Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Seven Figure Creators

•Closed $410K+ in first 12 months (135% quota attainment).

•To date, closed $500K+ in 15 months (~$33K/month).

•Own full sales cycle: prospecting → discovery → demos → negotiation → close.

•Engage directly with decision-makers to shorten cycles & increase win rates.

•Managed pipeline & forecasting to prioritize deals and ensure accuracy.

SMB Account Executive

Sprout Social, Inc.

•Finished year at 113% of quota.

•Partnered with AEs to land 6 net-new enterprise clients.

•Worked with Customer Success to upsell and expand existing accounts.

Enterprise Business Development Representative

Sitecore

• Generated $3.3M in qualified pipeline in 2022
• Finished year at 109% of quota

Sunny Co Clothing

• Owned full sales cycle, closing $1.2M in B2B revenue
• Exceeded annual quota at 215%
• Closed major accounts (TJ Maxx, Marshalls) through consultative selling and negotiation

On The Hook Fish and Chips

-Trained 2 employees on truck to provide excellent customer service which resulted in over $1 million in 12 months
-Handled escalated customer concerns with speed/knowledgeable support to achieve optimal satisfaction and maintain loyalty
-Mapped out logistics of start time, prep time, route of trip and the total number of supplies needed for each day

Food Truck Manager

Brady Silverwood

-Coached Brady Silverwood during his 7 month 3,311 mile Run Across America by providing excellent planning and guidance
-Filmed run across 14 different states in rain, snow, 110 degree weather for inspiring documentary about the power of the human spirit and the ability to achieve anything you put your mind to
-Helped raise over $40,000 for several charities including: St. Jude’s, Wounded Warrior Project, Make-A-Wish and several others

Videographer/Coach

Big Sky Resort

-Provided excellent customer service to over 200 Big Sky guests each day by organizing skis/snowboards, offering recommendations on best runs to take and always greeting customers with a smile
-Contributed to a team of 6 that achieved the top rating (90%) for best department at the resort for overall guest satisfaction
-Got to snowboard in deep powder day after day....who doesn't love that?

Ski Valet

Vail Resorts

Bartender

Affirmed Housing Group

Intern

FOX Sports

I’m a sales professional with 4+ years of experience across SaaS enterprise prospecting and SMB full-cycle closing. I’ve consistently exceeded quota (up to 215%), generated $3.3M in enterprise pipeline, and closed $500K+ in SMB revenue over the last 15 months.

My journey started in B2B wholesale (Sunny Co Clothing), where I cut my teeth managing the entire sales cycle and closing $1.2M in revenue. From there, I transitioned into SaaS enterprise BDR roles at Sitecore and Sprout Social, building pipeline, multithreading stakeholders, and partnering with AEs and Customer Success to win new logos and expand existing accounts.

Today, as an SMB Account Executive, I own the full sales cycle, from outbound prospecting and discovery through tailored demos, negotiation, and contract execution. I’m passionate about consultative selling, building strong client relationships, and helping businesses adopt and grow with SaaS solutions.

Outside of work, I’ve traveled to 32 countries...I also love to snowboard, hike and fish.

Life is short, enjoy it :)

taplio

The Battle

Will Taylor

Nate H.

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