Lean Sales Systems

We build Modern Sales Systems
Our clients cut expenses & win more B2B deals with lean sales systems.

Founder & CEO

Clay

Sharing top 1% content on attracting new B2B Sales using Clay.
- Better Selling
- More B2B Deals
- Less costs

Clay Creator Partner

Lietuvos pardavimų asociacija (LiPA)

Member

Salesforge 🔥

SalesForge and their other forge tools are one the best sales tech in market for blending humans with AI. 
Since 2023 I've been helping B2B businesses with:
- AI powered B2B Lead generation
- Email deliverability solutions
- Outbound sales velocity

DM me "Salesforge" if you want to know more about these solutions.

Certified Expert, Partner

Reply

- Reply.io Certified Solution Provider - https://reply.io/experts/vytas-mikulenas
- Reply io is one the best sales engagement platform for modern B2B sales teams.
- Reply helps us grow B2B companies through multi channel prospecting automation.

Reply.io Expert

Growth Leads

B2B Sales Manager

Self-employed

Building, Marketing, and Selling info-products from 0$ to 4 figures per month.

Digital Products Marketing

GlobeAir

Sold private flights for over a million euros in 3 months for Luxury & B2B clients.

Sales Executive

Scaleswap

Partnership & KOL Marketing Manager

Vytautas Mikulenas

Freelance Social Media Manager

SMM & Sales manager turned Social Seller • Helping SMBs sell 4+ figure offers through social selling & new-gen outbound

👋 Hi, call me Vytas. I help companies to:

1. Win more B2B deals
2. Start +100s of conversations with ideal B2B prospects each month
3. Cut expenses with lean business development processes & latest sales tech

➤ 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:

1. Sales clarity: We work with you to create a custom outbound sales strategy. This includes setting up effective outbound sales processes & defining KPIs. With a solid plan. We will know what to focus on and how to measure, improve & repeat

2. List Building: Cut out 75%-100% lead research & get more relelvant data. Using a multi-tool & multi-database approach. We identify all potential businesses & find key decision-makers, and target competitor clients

3. Data Enrichment: We enhance your contact lists with verified emails & phone numbers, ensuring your outreach is more effective. We use sales triggers to make more targeted & better timed outreach

4. AI-Powered Outreach: We use AI to filter out bad leads and do custom research at a scale. Solutions leverage AI to automate outreach efforts. This includes creating tailored messages for each prospect

5. Sales Engagement Automation: We automate sales outreach across —email, LinkedIn, and call tasks. You reach maximum amount of prospects automatically. Lastly, your sales reps get a list of warmed up leads to cold call

6. Email deliveraiblity: we build out your custom email infrastructure that allow you to send 1000s of emails to cold contacts without going to spam

7. CRM & Reporting: We set up systems that automatically track all interactions with leads in CRM.

8. Sales Velocity Acceleration: We provide continuous support, adjusting strategies based on performance and market changes. 

📈𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐢𝐞𝐬:

1. Mark K. got 48 appointments with top EU FinTech businesses in 5 months
2. Antanas B. AI L&D company received +200 positive replies in 70 days from top 5000 companies in Lithuania
3. Darius' trucking staffing business received 27 interested leads in 30 days from various Eurpean logistic companies.
4. Pavel's staffing business received 190 interested leads in 90 days from top manufacturing businesses in Baltics.
5. Giedre's fractional HR business received ~60 interested leads in 30 days from top organizations in Baltics
6. Sarunas P. logistics team reached ~9000 contacts achieving 1200 replies with zero effort from their team within 3.5 months.

Average data:
- +475% more product B2B sales department
- +33% costs cut
- +5% MoM pipeline growth

➤Need results? Book a call - https://app.lemcal.com/@vytas
➤Not ready? Follow for top 1% growth content

Vytautas Mikulenas ⚡️

No university will teach you these tools. 
Here are my top 20 tools I recommend B2B teams:

CRM software - 

1. Attio - AI-native CRM
2. HubSpot - CRM & marketing automation
3. Breakcold - Social selling CRM

Prospecting Data -

4. Ocean.io - Lookalike prospecting data
5. LinkedIn Sales Navigator - Social prospecting & global database
6. InstantDataScraper - Simple web data scraping
7. DiscoLike - Total Addressable Market mapping

Data Enrichment & Sales Intelligence -

8. FullEnrich - Prospect contact enrichment (waterfall)
9. Findymail - Best email finder 
10. Clay.com - Unique data & AI - at scale

