Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Div Block Studio

Your competitors wish they’d hired us. Lucky you got here first! 🔥

Founder

Herolabs

Design Producer

Rapid marketing websites creation and design support for Fintech companies ✦ 8+ yrs in UX/UI design ✦ Webflow Professional Partner ✦ Founder at Div Block Studio

I'm a former UX designer turned leader at div block studio – design and Webflow studio.

We build Webflow sites that work as your 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and 𝘀𝗮𝗹𝗲𝘀 machine - empowering your team to iterate faster, test more hypotheses, and win more customers.

We do this through conversion-focused design, strategic UX, powerful integrations, scalable site structure, and custom-coded solutions.


𝗢𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗶𝗿𝗲 𝘂𝘀 𝘁𝗼:
✦ Build SEO-friendly marketing websites that are easy to update and scale
✦ Launch conversion-focused landing pages for marketing campaigns, ads & A/B tests
✦ Update, maintain & grow existing Webflow sites
✦ Migrate to Webflow from WordPress, Wix, other platforms, or custom coded websites

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹:
✦ We prefer simple, modern, functional & user-centric design that truly engages an audience & work for sales, over fancy and complicated design.
✦ We’re recognized by Webflow as Certified Partners
✦ Deep Webflow CMS expertise, so you get a site that’s powerful and easy to manage.
✦ Scalable builds using UI kits and reusable components your team can update in seconds.
✦ Automated workflows (via make.com & n8n-soon) connecting Webflow to HubSpot, Slack, and more.
✦ AI-powered enhancements like custom ROI calculators, smart exit-intent pop-ups, UTM-driven features, and graphics.

We just keep things simple… From communication to final product 🙂

Clients: Admirals (Fintech), Default (SaaS, Craft Ventures-backed), AlanAI (SaaS), Tuli (Healthtech, YC-backed), Tunic (Fintech), Bland AI (SaaS, YC-backed)

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Beyond the work, I do boxing, play video games, experimenting with AI in design and product development, and enjoy beautiful Thailand 🇹🇭

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿
☎️ Book a discovery call → https://cal.com/divblockstudio/intro
📬 Email me your request → alex@divblockstudio.com
💬 Just DM me here on LinkedIn

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The Battle

Andy Weiss

Alexander Olssen

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