Lean Sales Systems

We build Modern Sales Systems
Our clients cut expenses & win more B2B deals with lean sales systems.

Founder & CEO

Clay

Sharing top 1% content on attracting new B2B Sales using Clay.
- Better Selling
- More B2B Deals
- Less costs

Clay Creator Partner

Lietuvos pardavimų asociacija (LiPA)

Member

Salesforge 🔥

SalesForge and their other forge tools are one the best sales tech in market for blending humans with AI. 
Since 2023 I've been helping B2B businesses with:
- AI powered B2B Lead generation
- Email deliverability solutions
- Outbound sales velocity

DM me "Salesforge" if you want to know more about these solutions.

Certified Expert, Partner

Reply

- Reply.io Certified Solution Provider - https://reply.io/experts/vytas-mikulenas
- Reply io is one the best sales engagement platform for modern B2B sales teams.
- Reply helps us grow B2B companies through multi channel prospecting automation.

Reply.io Expert

Growth Leads

B2B Sales Manager

Self-employed

Building, Marketing, and Selling info-products from 0$ to 4 figures per month.

Digital Products Marketing

GlobeAir

Sold private flights for over a million euros in 3 months for Luxury & B2B clients.

Sales Executive

Scaleswap

Partnership & KOL Marketing Manager

Vytautas Mikulenas

Freelance Social Media Manager

SMM & Sales manager turned Social Seller • Helping SMBs sell 4+ figure offers through social selling & new-gen outbound

👋 Hi, call me Vytas. I help companies to:

1. Win more B2B deals
2. Start +100s of conversations with ideal B2B prospects each month
3. Cut expenses with lean business development processes & latest sales tech

➤ 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:

1. Sales clarity: We work with you to create a custom outbound sales strategy. This includes setting up effective outbound sales processes & defining KPIs. With a solid plan. We will know what to focus on and how to measure, improve & repeat

2. List Building: Cut out 75%-100% lead research & get more relelvant data. Using a multi-tool & multi-database approach. We identify all potential businesses & find key decision-makers, and target competitor clients

3. Data Enrichment: We enhance your contact lists with verified emails & phone numbers, ensuring your outreach is more effective. We use sales triggers to make more targeted & better timed outreach

4. AI-Powered Outreach: We use AI to filter out bad leads and do custom research at a scale. Solutions leverage AI to automate outreach efforts. This includes creating tailored messages for each prospect

5. Sales Engagement Automation: We automate sales outreach across —email, LinkedIn, and call tasks. You reach maximum amount of prospects automatically. Lastly, your sales reps get a list of warmed up leads to cold call

6. Email deliveraiblity: we build out your custom email infrastructure that allow you to send 1000s of emails to cold contacts without going to spam

7. CRM & Reporting: We set up systems that automatically track all interactions with leads in CRM.

8. Sales Velocity Acceleration: We provide continuous support, adjusting strategies based on performance and market changes. 

📈𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐢𝐞𝐬:

1. Mark K. got 48 appointments with top EU FinTech businesses in 5 months
2. Antanas B. AI L&D company received +200 positive replies in 70 days from top 5000 companies in Lithuania
3. Darius' trucking staffing business received 27 interested leads in 30 days from various Eurpean logistic companies.
4. Pavel's staffing business received 190 interested leads in 90 days from top manufacturing businesses in Baltics.
5. Giedre's fractional HR business received ~60 interested leads in 30 days from top organizations in Baltics
6. Sarunas P. logistics team reached ~9000 contacts achieving 1200 replies with zero effort from their team within 3.5 months.