Outreach & Sales Engagement -

11. Apollo io - B2B prospecting database + simple automations
12. Jason AI (Reply).io - Omni-channel outreach
13. Salesforge.ai 🔥- AI cold email automation

AI Assistants & Agents -

14. Chipp.ai - AI sales assistant
15. Fyxer.ai - AI email assistant
16. Lindy.ai - AI workflow agent

Sales Enablement - 

17. Claap - Best AI-powered meeting recorder
18. Flowla - Sales rooms & onboarding automation

Infrastructure & Workflow Automation -

19. Inboxkit - Email infrastructure
20. Zapier - Workflow automation

What would you add?

Vytas Mikulenas

AI is replacing weak sales teams - I build growth systems for the AI era | Founder @ Lean Sales Systems

I see most teams fail to adapt AI in B2B sales. They test some "AI SDR" tool or hire a freelance "'AI specialist" from upwork to glue

• LinkedIn or "Apollo io" scraper
• A Google Sheet
• 3 ChatGPT prompts
• Email sequencing tool on top

And call it "AI-POWERED-SALES" that will grow your company 24/7.

0.01% in cases hardly true

And sad part is how 99% of "AI Sales" Agents are built today

- they target same leads from same databases
- same unverified contacts that ruin email deliverability
- writes robotic "personlaization" messages
- 0 to no sales strategy that could give you an edge
- no relevent targeting, no intent

Result -

- Companies fail to use AI in systems, their own workflows
- Limited understanding of AI capabilities
- Distrust of AI solutions
- No competitive edge

Dear sales people,

Shamelessly promote your product.

Today EU head of sales & sales managers are holding back:

1. They avoid offending some one
2. Afraid to come of "salesy"
3. Follows imaginary GDPR rules
4. Starts emails with "i hope this email finds you well"
5. Looks for the 1 perfect prospect while dissmising 9 others

Meanwhile, my AI halucination resulted in more closed deals.

I am where I am because I took more shots. More assymetric risks.
Sales & marketing is about effectiveness - not perfection.

In 3 years of providing sales / marketing services I talked to ~200 teams. Most have growth problems because they under advertise.

-They don't reach the whole market
-They use one or few channels
-They test 1-2 campaigns / tools
-Quantity of outreach is too low
-Quantity of content is too low
-Go-To-Market plan relying on luck and referrals.

That's why they search for new AI "magic pills"
or keep hiring more people to drown in slow systems.

No alternative text description for this image

I am testing out about 200 tools per year, and I found that these 6 tools are the best-in-market for most B2B teams. (not sponsored opinion)

1. OpenClaw - A real "executive assistant" AI. 

It;s exploding in popularity for a reason. Think of it as ChatGPT with 24/7 access to your tools and better memory than ChatGPT (or most humans). Perfect for executives and recurring tasks. Setup is complex, but once connected, it’s actually easier to use than ChatGPT. You can chat with it via WhatsApp, Telegram, or email. 

2. Claap - AI in your meetings. 

If you’re Lithuanian like me, it’s already worth it just for transcription quality.
But it’s more than that:

 • Meeting + screen recording
 • AI notes (99 languages)
 • AI-generated follow-ups
 • CRM enrichment

You can literally chat with an AI that knows everything about the meeting. It surfaces objections, supports BANT / MEDDIC / SPICED, and gives sales coaching insights. Strong fit for all B2B sales teams that do online meetings.


3. Jason AI (Reply) - Top sales outreach automation tool. 

Great for solo founders and global sales teams. Scales email + LinkedIn + WhatsApp outreach with structured personalization. You can sync it with CRMs and orchestrate multich annel outreach - automated or manual. Strong reporting, collaboration, and omnichannel execution. One of the best outbound platforms on the market.

3.1 - Noteworthy competitor I’m testing:  Salesforge.ai 🔥 


4. Clay - Excel on steroids with AI. 

Combines AI agents, web research, and 100+ enrichment providers.
Claygent can visit thousands of websites and return structured data. It’s especially powerful when paired with messy Sales Navigator lists.
Built for serious GTM teams.

5. Attio - AI-powered CRM with agents. 

This CRM doens't require you to manually fill it every day. Most CRMs add AI on top. Attio embeds AI it into your workflows. Example:

Prospect books a call → AI qualifies, enriches data, sends you a Slack “homework” message. After the call → AI summarizes and updates structured fields automatically. 

