Contact

- Creating content for top brands
- Ensuring content is properly optimized for SEO
- Editing written content to ensure it ranks on search engines
- Content optimization to increase engagement and conversion

SEO and Content Editor

Whales

- Developing and executing a social media content calendar
- Managing posts across Telegram, X, Instagram, and Facebook
- Creating content pillars around product updates, industry news, partnerships, guides, and ecosystem highlights
- Producing both copy and visuals to ensure ready-to-publish posts tailored for each platform
- Leading the monthly blog initiative, with articles published on the site and repurposed into different social channels
- Building a scalable foundation for future community engagement and retention campaigns

Social Media Marketing Manager

HostAdvice.com

- Reviewing web hosts our in-house rating methodology
- Doing thorough performance reviews going for weeks or even a month to ensure our reviews are objective and transparent
- Creating and optimizing content for search engine and conversions

Digital Marketer and Hosting Expert

SweetProcess

I write high-quality, well-researched, and conversion-focused content based on detailed SEO briefs. My SweetProcess blog posts have consistently ranked on page one of Google since 2017, despite the rise of AI and the frequent updates to SEO algorithms.

Search Engine Optimization Copywriter

FreelancerKenya

FreelancerKenya has been a top blog on its niche since 2012. Here, I teach my audience on how to make money online. I've been blessed to train some of the most successful writers in the region.

Founder of FreelancerKenya

Growth Network Partnership

Marketing Director

Market Me More

Co-Founder and Director of Digital Marketing at Market Me More, your go-to digital marketing agency. We're revolutionizing how businesses access top-tier marketing talent. My team and I crafted and executed data-driven strategies that deliver measurable results.

Co-Founder and Director of Digital Marketing

iCG Pay

I helped iCG Pay with different digital marketing aspects, such as email marketing, social media marketing, content marketing, content strategy, advertising, and more...

Lead Digital Marketing Executive

ProWritingAid

I wrote lots of valuable content for the ProWritingAid blog. My blog posts ranked in Google and drove lots of traffic, conversions, and sales.

Blogger

Change Creator

Here's what Amy, the co-founder of Change Creator, said about my writing: 

"Walter is a 5-star +++ writer who always comes through for me and has produced some of the best converting, and traffic-driving content around. One of his posts is our most successful organic traffic posts and continues to make us money every day! I can't recommend Walter and his team enough if you want quality articles that drive traffic, and convert to sales! Thank you so much!" Amy, Change Creator

Author at Change Creator

I've seen it all. From struggling to get food and rent to driving 7-figure revenues for brands. I'm now an editor at Contact, an SEO agency that makes $20M/yr for clients. 

We've helped companies like Shopify, Kajabi, and beehiiv to turn search traffic into dependable, predictable revenue.

I went from being a broke and confused freelance writer in 2011 to being a top-rated copywriter who's written for valuable brands like ProWritingAid, HostAdvice, and HuffPost.

I'm grateful for so many things...

Grateful to have been featured on TV, the papers, multiple blogs, ProWritingAid, HuffPost, HostAdvice, etc.

Grateful to have been one of the co-founders of a US-based digital marketing agency.

Grateful to have helped multiple clients.

Grateful to have built a site from zero to 3M+ in traffic and a mailing list from zero to 20,000+ engaged subscribers.

I've been working at Contact, the most innovative SEO agency, since March 2023. One of my most satisfying things has been seeing valuable companies multiplying their revenue through SEO.

If you want to increase your revenue from SEO and content marketing, email me at walter@contactstudios.com.

Walter Akolo

I started as a LinkedIn ghostwriter for a CEO.

Three months later, I was running their entire digital marketing operation.

Here's what happened:

The CEO hired me to write LinkedIn posts. Simple job.

I delivered PURE GOLD. They performed well. Engagement went up. Everyone was happy.

But I noticed something.

Their blog hadn't been updated for a while. Their email list was sitting there collecting dust. Their website copy was barely converting.

