Warren Hammond

CRO | CCO | CSO

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

Executive Member

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

Is "overwhelmed" just a way of saying you have too much to do? No.

It is 𝗻𝗼𝘁 a response to the 𝘃𝗼𝗹𝘂𝗺𝗲 of tasks.
And so the answer is NOT A new productivity app

It is NOT - a shiny new notebook
It is NOT - different colour post-it notes
It is NOT - Time Management

It is Emotional Management.
Feeling overwhelmed is an emotional response to the tasks ahead.

Here are some actionable steps to help manage these emotions:

1. 𝗔𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀. Recognize when you're feeling overwhelmed and allow yourself to experience these feelings without judgement.

2. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝘀𝗸𝘀. Not everything needs to be done immediately. Identify the most important tasks and focus on those first.

3. 𝗕𝗿𝗲𝗮𝗸 𝗱𝗼𝘄𝗻 𝗹𝗮𝗿𝗴𝗲 𝘁𝗮𝘀𝗸𝘀. Large tasks can seem daunting. Dividing them into smaller, more manageable tasks can make them less overwhelming.

4. 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗺𝗶𝗻𝗱𝗳𝘂𝗹𝗻𝗲𝘀𝘀. Take a break and practice mindfulness exercises. This can help reduce stress and reframe your perspective.

Do not let the size of your To Do list stop you from Doing!

=============================

I think about and write about Sales and Leadership
I'm blessed to work with great people every day

𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 - 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗟𝗮𝘇𝗮𝗿𝘂𝘀

If you suffered a cardiac arrest, your chances of survival would likely be no better than 16%. But Dr Sam Parnia MD doubled those odds, achieving survival rates of 33%. His work saves 10,000s every year.

How did the doctor nicknamed Lazarus achieve this?
𝗕𝗼𝗹𝗱 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴.
Parnia wasn’t content with tweaking legacy practices or marginally improving CPR. Instead, he asked a bigger, more audacious question: How can we bring more patients back to life?
His answer lies in innovative methods—dramatically cooling the body, oxygenating the blood, and reintroducing it to prevent neuronal damage.

Parnia’s approach rewrites the rules and reframes the problem, which provides a leadership lesson for all of us.

Too often, in business and beyond, we aim for incremental gains—a 5% improvement in sales and a 10% increase in efficiency. While valuable, this mindset inherently limits what’s possible. It assumes the existing system needs refining. But breakthrough results—the kind that change industries or double survival rates—demand a 𝘀𝘁𝗲𝗽 𝗰𝗵𝗮𝗻𝗴𝗲, not an adjustment.

Take a sales team as an example. A 15% conversion rate might feel respectable. Improving it to 20%—a 33% increase—might feel extraordinary. But what if you reframed the challenge entirely instead of focusing on conversions? What if the goal was to reduce non-conversions (85%) by 33%? That shift forces a wholly new set of questions and strategies, unlocking paths you hadn’t yet considered.

𝗧𝗵𝗶𝘀 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:

Management refines and optimises. It focuses on continuous improvement within existing frameworks.
Leadership reimagines and transforms. It challenges assumptions, sets audacious goals, and creates the conditions for step changes.
Incremental improvements are critical for maintaining momentum, but they’re not enough when the goal is to redefine success. As leaders, we must dare to think bigger, reframe the problem, and look beyond percentages for possibilities that were previously out of reach.

Dr Parnia didn’t focus on small gains. He focused on rewriting what’s possible. That’s the kind of thinking that creates breakthroughs—in medicine, in business, and in leadership.

#sales #leadership #mindset #transformation

Did Henry Ford invent SDRs?
No - but if he was around today he might have done…
Why?
"Henry Ford is not only famous for cars - he's famous for the assembly line"

His game changing idea was to optimise every step of the production.
Efficiency and Productivity.
He revolutionised the world of car manufacturing.

What can we learn from this?
𝗔𝘁𝗼𝗺𝗶𝘀𝗶𝗻𝗴 -  breaking down complicated processes into smaller parts.

Fast-growing sales teams adopt similar tactics with their processes to increase productivity & speed.

For example, a software company selling B2B in today's market.
They break down the process, so the sales team have specialised roles.

One team member is on Lead generation
Another for initial outreach
A third for product demonstrations, and
The fourth is for contract negotiations.

Further on, there will be Onboarding and Customer Success
This specialisation improves productivity.

And it allows each team member to excel in their area of expertise.

They become experts.
Result: Better sales outcomes.

