Salesforce

Regional Vice President, Mid-Market Canada at Salesforce

Pavilion

Executive Member

SaaStr

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Enterprise Account Executive (via WJM Ventures)

Vendr

*Role was eliminated when the enterprise segment was deprecated due to product market fit issues.

Led the enterprise sales organization reporting directly to the CEO. Team consisted of 3 sales leaders, 14 enterprise AEs and one strategic enterprise AE.

• Hired 4 AEs, 1 Manager and coached one IC to first manager position

• Helped lead transition from inbound focused team to outbound focused, including increasing AE outbound opportunity creation by over 500% QoQ (Q4-Q1)

• Launched MEDDPICC deal qualification framework across the global sales organization. Responsible for building and delivering training content, collaborating with Sales Operations to build MEDDPICC into SFDC, as well as incorporating MEDDPICC into our sales process and forecasting methodology.

• Architected and implemented a new company-wide sales process including updated deal stages, forecast categories, stage exit criteria etc. Led org wide training on the new process and collaborated on a sales process 1-pager collateral

• Maintained an average of over 7 client facing meetings per week as a 2nd line leader

Director of Sales - Enterprise

Hired to lead a team of 7 enterprise account executives focused exclusively on new business acquisition, selling into Finance, IT and Procurement personas.

• Updated ideal candidate profile and revamped hiring process, implementing Who: The A Method for Hiring topgrading methodology

• Hired 3 Account Executives

• Primary activities were co-selling and coaching, averaging over 12 client-facing meetings per week

• Collaborated with a small tiger team to develop competitive messaging and competitive selling framework

Sr. Manager Enterprise Sales

Plato 

*Sales and marketing functions were eliminated when the company decided to pivot to a new product.

Executive team member and sales leader who guided business strategy and led development of a scalable sales engine and partnership program. Developed forecasts using waterfall methodology and built corresponding sales capacity models. Established tech stack, including SFDC, Gong, Outreach, & ZoomInfo.

• Scaled team from 3 to 12 (4 AEs, Director of Partnerships, Director of BDRs, and 6 BDRs) and hired a front-line leader in <6 months. Created sales compensation plans for AEs, BDRs, and Partnerships program.

• Created and launched outbound sales motion with 6 BDRs generating ~$1M in pipeline within 5 months, closing first deal in <1 month; oversaw creation of 12 & 15 step buyer-persona-driven cadences. 

• Closed multiple 5-figure deals in Q1 achieving 96% to quota, and increased average cost per seat by 20%. 

• Coached team, implemented structured 1:1 format with weekly pulse checks, leveraged Sales Impact Academy, and relied on Gong for call training.

• Developed sales playbook, defined buyer personas, established competitive messaging, and launched an ABM approach for selling to VPs of Eng and CTOs at Mid-Market/Enterprise SaaS companies.

Head Of Sales

Indeed.com

Led 6 teams and 50 employees, overseeing hiring, training, professional development, and performance management during cultural/organizational restructure. Ensured delivery of sales goals, managed revenue forecast, and monitored team metrics. 

• Delivered $14M in quarterly revenue (112% to quota in 2021) by developing a motivated and winning culture, increasing employee training, and building stronger relationships with clients. 

• Boosted sales performance from 99% in 2019 to 117% in 2020 by increasing rep productivity over 40%, implementing repeatable selling motions, and co-leading weekly trainings with top account executives.

• Awarded 2020 Top Gun Award and recognized as top Sr. Director in Canada for achieving 117% to quota. 

• Led Canadian market in new product sales (1st of 14 peer organizations in NA), in addition to leading Indeed Canada’s Acquisitions team responsible for new logos. 

• Fostered a culture of growth and professional development, empowering employees to advance in their sales careers and become industry leaders, resulting in numerous promotions.

Senior Director of Sales

Built, coached, and developed a team of high-performing AEs. Drove prospecting, discovery, and positioning of Indeed’s products. Delivered unprecedented levels of new business and revenue growth.

• Finished 1st out of 5 Canadian Mid-Market teams in 2019 with average quota attainment of 97.6% ($14.4M); critical metric in promotion to Senior Director of Sales. 

• Recorded average of $3.6M of quarterly revenue by coaching reps using Keith Rosen's methodology, shifting focus from targeting HR to Operations, and building a repeatable playbook.

Director of Sales

Developed and executed strategic plans for territory and created forecasts to exceed business and revenue objectives. Ran full sales cycles from prospecting to close, and retained accounts to manage and upsell.