I could have kept quiet. Just collected my cut and stayed in my lane.

Instead, I sent a message:

"Hey, I noticed a few things that might be holding back your growth. Can we jump on a quick call?"

That video call changed everything.

I walked them through what I saw. The gaps. The missed opportunities. The revenue they were leaving on the table.

They asked: "Can you fix this?"

Within a month, I went from LinkedIn ghostwriter to leading their content strategy, email campaigns, blog optimization, and conversion rate improvements.

The retainer multiplied several times over.

Here's the strategy I've used over and over since then:

Your first project is a lead magnet, not the end goal.

Some people think: Get hired. Do the work. Wait for the next project.

I think: Get hired. Do the work. Find the next problem. Solve it.

Always be looking for what else is broken.

When you're inside a client's business, you see things they don't. Blind spots. Inefficiencies. Untapped potential.

Point them out. Some clients have no idea these problems exist.

Video calls close deals.

I can't count how many times I've gotten on a call to "discuss ideas" and walked away with expanded scope and more ka-ching.

Why? Because when you show genuine interest in their success and can articulate solutions clearly, they want to work with you more.

Don't just stay in your lane.

If you're good at one thing, you can probably learn adjacent skills fast. For this client, I started with LinkedIn. Added blog writing. Then email marketing. Then SEO. Then full digital strategy.

Each skill opened the door to the next upsell.

Deliver value first, then expand.

I never pitch upsells before proving I can deliver on what they hired me for. Once they trust you with the small thing, they'll trust you with the big thing.

Today, most of my highest-paying clients started with a single small project.

The ones who only wanted that one thing? They stayed small clients.

The ones who let me keep solving problems? They became my biggest revenue sources.

Your initial project is JUST your entry point. Go for bigger things. Never forget that.

Driving 7-figure revenues with SEO | Editor @ Contact, an SEO agency that makes $20M/year for clients

Employee: I'm resigning. I accepted an offer elsewhere.

Manager: Wait. How much are they offering?

Employee: $9,500 a month.

Manager: Don't leave. We'll match it. We value you.

Employee: Really? Okay, I'll stay.

Manager: Great! Crisis averted.

Here's what just happened: they were paying $5,800. The budget was always there.

Management celebrates. HR marks it as a "retention win." Problem solved.

Except it's not.

The employee stays. But something changed.

They know the truth now. The company had the money all along. They just didn't think they needed to pay it until forced.

Trust? Shattered. Loyalty? You're joking, right?

They start wondering: What else are they holding back?

Six months later, another recruiter calls. This time with $11,000.

They don't even hesitate. They take it. No counteroffer will work twice.

Now you're hiring again. Paying market rate for the replacement. Losing institutional knowledge. Explaining the gap to the rest of the team.

That counteroffer didn't save you money. It bought you six months of a disengaged employee and an even messier exit.

If someone needs a competing offer to get fair pay, you've already lost them.

Pay people what they're worth before they have to prove it elsewhere.

Counteroffers aren't retention. They're damage control for a problem you created.

Here's the most uncomfortable truth about entrepreneurship that most people don’t realize.

Entrepreneurship is about learning to SELL.

Sell your product, sell your vision, sell your intellect, sell ideas, every single day.

You sell to customers, investors, partners, and even your own team when times get hard.

The ones who master selling usually outlast the ones who only focus on building.

Over a decade ago, I discovered freelance writing and made a choice: share it with everyone.

I trained thousands of writers. Watched them go from broke to making $400+ per week. Celebrated their wins. Answered their questions at all hours.

But on October 31, 2023, I retired both my courses.

Some people asked why I'd walk away from something successful.

Here's the truth:

For 10+ years, training freelance writers was incredibly fulfilling. I helped people escape poverty, land dream clients, and build real careers.

The success stories still mean everything to me.

But AI changed the game.

When ChatGPT launched, I watched things shift. Writers who once needed courses could now ask AI to train them, assess their work, and give feedback, all for free.

