Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Reveal

Nearbound Marketer

Career Hackers

Ambassador Council

PartnerHacker

Content Marketer

Starting SaaS Podcast 

Podcast Host

In Bloom Podcast

This podcast is about challenging our conceptions of the world we live in and the world we could create.

Marcus & Millichap

- Used Pardot to manage and update client information.
- Maintained Salesforce's record of closed deals and new listings.
- Gathered buyer and seller data using Lexis Nexis, county CADs, state taxable entities, available offering memorandums, and county deed records.
- Created a multiple offers spreadsheet for sellers to systematically see current offers on their property. This included information such as offers, counter offers, escrow, due diligence, and closing.

Commercial Real Estate Intern

Bricken and Associates

Worked as a part time administrator, 25+ hours/week.
-Distributed psychological evaluations and reports to clinics across the greater Houston area.
-Used Docusign and Medisoft to maintain patient scheduling.
-Provided customer service while handling inquiries, complaints, and requests of patients and referring clinics.
-Reviewed patient charts to verify completion and precision

Part Time Administrator

Invisible City NPO

-Worked with the company team and CEO to identify and prioritize systems for productivity
-Conducted customer research interviews and analyzed data to reinforce core assumptions
-Proposed website and product improvements to enhance user experience

Product Management Intern

Learning to communicate through my writing, design, and podcast | OG PartnerHacker |

I am incredibly curious, and LOVE to connect with new people. Feel free to reach out!

Here are my current projects: 

(1) PartnerHacker - introducing the era of the ecosystem - b2b partnerships matter, and they will change the way SaaS is done. We want to tell you why -> https://partnerhacker.com

(2) Starting SaaS Podcast - a beginner-friendly introduction into SaaS - I want to learn about the whole SaaS industry, not just one role-type/function (understanding the whole to understand the parts). If you'd like to be a guest on the pod, DM me!

(3) In Bloom Podcast - curiosity gone wild - this podcast is where I dive into the things I've been wondering about. It's where I ask life's burning questions, challenge myself, and expand my perceptions.

taplio

The Battle

Will Taylor

Ella Richmond

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