Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Revenue Generator 💰│ #Partnerships Builder 🧱 │ People Connector 🤝 │ #Podcast Consultant 🎧 │ Lifelong Learner 💡 │ #opentoconnect

I'm a warm introduction for business opportunities.

𝐖𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐦𝐞?
Building meaningful connections, maintaining curiosity, & creating opportunities that make a difference. I’m inspired by the people I encounter, the ideas we exchange, & the growth we can achieve together. 

𝐌𝐲 𝐒𝐭𝐨𝐫𝐲
From my Chicago roots to earning a marketing degree at USC (Fight On✌️), my entrepreneurial spirit and passion for helping others succeed has shaped my journey.

I’ve transitioned from exceeding sales quotas and managing teams at Yahoo! to leading partnerships at startups, where I developed innovative revenue streams and built communities that drive business growth. Throughout my journey, I’ve earned a reputation as "the guy who knows someone" or "the guy with the answers."

𝐇𝐨𝐰 𝐈 𝐂𝐫𝐞𝐚𝐭𝐞 𝐈𝐦𝐩𝐚𝐜𝐭:
• Revenue Generation: Developing and implementing innovative go-to-market strategies, partnerships, and programs that create new revenue streams.
• Community-Driven Growth: Fostering customer communities that enhance sales, minimize churn, create partnership opportunities, generate content, and cultivate advocates. 
• Customer-Focused Solutions: I engage with individuals, link them to solutions and opportunities, and incorporate their feedback into product enhancements, partnerships, and brand advocacy.

𝐖𝐡𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐭𝐭𝐞𝐫:
Life is about Time and Relationships—you never know where one conversation today might lead. Building authentic connections is at the core of everything I do, personally and professionally. 

Take whichever cliché you want, but I love them all:
• “Success in business is all about relationships. It's about trust, respect, and loyalty.” – Jack Welch
• “You can never go wrong by investing in relationships.” – Gary V


𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐚 𝐫𝐞𝐯𝐞𝐧𝐮𝐞-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬, 𝐥𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐢𝐧𝐠, 𝐨𝐫 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐞 𝐢𝐝𝐞𝐚𝐬, 𝐥𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. 
𝐎𝐧𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐮𝐥𝐝 𝐨𝐩𝐞𝐧 𝐭𝐡𝐞 𝐝𝐨𝐨𝐫 𝐭𝐨 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐚𝐦𝐚𝐳𝐢𝐧𝐠.
I'm a warm introduction for business opportunities.

---

When not succeeding at work, you can find me hiking, deep in self-growth discovery, going to a concert or sporting event, traveling, or kicking back with a drink—always with a smile on my face (or smirk). 

MB= ENTJ
DISC= DI (Initiator)
Enneagram= 3 (performer)
WHY.os = Better Way ➢ Clarify ➢ Make Sense

Greg Wasserman

🙋🏻‍♂️ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿:
Podcast production companies
Working mainly with female business owners and thought leaders
Physically based in:
• Chicago
• Miami
• Scottsdale/Phoenix
(yes, you need to be physically there)

❓ Who in my network meets those criteria?
❓ Who isn't in my network that should be? Please tag them.

Have a business opportunity to talk through

🙏🏼 TYIA

Relationship Generator 🤝 │ Partnerships Builder 🧱 │ Community Cultivator 🌱 │ Revenue Accelerator💰 │ Podcast Consultant 🎧 │ Humanization Strategist 🤖 │ Open to Connect 🙋🏻‍♂️

I’m excited to join Bryan Hill on his live stream (soon to be podcast) 
𝘞𝘩𝘢𝘵 𝘔𝘢𝘬𝘦𝘴 𝘠𝘰𝘶 𝘛𝘊𝘛𝘬.
 
Bryan built his framework by watching big wins unravel when there was no foundation beneath them.

No trust. No shared clarity. Just motion without meaning.

Which forced him to ask the harder question:

“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘄𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘄𝗵𝗼𝗺 𝗮𝗿𝗲 𝘄𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘄𝗵𝗶𝗹𝗲 𝘄𝗲 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁?”

From that came a simple, demanding standard:
 
𝗧𝗿𝘂𝘀𝘁 𝗳𝗶𝗿𝘀𝘁.
𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗹𝘄𝗮𝘆𝘀.
𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗼𝘃𝗲𝗿 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲.
 
Not hustle-for-hustle’s-sake.
Not polished without substance.
Not metrics without alignment.

When Bryan shared the heart of TCTk with me, 
I felt I was as good as any guest to share my thoughts.

Because everything meaningful in my life and career has followed the same truth:

𝗟𝗶𝗳𝗲 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗧𝗶𝗺𝗲 & 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

And relationships only compound when trust is real, clarity is mutual, and traction actually means something.

That’s why he invited me into this conversation.

Excited to stream it live, and later be accessible wherever you consume podcasts 
See you on the 19th!
https://lnkd.in/g4Q5QpPJ

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The Battle

Will Taylor

Greg Wasserman

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taplio

The Battle

Will Taylor

Greg Wasserman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Wasserman's LinkedIn Performance

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Performance ScoreGreg Wasserman's LinkedIn Performance