Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Riley Blaisdell 🦏

Welcome to my community. I call it the Cul-de-sac.Because instead of followers, I like to think of us as digital neighbors.A little about me.I used to think insurance was boring, like most of the world. And maybe that is why only 12–14% of people actually understand it, even though far more of us need to use it.As a parent of a child on the spectrum, navigating healthcare became very real, very fast.Before Titan was diagnosed, we took him to doctors and specialists. We were told he was regressing or that nothing was wrong.Then we met one specialist who, within the first five minutes, told us Titan was autistic and non-verbal.As a parent, it felt like my world collapsed. I cried at the thought of never hearing my son say, “I love you.”But that diagnosis gave us access to early intervention and a path forward.Fast forward eight years, and Titan is thriving.He is doing things they once said were impossible.Titan taught me that the word “impossible” is really “I’m possible.”And yes, he does say “I love you.”He is also a Play-Doh fanatic. We probably own more inventory than some stores.We also have a daughter named Mina Mae. It is often mispronounced. Think My-nah, not Me-nah.Her name was picked out before Titan’s, and they have a six-year, four-month, and twenty-seven-day age difference.Mina Mae is a collector of people. She loves our dog, Waffles, and is always willing to help. Even when she is in the way. Dishes and cooking sometimes take longer, but those moments matter.I met Megan while dressed as Cookie Monster at a Halloween going-away party for a mutual friend.She is the definition of resilience. After being laid off from Fred Meyer in 2020, she returned to school, earned her degree in Speech-Language Pathology, and was recently accepted into graduate school.As for me, I have been in sales my entire life.My first cold call was at sixteen. I have 7-figure deals under my belt, building them from scratch and maintaining relationships to help those clients grow their bottom line. Today, I help employers design benefit strategies that actually work for both the business and the people using them. I focus on understanding today’s challenges, planning for what is ahead, and solving them together.TogetherEveryoneAchievesMoreMy goal is to improve healthcare literacy and design plans that support real employee needs.Engage is the rage.Mahalo nui loa 🤙

taplio

The Battle

Will Taylor

Riley Blaisdell 🦏

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