Lean Sales Systems

We build Modern Sales Systems
Our clients cut expenses & win more B2B deals with lean sales systems.

Founder & CEO

Clay

Sharing top 1% content on attracting new B2B Sales using Clay.
- Better Selling
- More B2B Deals
- Less costs

Clay Creator Partner

Lietuvos pardavimų asociacija (LiPA)

Member

Salesforge 🔥

SalesForge and their other forge tools are one the best sales tech in market for blending humans with AI. 
Since 2023 I've been helping B2B businesses with:
- AI powered B2B Lead generation
- Email deliverability solutions
- Outbound sales velocity

DM me "Salesforge" if you want to know more about these solutions.

Certified Expert, Partner

Reply

- Reply.io Certified Solution Provider - https://reply.io/experts/vytas-mikulenas
- Reply io is one the best sales engagement platform for modern B2B sales teams.
- Reply helps us grow B2B companies through multi channel prospecting automation.

Reply.io Expert

Growth Leads

B2B Sales Manager

Self-employed

Building, Marketing, and Selling info-products from 0$ to 4 figures per month.

Digital Products Marketing

GlobeAir

Sold private flights for over a million euros in 3 months for Luxury & B2B clients.

Sales Executive

Scaleswap

Partnership & KOL Marketing Manager

Vytautas Mikulenas

Freelance Social Media Manager

SMM & Sales manager turned Social Seller • Helping SMBs sell 4+ figure offers through social selling & new-gen outbound

👋 Hi, call me Vytas. I help companies to:

1. Win more B2B deals
2. Start +100s of conversations with ideal B2B prospects each month
3. Cut expenses with lean business development processes & latest sales tech

➤ 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:

1. Sales clarity: We work with you to create a custom outbound sales strategy. This includes setting up effective outbound sales processes & defining KPIs. With a solid plan. We will know what to focus on and how to measure, improve & repeat

2. List Building: Cut out 75%-100% lead research & get more relelvant data. Using a multi-tool & multi-database approach. We identify all potential businesses & find key decision-makers, and target competitor clients

3. Data Enrichment: We enhance your contact lists with verified emails & phone numbers, ensuring your outreach is more effective. We use sales triggers to make more targeted & better timed outreach

4. AI-Powered Outreach: We use AI to filter out bad leads and do custom research at a scale. Solutions leverage AI to automate outreach efforts. This includes creating tailored messages for each prospect

5. Sales Engagement Automation: We automate sales outreach across —email, LinkedIn, and call tasks. You reach maximum amount of prospects automatically. Lastly, your sales reps get a list of warmed up leads to cold call

6. Email deliveraiblity: we build out your custom email infrastructure that allow you to send 1000s of emails to cold contacts without going to spam

7. CRM & Reporting: We set up systems that automatically track all interactions with leads in CRM.

8. Sales Velocity Acceleration: We provide continuous support, adjusting strategies based on performance and market changes. 

📈𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐢𝐞𝐬:

1. Mark K. got 48 appointments with top EU FinTech businesses in 5 months
2. Antanas B. AI L&D company received +200 positive replies in 70 days from top 5000 companies in Lithuania
3. Darius' trucking staffing business received 27 interested leads in 30 days from various Eurpean logistic companies.
4. Pavel's staffing business received 190 interested leads in 90 days from top manufacturing businesses in Baltics.
5. Giedre's fractional HR business received ~60 interested leads in 30 days from top organizations in Baltics
6. Sarunas P. logistics team reached ~9000 contacts achieving 1200 replies with zero effort from their team within 3.5 months.

Average data:
- +475% more product B2B sales department
- +33% costs cut
- +5% MoM pipeline growth

➤Need results? Book a call - https://app.lemcal.com/@vytas
➤Not ready? Follow for top 1% growth content

Vytautas Mikulenas ⚡️

I did some reflecting on business, sales, and marketing for 2026, and I have some bad news.

The bad 👎

— Most B2B sales playbooks were built ~10 years ago.
— Some of the old go-to-market strategies don’t work anymore, or are far less effective.
— New tactics have become more sophisticated, more technical, and if you don’t care enough to adapt, your competition will.
— It’s harder “to figure it out.”

The good ✅

— Technology is cheaper and more customizable than ever before.
—AI can now do the job of a person for 1% of the cost in certain activities.
—You can literally fill a calendar with meetings automatically, if you’re good at it.
—Information and expert tips are free and abundant.

We just need to embrace the change.