YouTube exploded with tutorials. Blog posts multiplied. Information became abundant.

I realized: My courses weren't the only path anymore. They weren't even the necessary path.

Plus my career path was headed more towards digital marketing instead of just freelance writing.

Here's what I learned from that transition:

Sometimes the market tells you when it's time to move on

The need I filled for 10 years? AI and free resources filled it better. Fighting that reality would have been ego, not strategy.

The income I got from courses? It was nothing compared to other things I was doing.

Your skills compound in ways you don't expect

Everything I learned training writers, understanding client psychology, building systems, creating processes, directly applies to the digital marketing I do now at Contact.

Closing one door opens a bigger one

Today, I'm driving 7-figure revenues for clients through SEO and digital marketing. The impact is bigger. The scale is greater. The challenge keeps me growing.

Timing matters more than nostalgia

I could have kept running the courses while the market shifted. I could have refused bigger opportunities out there.

Instead, I went all-in on where the opportunity actually was.

Sometimes the smartest move is walking away while you're ahead.

Want to get promoted fast?

Stop waiting to be asked.

The people who rise quickly don't just do their job well.

They make their manager's life easier.

They solve problems before they become fires.

They don't wait for permission.

Here's what actually gets you noticed:

→ Communicate your impact clearly (not just what you did, but what changed because of it)

→ Build relationships across teams (your network is your net worth inside a company)

→ Make your work visible to the right people (if leadership doesn't see it, it didn't happen)

→ Take initiative on high-visibility projects (volunteer for the hard stuff everyone else avoids)

The pattern is simple:

See the problem → Fix the problem → Show the impact

See the gap → Fill the gap → Document the win

See the opportunity → Seize it → Make it count

Being quietly competent at your assigned tasks won't cut it.

You need to be loudly valuable on work that matters.

You need to deliver consistently on things people care about.

You need to make yourself impossible to ignore.

The fastest promotions don't go to the best workers.

They go to the most visible solvers.

The most reliable deliverers.

The easiest to promote.

Make your manager look good.

Make their job easier.

Make the choice obvious.

"I don't know how to do content marketing"

Start seeing it as a game and start from level 1.

To-do lists create stress. Game levels create excitement.

When you reframe your content marketing project as a 9-level game, you'll become addicted to levelling up.

Here's my content marketing game structure:

Level 1:
Foundation Audit - Review existing content, identify gaps, analyse what's working, document brand voice.

Level 2:
Audience Mapping - Define ICPs, create buyer personas, map pain points, document buying journey stages.

Level 3:
Content Strategy - Build topic clusters, plan content pillars, set publishing frequency, choose formats.

Level 4:
Distribution Planning - List owned channels, identify partner opportunities, research syndication platforms, plan promotion schedule.

Level 5:
Content Creation - Start with repurposing, batch produce new pieces, build content templates, establish workflows.

Level 6:
Amplification - Share across channels, engage in comments, build email list, activate employees as amplifiers.

Level 7:
Lead Capture - Add CTAs to content, create gated assets, build landing pages, optimise conversion paths.

Level 8:
Analytics Setup - Track engagement metrics, measure conversions, attribute revenue, identify top performers.

Level 9:
Optimisation Loop - Refresh underperformers, double down on winners, test new formats, refine messaging.

Completed all levels? Start again from level 1.

The content marketing game never ends.

Before you believe the noise, look back a little.

Every few years, the same panic spreads:

→ Email is dead.
→ SEO is dead.
→ Social media is dead.
→ Blogging is dead.

And every single time, someone new steps in, learns the game, gives everything they've got, and absolutely crushes it in that "dead" space.

Here's what actually happens when a channel "dies":

- The complainers leave.
- The noise quiets down.
- The real players stay and win bigger.

Marketing isn't dead. It's never been dead.

It just keeps evolving, and most people can't keep up.

Some fall behind when things shift. That's true.

But others? They rise higher, earn more, and build better lives because they adapted while everyone else was busy writing obituaries.

