Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Quantacus

Building Quantacus

Vedantu

Vice President and Head - Analytics and Data Sciences

InSeon Pvt. Ltd

As part of my first entreprenual stint, we designed and built World’s first end-to-end Customer Experience Management Platform to help companies manage their customer experience programs. In my role as a Cofounder I led product development and customer engagement.  

Product Development 
- Designed, developed and rolled out the full stack SAS product for clients across the globe
- Developed analytics infrastructure to drive intelligence on the platform the ongoing projects to drive customer experience 
- Integrated Microsoft & Google technologies with the platform to enhance its analytical capabilities
- Developed & managed product and engineering road map for the enterprise CXM platform

Customer Acquisition & Servicing
- Set up sales & marketing team for the in-house product chain and responsible for P&L for multiple accounts
- Partnered with CXOs and VPs to drive key business initiatives towards improving customer experience for their brands through custom CX frameworks to capture the customer needs, current service delivery health and identify the primary pain points of the customer
- Drove the initiative to understand customer needs and tailor service offerings for multiple brands
- Undertook multiple analytics projects to determine the drivers of experience across customer journeys
- Liaised with multiple functions across brands to roll-out critical product and process solutions for customers

Co-founder, Chief Technology Officer

Flipkart

Started my journey from CX Strategy & Design to eventually leading customer experience analytics for the India's largest eCommerce company. During this journey I absolutely fell in love with customer experience eventually leading to starting my own entrepernual journey in this domain. 
- Designed and build Flipkart VoC program from scratch – defining and building outside-in and inside-out CX metrics including NPS, CES and Interaction Quality Index
- Designed and rolled-out new NPS survey(the current form) across 7 customer touchpoints - and established key experience and pain drivers for business, product and design teams to improve customer experience
- Led CX analytics initiatives to drive key actions across business, engineering, product and operations teams through data and data sciences
- Partnered with leadership to drive key business & product initiatives towards improving customer experience for customers across 14 journey nodes (Discovery, Pricing, Selection, Checkout, Catalog, Payments, Delivery, Installation, Returns, Customer Care etc.). 
- Acted as custodian of the CX metrics, analyses and reporting to CX Board – helped in setting up and driving governance plan on analyzing key metrics and helping business function take corrective actions
- Designed and implemented analytical assets to capture customer sentiments, predict customer contacts & escalations and prescribe appropriate contact channel to customers
- Designed a 360 view of CX health to help leaders test and implemented key initiatives

Senior Manager, CX - Strategy & Design

Accenture

In one of the most exciting journeys - worked closely with Accenture Leadership team in setting up a new vertical for Talent and Human Resource (THR) Analytics from scratch. Instrumental in Hiring, Onboarding and Operationalising data analytics teams for key accounts @ Accenture. Worked closely with multiple teams from Americas and Europe to understand the key problem areas related to Talent Acquisition, Management & Retention. Designed and built a few industry first statistical models on Talent Demand Forecasting and Talent Attrition Risk.

Delivery Excellence - Data Analytics

Mu Sigma Inc.

I managed data analytics delivery for cross industry portfolio of clients across multiple functions including sales, marketing, aftersales division and finance. Worked across the full data sciences landscape: predictive (forecasting), descriptive (business intelligence and data mining) and prescriptive (optimization and simulation). 

Key Accounts Managed
Customer Care and Aftersales Division of Largest Automobile Manufacturer (USA)
Customer Insights Group of Major Electronics Retailer (USA)
Marketing and Promotion Management of Largest Consumer Appliance Manufacturer (USA)

Key Highlights
- Managed all the aspects of account management for multiple accounts including business development, project management, trainings and delivery management activities
- Led the presales activities within the accounts to generate ~75% growth rate in account revenue in one year
- Sales driver analysis to understand the major drivers of sales of parts and services to dealer network and independent aftersales market
- Designed framework to measure and improve marketing effectiveness of B2B and B2C promotions
- Behavioral and psychographic segmentation of the customers to identify actionable insights
- Assisted customer loyalty team in redesigning its loyalty program by analyzing the existing reward structure, creating CLTV model and identifying right marketing mix
- Built business framework for customer centric product placement to devise store specific strategies

Delivery Manager - Data Analytics

Project Lead, Windchill PLM, Automotive

Engineer II

Tech Mahindra

Techinical Associate

I am a founder of Quantacus, a data science platform that helps digital growth teams optimize their strategies and outcomes with AI. I have over 18 years of experience in leading data science and customer experience initiatives across diverse sectors such as e-commerce, ed-tech, retail, and consulting. 

My mission is to enable businesses, products, and experiences to take better decisions with data and science. I have built and managed multiple large and high-performance data science teams from scratch, unlocking the potential of data and analytics for organizations across domains. I have also co-founded and successfully run a start-up that created the world's first fully automated and smarter customer experience management platform. 

I am passionate about the domain of customer experience management and its applications in driving revenue and growth. I have a core expertise in applying advanced analytics to solve complex business problems and deliver impact at scale. I am also an avid reader and traveler who loves to explore new ideas, domains, and paradigms of human experience.

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The Battle

Andy Weiss

Anand Tuli

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