Warren Hammond

CRO | CCO | CSO

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

Executive Member

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

𝗠𝗶𝗻𝗱𝘀𝗲𝘁 — 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗯𝗼𝗿𝗶𝗻𝗴. 𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁.
 
Everyone wants the breakthrough. 
Nobody wants the boring part before it.
 
Consistency is not exciting. 
It's repetitive. It's unglamorous. It's slow.
 
That's exactly why it works.
 
Because most people quit when it gets boring. 
And boring is where the compound effect lives.
 
A simple standard: 
Do the thing when you don't feel like it. 
That's the rep that counts.
 
Motivation gets you started. 
Consistency gets you results.
 
I write about Leadership, Sales, and Mindset.
(this post was written after a homework chat with my son...)

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻'𝘁 𝗮 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.

I work with a lot of founders and revenue leaders who describe themselves as "insecure overachievers."

They're not short on confidence. 
They're short on safety.

They perform. They execute. They deliver.
But they won't ship until it's perfect. 
And perfect never comes.

So they prep again. Run it one more time. Another slide. Another rehearsal.
Not to win. 
But to reduce the risk of feeling exposed.

Here's a reframe:
Preparation creates confidence. Over-preparation creates anxiety.

Try this practical test:
𝗪𝗶𝗹𝗹 𝘁𝗵𝗮𝘁 𝗲𝘅𝘁𝗿𝗮 𝟮𝟬% 𝗼𝗳 𝗲𝗳𝗳𝗼𝗿𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲? 
If yes (a strong yes): Do it. 
If no (or in doubt):  Ship it and move on.

As a leader, your attention has compounding value. Every hour spent polishing something that's already good enough is an hour not spent on the next deal, the next decision, or your family.
Good and moving beats perfect and late. Every time.

𝘐 𝘸𝘳𝘪𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘮𝘪𝘯𝘥𝘴𝘦𝘵 𝘵𝘩𝘢𝘵 𝘴𝘦𝘱𝘢𝘳𝘢𝘵𝘦𝘴 𝘨𝘰𝘰𝘥 𝘰𝘱𝘦𝘳𝘢𝘵𝘰𝘳𝘴 𝘧𝘳𝘰𝘮 𝘨𝘳𝘦𝘢𝘵 𝘰𝘯𝘦𝘴.

#𝘴𝘢𝘭𝘦𝘴 #𝘭𝘦𝘢𝘥𝘦𝘳𝘴 #𝘮𝘪𝘯𝘥𝘴𝘦𝘵 #insecureoverachievers

𝗜𝗻𝘀𝗲𝗰𝘂𝗿𝗲 𝗢𝘃𝗲𝗿𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗿𝘀 — 𝗥𝗲𝘀𝘁 𝗳𝗲𝗲𝗹𝘀 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀
 
For some high performers, rest feels like falling behind. 
Even a betrayal.
 
If you're not working, someone else is. 
If you slow down, you'll lose momentum. 
If you take a break, you might not start again.
 
None of that is true. But it feels true.
 
And feelings drive behaviour.
 
A reframe: 
Rest is not the opposite of performance. It's part of it.
 
You don't sharpen a blade by cutting more.
Recovery is a strategy. 
Not a reward.
 
I write about Leadership, Sales, and Mindset.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 — 𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻 𝘀𝗺𝗮𝗹𝗹 𝗺𝗼𝗺𝗲𝗻𝘁𝘀
 
Trust is not built in off-sites or big announcements. 
It's built in small, repeated moments.
 
Following through on the small thing you said you'd do. 
Giving credit when no one's watching. 
Being honest when it's uncomfortable. 
Not checking someone's work that you already delegated.
 
The big trust moments are rare. 
The small ones happen every day.
 
And your team is watching.
Leadership is not a title. 
It's a pattern.
 
I write about Leadership, Sales, and Mindset - real conversations in meetings, over Zoom, or over a wine, inspire the topics.

𝗕𝗲 𝗕𝗼𝗹𝗱 𝗼𝗿 𝗕𝗲 𝗙𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻

Last week, I worked with a smart, ambitious, talented team with a strong vision, values, Value Proposition, loyal customer base, differentiated offering, world-class service, and a focus on high performance.

Time with them is always an interesting challenge for me - they dont have time to waste but they are open-minded and take on new ideas.  

