I am a dynamic Executive Sales Leader who drives top and bottom-line growth through innovative strategies that optimize sales teams, processes, and systems while leading from the front.

Throughout my career, I’ve been sought out and recruited to roles based on my success as a committed leader and coach capable of fostering a culture of excellence, helping individuals reach their full potential while contributing to the organization’s growth and success.

I’m passionate about delivering results, building high-performing sales organizations that consistently exceed aggressive targets, and leveraging critical data and CRM tools to enhance sales effectiveness. 

I have extensive experience launching new solutions and expanding market share in the fleet, fintech, and payment sectors. 

I’m respected for thriving in turning around underperforming accounts and sales teams to achieve sustainable success. 

Specialties include:

Sales | Business Development | Go-To-Market | Consultative Selling | Partner and Channel Development | Pipeline Development | Relationship Building | Go-To-Market Strategies | Data Analytics | Startup Operations | Strategic Alliances | Mentoring | Coaching | Sales Funnel Analytics | Continuous Process Improvement

Bill Cooper

Being named a "Startup to Watch" by the Sacramento Business Journal is a strong validation of what our customers already know. 

Kooner Fleet Management Solutions has grown its revenue more than 3,000% since 2020 by focusing on one thing that matters most to fleets: uptime. Our mobile-first model, supported by licensed diesel technicians and powered by FleetIQ, is transforming how fleets approach maintenance, roadside support, and data-driven decision-making. 

Proud of this team, the innovation, and the impact we are making for fleets across 26 states. 

https://lnkd.in/eDGRX9yy 

#Fleet #FleetManagement #MobileMaintenance #FleetMaintenance #DieselService #Transportation #Logistics #FleetTechnology #MobileService #KoonerFMS

Open article: Startups to Watch: Kooner Fleet Management Solutions makes diesel service accessible with mobile technicians - Sacramento Business Journal by bizjournals.com

Startups to Watch: Kooner Fleet Management Solutions makes diesel service accessible with mobile technicians - Sacramento Business Journal

B2B business development works best when it is treated as a long-term discipline, not a short-term push.

The strongest teams focus first on understanding the customer’s world. They invest time in learning how decisions are made, what pressures exist internally, and where real value is created. That insight shapes conversations that feel relevant instead of generic.

Consistency matters more than volume. Regular outreach, thoughtful follow-up, and clear messaging build familiarity and trust over time. Deals rarely close on the first interaction, but they often start there.

The best practices that endure are simple. Listen more than you talk. Be clear about the problems you solve. Follow through every time. When business development is built on credibility and discipline, growth becomes repeatable instead of unpredictable.

#BusinessDevelopment #B2BSales #SalesLeadership #GrowthStrategy #RevenueGrowth

Sales KPIs only create value when they reflect how deals actually move. Tracking the same metrics at every stage hides problems instead of revealing them.

Stage-specific KPIs bring focus. Early stages tell you about message fit, outreach quality, and qualification discipline. Mid-funnel metrics show how well reps are uncovering value and advancing conversations. Late-stage KPIs highlight execution, pricing confidence, and deal management.

When each stage has the right indicators, teams can diagnose issues quickly. You stop guessing why the funnel is slowing down and start fixing the exact point where momentum is lost. Coaching becomes more targeted, forecasts become more accurate, and performance improves without adding pressure.

The goal is not more data... It's better insight.

When KPIs match the reality of the sales process, they become tools for growth instead of noise.

#SalesKPIs #SalesLeadership #RevenueOperations #SalesProcess #PerformanceManagement

Key accounts are not managed through transactions. They are built through relationships that deepen over time.

Long-term success comes from understanding what matters most to those customers beyond the contract. Their goals. Their risks. Their internal pressures. When you invest the time to learn that context, conversations shift from pricing to partnership.

Strong relationships are maintained through consistency. Regular check-ins. Honest communication. Follow through on commitments. Showing up when there is no immediate upside builds credibility that pays off later.