There is a specific advantage for companies scaling up.
This atomised sales process allows for more effective training & onboarding

How?
Each new team member is trained in a specific role.
Easier to bring employees in & quicker for them to be up to speed.
When you're scaling, you're in a rush.

Data is crucial to optimisation.
An atomised sales process leads to more accurate data analysis.
By looking at each stage separately, we can start to track metrics by step.
This data can help optimise sales, leading to productivity and new business wins.

Considerations

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
Handover and a shared view must be a priority
Communication and sharing between the teams help ensure that all learning is shared and prevents the creation of silos.
A team that doesn't communicate well will quickly become disjointed & fall into the blame game.

𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
Try to have one manager for the whole process. If you must have multiple, make them share a common target.

𝗘𝗻𝗱 𝗜𝗻 𝗠𝗶𝗻𝗱:
What is it that you want the Assembly line to build?
Identical cars was Ford's model "Any colour you want as long as it's black."
Would you like New Customers?
Customers from a particular segment?
Valuable Customers?

Make sure all the team members know what Ideal looks like
And build the Assembly line to deliver against that.

𝗦𝘂𝗺𝗺𝗮𝗿𝘆:
The assembly line & the modern-day sales process share many similarities
Both involve breaking down a more extensive cycle into smaller, specialised parts.
This allows for greater efficiency & productivity.

For businesses scaling up and bringing on new employees, this process can ensure that each new team member can be productive quickly.

#sales #leadership #sdrs #scaling #founders 
=========================
I write about Leadership, Sales and Mindset
Conversations I have with my team inspire my thinking and posts
Specialisation in sales is a regular topic with leaders

Who in your Inner Circle do you not Trust anymore?
Who have you outgrown?

One topic that comes up regularly: 
Teams and Tribes. Personal and Organisational.

Do You have a Trusted Tribe?
At work we talk a lot about the importance of having the right people in the right seats on the bus.
That's important.

Personally. Do you have the right people around you? Still?
If not - what are you doing about it? 
Are you leaving it to chance? 
Hoping you will bump into the right people?

Or are you intentionally filling the seats on your own Advisory Board with Trusted Counsellors?

If you are a Leader or a Founder, this is important. 
If you are a Manager, this is important. 
If you've just left College, this is important.

Why?
Because It's Your Company. Your Business. Your Career.

Three quotes to consider today: "Go to War with an Army of Counsellors" (paraphrased from the Bible) 
"You are the Average of Your 5 Closest friends. Show me your friends, and I'll show you your future" (Jim Rohn) 
"Greatness is achieved in the Agency of Others". (Prof Scott Galloway)

Choose the proper army of counsellors before "you go to war", i.e. Take on a big challenge.
The People Around you will become your benchmark for Performance. 
Choose carefully what you want.
Why? Because Greatness is Achieved in the Agency of Others.

You'll not often see a post referencing the Bible and Scott Galloway  - but here you are.

Enjoy.
#leaders #leadership #tribe #ProfG #bible
============================= 
I write about what I spend a lot of time thinking about - Leadership & Sales
Real conversations with real people prompt my posts - thank you to those who inspire me everyday

I help ambitious women entrepreneurs scale profitably without losing themselves in the process.

After 20 years in the careers space, building the UK's #1 career development platform (10M+ professionals across 42 countries), raising venture capital, and eventually exiting my business in 2022, I learned something critical:

Building a business the conventional way can often mean losing yourself in the process.

I was exhausted. Successful on paper, but completely misaligned with who I actually was. 

This experience taught me what I now teach: Your business can only grow as much as you do.

WHY I DO THIS WORK

Most women entrepreneurs I meet are incredibly capable. They've survived the startup phase, built something real, and proven they can execute.

But somewhere between $100K and $1M, they hit an invisible ceiling.

Not because their strategy is wrong.
Not because they're not working hard enough.

But because they're:

👉 Building a business that doesn't reflect who they really are.

👉 Second-guessing themselves before every big decision.

👉 Exhausted from proving their worth instead of owning it.

👉 Stuck in patterns that worked at $100K but sabotage growth at $500K .

MY APPROACH

I combine 20 years of coaching expertise with real founder experience. I've been where you are, overwhelmed, misaligned, questioning everything.

I don't just teach frameworks. I teach the inner work that makes frameworks actually work.

Through Female Further®, my 10-week intensive for women business owners (3 cohorts/year, 10 spots each), we go deep on:

✅ Clarifying your authentic strengths (and your unique superpower)

✅ Building a personal brand that attracts ideal clients effortlessly

✅ Aligning your business model with your inner values

✅ Charging what you're worth without apologising

✅ Elevating your visibility without burning out

IF YOU'RE READY TO GO FURTHER 

Applications for my next Female Further® cohort are open. 