6. LinkedIn #SalesNavigator — The largest B2B database. 

1B+ professionals.

We often prioritize it over Apollo, ZoomInfo, or Lusha because of:
 • Fresh global data
 • Strong intent signals
 • Better access to decision-makers
 • True TAM mapping
Pair it with FindyMail if you need verified emails.
And yes - 2x more connection requests + InMails vs free linkedin account.

Did i miss something? 

If you need help integrating these tools - DM me.

I don’t use AI to replace sales reps. I use AI to remove the 60–70% of their job that shouldn’t exist + hire 100 AI agents to get extra things done.

Over the last few years, I’ve rebuilt sales processes for dozens of B2B teams across Europe.

And almost every time, I see the same thing:
 • Hard-working people
 • Weak infrastructure

Proof? - Salesforce reports that sellers spend roughly 28–40% of their week actually selling.

Meaning 60–72% is non-selling work.

📜 When I ask business owners what their sales teams actually do, I hear the same story:

• Updating CRM manually
• Copying data between tools
• Researching LinkedIn accounts
• Finding contact details
• Preparing lead lists
• Researching companies from scratch
• Losing time in task switching
• Sending one message at a time, hoping it starts a conversation

Then leadership says:

“We need more sales.”
“We need to hire.”
“We need that AI tool.”

None of those remove friction.

⚡️Here’s how we actually use sales tech inside B2B teams:

• Build and enrich lead lists at scale
• Track company news and sales intent
• Run specific company research automatically
• Identify decision-maker contacts instantly
• Log CRM activity without manual input
• Send personalized outreach at scale to increase conversations
• Create structured tasks automatically for cold calls and follow-ups
• Fill documents and templated materials that reps normally complete manually

🤝 This way, saels people don’t disappear.
But the admin work does.
And productivity doubles.

AI tech is one of key helpers today.
A business can literally deploy 100 AI agents overnight.
You can’t hire even 10 reps next month.

The companies integrating AI into workflow infrastructure now will quietly gain leverage and start stealing market share from those “experimenting with ChatGPT.”

It won’t happen overnight.

But it is happening 1 day at a time. 1 team at a time.

Tmi Emilie Ressouche

My expertise in materials science and sustainability helps early stage companies to scientifically validate a MVP and get to the next funding milestone or early commercialisation. 
Consulting in bio-based materials, supramolecular materials,chemical and physical characterization techniques.
Particular interest in processes and products reusing waste for new applications. 
Development of your business to French-speaking countries and markets.
Chemistry perspective on how to replace your raw materials by more sustainable materials. 
Market studies, REACH regulation and chemical regulation in EU. 

Side gig: Coaching in thesis writing for students: https://forms.gle/7r9FU2p4SUqHS8yr9

1-1 coaching, where to start, get a methodology of work.
Organisation of writing sessions.

Freelance Consultant

Paahtu

In charge of the development of logs from coffee waste: 
- Formulation of prototypes (ingredients, process, testing of properties and definition of key parameters) at lab scale/ low tech scale
- Sourcing ingredients and providers
- Participation to the upscaling of the production process
- Compliance with regulation
- Intellectual Property compliance and strategy

Product Development Manager

Aalto University

Postdoctoral researcher in the Biobased Colloids and materials team, and visiting postdoctoral researcher in the Food Materials Sciences team, University of Helsinki.

EnVISION project: towards a better understanding of liquid/liquid emulsions formed by byproducts of the wood industry.
Achievements:
Study and characterization of emulsions stabilized by hemicellulose derivatives, by particles (cellulose nanocrystals), by polymers and by surfactants.
Characterization techniques:
Dynamic Surface Tension,
Thermal characterization of self-assembly of hemicellulose derivatives by Isothermal Titration Calorimetry (ITC), 
X-Ray Structural characterization of suspensions of hemicellulose derivatives and emulsions (SAXS).

Postdoctoral researcher

Molecular Materials team, department of Applied Physics
Biomimetic materials: how to combine cellulose, supramolecular chemistry and polymers for new materials or improved properties that mimic nature ?

