☑️ 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ☑️ Wordpress website design for small business. ☑️ Responsive web design ☑️ Website audits

If you want to be taken seriously in business, you need a website.  The website must be visually appealing, functional, responsive and truly capture the essence of your brand.

☑️ 𝗦𝗧𝗨𝗡𝗡𝗜𝗡𝗚 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡 1４ 𝗗𝗔𝗬𝗦 𝗢𝗥 𝗟𝗘𝗦𝗦, 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚 𝗧𝗛𝗘 𝗕𝗔𝗡𝗞!  ☑️

In today's digital age, having a website is not just important – it's essential. Your website is often the first interaction a potential customer has with your business, and it can make or break their decision to do business with you. 

A well-designed website can help you establish credibility, build trust, and attract new customers. It provides you with a platform to showcase your products or services, share your brand story, and engage with your target audience. It also allows you to collect valuable data and insights on your customers, which can help you improve your business strategy and customer experience. 
✔️Visit www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗗𝗢 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛?☑️

🔵Website design for small business
🔵Website design for a startup
🔵Website audit
🔵Website redesign
🔵Domain name registration
🔵Logo design
🔵Webhosting
✔️Visit: www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 ☑️

**Affordable Website (Re)Design**
Check out affordable web design packages created with small businesses in mind.  
✔️Visit: www.web4business.com.au/pricing/

**Website Audit**
If your website is not working for you or if you cringe every time someone asks you about your website, let us do a website audit.   We will audit your site and make recommendations on how to improve it.
✔️Visit: www.web4business.com.au/services/website-audit/

**Free Website Strategy Session**
Let's catch up for virtual coffee and discuss where you are right now and where you want to go.  I will help you clarify what needs to be done and answer your questions.
✔️Book: https://live.vcita.com/site/web4business/online-scheduling
  
** Library of FREE Resources to help you grow your business**
From guides and templates to expert advice, we provide the tools you need to thrive in today's competitive landscape
✔️Visit: https://www.web4business.com.au/downloadables/

☑️𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚 ☑️

Check out our client's feedback:
✔️Visit: www.web4business.com.au/about-us/testimonials/

☑️𝗥𝗘𝗖𝗘𝗡𝗧 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 ☑️

Some of our recent website design projects
✔️Visit: www.web4business.com.au/portfolio/website-design-gallery/

☑️𝗪𝗔𝗡𝗧 𝗧𝗢 𝗞𝗡𝗢𝗪 𝗠𝗢𝗥𝗘? ☑️

📞 0405 636 204
✉️ ask@web4business.com.au
🪙 www.web4business.com.au

Ivana Katz

When I started my business, I didn't have formal training in web design.

There was no roadmap — just me, a computer, and a stubborn belief that I could figure it out.

The early years were messy.

Money was tight.

The doubts were loud.

And because I didn't have a university degree, I often felt like I had something to prove.

I worked harder than I probably needed to.

Learned faster than I felt comfortable.

And even when clients were happy, I still questioned whether I was doing enough.

There wasn't a single moment when confidence suddenly appeared.

It built slowly — in small, quiet ways.

One finished project at a time.
One returning client.
One referral.

The self-doubt never completely disappeared.

It just got quieter as I learned to work alongside it.

Looking back now, I can see that those years shaped the kind of business owner I became - resourceful and resilient.

And maybe that's the part no one tells you at the beginning: confidence isn't about never doubting yourself - it's about continuing anyway.

𝐍𝐨, 𝐀𝐈 𝐖𝐨𝐧’𝐭 𝐑𝐞𝐩𝐥𝐚𝐜𝐞 𝐘𝐨𝐮 — 𝐁𝐮𝐭 𝐈𝐭 𝐌𝐢𝐠𝐡𝐭 𝐑𝐞𝐬𝐜𝐮𝐞 𝐘𝐨𝐮
Here’s what AI didn’t do:
It didn’t replace me.
It didn’t steal my voice.
It didn’t remove the human from my business.

Here’s what it did do:
It rescued me from blank-page panic.
From endless admin.
From late-night content rewrites.
From trying to hold it all in my head.

That’s the part no one tells you - the relief. The focus. The clarity.

This week’s newsletter is about the fear around AI (especially for creatives) - and why small business owners like you have more to gain than you think.