DM me "FURTHER" for details.

Aimee Bateman

➡️  My work is pivoting.

For the last three years, I've worked with incredible women leaders, both corporate and entrepreneurial.

And I've loved it.

But I've been splitting my focus when my deepest experience lives in one very specific place.

Over 23 years, I've spent most of my time in the entrepreneurial trenches.

What nearly broke me when I founded, scaled and sold my startup Careercake, wasn't the growth tactics. 

It was the psychological weight. 

The identity crisis. 

The 3am "who am I becoming?" questions.

And I came out the other side feeling VERY strongly about this one thing: 

'The tactics don't matter if you don't know who you are.' 

Your blind spots. 
Your superpowers. 
Your deepest fears.
And what you're truly capable of.

So from 2026 onwards, my work is exclusively for female entrepreneurs, founders and freelance consultants/coaches.

Not because corporate leadership doesn't matter (it absolutely does).

But because the place you experience the most pain, is the place you can add the most value

And my deepest experience lives in the messy, uncomfortable psychological journey of building something from nothing.

The inner work that makes outer success possible.

If you're tired of being told to just get your offer/website/brand right...

If you know the real work is deeper than that.

Everything I'm creating from here is for you.

Aimee 💙

Aimee Bateman 

2026 Pivot

Throughout your founder journey it's normal to...

✖ Feel completely flat and burned out.
✖ Experience crippling self-doubt (even when things are going well).
✖ Question whether you're actually capable of pulling this off.

You want to feel seen, heard and valued, but here's what nobody tells you: as a founder, it's YOUR job to validate your team, your clients, your customers, not theirs to validate you.

And that validation gap? It's real, and your sense of self-worth can erode fast when you're pouring everything out and nothing's coming back in.

It's really difficult to stay motivated through this, but this is exactly when we need to get out there and GIVE to others more than ever.

Maslow's Hierarchy of Needs tells us that every human being, in our core DNA, requires social validation from those around us...

….and if you're not getting it from your business (because you're the one giving validation, not receiving it), you need to get it from elsewhere. 

That's not weakness. That's strategy.

Ask yourself this:

✔️ Who can I help with what I've learned on this journey?
✔️ Which founder can I mentor who's two steps behind me?
✔️ What worthy cause or project can I support with my expertise?

We must give ourselves every opportunity to feel valued, and the quickest way to feel valued is to give value.

I'm gonna say that again because it's so important.

The quickest way to FEEL valued is to GIVE value.

When I was going through my hardest moments as a founder, helping other entrepreneurs (and volunteering at the animal rescue) didn't just fill my cup, it reminded me that I was knowledgeable, capable, and valuable, even when my business challenges made me question everything.

If we feel knowledgeable, we feel valuable. 

If we feel valuable, we feel good. 

And when we feel good? That's when we can keep building.

So from one founder to another, find your people to pour into. 

It'll save you in ways you didn't know you needed. 

-------------------------------

👋 Hi, I'm Aimee Bateman

I'm an exited founder/CEO and executive coach specialising in inner transformation. 

I share content to help founders and entrepreneurs build themselves while they build their businesses (because tactics don't matter if you don't know who you are).

🔔 Follow me for more founder mindset content like this. 
🔝 Connect with me (I'd love that!)

I've been reflecting on a recent 1:1 session with a talented entrepreneur on my Female Further® programme.

We were working through why some opportunities come her way, and why others don't.

And watching her have this realisation? 

That's the bit I love most about what I do.

It's not always the person who's the cheapest who wins the opportunity.

It's not always the person with the most experience either.

And trust me, there will always be someone out there

🤪 Who dresses better than you. 
🤪 Who uses bigger words than than you. 
🤪 Who knows people you don't know. 

That person will always exist. 

So what makes you win regardless?

Ask yourself, What is your superpower? What makes you, you?

Because there is someone out there searching for YOU. 

Just you. 
No-one else. 
Someone who does what you do, in the way you do it. 

I promise.

Spend some time figuring that out and show the world exactly who you are.

Cheering for you, always.

Aimee

If you're starting this year feeling tired or disconnected, don't beat yourself up about it.

When you lose your motivation, everyone around you feels it.

Teams disengage. 
Burnout spreads.
Trust erodes. 

I've been there myself and it is REALLY hard to get yourself out of that head funk.