Cellulose nanocrystals (CNC) modification
Achievements: 
- Found a synthesis path and working conditions for the chemical modification of cellulose nanocrystals,
- Studied and partially elucidated the structure of the cellulose nanocrystals by X-ray spectroscopy (WAXS and SAXS),
- Investigated several characterization techniques for a very accurate analysis of cellulose nanocrystals surface (FTIR, NMR, UV spectroscopy, colorimetric techniques),
- Mentored a Bachelor student and mentored the redaction of their Bachelor Thesis.
One article was published from some results of this project: https://pubs.rsc.org/en/content/articlelanding/2023/cc/d3cc01329d

Study of the occurrence of Halogen Bonding interactions in designed systems
Achievements: 
-Prepared mixtures of solid polymers with partially volatile perfluorinated compounds,
-Characterized the mixtures'structure by X-Ray analysis (WAXS and SAXS), investigated Halogen bonding occurence in the materials (Raman spectroscopy, FTIR), investigated the possible formation of liquid and solid crystals in the materials obtained (Polarized Optical Microscopy).
The results were presented on a poster during the International Symposium on Macrocyclic and Supramolecular Chemistry (ISMSC) 2019, in Lecce (Italy).

Modification of polymers with supramolecular binding groups for tougher materials:
Achievements:  
Chemical modification of commercial polymers with supramolecular moieties and chemical characterization (Liquid-state 1H NMR, FTIR), mechanical testing of the resulting materials (tensile tests), thermal characterization (DSC).

Post-doctoral researcher

CNRS CERMAV

Biograft: Generalization of chromatogeny process to bio-based substrates and reactants
In collaboration with Centre Technique du Papier (CTP)

Achievements: 
- Elaboration of bio-based substrates from nanocellulose (aerogels, films, powders) with a tunable specific surface area,
- Characterization of their physical properties and structure (specific surface area by BET method, SEM imaging, confocal microscopy). 
- Grafting of substrates by gas-phase chemical process, 
- Characterization of grafting density (13C solid-state NMR, GC-FID), contact angle and surface topology measurements.

Publication of one article in a specialized journal: https://link.springer.com/article/10.1007/s10570-020-03319-y

Postdoctoral Researcher

SATT LUTECH

Maturation of a new gelling technology.
Skills: organic synthesis, polymer synthesis, formulation, REACH compliance

Maturation engineer

Université Pierre et Marie Curie

Nanostructuration of supra(macro)molecular polymer mixtures 

Texturing agents, organogelators, bulk polymer blends
French Patent application, promoted by SATT Lutech

Skills:
Characterization: rheology, thermal properties, study of self-assembly of supramolecular polymers in solution and in bulk (ITC, DSC, nano-DSC, FTIR) , small angle neutrons scattering, wide and small angle X-ray scattering, AFM spectroscopy 

Organic synthesis, polymer synthesis by controlled radical polymerization (ATRP)

Ph.D Student

Achievements: 
- Creation of an exhaustive map of chemistry-related academic laboratories from our shareholders and the transferrable skills and knowledge potentially interesting for industrials; 
- Discovery of possible market transfers for inventions from academic laboratories;
- Realization of the state-of-the-art research, invention disclosure, and assistance in Patent application of a gelling technology.

Consultant in a Technology Transfer Accelerating Company

Solvay

Master internship:

Formulation of polymers in solution, rheology studies on hydrogels, optimization of a method of characterization of intrinsic viscosity by viscosimetry, Time-Temperature Superposition principle applied to amphiphilic systems in solution.
The internship results and report were sent to the French Institute of Intellectual Property (INPI) as a Soleau enveloppe.

Evaluation and formulation of amphiphilic polymers for enhanced oil recovery applications

Evonik Degussa

Master I internship:

Optimization of a method of characterization of saturated vapor pressure suitable for a laboratory (reduction of errors from 40% to 5%), estimation of calorimetric properties of ionic liquids
by Differential Scanning Calorimetry (DSC)

Ionic liquids used as absorbents for absorption chillers

Broad expertise in physics and chemistry of polymers, bio-based and supramolecular materials, characterisation of materials (structural, chemical, mechanical, thermal properties). 
With my practical skills and out-of-the-box way of thinking, I help start-ups figure out a way to develop sustainable products or processes efficiently. 
Experience in project management, technology transfer between companies and academics, intellectual property.
As a native French speaker, I also provide my expertise for your expansion to French-speaking markets and market studies.
Side occupation: coaching for thesis writing : more info here: https://forms.gle/7r9FU2p4SUqHS8yr9

I have excellent communication skills, empathy, I care about wellbeing at work, and I developed some coaching and leadership skills while training students.
Open for opportunities in sustainability, materials science, chemistry, coaching.

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