Wait. You Can Do That? is live now. It’s your shortcut to saving 10–12 hours a week with simple, doable AI workflows. Get it here:
https://lnkd.in/gpKvFzrv

#AIForHumans
#CreativeBusinessTips
#SmallBusinessGrowth
#WorkWithAI
#BusinessWithoutBurnout
#WaitYouCanDoThat
#DigitalSupport
#ProductivityRelief
#TimeFreedom
#RealTalkBusiness

If you’re a small business owner, you’ve probably heard the fear-driven headlines: “AI is coming for your job” “AI will replace content creators” “Don

Open article: No, AI Won’t Replace You - But It Might Rescue You by Ivana Katz • 1 min read

No, AI Won’t Replace You - But It Might Rescue You

When Jordan got his promotion at Red Bull, it felt like life coming full circle in a way I couldn't have planned if I tried.

I was out having lunch with friends when my phone rang, and it was Jordan. You know those moments in life when you remember exactly where you were and what you were doing? This was one of them.

He said, "Mum, I got the job."

And without thinking, the first words that came out of my mouth were, "Oh no!"

I didn't mean it - it just slipped out, because deep down I knew what it meant. It meant he'd be moving to Melbourne.

But I quickly caught myself and told him how proud and happy I was for him. It took everything in me not to cry while we were still on the phone. We talked for a few minutes, I congratulated him again, and when I hung up, the tears came.

That was the moment it really hit me: he was about to spread his wings for real.

Red Bull's slogan is "gives you wings", and here was my son - the same little boy I'd raised on my own, the one I'd built my whole life around - now taking flight in the most literal way.

He was leaving home, chasing his dreams, building a life that was completely his. And as hard as it was to let him go, it also made me realise something beautiful: he didn't just grow up - he grew wings.

Running a small business is already hard enough.

What makes it harder than it needs to be is having to figure everything out from scratch - what to say, where to start, how to structure things, what matters and what doesn't.

That constant decision-making is exhausting.

Over time, I've created a small library of practical guides and templates to make some of that easier - things you can use straight away instead of staring at a blank screen or second-guessing yourself.

If your business feels heavier than it should, this is a good place to start.

If you're doing everything yourself, it can feel like the only way forward is to push harder.

But most of the time, effort isn't the problem.

It's friction.

Too many small decisions.

Too many half-finished thoughts.

Too many things you're carrying around in your head because there's nowhere else for them to live.

That kind of mental load adds up fast.

Not because you're failing - but because running a business this way is exhausting.

And when everything starts to feel messy and heavy, it's usually a sign that something needs tightening - not pushing.

𝐓𝐡𝐞 𝐃𝐚𝐲 𝐈 𝐂𝐨𝐮𝐥𝐝𝐧’𝐭 𝐃𝐨 𝐈𝐭 𝐀𝐥𝐥 𝐀𝐧𝐲𝐦𝐨𝐫𝐞
Some people talk about hustle like it’s a badge of honour.

I talk about it like it’s something I had to unlearn.

Motherhood taught me how to run a business while being pulled in every direction. How to work late. Show up tired. Stay soft and strong at the same time.

That’s the kind of growth no book prepares you for.

This week’s story is a personal one - about the chaos, the freedom, and the moment I realised I needed to start doing business differently. And it’s why I created "Wait... You Can Do That?" - not just to save time, but to honour your energy.

The guide is ready. Get it here:
https://lnkd.in/gpKvFzrv

#MotherhoodAndBusiness
#SoloBusinessJourney
#ResilienceInBusiness
#SmallStepsBigWins
#WaitYouCanDoThat
#WomenInBusiness
#WorkLifeBlend
#RealStoriesRealBusiness
#BusinessWithHeart
#FlexibleFreedom

Some people hit burnout after ten years in business. For me, it came in waves - school drop-offs, unfinished client work, a cold cup of coffee on my d

Open article: The Day I Realised I Couldn’t Do It All Myself Anymore by Ivana Katz • 2 min read

The Day I Realised I Couldn’t Do It All Myself Anymore

Most people try to save time in business by working faster.

That usually just creates more pressure.

Real time savings come from removing friction -
the small things that make everything harder than it needs to be.
Explaining your offer over and over.

Manually answering the same questions.

Fixing things that should already be clear.

That's why website structure, content clarity, and practical tools like Al overlap in my work.

There are different ways of solving the same problem: making your business easier to run.

If you've ever thought, "This shouldn't feel this complicated" - you're probably right.

I put together a practical guide that shows how to cut out some of that friction and save 10-12 hours a week.

One of the biggest challenges I see with small business owners is not knowing where things are going wrong - just that they are.

That's why I pay close attention to how quickly issues can be identified and addressed, especially when tech isn't someone's strong point.

This feedback from Sonali perfectly sums up the kind of work I aim to do - recognising problems early and providing clear, practical direction so things don't keep compounding over time.

