Fortune 500 giants falter, not due to operational hiccups but an innovation deficit. But how many firms genuinely trailblaze in their industry, fortifying their future?

Carlo Rivis stands at this intersection, ushering both emerging and established entities through the maze of innovation. He crafts processes, accelerates ideation-to-execution, and makes tomorrow's vision an attainable present.

●  Crafted visionary strategies to turn ideation into actionable execution for both emerging startups and Fortune 500 giants, ensuring consistent innovation in a dynamic landscape.
●  Offering visionary coaching for leadership, tailored consultation to ignite innovation, comprehensive training for entities ranging from agile startups to industry leaders, as well as fostering growth and evolution for startups.

Advisor, Keynote Speaker

LvlUp Ventures

As a Venture Scout at LvlUp Ventures, a next-generation venture fund, I identify and engage with high-potential early-stage startups that are reshaping the future across industries like AI, SaaS, FinTech, HealthTech, Gaming, and Web3.

I serve as a bridge between visionary founders and LvlUp’s global investment platform, supporting the discovery of promising opportunities and facilitating their path through our curated investment process.

Our mission: back ambitious founders with capital, community, and an accelerator ecosystem to help them scale faster and smarter.

Venture Scout

Marcantonio Global

Identifying impactful and disruptive advanced solutions to be presented to the USA -  National Security Community for collaborations to boost the U.S. innovation journey!

Partner

QRSimple

Established and led "QRSimple" a simple way to connect multimedia contents to any physical object with freedom and simplicity, transforming a simple QR Code into a multimedia suite.

Genuino

Genuino provides a tailored toolkit for creating Digital Product Passports, empowering brands to build trust with consumers and deliver engaging digi-physical experiences.

It merges the Digital and Physical worlds by combining blockchain technology, near-field communication (NFC), and IoT to enable product authentication, supply-chain tracking, and consumer experiences.

Advisor

StarDrive inc

𝗣𝗿𝗼𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗽𝗮𝗰𝗲 𝗘𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Revolutionizing space transportation with magnetic propulsion, transforming interplanetary travel, and enhancing defense operations.

Enphos

𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲

● Conceive and Deploy Deeds for Sustainable and Circular Energies and Societies
● Learning from Nature to Inspire Solutions Improving Human Environment
● Sharing Goals and Increasing Knowledge for Sustainability and Circularity

TechBricks

TechBricks is a Hard / Deep-Tech Venture Studio building solutions and disruptive ventures in Data Science, Artificial Intelligence, Blockchain/DLT, ioT, Drones, SatEO and other exponential technologies.

We work along with Corporates and several industries to design innovation approaches and solutions by managing the whole Innovation Management cycle, from design thinking, business planning, PoC up to production. 

We develop prototypes and MVP in our Venture Studio, where we use a reliable taskforce of technology gurus, product specialists, IP lawyers, Innovation Managers and Technopreneurs to quickly transform bright ideas into go-to-market scalable products.

As technology is at the heart of our processes, we foster Tech Transfer with the best universities and research centers to bring IP and innovations from the research labs to life in real markets and towards Venture Capitals. 

TechBricks also offers investment vehicles for Venture Capitalists and Hedge Funds to access a diversified portfolio of products and startups, which is yet vertical on Hard and Deep Tech with a full ESG investment focus.

Advisory Board Member

Visionary, Strategy & Innovation enabler | LinkedIn Top Voice, Influencer, Blogger, Speaker | Startup> Guru, Founder, Advisor, Board Member | Fortune 500 Trainer | Looking for Visionaries!

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐒𝐡𝐚𝐩𝐞 𝐚 𝐁𝐞𝐭𝐭𝐞𝐫 𝐅𝐮𝐭𝐮𝐫𝐞: 𝑰 𝒉𝒆𝒍𝒑 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒊𝒄𝒂𝒍 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒎𝒂𝒓𝒌𝒆𝒕 𝒇𝒊𝒕, 𝒔𝒖𝒑𝒑𝒐𝒓𝒕𝒊𝒏𝒈 𝒄𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔 𝒊𝒏 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒆𝒄𝒐𝒔𝒚𝒔𝒕𝒆𝒎 𝒇𝒐𝒓 𝒎𝒂𝒓𝒌𝒆𝒕 𝒔𝒖𝒄𝒄𝒆𝒔𝒔.

In a world where technology evolves at lightning speed, I stand at the crossroads of vision and execution. With over 20 years of experience guiding inventors, startups, venture studios, and Fortune 500 companies, I specialize in accelerating innovation execution, turning complex ideas into effective strategies and roadmaps that make a meaningful impact. 

When we deal with innovation we have mainly two types of people: Visionaries & Experts!
➤ The visionaries are the dreamers, the ones who see a future others cannot imagine, but most of the time they lack effective strategies to make it happen.
➤ The experts are the masters of science, the ones with an extremely deep knowledge about what is possible today, but too tight to the reality to be able to envision a different future believing in the impossible.

This is why most companies today, are not able to innovate in the market.
➤ Corporates are full of experts who are unable to see outside their ecosystem believing in something different.
➤ Startups are full of visionaries, believing they just need the best technology to succeed in the market.

To succeed, you need a catalyst, a person able to believe in the vision and transform it into an effective roadmap to make it happen now!


𝑻𝑯𝑰𝑺 𝑰𝑺 𝑾𝑯𝑶 𝑰 𝑨𝑴, 𝑻𝑯𝑰𝑺 𝑰𝑺 𝑾𝑯𝑨𝑻 𝑰 𝑨𝑴 𝑫𝑶𝑰𝑵𝑮!


𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞?
I transform visionary concepts into market-leading solutions, with a strong focus on execution, impact, and sustainability. Collaborating with a global network of innovators, investors, and industry leaders, I only take on projects I truly believe in, driven by purpose and commitment.

If you're ready to push boundaries, harness technology, and build a lasting legacy through innovation, let’s connect. Together, we can turn innovation into a powerful force for change.

𝐌𝐲 𝐋𝐢𝐟𝐞 𝐂𝐨𝐝𝐞
Ethics vary with environment, circumstances, and culture. For me, honesty, integrity, and respect for others are non-negotiable. Whether shaped by my upbringing, experiences, or worldview, these values define how I operate. I expect my partners and the companies I work with to reflect this life code.

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The Battle

Andy Weiss

Carlo Rivis

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