Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Coals to Diamonds 

Talent supply chain strategy, Leadership Training, Early Careers, Coaching, Learning, Healing, Program Implementation, Ops and OpX, Build Operate Lead Transfer (BOLT) MSPs and RPOs

Lead Specialist

The CADET Program

Volunteer at https://cadetprogram.org/ providing comprehensive all-round development and employability training at NCC camps for SD and SW cadets.
Aim - developing confident and articulate cadets, hence an even better youth and citizen for our country.

Trainer (Pro-Bono)

Head the Implementation ops. and its related initiatives for team India

Executive Director

Quess Corp Limited

Head - MSP

Magnit

(PRO Unlimited is now Magnit)
Work closely with BD or solution teams understanding the scope of selected services and Implement a program with key client stakeholders engagements, defining program requirements etc. utilizing formal project management principles and standard best practices / proprietary processes. Also, as a project team manage client projects in adherence with agreed scope and timelines

Project Manager - Implementations

Allegis Global Solutions

• Drive continuous improvement within existing client programs by conducting in-depth operational reviews and measuring alignment with our Global and operational best practices (The AGS Way).
• Work with Organisational Development to assist design, development and delivery of position-specific training which align with our company strategy and operational best practices.

Head - Operational Excellence and Strategy, India

KellyOCG

Implement best in class staffing services for Recruitment Processes Outsourced (RPO) and Contingent Workforce Outsourced (CWO) programs, by recommending best-practices which meet program objectives across - 
- Process mapping/standardization,
- Finance and Invoicing, 
- Communications and Referral process,
- Evaluation forms and Templates,
- Supplier integration, Contracts and ATS/VMS where needed,
- Training content, Work Instructions (WI) and Quick Reference Guides (QRG)

Customize and develop delivery processes in required time-frames for defined outcomes using relevant technology tools and train for go-live (on demand), 
Conduct stakeholder monitoring sessions post go-live capturing Best practices/Lessons Learnt, plan for review etc. with a continuous improvement approach and to assess compliance/need for change periodically. 
Usage of internal technology platforms to Project manage and partner with teams across regions to develop internal best practices/knowledge sharing as per demand.

Project Manager - Global Implementation Services, APAC

R&CM Ops. - Capacity management, Demands and Supply, Contractor hiring, Process training/enablement, Quality and process improvisation.

Resource Deployment Manager

Randstad India (erstwhile Mafoi Management Consultants Ltd.,)

PM - Responsible for staffing & HC Operations for a telecom leader's South India Ops (MSP module), hence integrate the project across Mafoi locations.
Manager CRD - KAM for a Leading IB & secondary POC for other Key accounts. Hiring for mid & Senior level positions, team enablement and coaching for success.
6 Sigma Green Belt - Process improvisation employing the 6 Sigma approach.

Project Manager

As a CSR, WFM Specialist, Team Lead & Trainer -
Lead teams to deliver top quality customer service by mentoring and training consultants with regard to AOL features and services. Simplify work process by imparting knowledge with new technologies, tools and techniques.
Provide training for newly hired and existing call center employees regarding multiple areas of customer service functions, which includes AOL technology and customer service training.

Process Trainer

1. BOLT of TA supply chain programs (MSPs and RPOs) - Implementation, Operations and OpX through necessary workstreams (process, Tech. (VMS/ATS), Supply Chain, Change management, Fin Ops (Invoicing & payout), Data Migration, Pilotage & Training. 
Operational Excellence for program expansions, Continuous Improvement, Process Excellence.
2. Project Management - Recruitment, Staffing, HR Business Ops
3. Training and productivity management - WFM, Customer Service Ops, Up-skilling, Process Training and Transitions.
4. People projects - Coaching, Leadership Training, Early Careers and Interview prep.

PRINCE2 Certified (AXELOS), Strategy And Leadership in VUCA world (IIMB EEP) and other learning such as PMP, CCWP, methods enroute ICF certifications

taplio

The Battle

Andy Weiss

Anand V Rao

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