I've seen it all. From struggling to get food and rent to driving 7-figure revenues for brands. I'm now an SEO and content specialist at Contact, an SEO agency that makes $20M/yr for clients. 

We've helped companies like Shopify, Kajabi, and beehiiv to turn search traffic into dependable, predictable revenue.

I went from being a broke and confused freelance writer in 2011 to being a top-rated copywriter who's written for valuable brands like beehiiv and Kajabi. 

I'm grateful for so many things...

Grateful to have been featured on TV, the papers, multiple blogs, ProWritingAid, HuffPost, HostAdvice, etc.

Grateful to have been one of the co-founders of a US-based digital marketing agency.

Grateful to have helped multiple clients.

Grateful to have built a site from zero to 3M+ in traffic and a mailing list from zero to 20,000+ engaged email subscribers.

I've been working at Contact, the most innovative SEO agency, since March 2023. One of my most satisfying things has been seeing valuable companies multiplying their revenue through SEO.

If you want to increase your revenue from SEO and content marketing, email me at walter@contactstudios.com.

Walter Akolo

SEO is dying. Again.

I've heard this claim at least 50 times in my career.

Every new technology is supposedly the final nail in the coffin.

Web 3.0 was going to kill it.
Google Ads was going to kill it.
Social media was going to kill it.
Voice search was going to kill it.
AI Overviews are going to kill it.
ChatGPT is going to kill it.

See, people love predicting the death of SEO.

It makes for great headlines and hot takes.

Here's what I've learned working in an agency that drives $20M/year in revenue for clients:

SEO doesn't die. It evolves.

- People still search 14 billion times daily on Google.
- Businesses still need to be found online.
- The fundamentals still work.

Instead of worrying about the next "SEO killer."

Focus on adapting to what actually matters.

- Understanding search intent.
- Creating content that serves users.
- Building authority in your clients' industries.

The noise will always be there.

The doomsday predictions will keep coming.

But I'm staying in the game while others panic and quit.

If you're in SEO or content marketing, take my advice:

- Block out the noise.
- Keep learning the fundamentals.

The industry is alive.

Your approach needs to evolve with it.

PS: What's the wildest "SEO is dead" claim you've heard?

SEO leader turning content into $20M+/year revenue engines | SEO Expert and Content Specialist @ Contact | Managing SEO across 10M+ monthly impression sites | Taken 100+ BOFU pages to page 1 of Google

I started as a LinkedIn ghostwriter for a CEO.

Three months later, I was running their entire digital marketing operation.

Here's what happened:

The CEO hired me to write LinkedIn posts. Simple job.

I delivered PURE GOLD. They performed well. Engagement went up. Everyone was happy.

But I noticed something.

Their blog hadn't been updated for a while. Their email list was sitting there collecting dust. Their website copy was barely converting.

I could have kept quiet. Just collected my cut and stayed in my lane.

Instead, I sent a message:

"Hey, I noticed a few things that might be holding back your growth. Can we jump on a quick call?"

That video call changed everything.

I walked them through what I saw. The gaps. The missed opportunities. The revenue they were leaving on the table.

They asked: "Can you fix this?"

Within a month, I went from LinkedIn ghostwriter to leading their content strategy, email campaigns, blog optimization, and conversion rate improvements.

The retainer multiplied several times over.

Here's the strategy I've used over and over since then:

Your first project is a lead magnet, not the end goal.

Some people think: Get hired. Do the work. Wait for the next project.

I think: Get hired. Do the work. Find the next problem. Solve it.

Always be looking for what else is broken.

When you're inside a client's business, you see things they don't. Blind spots. Inefficiencies. Untapped potential.

Point them out. Some clients have no idea these problems exist.

Video calls close deals.

I can't count how many times I've gotten on a call to "discuss ideas" and walked away with expanded scope and more ka-ching.

Why? Because when you show genuine interest in their success and can articulate solutions clearly, they want to work with you more.

Don't just stay in your lane.

If you're good at one thing, you can probably learn adjacent skills fast. For this client, I started with LinkedIn. Added blog writing. Then email marketing. Then SEO. Then full digital strategy.

Each skill opened the door to the next upsell.

Deliver value first, then expand.

I never pitch upsells before proving I can deliver on what they hired me for. Once they trust you with the small thing, they'll trust you with the big thing.

Today, most of my highest-paying clients started with a single small project.

The ones who only wanted that one thing? They stayed small clients.