Average data:
- +475% more product B2B sales department
- +33% costs cut
- +5% MoM pipeline growth

➤Need results? Book a call - https://app.lemcal.com/@vytas
➤Not ready? Follow for top 1% growth content

Vytautas Mikulenas ⚡️

No university will teach you these tools. 
Here are my top 20 tools I recommend B2B teams:

CRM software - 

1. Attio - AI-native CRM
2. HubSpot - CRM & marketing automation
3. Breakcold - Social selling CRM

Prospecting Data -

4. Ocean.io - Lookalike prospecting data
5. LinkedIn Sales Navigator - Social prospecting & global database
6. InstantDataScraper - Simple web data scraping
7. DiscoLike - Total Addressable Market mapping

Data Enrichment & Sales Intelligence -

8. FullEnrich - Prospect contact enrichment (waterfall)
9. Findymail - Best email finder 
10. Clay.com - Unique data & AI - at scale

Outreach & Sales Engagement -

11. Apollo io - B2B prospecting database + simple automations
12. Jason AI (Reply).io - Omni-channel outreach
13. Salesforge.ai 🔥- AI cold email automation

AI Assistants & Agents -

14. Chipp.ai - AI sales assistant
15. Fyxer.ai - AI email assistant
16. Lindy.ai - AI workflow agent

Sales Enablement - 

17. Claap - Best AI-powered meeting recorder
18. Flowla - Sales rooms & onboarding automation

Infrastructure & Workflow Automation -

19. Inboxkit - Email infrastructure
20. Zapier - Workflow automation

What would you add?

Vytas Mikulenas

AI is replacing weak sales teams - I build growth systems for the AI era | Founder @ Lean Sales Systems

I see most teams fail to adapt AI in B2B sales. They test some "AI SDR" tool or hire a freelance "'AI specialist" from upwork to glue

• LinkedIn or "Apollo io" scraper
• A Google Sheet
• 3 ChatGPT prompts
• Email sequencing tool on top

And call it "AI-POWERED-SALES" that will grow your company 24/7.

0.01% in cases hardly true

And sad part is how 99% of "AI Sales" Agents are built today

- they target same leads from same databases
- same unverified contacts that ruin email deliverability
- writes robotic "personlaization" messages
- 0 to no sales strategy that could give you an edge
- no relevent targeting, no intent

Result -

- Companies fail to use AI in systems, their own workflows
- Limited understanding of AI capabilities
- Distrust of AI solutions
- No competitive edge

Dear sales people,

Shamelessly promote your product.

Today EU head of sales & sales managers are holding back:

1. They avoid offending some one
2. Afraid to come of "salesy"
3. Follows imaginary GDPR rules
4. Starts emails with "i hope this email finds you well"
5. Looks for the 1 perfect prospect while dissmising 9 others

Meanwhile, my AI halucination resulted in more closed deals.

I am where I am because I took more shots. More assymetric risks.
Sales & marketing is about effectiveness - not perfection.

In 3 years of providing sales / marketing services I talked to ~200 teams. Most have growth problems because they under advertise.

-They don't reach the whole market
-They use one or few channels
-They test 1-2 campaigns / tools
-Quantity of outreach is too low
-Quantity of content is too low
-Go-To-Market plan relying on luck and referrals.

That's why they search for new AI "magic pills"
or keep hiring more people to drown in slow systems.

No alternative text description for this image

I am testing out about 200 tools per year, and I found that these 6 tools are the best-in-market for most B2B teams. (not sponsored opinion)

1. OpenClaw - A real "executive assistant" AI. 

It;s exploding in popularity for a reason. Think of it as ChatGPT with 24/7 access to your tools and better memory than ChatGPT (or most humans). Perfect for executives and recurring tasks. Setup is complex, but once connected, it’s actually easier to use than ChatGPT. You can chat with it via WhatsApp, Telegram, or email. 

2. Claap - AI in your meetings. 

If you’re Lithuanian like me, it’s already worth it just for transcription quality.
But it’s more than that:

 • Meeting + screen recording
 • AI notes (99 languages)
 • AI-generated follow-ups
 • CRM enrichment

You can literally chat with an AI that knows everything about the meeting. It surfaces objections, supports BANT / MEDDIC / SPICED, and gives sales coaching insights. Strong fit for all B2B sales teams that do online meetings.