Is your team already practically implementing AI?
(No—ChatGPT alone doesn’t count)

Vytas⚡️ Mikulenas

Accelerating sales with AI Growth Systems for B2B companies.

No alternative text description for this image

In 2026+, I see 2 paths B2B companies choose to grow with active sales:
1. Old playbook: 10 sales reps, 100 tasks each.
2. New playbook: AI does 99 tasks. Human does the 1 that matters.

AI doesn’t replace great salespeople.
It removes everything except the shot that matters.

Does this apply to you?

Here is a common statistic you might hear: Sales professionals spend 53-75% of their time on non-selling tasks. That's where AI and automation tech are practically helping businesses TODAY.

👉That means your team might be spending thousands on:

- list building
- cleaning data
- chasing unqualified leads
- browsing Sales Navigator, Google, Apollo, Lusha
- manual activity tracking in CRM
- taking meeting notes
- sending follow-ups
- sending LinkedIn connections

The shift looks like this in sales teams:

Old: 80% manual grind, 20% selling.
New: 80% human selling, 20% system checks.

That is where modern and competitive B2B sales teams are heading.

If you want to learn more about such systems -> Get in touch.

I am opening LinkedIn after a 2-week break from social media & agency client work to share 1 of the biggest mistakes I've made in 2025.

Holidays' quiet time helped me see a hard truth.

I am a systems guy.
I feel good when robots work while I sleep.
I love collecting results at the end of the day.
Then I want to optimize and run it again.

That is why I build sales automation systems.
That is why I built a lean, system-first agency.

🧠 My thinking was like:

- A repeat task → I must automate
- Not scalable → wrong process
- No predictable system → anxiety up

In 2025, this mindset went too far.

I was robotic in business and life. 
I wasted time on systemizing the wrong things.
And I forgot key human pieces:

✅ Relationships
No relationship with client = no trust = no success.
Great business service with low trust still fails.

✅ Human account management
You cannot run a project only with templated emails.
Emails don't show the urgency. Clients feel when no one “holds” the project.

✅Not scalable activity
A system without human energy is cold.
You still need calls, Looms, real talk, real care.

That's why, for 2026 and beyond, I believe B2B companies need scalable AI systems AND human execution to win. Whether it's sales, customer experience, or any other human-facing role.

Now, I am starting my workday here in Spain with clarity, energy, and a vision to move fewer companies with a bigger impact and world-class service.

👉How do you keep a balance between automation and real human work in your business?

I strongly believe that AI is replacing salespeople who are doing robotic work.

You see, if sales is doing anything other than talking to clients/prospects, then it’s a good sign that AI / tools can help your team cut down the fat.

For B2B, most repetetive tasks are often:

—Finding businesses & information about them online
—Qualifying leads
—Finding decision-maker contacts
—Filling spreadsheets and CRMs
—Taking meeting notes
—Sending LinkedIn connection requests and messages
—Sending a cold email / WhatsApp message
—Tracking KPIs
—Prefilling / sending follow-up emails

And that's exactly what I help companies with.

Now here are the things AI won’t replace — and will become more critical:

—Cold calling
—Negotiations
—Running sales meetings
—Being a great communicator
—Quality conversations (Challenging prospects, making sense, showing empa𝘁hy)

Or as Gen Z would put it -

If you manage a team of "bots" then AI might take over the business.

There are 4 levels of CEOs & Head of Sales in 2026+

Level 1 - you get clients by doing everything yourself
Level 2 - you hire a human "bot" that will do things
Level 3 - you hire 1000s of AI "bots" (by hiring "GTM engineer"in B2B)
Level 4 - AI just grows your entire business automatically. 

(Okay, maybe the last one was made up by my fantasy)

But watch out for it. One day perhaps you could get a SaaS subscription that will build you a mini business or a mini department.

Naval Ravikant puts it well - "Robots are replacing all the people doing robotic jobs."

How are you eliminating robotic work?

If you're in sales, marketing, B2B revenue leadership role, such as a CEO, then you should bookmark this post. Knowing these can help you avoid common pitfalls and get clarity. 

Companies and experts create them for a reason.

is explained clearly enough? 

Comment below if you have a question.

Most businesses I talk to see AI as a “60‑day test project”.
While the winning organizations know AI is here to stay. They treat it as a 10‑year growth opportunity.