The ones who let me keep solving problems? They became my biggest revenue sources.

Your initial project is JUST your entry point. Go for bigger things. Never forget that.

You quit your 9-to-5 for "freedom"?

Then why are you working 16-hour days for peanuts in the name of a "business"?

I lost EVERYTHING in 2015. 

- Moved from a nice 3-bedroomed house to a low-cost house
- One of my thriving businesses went down
- Had surgery
- Even missed meeting a Facebook VP (was planning a funeral...and yes, that year was that dark)

But here's what saved me...

The people I helped on the way up refused to let me drown.

Before the crash, I'd scaled my income to unimaginable heights. Working just 4-6 hours daily.

With my FREE TIME, I mentored thousands, served on a mental health board, won a "Parent of the Year" award. I even had some leadership roles in church.

When disaster struck? Those same people took great care of me.

As you grow your business, don't forget to be there for people. Always strive to see OTHER PEOPLE succeed.

I give God all the glory.

In case you're struggling after a disaster, here's what can help you start growing back up:

1. Replace cheap clients fast: If you're charging too low, it's time to look for higher paying clients. Let each new client pay DOUBLE the last till you plateau. And whenever you plateau, learn something new and increase your rates further.

2. Write down shower ideas (or random ideas that come at unexpected times): One may be your million-dollar ticket.

3. Build assets, not just income: Passive income = real freedom. Start where you are.

4. Help others while you can: They'll save you when you can't.

5. Always deliver pure gold: Let people know you as the one who always delivers.

You can rebuild from rock bottom. I've done so. Lara Acosta has done so. And many others that you can learn from out there.

But NOT by grinding harder. By scaling SMARTER and being there for people.

Leave everyone feeling "wow" and happy they met you!

My prayer is that one of you reading this will soon 10x your income and live a happy, successful life.

Will it be YOU?

Or will you still be trading hours for dollars, delivering below-average work, and wondering where your "freedom" went?

the responses to ai are funny... we now have people who primarily write in lowercase so that their content looks natural. 

many who loooved the em dash have stopped using it so their content doesn't look ai. 

others are intentionally adding spelling mstiakes to their posts. 

what weird things have you done lately for your content to look natural?

I searched my name on Google and Perplexity today.

My LinkedIn profile showed up #3 on Google, right after my website and FB. And #2 on Perplexity.

That's when it hit me.

AI search engines are treating LinkedIn profiles like authoritative sources. Perplexity ranks them above company sites. Google's AI overviews pull from them constantly. ChatGPT and Claude cite them as primary references.

The reason? LinkedIn's structured data format makes it easy for AI to parse and trust.

If you're not optimizing your profile for AI search, you're invisible to the next generation of discovery.

Here's what you can change on your profile today:

1. Add alt text to every image with clear descriptions and natural keywords
2. Rewrite your headline using service, audience, and expertise keywords
3. Use target keywords naturally throughout your posts
4. Remove hashtags (LinkedIn ranks on semantics now, not tags)
5. Max out your skills section with 40+ relevant skills
6. Publish LinkedIn articles that Google indexes
7. Customize your profile URL to include your name
8. Rewrite your About section with industry keywords (no stuffing)
9. Comment daily using niche language to build topical authority

Soon, people will be focusing on AI-first to discover you. And your LinkedIn profile is becoming your primary search identity on both traditional and AI search.

Make the most of it today so that you can reap the benefits in the future.

L'olivier Assurance | Admiral Group Plc

Rédacteur

Serphist

Fondateur

COMIN⚡

Responsable de projet référencement seo

Spécialiste en référencement

Cadence SEO

Stagiaire

Je suis un étudiant en Prépa ECT au lycée Le Rebours, passionné par l'économie et le marketing en ligne. J'ai obtenu mon baccalauréat en gestion et finance au lycée Guillaume Apollinaire, et une certification en SEO de la HubSpot Academy.

Depuis avril 2023, je travaille comme spécialiste SEO et traducteur SEO chez Cadence SEO, une agence de référencement naturel basée en Arizona aux États-Unis. J'accompagne les clients dans l'optimisation de leurs sites web, la création de contenus pertinents et la gestion de leurs réseaux sociaux. J'ai contribué à augmenter le trafic organique, le taux de conversion et la fidélisation des utilisateurs de plusieurs projets. J'ai également créé mes propres boutiques en ligne, en utilisant les techniques de SEO et de SMM pour générer des ventes et des revenus.

