Plathera Media

Founder & CEO

Welcome to my profile! 😄

I'm Walid, and I'm the Founder & CEO of 𝗣𝗹𝗮𝘁𝗵𝗲𝗿𝗮 𝗠𝗲𝗱𝗶𝗮. We are an E-Commerce Growth Agency and our mission is to help propel Pet brands forward, and ensure our little companions live long and happy lives! 🐾

As an animal-loving entrepreneur, who has raised pets his whole life, I have devoted myself to helping pet owners discover these brands that can help them achieve the one thing that every pet parent wants; keeping our pets happy and healthy!

As I stepped back and looked at the industry, it became clear that many pet brands are fighting an uphill battle trying to attract new customers. They might have amazing products or offer services that give them the potential to become market leaders in this space, but they still struggle to get noticed because they neglect their digital marketing.

The obstacles that pet business owners are accustomed to, combined with my ability to effectively implement marketing strategies have led me to establish Plathera Media.
 
I take pride in working with pet brands and helping them achieve the recognition they deserve so that they can keep doing what they do best - helping our little companions live long and fulfilling lives!

💬 We are now offering a FREE consultation call ! (𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝗹𝗼𝘁 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: (𝟳/𝗤𝘂𝗮𝗿𝘁𝗲𝗿)

- During this call, we'll provide you with an audit and analysis of your current digital marketing strategies, along with an action plan that is 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 so you can start systematically generating online sales with your digital marketing.

- What's the catch? There is none. We simply want to build our authority in the pet industry and become the go-to agency for pet brands around the world!

🗓 Book your obligation-free consultation call here: https://www.plathera-media.com/demo-call

We're looking forward to speaking with you! 🧡

📢 We donate 10% of our digital marketing service profits to 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗳𝗼𝗿 𝗔𝗻𝗶𝗺𝗮𝗹𝘀 via 𝗪𝗼𝗿𝗸 𝗳𝗼𝗿 𝗚𝗼𝗼𝗱! 📢

Walid (Will) El Khatib

4Scale

Responsible for: 
1) creating marketing strategies for e-commerce businesses (target audience and competitors' analysis, customer journey map, communicative strategy)
2) setting up, optimizing and scaling conversion and retargeting advertising campaigns via Facebook & Instagram advertising accounts
3) calculating and monitoring key campaign metrics with a focus on high ROAS
4) setting up standard and custom events using Facebook Pixel
5) analyzing results using analytics tools and preparing regular reports on results

E-commerce Media Buyer

Goodwin Adventures

Responsible for:
1) developing new destinations for group tours
2) searching for non-standard locations and adventure activities
3) market research and competitor analysis
4) searching for and communicating with local tourist guides; 
5) elaborating, calculating and designing tour programs
6) accommodation, transport, activities and restaurants booking; visas; insurances
7) client service
8) creating individual and corporate tours from scratch

Product Development Specialist

MagazynOnline

Working for this e-commerce store I was responsible for:
1) market research
2) search and communication with goods suppliers
3) inbound lead processing
4) customer support 
5) order delivery management 
6) website and social media content making

Sales And Marketing Specialist

Одісей - Розумний турагент

I'm a digital-performance marketer from Ukraine with 4+ years of experience with a focus on Facebook & Instagram ads for e-commerce stores. I always stay up to date with the latest trends, best practices, and technologies in this field.

The most important thing I have learned is my ability to understand client’s needs and deliver on them. It helps me develop strong relationships with them for our long-term win-win cooperation.

My experience has also taught me how to manage budgets effectively. This is an important skill because it helps me ensure that money is being spent wisely and we can get more value out of our budget. 

What makes me really enthusiastic about my profession is that I can develop marketing strategies and test a lot of different hypotheses to find the best solution. Being a highly motivated and results-driven person, I am always looking for new and innovative ways to improve my work and achieve better results for my clients.

I provide not only my expertise in advertising but also give recommendations for a higher website conversion rate or making creative content. Such an approach helps my clients grow faster.

So, what exactly I can bring to your projects:
- Calculating unit economics to evaluate business profitability and return on investment in traffic as I always focus on the final measurable results
- Creating marketing and ads strategies which include market research, sales funnel, customer journey map, communicative strategy
- Setting up, optimizing, and scaling acquisition and retention ads campaigns via Facebook & Instagram
- Testing new ideas based on insights gained from campaign management
- Analyzing results and data to continuously optimize and improve performance
- Compiling regular reports to communicate insights to the client

Here, you can see some of my cases to learn more about my approach to work:

1. https://cutt.ly/99bAZpX - 202k in revenue for a clothing e-com brand. Blended ROAS 1080%
2. https://cutt.ly/09bAtSq - $94k in revenue for a sports gear e-com brand. Blended ROAS 458%

What's more, I have the ability to work in a fast-paced environment while paying close attention to details, multitask, stay organized, and still perform professionally and efficiently. My upbeat personality and communication skills help create a positive atmosphere in the team. 

I'm looking forward to diving into your projects and bringing them to a new level. Don't hesitate to contact me and feel free to ask all your questions.

Email: anna.smorzhevska@gmail.com (Personal)
Phone: +(380)96-709-926-8 (Personal)

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Walid (Will) El Khatib

Anna Smorzhevska

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