When customers see you as someone who understands their business and advocates for their success, loyalty grows. Expansion becomes natural. Retention becomes stable. And the relationship turns into a shared journey instead of a vendor arrangement.

That is where durable growth is created.

#KeyAccountManagement #CustomerRelationships #SalesLeadership #LongTermGrowth #ClientSuccess

Entering a new market is easier when you do not try to do it alone. The challenge is choosing the right partners, not just available ones.

The wrong partner can slow you down, confuse your positioning, or damage credibility before you ever gain traction. The right partner accelerates trust. They understand the local landscape, have earned relationships, and know how buyers think and decide.

Strong partners share more than a customer base. They share values, expectations, and a clear understanding of how success is measured. When that alignment exists, execution becomes smoother and momentum builds faster.

In new markets, credibility is everything. Identifying partners who strengthen your reputation and extend your reach is often the difference between a slow start and sustainable growth.

#PartnershipStrategy #MarketExpansion #BusinessDevelopment #GrowthStrategy #SalesLeadership

Uptime is not just about saving minutes. It is about avoiding hours, or days, of downtime.

This FleetOwner article (https://lnkd.in/eQjSuBgx) does a great job highlighting how technology, like weigh station bypass and reserved parking, helps fleets save time, fuel, and driver frustration. Smart tools absolutely matter when it comes to keeping trucks moving.

But there is another side of uptime that deserves equal attention.

According to industry studies, unplanned maintenance events can cost fleets 2 to 3 times more than scheduled preventative maintenance, and a single roadside breakdown can cost $500 to $1,000 per day once towing, lost productivity, missed deliveries, and driver downtime are factored in. Even more telling, nearly 30 percent of roadside breakdowns are preventable with proper inspections and proactive service intervals.

That is where preventative maintenance and reliable roadside support come into play.

At Kooner Fleet Management Solutions, we focus on helping fleets manage and avoid the unplanned.

• Preventive maintenance programs designed to catch issues before they turn into breakdowns

• Mobile and onsite service that keeps trucks where they belong, on the job

• Rapid roadside response when the unexpected still happens

Technology that saves minutes at a weigh station is valuable. Preventative maintenance and roadside coverage that save hours or days of downtime protect revenue, drivers, and customer commitments.

True fleet efficiency is not just about moving faster.

It is about staying moving.

#FleetManagement #Uptime #PreventativeMaintenance #RoadsideAssistance #FleetOperations #Transportation #Logistics #TruckMaintenance

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bna-ventures

fleetowner.com

Optimizing trucking operations: Strategies to save time and boost efficiency

FleetOwner

Kooner Fleet Management Solutions

Growth phases test sales and revenue leadership in different ways. One pulls toward urgency. The other demands control. Both are necessary.

Sales leadership pushes for momentum. More pipeline. More activity. More deals moving forward. Revenue leadership looks at sustainability. Margins. Retention. Delivery. Cash flow. When one dominates the other, growth becomes fragile.

The balance comes from alignment. Sales teams need clear direction on what good growth looks like, not just fast growth. Revenue leaders need to stay close to the field so strategy reflects reality, not spreadsheets.

When sales and revenue leadership operate as one system, decisions get sharper. The organization grows with intention. Teams move faster without creating problems they will have to unwind later.

Growth is not about choosing speed or stability. It is about leading both at the same time.

#SalesLeadership #RevenueLeadership #GrowthStrategy #BusinessLeadership #ScaleWithPurpose

Urban fleets are where complexity shows up first.

What stands out to me in this post is not just the list of challenges, congestion, curb access, compliance, and downtime, but the shift in mindset required to manage them.

Winning in urban fleet environments is not about adding more people or more processes. It is about better visibility, better planning, and proactive maintenance that prevents issues before they cascade.

