Sage Rental Services

Branch Manager

Clean Harbors

Mersino Dewatering

I manage the operations, sales, logistics, service and administrative functions of a 22-person team covering the entire Mid-Atlantic Region. Responsible for ensuring all functions worked together to achieve and exceed defined branch goals and objectives including growth in revenue and overall profitability.  

●	Fiscal year 2020 increased profitability by 12% resulting in an increase of more than $397K
●	Annually exceeded set revenue goals by more than 2% resulting in an increase of $483K
●	Designed and implemented procedure for post use equipment return and maintenance resulting in an increase of equipment readiness from 55% to 87% ready to use within 48 hours increasing ability to generate more revenue with same assets
●	Supported the accounts receivable process with customers ensuring less than 1% of all billed revenue went uncollected
●	Established local training procedure for onboarding new talent and ensuring familiarization with safety protocol resulting in zero OSHA reported injuries in 2021

MidAtlantic Regional Branch Manager

Renewal by Andersen

I managed a 27-person team split across 2 regions responsible for the post sales operations of the territory which generated over $37MM in revenue.  Responsible for ensuring all phases of the post sales process remained inside established cost management and profitability metrics.  Responsible for all phases of customer success including installation and problem resolution. 

●	Ensured all installation scheduling resulted in no less than 3% unused capacity resulting in capturing the full $37MM in revenue
●	Managed post installation service procedures ensuring all standards were consistently upheld 
●	Developed and implemented in house permitting and HOA management position reducing overall cost of these processes from $130k to $55K annually saving 57%
●	Coordinated with corporate manufacturing and logistics ensuring a 97% on time arrival of installation materials
●	Established preferred local vendors allowing the negotiation for no delivery fees saving $4K annually

Operations Manager

USMC

I managed a staff of 35 to oversee operations for 2 reserve companies of over 300 Marines.  This was a staff of Marines from across different occupational fields designed to support the reserve element in the planning and execution of their annual training requirements.

●	Ensured over 500 pieces of communications equipment valued at $1.5 MM maintained a readiness rate above 90% allowing it to be used for training exercises
●	Coordinated over 1130 events within the local community providing support to local and state organizations
●	Managed personnel assignments and maintenance of the facilities located in Baltimore ensuring complete security coverage and functionality for 365 days a year 
●	Wrote and implemented local policy and procedure to support the guidance provided by senior level supervisors

Director of Operations (Company Gunnery Sergeant)

I directed 5 teams specializing in different types of communications totaling over 109 Marines to provide mission essential support to a Marine Artillery Regiment.

●	Coordinated with civilian contractors to facilitate the transportation of over $12MM worth of communications equipment around the islands of Japan
●	Worked with Japanese counterparts, ensuring 100% compliance with international regulations 
●	Assisted Oracle talent in the development of course work to train over 3900 Marines in new maintenance program
●	Ensured all Marines in Communications were within standards for all established training requirements 
●	Ensured all Marines and equipment in Communications maintained a deployment readiness of more than 85% allowing for an 8-hour response time to orders

Operations Chief

Managed and trained 4 recruiters to cover a 6,000 square mile territory in the recruitment of Marines.

Recruiting Station Chief

Developed leads and conducted sales calls covering 6 counties in rural Indiana.

Canvassing Recruiter

United States Marine Corps

Conducted preventative and corrective maintenance on communications and radar equipment.

Cryptographic Repair Technician

I am a resourceful and deliberate senior operations leader with more than 19 years of experience in streamlining team processes for medium and large organizations driving operational success to achieve maximum productivity. 

 In 2021, increased 1 year profitability from 35% to 47% which resulted in an increase of more than $397K.  Consistently delivered 23% above annual revenue goals from 2018 to 2021 resulting in bringing in more than $483K above projections.

Warren Howard

Social Media & Community Manager @ OpenPhone

I didn’t enter marketing through a formal program. I built my career inside the social feeds. I was the first social hire at five different companies, each time starting from zero. No brand guidelines. No playbooks. Just business goals, a blank calendar, and me figuring it out as I went.