...but I know you can reignite that spark.

I created this LinkedIn Learning course, because the inner work is what brings outer success.

It's called 'Finding and Maintaining Your Motivation to Lead'

And it'll help you:

Reconnect with your core values and purpose
Understand how your actions ripple through the people around you
Stay grounded when challenges arise
Show up as the leader you're meant to be

You didn't come this far to lose yourself in the process.

I'm cheering for you, always.

Aimee

Finding and Maintaining Your Motivation to Lead

Founders, have you ever felt that last minute panic before a talk or client presentation?

You're about to walk into the room that could change everything for your business, and suddenly, you're doubting yourself. 😱

You might be tempted to turn your phone on silent, cancel everything, and lock yourself away to focus on rehearsing, cramming.....and spiralling right up to the last second.

But I've learned there's a better way than isolating yourself and getting stuck in your own head.

💡 Step into your power before you step into the room.

Instead of cramming, do something that reminds you how incredibly capable and knowledgeable you already are:

✅ 𝗛𝗼𝗽 𝗼𝗻 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗲𝗹𝗹𝗼𝘄 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲.
✅ 𝗛𝗲𝗹𝗽 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂'𝗿𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗮𝘁.
✅ 𝗦𝗵𝗮𝗿𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗶𝗻 𝗮𝗻 𝗮𝗿𝗲𝗮 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘁𝗿𝘂𝗹𝘆 𝘀𝗵𝗶𝗻𝗲.

About 20 years ago, I was about to speak at a big event at the Institute of Directors.

I was very (very) nervous, but as I was obsessing over my notes about to walk onto the stage, one of the other speakers asked me a quick question about my work.

She gave me a problem scenario and asked me for my advice.

I thought it was pretty bad timing, (I was literally about to address the entire audience) but I took the time to share my thoughts and helped her anyway.

And by the time I stepped on stage, I wasn't TRYING to feel confident, I DID feel confident.

She later told me that she didn't actually need my help and it was just a tactic to place me in a confident mindset.

Well, it worked brilliantly, and I've never forgotten it.

When you give value, you FEEL valuable. 

When you feel valuable, you feel good. 

And when you feel good? 

You show up as exactly who you need to be in that room.

So before your next pitch, big meeting, or presentation, ask yourself:

What's one thing I can do today that reminds me I absolutely belong in this room? 🔥

Because you do belong there, by the way. 

You've built something from nothing. 

You've solved problems others didn't even see. 

You've persevered when it would've been easier to quit.

That's not confidence you need to find, it's confidence you already have. You just need to remember it.

Do you have a 'go-to confidence booster'?

Let's share them in the comments ⬇️

I asked one of my Female Further® clients a question that made her pause:

"What part of your story needs to be told?”.

Because we all have a story we're holding back. 

A part of our journey we think isn't "professional enough" or "relevant enough" or maybe just feels too vulnerable to put out there.

But that's often the exact story that will make someone say "yes, her."

Not because it's polished. Because it's real.

When you're out there promoting your business, trying to attract the right clients or investors, they don't just need to know what you do.

They need to know who you are.

So, ask yourself: What part of your story do you need to share?

This is the inner work that makes the outer success possible.

Cheering for you, always.

Aimee

When I was scaling my startup, the biggest battle wasn't with investors, competitors, or market fit.

It was with myself.

My own limited beliefs nearly killed my business before burnout did. 

I'd wake up at 3am asking "who am I to be doing this?" 

Even as everything I wanted was happening, the funding, the growth, the validation, I was terrified. 

Questioning my value, my purpose, whether I was enough.

Thanks goodness for my mentors!

People who'd been through the fire and came back with a map. 

They told me the truth about how hard it gets and then showed me I could do it anyway. They were massive for me, absolutely essential to getting through.

I've been coaching founders now for about 4 years and I've noted this.

Some know they need a mentor, but they don't always know how to find the right one or how to actually make that relationship work. 

They make avoidable mistakes that mean they either never ask, or the relationship just fizzles out.

So I made this video for you.

I'm walking you through my 5-step framework based on what worked for me: 

✅ How to identify the RIGHT mentor for where you are 
✅ How to actually ask them (without it being awkward) 
✅ How to get the most from the relationship 
✅ The mistakes most founders make (and how to avoid them) 
✅ How to keep that relationship thriving

Because being a founder is tough enough. 

You don't have to figure this out alone.

▶️ Link in bio

So, from one founder to another, keep smiling, have fun, and take care.
Aimee 🫶

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