This is exactly why we continue to invest in mobile service models and technology like FleetIQ. Smarter fleets outperform reactive ones every time.

#Fleet #FleetManagement #UrbanFleet #MobileMaintenance #FleetMaintenance #FleetTechnology #Transportation #Logistics #SmartFleet #ProactiveMaintenance #UrbanMobility #KoonerFMS

View company: Kooner Fleet Management Solutions

Urban fleets keep our cities moving, but managing them has never been more complex.

From congestion and rising fuel costs to limited curb space, maintenance downtime, and evolving regulations, urban fleet managers are navigating challenges on every route.

In our latest blog, we break down:

🏃‍♂️‍➡️ The biggest operational hurdles facing city fleets
📈 What solutions are actually working in real-world environments
🧠 How proactive maintenance and smarter routing can turn challenges into advantages

The takeaway: Success in urban fleet management isn’t about doing more. It’s about being smarter.

Read more 👉 https://ow.ly/ZgUC50XS565

#FleetManagement #UrbanMobility #Logistics #Transportation #LastMile #FleetMaintenance #SupplyChain #SmartCities #UrbanFleetManagement #CityLogistics #FleetOptimization #SmartUrbanMobility #SustainableTransport #FleetEfficiency #UrbanTransportSolutions #ProactiveMaintenance #SmartRouting #UrbanMobilityChallenges

Open article: Urban Fleet Management Challenges and Solutions - Kooner by ow.ly

Urban Fleet Management Challenges and Solutions - Kooner

Mergers and acquisitions are often viewed as financial transactions. In reality, they are strategic decisions about where and how an organization wants to grow.

When done with intent, M&A can accelerate market entry, expand capabilities, and strengthen competitive position faster than organic growth alone. It allows companies to acquire talent, technology, customer relationships, and expertise that would take years to build internally.

The value comes from clarity of purpose. Successful organizations are clear on why they are pursuing an acquisition and how it fits into their long-term strategy. Growth for the sake of scale rarely delivers results. Growth tied to strategy creates leverage.

The real work begins after the deal closes. Integration, alignment, and execution determine whether the expected value shows up in performance. When leadership stays focused on outcomes and cultural alignment, M&A becomes a powerful engine for sustainable growth rather than a distraction.

Strategic growth through M&A is not about buying revenue. It is about building a stronger, more resilient organization.

#MergersAndAcquisitions #StrategicGrowth #BusinessStrategy #Leadership #OrganizationalDevelopment

Growth rarely comes from transactions alone. It comes from relationships that are actively managed instead of passively maintained.

Proactive relationship management means staying ahead of customer needs. It is regular check-ins before there is a problem. It is sharing insights that help clients make better decisions. It is being present even when there is nothing to sell.

When teams take this approach, customers feel valued, not worked. Trust deepens. Conversations shift from issues to opportunities. Expansion becomes a natural extension of the relationship instead of a hard ask.

The companies that grow consistently understand this. They do not wait for renewal time or inbound requests to engage. They invest in relationships every step of the way, and growth follows as a result.

#RelationshipManagement #CustomerGrowth #SalesLeadership #AccountManagement #RevenueGrowth

Revenue growth accelerates when the sales funnel works as a system instead of a series of disconnected steps.

A streamlined funnel removes friction at every stage. Prospects know what happens next. Reps know how to move deals forward. Leaders know where to focus attention. When that alignment exists, momentum builds naturally.

Most funnel issues are not about demand. They are about delays. Slow follow-ups. Unclear qualification. Inconsistent handoffs. Each one adds drag that quietly reduces conversion and stretches the sales cycle.

When teams simplify stages, tighten criteria, and align around a clear process, deals move faster and close with more confidence. The same volume of opportunities produces more revenue because less energy is wasted along the way.

A strong funnel does not just improve efficiency. It creates leverage. And leverage is what turns effort into scalable growth.