When your website starts creating more problems than it solves, it's usually a sign it needs a fresh set of eyes.

Most people think saving time in business requires a complete overhaul.

In reality, it's often about removing repetition.

Writing the same things from scratch.

Reformatting content you already have.

Manually organising ideas that already exist.

This is where Al is actually useful — not as a gimmick, but as support.

I put together a practical guide showing where solo business owners typically lose 10-12 hours a week, and how Al can realistically help reduce that without overcomplicating things.

If getting time back sounds appealing, you'll find it here.

When clients tell me the process felt easy, that's the biggest win.

Not because websites are "easy", but because they shouldn't feel overwhelming or painful — especially when you're already running a business.

This kind of feedback reminds me why clarity, communication, and a solid process matter just as much as the final result.

A lot of people think the answer to feeling stretched is to do more.

More tools.

More content.

More effort.

But most of the time, the real fix is simplification.

Clear messaging.

Better structure.

Fewer things requiring your attention.

That's the lens I bring to everything I work on — whether it's a website, content structure, or the systems behind the scenes.

If you've ever thought, "This should be simpler than it is," you're probably right.

A lot of people assume saving time in business requires a full system overhaul.
In reality, it often starts with removing repetition.

Rewriting the same ideas.

Starting from scratch when you already have content.

Manually organising things that already exist.

These are the kinds of tasks Al is actually good at - not replacing you, but supporting how you already work.

I put together a practical guide that shows where solo business owners typically lose 10-12 hours a week, and how Al can realistically help reduce that without turning your business upside down.

If you're curious, you'll find it here.

RM Creative Services

❖ Founder of RM Creative Services, a Los Angeles-based marketing agency that offers a mix of done-for-you services, strategic consulting and education that’s centered around a community, impact and results-driven approach. 

❖ Develop and manage all stages of content marketing development and production to meet the client's key metrics and business objectives, including content strategy, social media marketing and digital marketing for brands. 

 ❖ Lead and develop audience-first social media creative relevant to the brands’ overall social presence and channels as well as industry trends. Brands include: HipDot, Zig Zag, Noctex, Standing Oak Advisors, Parallax, Outsourced Fashion Consulting, The Mane Salon, CreepyEepz, Hunt Illustration, Gene Heino Inc. Insurance Services, For the Fly Customs, Belly Rubbins for Bubbins, Woodland Shrine, Drenched Skin, Acid Queen Jewelry, Siglos, Slaughter Nostalgia, Mage Lockhart, Essential Financial Coaching, Dr. Brooke Foreman, DACM, Sarah Cavrak, Ph.D., Emerald Market, VisualFlo, Liminal Weaver, Elizabeth Rowan Yoga.

❖ Manage a team of creatives and brand marketers

❖ Perform in-depth brand social media audits through content management systems and social listening/social monitoring platforms and leverage reports to make data-centric decisions 

❖ Oversee and execute production and direction of social media content - including video, photography, graphics - and digital content such as blogs, website copy and email marketing

❖ Responsible for positioning, branding/re-branding both new and established businesses, including personal brands

❖ Manage Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok and LinkedIn for company and brands, including post copywriting, targeted engagement, paid social media advertising, influencer management/ creator management, calendar creation, community management and content optimization

❖ Manage paid social media campaigns, including strategy, execution and reporting

Head of Content and Social Media

LA Weekly

❖Author high quality creative articles published in print and digital format based on regional news.
 
❖Research, interview, write, transcribe, and edit articles independently, and remotely to meet deadlines.
 
❖Conduct a wide range of interviews with artists and build strategic relationships with all levels of industry professionals.

❖Shoot and edit professional photography/visual content to be compiled into galleries for digital publication.

Freelance Writer ◈ Photographer

Lure Digital

❖ Develop and lead brands’ content strategy and social media strategy to meet the client’s key metrics and business objectives. 

❖ Lead and develop audience-first social media creative relevant to the brands’ overall social presence and channels as well as industry trends. Brands include Armor All, Nu Finish, Sansum Clinic, Ridley-Tree Cancer Center, Santa Barbara Zoo, Orgain, Hillside House, The Good Lion Bar & Restaurant, Cinépolis, Jamie Slone Wines, Chocolats du CaliBressan, La Blanca Swimwear, Maxine of Hollywood Swimwear.

❖ Perform in-depth brand social media audits through content management systems and social listening/social monitoring platforms and leverage reports to make data-centric decisions.

❖ Oversee and execute production and direction of social media content - including video, photography, graphics - and digital content such as blogs, website copy and email blasts.