Je suis motivé par le défi et l'apprentissage constant que représente le SEO, ainsi que par la satisfaction de voir les résultats de mon travail. Je souhaite continuer à développer mes compétences en SEO, en CRM et en SMM, et à explorer les opportunités qu'offre le marketing digital. Je suis également intéressé par la poursuite de mes études en école de commerce, pour approfondir mes connaissances en économie, en gestion et en stratégie.

Maxim Glavan

Jour 4 du développement. Complication.

C'est simple de faire des choses compliquées, compliqué de faire des choses simples.

Je fais le meilleur outil de rédaction. Par conséquent ça demande aussi beaucoup d'implémentation : différente, complexe et d'une réflexion approfondie sur le produit que je crée.

J'ai réglé et amélioré des nouvelles fonctionnalités qui ont pour but de valider le fait que ce soit le meilleur outil de rédaction, mais ces fonctionnalités viennent aussi avec leur lot de complications qu'il faut résoudre.

Spécialiste en référencement Google J’aide les sites à capter de la demande existante via Google et à générer des leads.

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Rédacteur Web et Spécialiste SEO / GEO

Spécialiste en référencement Google 

J’aide les sites à capter de la demande existante via Google et à générer des leads.

Etude de cas SEO - Incom Services

Perplexity Finance just helped me run an institutional-grade analysis on my personal portfolio. As a retail investor, that's kind of wild.

Here's the story.

A few years back my thesis was NVIDIA. Instead of just buying NVIDIA, I mapped its ecosystem and found Broadcom. That single call returned over 140%. Better than Nancy Pelosi on the same trade. That's when I understood that the real edge in investing isn't just picking a stock, it's understanding the network around your conviction.

Fast forward to December 2025. My new starting point was Micron, my own call. I wanted to build a full portfolio around the AI infrastructure thesis rather than concentrate in one name. This time I used Perplexity to systematize my process: map the semiconductor value chain, identify the adjacent opportunities, run the attribution and risk analysis.

The research, the benchmarking, the portfolio metrics — Perplexity handled all of it. Every prompt, every question, every investment decision was mine.

(Portfolio figures adjusted for confidentiality. Starting capital €10,000. Returns and metrics are real.)

What I learned about using Perplexity Finance as a retail investor:

The information gap between retail and professional is basically gone now. Mapping sector relationships, running proper risk metrics, benchmarking your returns against the right index for the right time period — this used to require a Bloomberg terminal or a research desk. Now it takes a good prompt.

But that's the thing. The quality of what Perplexity gives you is entirely determined by the quality of what you ask. A surface-level question gets you a surface-level answer, the kind any business student could produce. If you understand what metrics actually matter, what the right benchmark is, what a number means in context, the output becomes genuinely professional.

AI amplifies the level of the person using it. It doesn't replace it.

What the portfolio taught me:

Raw returns are the least interesting number. The real question is whether you earned them relative to the risk you took. Running a proper period-matched benchmark made everything more honest and more useful than the headline figure alone.

Allocation should follow conviction. My best performer came from my own original idea. My largest position by weight didn't. That misalignment is something I won't repeat.

The hardest part of investing isn't buying. Everyone has an entry process. Very few people have a real exit process. On the upside there is never an obvious moment to sell. That's the skill I'm still building.

For any retail investor thinking about using AI tools for finance: the barrier to serious analysis is lower than you think. The barrier to asking the right questions is exactly as high as it has always been. That's where the real work is.

#Perplexity #PerplexityFinance #AITools #RetailInvesting #Semiconductors #Investing #FinancialAnalysis #PersonalFinance

Je suis en train de développer un outil qui va changer la manière dont les freelance, entreprises, etc écrivent leur contenu de blog.

Actuellement j'améliore la fonctionnalité SERP. 

Afin d'avoir les meilleurs résultats possibles et l'analyse la plus utile possible.

Présentation du workflow de l'outil SEO que je suis en train de developper.

Ma formule pour travailler à fond. 
Quelle est la vôtre ?

Si vous avez un SaaS je vous ai donné une vraie stratégie stylée à mettre en place pour faire du trafic.

SaaS SEO

No one has thought about this.

In content writing for a website one of the best ranking factor is EEAT. And experience is clearly what AI is lacking.

And that's THE "secret" sauce.

Nothing stops the AI from paying a human to get their experience (clawdbot has done that already). So a human to do a specific task, try a product or anything else.

I know this seems crazy or out of the box. But sometimes being crazy can lead to interesting results.