That day, our conversation moved from spending time on BHAGs to spending more time making our day-to-day thinking bolder, our weekly plans more radical, and our action lists more challenging.

The attitude has stayed with me all week - as I've thought more about what 𝙄 want to achieve - 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙡𝙮 𝙖𝙣𝙙 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡𝙡𝙮.

𝗪𝗵𝗼𝗹𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗲𝗱 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 - we all know that those companies who 
cling to incremental, "safe" improvements will become the next dinosaurs—wiped out by disruption.  And the same is true of all leaders.

The 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘀𝘂𝗿𝘃𝗶𝘃𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 comes down to this: bold goals demand bold execution. Incremental thinking might get you a 10% improvement, but it will never achieve the breakthrough that transforms your business, your market, or the world. As Peter Diamandis often says, "Going 10x is easier than going 10%." Why? Because when you’re bold, you break free from the status quo, and you rally the talent, technology, and resources needed to achieve extraordinary outcomes.

But boldness isn’t just about setting audacious goals—it’s about the 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗲𝘅𝗲𝗰𝘂𝘁𝗲:

1. Disrupt yourself before the market forces you to. Don’t wait for competitors to show you the path. Blaze your own trail, even if it feels risky or uncomfortable.
2. Fail fast, fail forward. Bold goals come with inevitable setbacks, but each failure brings you closer to the ultimate breakthrough. If you're not embarrassed by your first iteration, you've launched too late.
3. Think big, start small. Radical execution doesn’t mean reckless action. Test, iterate, and move rapidly, but always with a clear, bold vision in sight.
   
As leaders, our job isn’t just to make progress—it’s to make an impact. The world’s biggest problems are also the world’s biggest opportunities, and right now, we have the power to solve them in ways that were unthinkable a decade ago.

A bold Mindset is the key to unlocking this.

What bold move will you make today that positions your business to disrupt, lead, and shape the future?

#BoldLeadership #ExponentialGrowth #Innovation #10xMindset

𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝗳𝗲𝗮𝗿 𝗼𝗳 𝗼𝘃𝗲𝗿𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗿𝘀

The obvious answer is "Failure".
Obvious but wrong.

Many overachievers ae NOT scared of failure.
They're scared of being ordinary.

Why?
Because ordinary feels like:
Not chosen. Not respected. Not needed. 
Nothing Special.

So they chase "exceptional" in every meeting, every deck, every deliverable.
But exceptional isn't a personality trait.
It's usually just Focus + Repetition + Patience.

The healthiest high performers I know aren't driven by proving they're special.
They're driven by:
Doing good work.
Learning fast.
Helping others win.
Playing the long game.

You're allowed to be average while you're becoming great.

I write about revenue leadership, scaling, and the mindset that separates good operators from great ones.

Rare to see something which genuinely makes you smile AND think on here. Loved this.

Award Winning Economist | Leadership Strategist | Creator of the Identity-Context-Power Clarity Framework

There are many reasons to love Norway 🇳🇴

One of them — the state funds deadpan, matter-of-fact ads. Sometimes, they call BS and try to do something about it.

Enjoy this depressingly true video.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 — 𝗧𝗵𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗽
 
Getting promoted doesn't make you a leader. 
It gives you the 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 to become a leader.

Some new leaders make this mistake: 
They keep doing the job they were promoted from.

Why?
Because that's where the confidence is.
That's what they're good at.
 The old role felt safe. 
The new role feels exposed.
 So they stay busy with tasks instead of leading people.
 
A shift that helps: 
Your job is no longer to do the work. 
Your job is to make the work possible.
 
That means making decisions. Setting priorities. Bringing clarity to chaos. 
Not more hours on the job.
Delegate.
 
I write about #Leadership, #Sales, and#Mindset.

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Limelight & 2PR.io | Angel Investor

Sales is what I do, and for the past ten years, I've been working across both structured corporate environments and fast-moving startups. I've built sales teams from scratch and learned how to create Go-To-Market strategies that deliver real results. This journey has taught me a lot about what works (and what doesn’t) in different sales settings and how to adapt to succeed.

Along the way, I've developed the skills to navigate tough sales situations, land big deals, and build processes that drive success. My efforts have paid off—I’ve managed to multiply my salary eightfold over the last five years by applying the same strategies I teach others.