• Achieved 188% of new business target and 112% of quota over 7 quarters by networking through accounts and multithreading, identifying unrealized opportunities, and refining sales process.

• Boosted quarterly revenue from $123,653 to $669,260 in 6 quarters and slashed zero billers from 32 to one in 21 months in a locked book of 50 enterprise accounts.

National Account Executive

Clio - Legal Practice Management Software

Hired to drive revenue, accelerate growth, and establish sales development function. Built out the SDR team and function in collaboration with Sales Ops, Marketing, and the SVP of Global Sales. 

• Integral in boosting sales from $10M ARR to $30M ARR over the course of two tenures with Clio as both an IC and sales leader; teams touched 95% of all revenue. 

• Established KPIs, compensation plan, division of labour between SDRs and AEs, and handoff procedure for Sales Qualified Leads; created a book club focused on sales skills and the mental aspects of performance.

• Increased AE close rates by over 15% in first 6 months through better qualification and discovery.

Additional Accomplishments: 

2015 Q3 - 111% of MRR Quota
2015 Q4 - 127% of MRR Quota
2016 Q1 - 142% of MRR Quota

Manager - Sales Development

LinkedIn

Account Executive

Led full cycle sales for Practice Management SaaS product, selling to law firms via managing partners, IT departments and office managers. Onboarded new reps and coached them on closing large deals as third sales hire in Toronto. 

• Closed +40 deals per month to hit monthly sales targets of $5K MRR with an average deal size of $150MRR; recognized consistently as the top-performing rep company-wide. 

• Implemented new talk tracks, created upfront contracts, and leveraged structure & consistency to tighten deal cycles. 

Awards
*2014 Q2 Top Rep
*2014 Q3 Top Rep

Lyreco

Sold office products. Represented Field Sales on a committee with marketing to develop new, more relevant collateral. 

• Received 3 promotions: Account Manager to Account Executive, AE to Sr. AE and Sr. AE to Territory Sales Manager, selling into accounts spending in excess of $50K/year. 

• Top performer out of 120 reps, consistently overachieving targets (130% average) while hitting every President's Club.

Territory Sales Manager

Senior Sales Executive

Experienced sales professional with 15 years experience in selling, building teams and establishing winning cultures. Compassionate leader with a strong focus on recruiting, coaching, co-selling and data driven decision making. Passionate about people, sales and personal development.

Waylon McGill

DailyKarma

DailyKARMA is committed to enriching society with the spirit of giving and gratitude through the innovative use of technology to promote social change. Our B2B platform, Shop for Good, enables brands to build customer loyalty and drive sales, while doing good. 

Within 1 year, thousands of brands have launched our technology and services to raise money for hundreds of charities, with over 1 million shoppers donating to charities around the world.

2019 Shopify Unite Fund Recipients
2021 L'Oréal Innovation Challenge Winners
2021 Fast Company World Changing Ideas Award Winner: Category - Software
2021 Loreal Paris X F Station Accelerator Member

CEO & Co-Founder

Consultant

Data driven product management and marketing consultant with an emphasis on consumer mobile apps and SAAS platforms. Currently working with entertainment and social good mobile start-ups to drive consumer growth and define product roadmaps based on user behavior.

Operations & Product Growth Strategist

VoxBloc (acquired by Dominion Enterprises)

VoxBloc is a social loyalty platform that rewards consumers for interacting with their favorite brands, celebrities and artists throughout the social graph. By incentivizing users to share, like, check-in and interact through the largest social networks, VoxBloc helps extend your reach and reward your most loyal fans. 

In early 2012, VoxBloc was acquired by Virginia Based, Dominion Enterprises. A leading marketing services company serving the wide-ranging needs of many industries including real estate, apartments, specialty vehicles, employment, automotive and travel.

http://www.prweb.com/releases/2011/12/prweb9038874.htm

COO & Co-Founder

HelloWorld, Inc.

Mozes Mobile's (now HelloWorld Inc) lead in business development and customer implementation of mobile technologies to major consumer and entertainment brands. Specifically technologies such as QR codes, mobile optimized websites, iPhone/Andriod applications and SMS 

- Delivered and drove relationships with consumers brands, major record labels, & retailers. Top clients include: Red Bull, Nike, Ford, Universal, Warner, Sony
- Developed and presented mobile CRM and promotional programs based on client's quarterly/annual goals. 
- Pre-sale strategy: Demonstrated the Mozes Platform to prospects and conceptualized clients mobile CRM yearly strategy. Responsible for generating quarterly revenue. 
- Worked closely with Product Development and Engineering team to ensure product encompassed needs of clients.