#SalesLeadership #RevenueGrowth #SalesFunnel #RevenueOperations #SalesProcess

Growth and expansion is our focus for 2026 here at Kooner Fleet Management Solutions!

Glad to have you on the team, Chris!

https://koonerfms.com/

NOW SERVICING SOUTH FLORIDA!

Fleet sales executives in the southwest!

Come join a growing company where you can help shape our success everyday.

This is not a role for anyone who is comfortable with their feet on their desk waiting for web leads to fill their calendar.

We need someone willing to turn over every rock in a multi-state territory to find prospects, turn them into customers, and delight them so they become evangelists of Kooner Fleet Management Solutions 

If you want to roll up your sleeves, get your hands dirty while shaping the future of mobile maintenance, come join us!

#hiring #salesjob #remotework #fleetsales #jobinsales

Director of Recruiting at Kooner Fleet Management Solutions

🚨 We're hiring!

Senior Account Executive - Southwest 

If you're a sales professional who thrives in the field, builds long-term client relationships, and wants uncapped earning potential - this one's for you!

💰 Competitive base + uncapped commission
🚘 Company car allowance
📈 Career growth in a rapidly expanding organization
🏠 Remote opportunity

📍 Southwest territory

Open article: Senior Account Executive - Southwest (1839) - Kooner Fleet Management Solutions by apply.workable.com

Senior Account Executive - Southwest (1839) - Kooner Fleet Management Solutions

Territory structure has a bigger impact on growth and cost than most teams realize.

When territories are too broad or poorly defined, reps spend more time traveling, chasing the wrong accounts, and reacting instead of planning. Costs rise quietly while performance plateaus. It is rarely a talent issue. It is usually a design issue.

Well-structured territories create focus. They concentrate effort where opportunity actually exists and give reps the ability to build real relationships within a defined space. That focus shortens sales cycles, improves coverage, and lowers the cost of selling at the same time.

The strongest territory models balance potential with practicality. They account for account density, customer type, and how deals are truly won. When reps feel ownership and leadership sees consistency, growth becomes more predictable and less expensive to achieve.

Territory design is not a one-time exercise. It is a growth lever that needs regular attention.

#SalesLeadership #TerritoryManagement #GrowthStrategy #RevenueOperations #SalesEfficiency

🔧 Denver diesel techs We’re hiring.

We’re continuing to grow at Kooner Fleet Management Solutions and are looking to add a Mobile Diesel Technician to our CORE team in Denver, CO.

This is a field-based role for technicians who like independence, variety, and doing quality work that keeps fleets moving. You’ll perform preventative maintenance, inspections, and repairs directly at customer locations, supported by a company-issued service truck and a team that understands the realities of the field.

This role is a strong fit if you:

• Enjoy working independently and owning your day
• Take pride in reliable, professional work
• Want steady work with a growing national company
• Like solving real problems for fleet customers

Kooner is a family-founded, field-first organization focused on supporting our technicians and delivering dependable service nationwide.

If you are a diesel tech in the Denver area or know someone who is, check out the role here:

https://lnkd.in/eWr6qV8Q

Let’s keep Colorado fleets road-ready.

#Hiring #DieselTechnician #MobileMechanic #DenverJobs #FleetMaintenance #SkilledTrades #TransportationJobs #MechanicLife #KoonerFMS

Open article: Mobile Diesel Mechanic/Technician (1845) - Kooner Fleet Management Solutions by apply.workable.com

Mobile Diesel Mechanic/Technician (1845) - Kooner Fleet Management Solutions

Fleet managers operate in a world where uptime, cost control, and predictability directly impact results, and oil changes are one of those fundamentals that are easy to overlook until they are missed. While they sound simple, the technicians at Kooner Fleet Management Solutions have seen firsthand how disciplined oil-change schedules reduce roadside incidents, improve fuel efficiency, and extend engine life without adding trucks, technology, or complexity.

