Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Varroc

Market Research Associate - CEO's Office

•Leverage sales intelligence and industry insights to enhance sales processes, constantly seeking innovative approaches for improved results.
•Collaborate closely with the strategic sales team, playing a pivotal role in onboarding new strategic accounts.
•Focus on lead generation and optimize the sales pipeline, ensuring a steady flow of potential opportunities.
•Identify and target new customer segments with high potential for conversion.
•Prospect target customers using sales intelligence, cultivating a competitive advantage while gaining a comprehensive understanding of the market's competitive landscape.
•Outreach and approach prospects via various channels through strategic planning and programs, expanding our reach and engagement.
•Engineer customer awareness and drive interest through the strategic implementation of Account-Based Marketing (ABM) strategies, setting the stage for impactful client engagement.

Market Research Analyst (Strategic Sales)

•Exploring the target market's complexities in great detail, understanding its industry dynamics, stakeholders, and technological landscape.
•Cultivating an exhaustive expertise in the product, attaining an intricate grasp to facilitate effective communication and strategic alignment.
•Prospecting the target customers, using sales intelligence to generate competitive advantage and a thorough understanding of the market's competition.
•Engineering customer awareness and stimulated interest through adept Account-Based Marketing (ABM) strategies, laying the foundation for impactful client engagement.
•Collaboratively supported the team in propelling lead generation and cultivating interest for key strategic accounts, contributing to the overarching growth agenda.

Management Trainee YLP'23 (Market Research - Strategic Sales)

International Business Society || K J Somaiya Institute of Management

Led a dynamic team of six driven individuals to orchestrate a diverse array of impactful events on both national and university platforms. Spearheaded the successful execution of prominent initiatives such as the International Relations and Diplomacy Workshop, drawing participation from esteemed Counsel Generals, Former Ambassadors, and distinguished International Dignitaries. Facilitated engaging discussions on International Student-Exchange, fostering cross-cultural dialogues. Additionally, actively engaged with visiting International Delegates and adeptly addressed queries from exchange students, contributing to a seamless campus experience.

International Relations Head

Member (External Associations || International Relations)

Riskpro India

1.Shaped the branding and SEO strategy for RiskPro, driving enhanced visibility and market presence.
2.Conducted comprehensive analysis of social media dynamics and SEO landscapes, informing data-driven optimizations.
3.Crafted innovative approaches to elevate RiskPro's YouTube channel and website performance, aligning with overarching company objectives.
4.Executed thorough competitor backlink assessments, extracting actionable insights to refine the strategic positioning.
5.Spearheaded the development of a robust lead generation database, fortifying the business development efforts and fostering valuable connections.

Marketing Intern

FinKore

1. Developed Finkore Education's marketing plan and approach
2. Discovered fresh strategies for promoting Finkore

Marketing Strategy Intern

Adroit Market Research

1. Conducted extensive secondary research in Information Technology & Communication (ITC) domain
2. Prepared marketing collaterals that will capture the attention of the target audience
3. Editing and polishing existing content to improve readability

Research Intern

Persistence Market Research Pvt. Ltd.

Chemicals and Materials Domain:

Provided adept leadership to team members, nurturing their growth by honing strengths and addressing weaknesses, while driving the attainment of team objectives.
Orchestrated the identification and pursuit of team goals, diligently monitoring and assessing progress milestones, and upholding the impeccable quality of deliverables.
Specific contributions encompassed:

1.Spearheading comprehensive market research and analysis initiatives, facilitating strategic decision-making processes.
2.Skillfully curating a robust market database by synthesizing primary and secondary research insights, leveraging advanced market estimation and forecasting methodologies.
3.Expertly transforming raw data into concise, insightful report formats, offering valuable perspectives, and extending consultative support to clients when required.
4.Efficiently overseeing the collection of both quantitative and qualitative data, ensuring accuracy and integrity throughout.
5.Consistently meeting and surpassing stringent deadlines, underscoring a commitment to operational excellence.

Associate Consultant Level-2

Chemicals and Materials Domain
1.Skillfully gathered and dissected consumer/buyer and competitive data, extracting actionable insights to drive strategic decision-making.
2.Conducted thorough market assessments to gauge the sales potential of products or services, considering prevailing market conditions.
3.Executed comprehensive market sizing, forecasting, and data modeling endeavors, providing a foundation for informed business projections.
4.Expertly curated and interpreted market data, encompassing diverse facets such as socioeconomics, macroeconomics, and regional/national/global trends, delivering nuanced perspectives on prevailing market dynamics.

Associate Consultant Level 1

Management Trainee

SUN PHARMA

Industrial Trainee

Professionally driven Market Research and Strategy professional with over 3 years of experience across diverse industries. Skilled in conducting in-depth market research, competitive analysis, and strategic planning. Adept at synthesizing complex data into actionable insights, enabling informed decision-making. Passionate about leveraging analytical skills to drive business growth and create impactful strategies.

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Andy Weiss

Anurag Vaidya

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