Since for the last few years I;ve been working with B2B sales & marketing teams I noticed how most companies get stuck between 2 choices today:

1) Buy the next shiny AI tool and hope it “fixes” sales overnight. 
2) Keep relying on hiring people to “grow” after 1st fail with AI. 

Both will fail to stay competitive in 2026+ for the same reason.

They treat growth as a task, not a system that competes in the market every day.

The new way of B2B growth looks very different:

1. AI systems automate boring, repetitive work
2. Humans focus on trust, conversations, +2x more effectively
3. Go‑to‑market experts or “GTM engineers” design the strategy and system

This is not a short-term project.
The hard part is not buying AI agents.
The hard part is combining these 3 parts into 1 system suiting you. 

A successful AI implementation needs to adapt to your company's:
- workflows
- resources
- tone of voice
- goals.

It does not happen in 2 months.
You might break things. 
Some ideas will fail.
There might be delays.

Despite all of that, there will be teams that push through these obstacles to:

• Develop a leaner growth system that makes profits
• Maintain a sales engine that scales trust, not spam
• Keep winning for the next generation

I call this the new way of B2B growth:
AI systems + human experts building trust and sales at scale.

How is your team treating AI today: project or long‑term growth engine?

Founder @Better Outbound ⟡ We help SaaS Companies generate Revenue, not just Meetings with Unique Outbound approach

You're visiting my profile for first time(which I bet you're) and you probably do not know anything about me but I have a skill & experience I know you're looking for.

i.e. I know how to make Outbound Work for your company.

With the rise of automation and 100+ outbound tools, sending 1000 emails per day become joke. 

This makes harder for legitimate business to generate demand from outbound.

I'm 100% sure You're looking for Outbound agency most probably because....

1. You always got business via word of mouth and warm leads, but now we're ready to try a more consistent approach to developing leads.
2. You tried and get some success and now looking to scale your campaigns.
3. You tried another Outbound company and they did a good job for sometime but results were inconsistent.
4. You tried tools such as HubSpot or Apollo.io for sometime and got low and mixed response. 
5. Your sales team did it for a year but it has not been a consistent channel for revenue.

If you struggle with any of above, you do not need another Outbound agency.

You need an agency that comes with proper strategy and execute it like a champ.

I built few Outbound strategy for some B2B companies, feel free to check them out here.

My Agency(Better Outbound) do not focus on Outbound strategy alone, we can also do what other 100+ Outbound agencies can do such as scrape and build custom lead list, AI or Manual written cold email copy, setting up infrastructure, handle positive response for you and lastly booked meeting in your calender.

If you read it so far I believe I still have a chance. Why not go a bit further and schedule 18 minute call to discuss? 

This will not be a Sales call.

I will try to understand your business and share how can I help you.

Schedule here --> https://calendar.app.google/tLXgwTkcWYHEskdR9

Vinit Panchal

How do you schedule a discovery call with a Fortune 100 tech company?
(One of the biggest wins for me in 2025!)

It has 36,000 employees & a trillion dollars in market cap. 👇

1️⃣ Build your list:

Since we were targeting enterprise companies, we can't use regular lead databases such as Apollo.

Instead, we used LinkedIn Sales Nav + Claude through OpenRouter, Inc to get recent activity done by the prospect that is similar to our solution.

2️⃣ Segment by intent level

Not all leads are equal.

We split by their online activities, analyze 10-K reports, and their appearances in certain news and articles.

Different segments need different messaging.

3️⃣ Enrich and verify

To find email addresses: LeadMagic and verify catch-all through BounceBan (Verify risky emails without sending messages).

Stay below a 1% bounce rate or you're toast.

5️⃣ Write copy that actually works

Forget unique selling points.

Give people what they want by sending a message that is clear, relevant, and comes with an unreasonable offer.

No magic. Just real outreach to real people with real problems.

6️⃣ Follow up

When the lead replies, we get back to them within 5 minutes with Instantly.ai's AI Reply Agent.

The client's SDRs followed up with a call.

And we have a separate nurturing sequence for ghosted leads.

7️⃣ The sending stack

Email infrastructure: Zapmail.ai

Email sequencing: Instantly

Cold calling: Orum 🥇

CRM: Salesforce

Curious, what's the best reply you got in 2025? Let us know in the comments.

GTM Engineer | Outbound Campaign Manager | DM “Clay” for Custom Outbound Play

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The Battle

Vytautas Mikulenas ⚡️

Vinit Panchal

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The Battle

Vytautas Mikulenas ⚡️

Vinit Panchal

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