Do what works now, not what worked five years ago.

→ Watch the people winning today.
→ Learn from them.
→ Be one of them.
→ Deliver gold

The opportunity isn't gone.

The world isn't ending.

You can do way more than you think!

Just start.

The invisible work of content marketing:

🔍 Incorporating stakeholder input smoothly
🔍 Extracting stories from customers
🔍 Keeping brand voice consistent
🔍 Structuring into frameworks
🔍 Weaving data into stories
🔍 Creating detailed briefs
🔍 Refining until perfect
🔍 Optimizing for SEO
🔍 Spotting patterns
🔍 Experimenting
🔍 Diving deep
🔍 Publishing
🔍 Tracking

The visible work of content marketing:

🙂 Publishing the final piece
🙂 Sharing the results

Most of your work happens in the shadows.

If you don't talk about it, nobody will understand the effort behind what they see.

Show your process occasionally. Let people peek behind the curtain.

ITCILO

As a Lead Trainer under the Women in Digital Business initiative, I train and coach women entrepreneurs to build their digital skills and grow their businesses.

Women In Digital Business is an initiative by the International Training Centre of the International Labour Organization (ITCILO) and Microsoft Philanthropies. This program targets women entrepreneurs in developing countries who often face the challenges of:
- Gender inequalities in business settings
- Digital illiteracy
- Lack of support systems to digitize their businesses

The Women in Digital Business initiative bridges this gap by providing women entrepreneurs with training programs in digital skills.

Lead Trainer in Digital Skills 

Thriving Moms' Space

Thriving Moms' Space is a safe community where moms learn, grow, and thrive. 

We help mothers rediscover themselves by identifying their unique strengths and abilities. We also guide them in identifying and learning in-demand digital skills that align with their needs and interests.

At TMS, we also offer a supportive community where mothers feel safe and inspired to thrive in their personal and professional spaces.

Visit our website: https://www.thrivingmomspace.com/

Founder

Quorage

I create informative, engaging, and actionable content that resonates with the target audience.

Content Specialist/Writer

Upwork

I have crafted 100+ high-quality articles that satisfy the searchers' intent.

Content Writer

Freelance, self-employed

I created top-notch articles on health and wellness that portray my passion for healthy living.

Blogger on Health and Wellness

We Write Blog Posts

I helped develop engaging and search-engine-optimized content for numerous clients. This contract was highly rewarding, as I polished my writing skills and collaborated with the editors to meet clients' needs.

You know your business has the potential to grow.

But the digital space feels overwhelming:
- You're unsure of how to market your business online.
- Your content is getting lost in the vast digital space.
- You don't seem to attract high-ticket clients.

You're not alone.

Most business owners, brands, and freelancers struggle with building authoritative online presences. 

And that's where I come in:

I've been there and know how it feels to be invisible online and confused about digital marketing. 

Over the past 7 years, I have worked online as a freelance content writer and social media manager/marketer. During this time, I have discovered the power of words—the ability to engage, educate, and convert. I have also mastered the art of digital marketing.

Along the way, I also discovered a deeper calling:
➡️ Empowering entrepreneurs—especially women—with the digital skills to build visible, thriving businesses.
➡️ Training and coaching aspiring freelancers to master the craft and turn their skills into income.

And here's how I can help you:

- Boost online visibility and authority to attract high-ticket clients
- Create content that aligns with your goals and resonates with your target audience
- Build trust with your audience with compelling, educative blog posts
- Turn visitors into customers with persuasive website copy  
- Spark conversations and engagement with captivating social media posts
- Build thought leadership with impactful LinkedIn posts
 
If you're tired of being invisible online, let’s connect. I'm here to help you thrive.

📩 DM me or email exquisitewriter21@gmail.com

Lucy Kariuki

"Consistency + discipline - values = Internal struggle"

That's one of the key points I walked away with from the live webinar (Living Aware), where I hosted Jane Njogu.