❖ Manage Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn for company and brands, including post copywriting, calendar creation, community management and content optimization.

❖ Manage paid social media campaigns, including strategy, execution and reporting

❖ Oversee and work alongside a group of content creators for streamlined process workflow across content development, managing the brands’ voice/tone as well as project briefs/audits.

Content Strategist

OC Weekly

❖Author high quality creative articles published in print and digital format based on regional news. 

❖Research, interview, write, transcribe, and edit articles independently, and remotely to meet deadlines.  
                                                                                                               
❖Conduct a wide range of interviews with artists and build strategic relationships with all levels of industry professionals.

❖Shoot and edit professional photography/visual content to be compiled into galleries for digital publication.

Herbalife

Lead global social media content strategy development, reshaping/improving social content to create social/visual impact; delivering content quality, process refinement and scaled, efficient projects through thought leadership to drive/support business objectives, while maintaining growth of key social media KPIs. Work alongside/develop a group of content creators (i.e. freelance, agency, internal teams) for streamlined process workflow across content development, managing the brand voice/tone as well as project briefs/audits. 

❖Author/edit engaging social media copy for various Herbalife brands, demonstrating thought leadership in social channel distribution based on the company’s strategic communications plan.

❖Project manager/key liaison between internal & external groups for the creation of social media assets for the Herbalife Nutrition brand, Herbalife 24 brand and thought leadership channels; creating content to be used for social media marketing (i.e. content formats: infographics, animations, live video (Facebook, Instagram Lives) listicle videos, expert videos, stop-motion videos, cinemagraphs, typography, GIFs, stickers, healthy meal videos, recipe videos, quote cards, lifestyle photography, product photography, event photography, social media contests and UGC).

❖Gatekeeper/Manager of corporate social media accounts on top social platforms: Facebook, LinkedIn, Twitter, Instagram, YouTube.

❖Onsite reporting at industry conferences and events utilizing real-time social media coverage via Twitter, Instagram Stories and LinkedIn (including shooting and editing photography); successfully yielding 397,263 impressions and 1,708 engagements.

❖ Coordinated social media campaigns, assets and messaging with corporate partners.

❖ Success in building the social media strategy and campaign activation plan for the company’s high protein iced coffee product launch, yielding over 700,000 engagements across Facebook, Instagram, Twitter and LinkedIn.

Social Content Strategy Manager

Picket Fence Media

Manage all editorial operations/strategy for 3 weekly newspaper publications across all distribution channels: print, digital, social and video platforms. Handle/establish hiring, training, processes and procedures, digital metrics and supervision for editors, sports editor, freelancers and interns. Direct editorial department in news content creation and print/digital/social media including: Develop company LinkedIn page, daily/weekly news stories, e-mail marketing, social media strategy, interviews, special sections, photo galleries, video and data tracking. Oversee final editing for print pages & digital stories. Work with art director & designers to build & optimize quality content layouts across 4 websites. Work with publisher & assoc. publisher to develop daily & weekly editorial products such as newspaper editions and a lifestyle magazine.

•	Success in rebranding and building a social media strategy utilizing both organic and paid social ads for all publications, increasing engagement by 450% across Facebook, Instagram, Twitter and LinkedIn, and referral traffic from social platforms to websites by 57%.

•	Boosted organic website traffic by 42% over company career; increased lead generation and reader engagement.

•	Direct/develop the company’s e-mail marketing strategy, breaking the company’s record in highest engagement rates, leads, lead nurturing, and ROI.

•	Editorial Video/Achievement, social media: Highest video views on Facebook with 220% increase, highest Instagram video views with 623.5% increase, breaking company record; increased brand awareness, reader advocacy.

•	Develop, plan and produce the company’s first San Clemente culture magazine, including: writing/editing editorial pieces, interviewing sources, coordinating freelance writer & photographer assignments; collaborating with art director to develop high-quality production layout, promoting content via digital mediums, and developing digital layout for online story visibility and branding.

Group Managing Editor

Sovereign Health Group Addiction, Dual Diagnosis & Mental Health

Establish department, overseeing/handling hiring, training, developing processes and procedures and project management for global content teams with 32+ staff in U.S. & India; including staff writers, editors, graphic designers and freelancers. Direct operations in content development/strategy; print/digital/social media content: website copy, landing pages, press releases, content toolkits, E-books, blogs, infographics, newsletters, interviews, advertising collateral, white papers, and guest writing. Manage content marketing campaign development, including: editorials, e-mail marketing, public relations, media relations, corporate communications, graphics, social media and data tracking. Work with CEO & clinical/other departments throughout 10 treatment facilities and international offices on projects and work with website developers, SEO/SEM experts and graphic designers to build/optimize quality content layouts/artwork across 73 websites. Onsite reporting using Facebook Live, Periscope, Storify (digital tools), writing, and event photography.