Director of  Business Development & Client Services

Viacom

TagWorld's (now Viacom) head of the music department. Overseeing all online music promotions, viral initiatives, content production and business development opportunities pertaining to TagWorld Music. Reporting directly to President. 

-Founded, Established and Manage the TagWorld Music Team and all online and offline initiatives pertaining to TagWorld Music. 
-Initiating and Facilitating Online Music Business Development with Major/Independent Record Labels, Music Venues, Music Content/Video Syndication Partners
-Overseeing all major and independent label relationships and spearheading the development of their artist’s fan base on TagWorld. 
-Spearheading all strategic online marketing initiatives such as online viral campaigns, promotional strategies, online pr campaigns and SEO to increase artist sign ups and overall traffic to site.
-Collaborating with product development to create innovative music features based on business strategies and objectives.

Director of Strategic Partnership Development

SONYBMG Music Entertainment

Marketing

Patricia Dao is a seasoned entrepreneur with a strong focus on product management, operations, and marketing. With extensive experience in the technology start-up sector, she has excelled in both consumer and enterprise products. Patricia has held key business, operational, and product development roles at three successful start-ups: TagWorld.com/Flux.com (acquired by Viacom), Mozes Mobile (acquired by HelloWorld), and co-founded VoxBloc.com (acquired by Dominion Enterprises in 2012). Additionally, she has spearheaded social and mobile marketing strategies for major brands such as Red Bull North America, Nike, Ford, Universal, Warner, Sony, and more.

Currently, Patricia is the CEO of DailyKarma, where she leverages her deep expertise in social and mobile technology to lead an international team of technologists and social impact leaders. Together, they develop B2C and B2B platforms designed to drive positive social change.

Under her leadership, DailyKarma recently launched 'Shop for Good,' an innovative e-commerce subscription app that enables brands to integrate cause marketing campaigns seamlessly into their online shopping experiences. Within its first year, Shop for Good has been adopted by 3,000 brands, raised funds for thousands of charities, and demonstrated its value by boosting average order values and conversion rates. Patricia's achievements include being a 2019 Shopify Unite Fund Recipient, with Shop for Good recognized by Shopify as a 'Top Trending App' and 'Feature Staff Pick.' In 2021, DailyKarma was honored with Fast Company's World Changing Ideas Award and received L'Oreal Canada's Innovation Award, solidifying its role as L'Oreal's preferred vendor for cause marketing integrations.

Patricia is also a passionate advocate for women in entrepreneurship, particularly in advancing women in STEM fields, and she frequently speaks and writes on these topics.

Patricia D.

#GivingTuesday always shows which brands truly lead with heart 🥰 . This is our sixth year supporting brands on this day, and it is still just as exciting. Every year we see even more participation! These are a few examples from our partners who launched their give back campaigns today and some of our learnings for your future planning.

🐴  FarmHouse Fresh skincare is donating 20% of every order to rescue and care for animals at their sanctuary, and offered round up at checkout to deepen impact. Their storytelling is amazing and mission woven throughout their site!

🌟 RareBeauty encouraged shoppers to donate to the Rare Impact Fund and join in Selena’s mission to support youth mental health. A community driven give back moment.

 ⭐ OLLY PBC committed 15% of sales to #thelovelandfoundation to support mental health access. A big brand using its platform with intention.

🐶   West & Willow turned donations to Best Friends Animal Society into tiered savings. A fun way to let customers give their way and save their way.


Takeaways for brands planning their cause marketing initiatives for 2026:

 ❤️ Keep it simple and keep the language crisp. Clear framing consistently drives higher conversions.
 ❤️ Tie the offer to a mission customers already care about. Relevance drives participation.
 ❤️ Add visual impact stories. Real beneficiaries build emotional connection.
 ❤️ Continue giving beyond today. Many brands run bigger campaigns on Giving Tuesday, but keep customer donation options at checkout all year to build ongoing impact and deepen trust.

Whether you are already utilizing DailyKarma or just want to brainstorm and learn more about the space, feel free to reach out! Love meeting new people that are looking for ways to give back (through work or personally!)

CEO, Co-Founder @ DailyKarma and Shop for Good | Building brands through purpose driven marketing

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Waylon McGill

Patricia D.

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