It was a wake-up call that,
You can be consistent,
And you can be disciplined.

But you'll struggle with internal resistance,
if what you're doing isn't aligned with your values.

Jane took us through a thought-provoking session of learning how self-awareness shapes our daily choices.

It's one of those webinars where you can't afford to be a passive listener 😅 

She had us jog our minds with self-reflecting questions on:
👉 Who we are (identity self-awareness)
👉 Why we act (intention self-awareness)
👉 How we show up (emotional/behavioral self-awareness)

Something else?

I learned that SMART goals are great,
Because they give you structure,
But they should be supported by your values.

Thank you so much, Jane Njogu, for that wonderful session.
Your presentation was one of a kind.

You poured into us with so much grace, wit, and energy!

May your cup never run dry 😊 

Hearty appreciation from the Thriving Moms' Space team 🤗 

P.S. Happy New Month!
What are your core values, and how do they influence how you show up?

"Change starts with a growth mindset." 

These words by Jane Njogu have stuck with me these past few days.

You see, I've been on a journey of learning who I truly am and what I'm called to do. 

And these past few weeks, my community of moms has been exploring self-awareness as a tool for personal development.

We're wrapping up this topic on Friday this week, and I couldn't be more excited!

I'm honored to be hosting Jane Njogu as she takes us through this topic.

Want to join us? Book your spot today (link in the first comment)😉

"I am happy to do this as a token of gratitude to you for the amazing work you are doing."

These words came as a reassurance that someone was watching.

I've been nurturing and mentoring moms at Thriving Moms' Space for the past year.

And at times, I doubted whether my work was making any impact.

Then, one evening, Jane Njogu offered to speak at our webinar as a token of appreciation for what I've been doing.

Those words made me pause for a minute.
And I felt a warmth of gratitude fill my heart.
It was a gentle reminder that someone was watching.

And today,
I want to honor Jane Njogu because she deserves all the accolades.

I've known her for over one year now, and I admire her passion for helping people transform their mindsets.

Jane is an ICF and EMCC certified coach and the author of an amazing book, 'Invite Only' (one of my current reads).

She's an introvert with an extroverted drive to create impact and leave every person better than she found them.

She supports women leaders of African origin in navigating motherhood, career, and personal growth. 

Jane's work is rooted in empathy, empowerment, and the belief that everyone has the capacity to lead a purposeful life. 

This year, she's been shortlisted as a finalist in four award categories in the upcoming awards by Coaching Minds UK. This honor affirms her commitment to excellence and meaningful impact.

But beyond her professional achievements, Jane considers her greatest blessings to be her roles as a mom and a mentor, both of which continue to inspire and deepen her mission.

I celebrate you, Jane Njogu 👏 

P.S. This Friday, Jane and I will be steering a conversation on self-awareness and how it shapes our personal development journey.

P.P.S. See the first comment for details if you'd love to join us 😊

You only lose the chances you don't take. 


When was the last time you allowed yourself to grow? 

Searched deep within you for what was holding you back? 

Had an honest conversation with yourself on what mattered to you the most? 

You see,

We're now more distracted than ever, 

By the grind. Our hustles. Social media. You name it. 

But what if you could take a minute (or two) everyday to self-reflect?

To understand yourself deeply?

To know how your thoughts and feelings influence your daily decisions?

That's what self-awareness is all about.

And tonight at 7:30 pm (EAT), Jane Njogu will help us understand how it shapes our personal development journeys.

Ready to give yourself a chance to grow? 

Book your spot and set a reminder (link in the first comment)😉

taplio

The Battle

Walter Akolo

Lucy Kariuki

Followers

Posts

Engagements

Likes

Performance ScoreWalter Akolo's LinkedIn Performance

Performance ScoreLucy Kariuki's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Walter Akolo

Lucy Kariuki

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Walter Akolo's LinkedIn Performance

Performance ScoreLucy Kariuki's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWalter Akolo's LinkedIn Performance