•	NIMBY/Editorial Series/Achievement, social media record: Highest engagement with 102K impressions and 237 media pickups of press releases with total reach including audiences of 89, 311, 345; established Sovereign Health as an industry leader.

•	Boost website visits from 18K to 699K & new subscribers too, from 4K to 76K over company career; increased lead generation.

•	Direct/launch Sovereign Health’s 1st content toolkits and content marketing campaigns, breaking the company’s record in highest e-mail marketing engagement rates, leads, lead nurturing, and ROI for any content product.

•	Strategic partnerships/key influencers: Psychology Today, The Hill, Step 12 Magazine, Keys to Recovery, Open Path Psychology Collective, and Sober World Magazine.

Content Manager, Managing Editor

Gannett | USA TODAY NETWORK

Oversee, edit & write news content for website, print and social platforms; tracking local & international news sources for content relevant to audience. Use presentation/design skills to connect content on digital platforms as well as data analytics to support publishing & presentation decisions. 

•	Manage and write copy for social media accounts, using SEO strategies with site analytics to develop and increase reader and employee engagement.

•	Author a weekly music column published in both print & digital format based on editorial or music news. 
                                                                                              
•	Shoot and edit news videos with community correspondence for digital publication.

•	Shoot and edit professional concert photography of musicians to be compiled into galleries for digital publication.

Digital Producer ◈ Music Columnist                              

Pacific Power Source, Inc.

•	Create, edit and manage company website content and social media through content management systems. Copyedit technical product data sheet designs through Adobe InDesign, Photoshop and Illustrator. 
                                                                                                                      
•      Author company product press releases and contribute to marketing campaigns for Pacific Power Source’s products.

•	Implement successful SEO strategies to market website content and enable optimal ranking in searchability for company.

Sales and Marketing Assistant

Head of Content & Social Media @ RM Creative Services⚡️| Brand Photographer & Videographer | Amplifying Brands and Artists to Stand Out Online With Strategic Content and Social Media

If you’re ready to amplify your brand’s marketing, content and social media efforts, I can help!

My name is Rachael Mattice, founder of RM Creative Services, a marketing agency that offers a mix of done-for-you services, strategic consulting and education that’s centered around a community, impact and results-driven approach. 

My Expertise

♠️ Over 12 years of strategic content & social media experience backed by data
♠️ I make my living by authoring stories of unique businesses like YOURS
♠️ I pride myself on my adaptability and versatility; I’ve driven successful growth for brands in multiple industries: Fashion, Nutrition, Yoga/Wellness, Music, Auto Care, Nonprofit Orgs, Healthcare, Finance & Insurance, Children’s Literature, Beauty & Cosmetics, Skincare, Hair Salons, News, Art and Graphic Design, Home Goods, and more
♠️ I helping you define, market, launch and scale your personality-fueled business online

Services at RMCS: 

▪️Marketing

- Marketing Strategy 
- Marketing Consulting 

▪️ Content Creation

- Photography
- Video and Video Editing
- Hair, Makeup and Wardrobe Styling
- Copywriting and Blog Writing

▪️Social Media Marketing

- Social Media Strategy
- Social Media Management
- Paid Social Media
- Influencer Management / UGC Creator Management 

What My Clients Are Saying

⚡️" Rachael is a consummate professional— on-task and dedicated to the success of her clients. Her objective critiques and guidance always took into account my stated goals as a business. She was very thorough when going through the analytics of my sites and her advice was clear, specific, and actionable." - Jon H

⚡️ "SO professional and organized! Rachael and her team were so friendly and easy to get along with the whole duration of this project pre and post production. We filmed all day resulting in 8 weeks of content to share on my social media platforms. Throughout preparation for the shoot I received consistent updates and reminders that were extremely helpful. I was really able to see the vision of the work before the actual production day because it was relayed so clearly. It's a struggle for me to be consistent with content to post and this project has taken weight off my shoulders because I have pre-planned posts. A huge THANK YOU to RM Creative Services for their detailed and hard work - Alexis H

Free Resources

📚 Checklists, blogs, media kit and more --> https://rmcsofficial.com/the-green-room/

Let’s amplify your unique brand voice!⚡️ 

⬇️ Schedule a Call to Work Together

www.rmcsofficial.com

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The Battle

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