I’ve spent the last 2.5 years building my personal brand and growing an audience of 45k followers. I love collaborating with B2B SaaS companies that appreciate a bit of humor. Check out my posts — I share the daily struggles of salespeople with a lighthearted twist.

Kevin Meyer

I remember my first SDR role.

Six hours daily. LinkedIn stalking. Copy-pasting outreach. Praying for replies.

99% of my work ended in silence or unsubscribe clicks.

The grind crushed me. And here's the brutal part it's wasteful.

We're burning out talent on grunt work that machines now handle better than humans ever could.

I've been testing Alta | AI Revenue Workforce SDR. The contrast is wild. No fatigue. No rejection spirals. Just consistent prospecting and smart engagement with the right people.

My team doesn't wake up to empty task lists anymore. They wake up to booked meetings.

This shift matters. We need to shield our people from unnecessary pain. Let AI absorb the rejection loop. Let your reps own the wins.

Sales has always been hard. But hard doesn't mean inefficient.

Protect your team's energy. Let software do what software does best—so humans can do what only humans can do: close deals and build relationships.

Who else is ready to stop romanticizing the grind?

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Limelight & Bluebill.io

If one enterprise AE ramps 3 months faster, you just saved ~$100K in a year.

Let that sink in.

Every CRO I know obsesses over pipeline.

Fewer talk about ramp time.

Here's the math nobody wants to look at:

Enterprise AE OTE: ~$200K
Fully loaded cost (benefits, tooling, management): ~$250K+
Add SDR support, presales time, leadership overhead…

You're easily burning $35K–$40K per month per AE before they're fully productive.

And in enterprise?
Ramp isn't 90 days.
It's 9–12 months due to the complexity of the tools and long sales cycles.

Now imagine this:

What if a new AE could:

• Run strong demos from month 2
• Deliver consistent product narratives
• Personalize follow-ups without waiting on presales
• Keep momentum between long enterprise meetings

If you shorten ramp by just 2–3 months:

You protect $75K–$115K in burn.

And that's before counting revenue acceleration.

At a $1M quota, three earlier productive months unlock ~$250K in revenue capacity.

This isn't an enablement nice to have.

Ramp speed is a capital efficiency lever.

The smartest revenue teams I'm seeing are using interactive demos tools like Demoboost to give AEs structured, reusable, personalized demo experiences from day one.

Less dependency.
More consistency.
Faster commercial confidence.

In a world where everyone's cutting headcount, maybe the smarter play is making every hire productive faster 

CROs — are you measuring ramp time as aggressively as you measure pipeline coverage?

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Bluebill.io & Limelight

75% of your pipeline will never close.

And somehow the industry just accepted it.

Long cycles. Polite ghosting. Hidden buyers. Reps grinding on tire-kickers while real deals sit untouched.

A 25% demo-to-close rate became a benchmark instead of a crisis.

Here's what nobody wants to admit:

When you can't tell which deals will close, every deal gets treated like it might.

So time gets split evenly.
Energy gets burned.
Winnable deals don't get the focus they deserve.

And even when they do, teams lack the insight to actually close them.

Not because they're bad at selling.
Because they're flying blind.

The real question isn't "How do we sell harder?"

It's this:

What if product interactions gave you real intent signals?

What if you knew buyer priorities before the first call?

What if hidden stakeholders showed themselves through behavior?

What if your pipeline told you — with data — which deals to focus on right now?

Sales shouldn't run on gut feel and nice conversations.

It should run on first-party behavioral data from the product itself.

Because 75% wasted effort isn't normal.

It's a broken system.

Demoboost exists to fix it by turning product demos into the revenue signal teams actually need.

Stop delivering your premium services in a CSV file. 

If you run an agency or a RevOps team, you know the struggle. You do incredible, complex work to get data... and then you hand it over in a boring Excel sheet.

It feels low-value.

Today, that changes.

Codewords.ai just released a new feature that lets you turn those workflows into actual products.

It’s called CodeWords UI.

You simply type: "Take this lead list and build me a dashboard where my client can approve or reject them."

And it builds it. Live. Instantly.

No React developers needed.
No "Ticket to IT."
Fully white-labeled under your brand.

This is the easiest way to turn a service business into a product business.

The feature is out today. Highly recommend playing with it.

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The Battle

Warren Hammond

Kevin Meyer

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The Battle

Warren Hammond

Kevin Meyer

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Warren Hammond's LinkedIn Performance

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