3. Jason AI (Reply) - Top sales outreach automation tool. 

Great for solo founders and global sales teams. Scales email + LinkedIn + WhatsApp outreach with structured personalization. You can sync it with CRMs and orchestrate multich annel outreach - automated or manual. Strong reporting, collaboration, and omnichannel execution. One of the best outbound platforms on the market.

3.1 - Noteworthy competitor I’m testing:  Salesforge.ai 🔥 


4. Clay - Excel on steroids with AI. 

Combines AI agents, web research, and 100+ enrichment providers.
Claygent can visit thousands of websites and return structured data. It’s especially powerful when paired with messy Sales Navigator lists.
Built for serious GTM teams.

5. Attio - AI-powered CRM with agents. 

This CRM doens't require you to manually fill it every day. Most CRMs add AI on top. Attio embeds AI it into your workflows. Example:

Prospect books a call → AI qualifies, enriches data, sends you a Slack “homework” message. After the call → AI summarizes and updates structured fields automatically. 

6. LinkedIn #SalesNavigator — The largest B2B database. 

1B+ professionals.

We often prioritize it over Apollo, ZoomInfo, or Lusha because of:
 • Fresh global data
 • Strong intent signals
 • Better access to decision-makers
 • True TAM mapping
Pair it with FindyMail if you need verified emails.
And yes - 2x more connection requests + InMails vs free linkedin account.

Did i miss something? 

If you need help integrating these tools - DM me.

I don’t use AI to replace sales reps. I use AI to remove the 60–70% of their job that shouldn’t exist + hire 100 AI agents to get extra things done.

Over the last few years, I’ve rebuilt sales processes for dozens of B2B teams across Europe.

And almost every time, I see the same thing:
 • Hard-working people
 • Weak infrastructure

Proof? - Salesforce reports that sellers spend roughly 28–40% of their week actually selling.

Meaning 60–72% is non-selling work.

📜 When I ask business owners what their sales teams actually do, I hear the same story:

• Updating CRM manually
• Copying data between tools
• Researching LinkedIn accounts
• Finding contact details
• Preparing lead lists
• Researching companies from scratch
• Losing time in task switching
• Sending one message at a time, hoping it starts a conversation

Then leadership says:

“We need more sales.”
“We need to hire.”
“We need that AI tool.”

None of those remove friction.

⚡️Here’s how we actually use sales tech inside B2B teams:

• Build and enrich lead lists at scale
• Track company news and sales intent
• Run specific company research automatically
• Identify decision-maker contacts instantly
• Log CRM activity without manual input
• Send personalized outreach at scale to increase conversations
• Create structured tasks automatically for cold calls and follow-ups
• Fill documents and templated materials that reps normally complete manually

🤝 This way, saels people don’t disappear.
But the admin work does.
And productivity doubles.

AI tech is one of key helpers today.
A business can literally deploy 100 AI agents overnight.
You can’t hire even 10 reps next month.

The companies integrating AI into workflow infrastructure now will quietly gain leverage and start stealing market share from those “experimenting with ChatGPT.”

It won’t happen overnight.

But it is happening 1 day at a time. 1 team at a time.

Roman Shamray

We help founders and Influencers increase revenue | Entrepreneur | Podcast Host | ex-Swappie

👋 Hi, I’m a founder and builder of things.
My superpowers: business operations, strategy, and leadership.

Over the past 5 years, I’ve built cross-border teams of 50+ people and launched multiple ventures from scratch, and helped tons of operators.

I also failed tons and lost a bunch of money. 
Rebounded. 
Restarted. 

One thing I’ve come to understand about myself:
I’m really good at the “next customer” and “initial traction” stages.

I might not be your guy for scaling to $10M,
but if you’re stuck in the “what do I offer” or “how do I get my first 5 clients” phase,
I’m the person who can push you to that next level.