Working that way taught me how to move fast without being careless. I could spot patterns before there was data, and I was able to make things resonate, especially when no one’s handed you the language yet. Everything I know, I had to teach myself. And that scrappiness shape my approach. It’s what made me enthusiastic about startups.

Now, I’m a Head of Marketing. But I still operate like a practitioner. I still believe that good marketing is earned, not manufactured. And I still wrestle with what it means to do this work well—in a profession that rewards speed, but rarely stops to ask what we’re building long-term. I care a lot about trust. I care about storytelling with a spine. And I really, deeply, truly care about helping social and brand teams feel like they’re doing work that matters...not just content that performs.

You won’t find playbook jargon or polished frameworks here. I write openly (and often) about the realities of leading marketing in my newsletter, TheseChapters. It’s a space for people who are figuring out the tension between growth and integrity, especially those who, like me, didn’t get here by playing it safe.

If you’ve ever felt like the job was both wildly creative and quietly existential then you're my kinda people. Let's connect!

Christina Le

Here’s a small but very real example of how posting online can actually matter.

About a month ago, I shared a fairly lengthy post on LinkedIn about mental health and burnout.  It wasn’t about the work itself so much as the strain of trying to balance work with everything else, especially as we exist in a world where it’s easy to always be on. And that's unfortunately not a unique experience.

In that post, I tossed in one small suggestion, as an aside. I wrote, "if companies are refreshing benefits this year, here’s a free idea:add a cleaning service stipend. Wellness stipends and gym perks are fine, but not everyone wants to spend their limited time on a treadmill. For a lot of us, a clean home does more for our well-being than another obligation. It’s practical. It’s human. It takes one thing off the list."

I truly didn’t think much of it. It was what I would call a fart thought passing through.

The next day, HR messaged me to say that Slate was adding cleaning services as an approved option under our health and wellness stipend. I’ve attached the screenshot below.

But that's not all. I then shared that moment on TikTok, and it ended up getting around 300k views and close to a thousand comments. People saying they brought it up to their own teams. People coming back to say their company added it too. People sharing other ideas they wished employers would consider.
I also wrote about it on Substack, and it resonated there as well.

I’m sharing this on here to emphasize that you never really know what sticks. Sometimes a passing thought, something you almost don’t post, lands with the exact right people.

And credit where it’s due—huge kudos to my team at Slate. They're not the type that just say they're there for their employees. They listened, moved quickly, and actually did something. Dream team fr fr.

Slack DM thread where Pam Lopez tells Christina that Slate is adding cleaning services as an approved health and wellness stipend after seeing her LinkedIn post, noting leadership agreement and culture impact; Christina replies enthusiastically, saying “WAIT WHATTT” and “That’s incredible!!!!!”.

me: why does my back hurt

also me working:

A surreal composite image of a large shrimp curled up and sitting like a person in a black ergonomic office chair against a white background 

Irina, this AI-generated letter is doing a staggering amount of wordwork to basically say sorry not sorry.

You claim you don’t “track individuals,” but you sell/license the capability that collects and analyzes public posts from real people, at scale. That is monitoring public expression and anyone with a social listening tool knows exactly what it does. 

The reality is that Hootsuite is perfectly okay with helping ICE surface and analyze conversation patterns tied to REAL people because you're offering raw public data and you’re enabling a form of MASS monitoring. All because they cut you a massive check.

Saying you don’t like the word “surveillance” doesn’t change what’s happening. What you’re defending here is the commercial use of technology that magnifies government visibility into public voices. And you can keep fluffing it up in whatever layered corporate bullshit language, but that’s the core of it.

I’ve partnered with Hootsuite on campaigns, and I’ve been a customer through two companies. I’m not coming at this from just a random linkedin user. I know your product and I know the implications.

This choice, and now this letter, are as disappointing as the tool tbh.

Screenshot of a letter titled “Letter from Irina, CEO of Hootsuite,” where the CEO defends Hootsuite’s work with ICE, claims their tools don’t track or surveil individuals, and emphasizes listening to public social conversations at scale.

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The Battle

Warren Howard

Christina Le

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christina Le's LinkedIn Performance

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