Across fleets of all sizes, tightening oil intervals has proven to be one of the most reliable ways to protect margin and avoid unnecessary downtime. 

When engines run cleaner and more efficiently, the impact shows up in lower operating costs, fewer disruptions, and stronger resale value over time.

If you manage a mixed or high-mileage fleet, this is one of the simplest levers you can pull to improve performance without changing how your operation runs day to day.

https://lnkd.in/eRE_BKng

#FleetMaintenance #PreventativeMaintenance #FleetManagement #FleetUptime #CommercialTrucking #FuelEconomy #OilChange #KoonerFMS

🛢️ Skipping oil changes isn’t just bad for engines, it’s bad for business. 💸 

Fleet managers know every mile and every dollar matters. That’s why regular oil changes are one of the most cost-effective ways to protect your trucks and your bottom line.

At Kooner Fleet Management Solutions, we help fleets cut emergency service calls just by sticking to a smart oil schedule.

✅ Better fuel efficiency (2-3% gains)
✅ Longer engine life
✅ Less downtime
✅ Higher resale value

📈 Want to get the most out of every oil change? Read how we make it happen → https://lnkd.in/gKvsNXth

#FleetMaintenance #PreventativeMaintenance #TruckRepair #FleetEfficiency #KoonerFMS #CommercialTrucking #OilChange #FleetUptime #FuelEconomy #FleetManagement

Open article: How Routine Oil Changes Extend Oil Life and Improve Mileage in Commercial Trucks by koonerfms.com

How Routine Oil Changes Extend Oil Life and Improve Mileage in Commercial Trucks

Sales playbooks often fail new hires because they’re written like reference manuals instead of guides for real conversations. Pages of process and theory do not help someone feel confident on their first call.

The playbooks that actually resonate are practical. They explain how deals really move, what good discovery sounds like, and where new reps tend to struggle early. They give context, not just rules.

The best ones also evolve. As new hires ask questions and encounter objections, the playbook should reflect those realities. When reps see their experiences show up in the material, adoption follows.

A strong playbook does more than teach process. It shortens ramp time, builds confidence, and gives new hires a sense of how to win without guessing. That confidence shows up quickly in how they engage prospects and customers.

Thoughts on the best platform for a playbook or best practices for keeping the content fresh?

#SalesEnablement #SalesTraining #Onboarding #SalesLeadership #RevenueOperations

Sustainable growth does not come from heroics. It comes from processes that work when the pressure is on.

Scalable business processes are designed with the future in mind. They are simple enough to be followed consistently and strong enough to support growth without constant intervention. When processes depend on a few people holding everything together, scale becomes fragile.

The most effective organizations build systems that create repeatability. Clear handoffs, defined ownership, and shared standards allow teams to move faster without losing quality. As volume increases, the process absorbs the load instead of breaking under it.

Sustainability is what keeps momentum alive. When teams trust the process, they spend less time fixing problems and more time creating value. That is how growth becomes durable instead of exhausting.

#OperationalExcellence #BusinessProcesses #ScalableGrowth #Leadership #RevenueOperations

Growth rarely comes from one team working harder in isolation. It comes from teams working better together.

When sales, marketing, operations, finance, and customer success operate in silos, momentum slows. Messages get mixed. Handoffs break down. Customers feel the gaps. When those same teams align around shared goals, growth accelerates.

Cross-functional collaboration brings different perspectives to the table. Sales shares what the market is asking for. Marketing sharpens positioning. Operations removes friction. Customer teams bring insight from the field. Each function strengthens the others when communication is intentional and ongoing.

The leaders who drive real growth create space for that collaboration. They reward teamwork, not turf protection. They focus the organization on outcomes instead of departments.

When teams pull in the same direction, growth stops being fragile and starts becoming repeatable.

#BusinessGrowth #CrossFunctionalTeams #Leadership #RevenueGrowth #OrganizationalAlignment

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

solvexmedia

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

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The Battle

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