If you’re a solo builder trying to move from lost to momentum,

DM me the word “CLARITY” — I’ll send details, and let's figure it out 💫

⸻

Newsletter:
→ https://romanhelsinki.beehiiv.com/subscribe

All links:
→ https://linktr.ee/romanhelsinki


📸 Instagram: @romanhelsinki
📺 YouTube: @romanhelsinki

Co-Founder

▫️We help founders increase revenue through marketing (brand, social media, events, collaborations)
▫️We help Influencers build a business behind their audience (technology, funnels, analytics, product)

I just paid a 137,39 € penalty (to Vero) for a 100 € freelancer payment that was handled incorrectly last year.

Small sum.
Won’t bankrupt me.
Still hurts to pay a penalty for something that small  🤣

The mistake?
The freelancer wasn’t in the payment register.

So instead of paying an invoice, it should’ve been processed as salary.

Hope this saves someone else 137,39 €

Entrepreneur | Thinking in public | Helsinki

3 out of 5 candidates I called for the Customer & Order Coordinator role at Mattonouto.fi didn’t pick up.


No callback.

Another one never replied to my LinkedIn message.

Seems like they don’t need a job 😄

The position is reopened before our growth acceleration. 

We’re looking for someone who can glue our operations together and grow with the company.

Languages required: Finnish, Swedish, and English. 

If you know someone who was made for this role, ping please!

Check the job description in the comments 👇

One reason you were supposed to be pitching in a sauna.
(And it’s not what you think.)

I was at the Sisu Factory sauna pitching event.

At first it looks like a usual startup thingy.

But the real value has nothing to do with pitching.

It’s about learning to communicate better.

Communication is hard.
Communicating concisely is even harder.

I’ve seen professional speakers lose the opportunity because of mumbling smth.

Because the message was unclear.

Sauna format is simple.

No slides.
No stage tricks.
No hiding behind a deck.

Just you explaining what you do (almost naked :D ) .

It forces clarity.
It forces structure.
It forces you to actually say the thing in a way people understand.

In the end, you are your own judge.

And in a highly international environment like Helsinki, communicating clearly is essential.

So yes, pitching in sauna - weird.

But it’s actually a great communication exercise.

Thank you Jochen Faugel, Katerina Eskelinen and the Sisu Factory team for making this happen.

Keep doing it.

What a brilliant idea! 
Huge parking spot -> self service window liquid machine. 


Everything great has it tail of questions, here are few of mine before you rush to buy a franchise 😅 


- Why do they position as "cheapest”, I felt I would just buy from this machine anyway so I don’t need to go to another store  
- How many machines do you need to get for a decent revenue ? 
- it is a low ticket item, so how many do you need to sell? 
- the customer lifetime value seems to be non existing, so you are a traffic hostage 

And again not saying it’s bad, saying requires more thinking around. 

I think this would also be good as a marketing machines for a local car repair station. 

Imagine: 

I buy wind liquid today for cheap. 

They potentially sell me seasonal car wheel replacement next. 

After that they can service my car. 

Well and I need service once a year ✅

Lifetime value out the roof and what was the little purchase turned to a great relationship but it is all another story 😉

March is full of great events and here comes another one🤩

We’re excited to support Founders Live Helsinki as a main partner and invite local founders, builders, and startup community members to join us.

Expect 5 startup pitches, 99 seconds on the clock, live audience questions, a public vote to decide the winner, and plenty of networking with fellow founders, investors, and ecosystem people.

A great chance to discover new startups, connect with the local ecosystem, and meet new people in Helsinki.

Register here: https://lnkd.in/dgxAnAHq

Roman Shamray, Jochen Faugel, Katerina Eskelinen, Mikko Armila, Sergey Troshkov, Noora Staf, Business Helsinki, Business Espoo, Business Vantaa

Am I the only one who does not understand what actually all this “high ticket offer” gurus sell in the internet ? 🤔

taplio

The Battle

Vytautas Mikulenas ⚡️

Roman Shamray

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taplio

The Battle

Vytautas Mikulenas ⚡️

Roman Shamray

Followers

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Engagements

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