Je continue le développement de mon outil pour la rédaction.

Aujourd’hui je rends l'outil utilisable sur mobile pour une efficacité maximale. Dasboard comme site web.

Voici ce que Claude m'a dit. 

Je vous prépare un superbe outil.

Je n'ai pas oublié le jour 4, pas d'inquiétude.

Aujourd'hui ce fut intense, beaucoup d'itérations, beaucoup de recherches inspirées de YC, beaucoup d'améliorations.

Voici a quoi ressemble la pipeline de mon outil pour le moment.

Jour 6. Bugs.

J'ai réglé quelques bug aujourd'hui et je m'apprête a enregistrer une vidéo pour présenter l'outil.

Attention car vous pourriez perdre de l'argent…

Si j'ai ton attention, je vais parler de l'AI ACT.

L'AI ACT est une réglementation de l'UE pour la génération de contenu en IA.

Concrètement, si vous écrivez vos contenus 100 % en IA, alors il faudra mettre la mention sur votre page de blog.

Pourquoi cela pose un problème sur votre CA ? 

C'est simple et je vais vous donner la solution. 

EEAT, c'est un des indicateurs de Google pour détecter la qualité de votre contenu. Par conséquent, qui dit IA dit : pas d'expertise et pas d'expérience, perte d'autorité et de trust de la part de Google, donc chute de trafic.

La solution est simple, il est précisé dans cette réglementation que cette mention n'était pas obligatoire dès lors que ce contenu a été relu, validé, amélioré par un humain et que celui-ci en prend la responsabilité. 

Avantage pour vous : vous serez obligé de lire le contenu et d'y apporter une touche perso, donc meilleurs signaux envoyés à Google, donc amélioration du trafic. 

Avantage pour Google, moins de contenu de basse qualité sans valeur ajoutée.

J'ai posté ça il y a 4 mois et maintenant je vois de plus en plus d'entreprises le mettre en place avec des automatisations IA.

Le constat est simple : les utilisateurs communiquent avec vous et vous vous servez de ce que demandent les utilisateurs pour créer du contenu.

Si votre entreprise tourne sous automatisations, alors vous pouvez faire communiquer l'automatisation chatbot avec l'automatisation création de contenu.

I shouldn’t be saying this, but if you want to boost your sales by at least 20%, there’s a secret no one talks about.

If your business uses a modern chatbot, whether it’s AI powered or handled by humans, you’re sitting on a goldmine.

Every message your users send shows exactly how they think, what words they use, and how they ask for what they want. That’s your audience giving you free prompt structures.

Here’s the trick: create content using those same sentence patterns and word choices, the same way people talk to AI.

Do this and you won’t just attract more attention, you’ll start getting cited by large language models themselves.

Jour 3. Outil révolutionnaire.

Fonctionne sur mobile a présent.
Meilleur expérience utilisateur.

Aujourd’hui je ne développe pas.

Je fait de la recherche. L'objectif est d'avoir un contenu qui n'est pas "AI Slop".

Mon moto dans la rédaction c'est toujours aider l'utilisateur.

C'est pour ça qu'aujourd'hui je vais améliorer le workflow pour generer le contenu et avoir un contenu pertinent et capable de se positionner et pas un autre outil de rédaction qui crée des copies des concurrents.

petit aperçu secret a l'intérieur de l'outil d'une des fonctionnalité qui sera disponible.

Jour 5. Améliorations +++

Je suis a l'étape des dernières améliorations UX/UI. 

Aujourd'hui j'améliore toutes les petites fonctionnalités (encore), je classifie les informations qui sont importantes pour l'utilisation de l'outil et une rédaction au top du top pour le manager du contenu et règle les problèmes liés au workflow de rédaction (le plus compliqué)

On se rapproche petit a petit d'un MVP satisfaisant (pour moi).

Beaucoup d'argent investi dans ce projet donc je compte sur vous pour me soutenir en mettant un like ❤️.

Jour 6 et 7. Infra et Code.

Je n'ai pas oublié le jour précédent. Je continue d'améliorer la pipeline. 

Concrètement je règle les problèmes liés au Parsing des données, les étapes de parsing et comment les données sont présentées à l'utilisateur afin que ce soit le + utile possible.

Aujourd'hui c'est principalement du backend.

Je suis aussi passé à Firecraw Premium pour avoir plus d'analyse SERP.

taplio

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taplio

The Battle

Walter Akolo

Maxim Glavan

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