Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Prog.AI

Prog.AI is AI-enabled data platform that helps to find and hire software developers based on their actual code contributions on GitHub and Stack Overflow combined with Linkedin data. Our mission is to enhance our partners’ ability to support clients in targeting top tech talent.

- In my role I build partnerships with HR Tech, Martech and Data companies to provide access to our unique dataset and offer solutions in areas such as recruiting, developer marketing, developer relations and community building,
- Responsible for developing strategic enterprise accounts, prospecting, hosting demos, negotiating and closing deals

Partnerships and Business Development

Improve

Improve is a forward-thinking startup dedicated to elevating corporate values as well as employees' productivity and well-being through AI-powered habit-tracking platform

Partnerships and Business Development Adviser

Position²

Being a member of the revenue team, I am leading the partnership program for VC/PE firms and martech vendors. In this role I:
- Lead internal cross-functional teams alignment efforts (marketing, sales, product, legal, delivery),
- Managed teams' trainings and certifications by marketing technology partners (Demandbase, Conversica),  
- Developed ideal partner (IPP) criteria and target lists,
- Lead new partner outreach efforts,
- Managed relationships with existing partners to generate bi-lateral referrals, 
- Lead co-marketing initiatives to drive adoption of in-house developed marketing analytics platform Arena Calibrate (webinars with partners, offline events, PR initiatives, speaking engagements and expert consultations).

Position² is a fast-growing Demand Generation company, venture backed by Accel Partners. We are dedicated to super-ambitious global startups and enterprise brands that have the goal to exponentially scale and grow their business. Position² offers a cohesive line of Demand Generation products which includes Marketing Automation, Content Marketing and Paid Acquisition.

Digital Partner Manager

Self-employed

As a Partnerships and Business Development professional my goal is to help tech companies leverage Partner-Led-Growth and build mutually beneficial strategic partnerships that create new revenue streams, amplify market reach through co-marketing initiatives, contribute to the growth of their customer base and drive innovation.
My expertise and passion are specifically in collaborating with B2B SaaS tech companies in the verticals of Martech, HR tech, Future of Work and Edtech with a special focus on building partnerships with Venture Capital /Private Equity firms. I bring a unique blend of strategic insight, industry knowledge, network, and relationship-building expertise backed by over 8 years of experience in Communications which allow me to facilitate successful and mutually beneficial strategic partnerships.

Partnerships and BizDev Consultant

Tanoshi

- Coordinated partnership programs to develop and implement joined PR and marketing strategies with publishers of kids educational apps (such as Nancy Drew Codes and Clues) that led to increasing the market share and pipeline by 20%   
- Developed relationships with K-12 educational and after school institutions to support product distribution channels
- Managed marketing and PR programs to drive product awareness and sales, resulting in 200% website traffic growth one month after the launch; Developed go-to-market strategy, messaging and positioning of the product
- Launched the Tanoshi kids computer in the media securing publications in top tier tech outlets
- Managed product reviews program securing reviews by top US bloggers

Tanoshi is a Silicon Valley company founded with the purpose of developing Fun + Educational consumer electronic products for today’s school age kids. Tanoshi is a new age-appropriate and affordable full featured kids computer with the Google Family Link app pre-installed. Our mission is to bridge the tech gap and make computers available to all families.

Partnerships and Marketing/PR Specialist

IgniteX

- Managed 4 accounts; implemented successful marketing communications programs for growing tech startups in the industries of edtech, fintech, venture capital, impact investing, healthtech, cloud, data centers etc.
- As a client-facing professional lead the PR project, which included conducting audits, establishing success metrics, creating engagement plans, producing performance reports, reporting to the client, facilitating on-boarding of new clients
- Created case studies and proposals/audits for new business pitches
- Presented the agency to potential customers during new business pitches 
- Implemented different marketing communications programs for growing tech startups ranging from business press outreach and news announcements to key influencer liaison, speaking and awards program and thought leadership program
- Launched several tech startups in the US market securing coverage in top-tier business and tech media and blogs

Senior Account Executive

GlobeIn

- Oversaw vendors’ product descriptions on GlobeIn online marketplace
- Launched and executed GlobeIn social media presence (Facebook & Twitter); Grew GlobeIn Facebook community 100% monthly over the first 6 month period
- Lead Globein content marketing efforts

Social Media Manager

Ketchum

-  Managed two account teams servicing Fortune 500 companies IBM and HSBC and several external agencies; trained and supervised seven junior employees 
-  Grew revenue from one account by 20% over a one year period, and then by another 10% the following year
-  Worked cross-functionally with client's (IBM) various lines of business (hardware, software, services) with a range of solutions for multichannel PR and marketing campaigns;
-  Lead PR efforts for IBM’s $6 million worth geographic expansion program in Russia and CIS in 2012
-  Developed and nurtured long-lasting relationships with media partners;
-  Lead marketing communications efforts for IBM’s $6 million worth geographic expansion in Russia and CIS in 2012
-  Drafted case studies;
-  Generated contract renewals and new services sign-ups; 
- Established success metrics for existing clients and presented monthly performance reports in front of clients
- Developed a regional media base (20 Russia’s largest markets) and integrated it into agency’s operations, which sped up the time spent for preparing regional PR campaigns by 50%;
-  Organized multiple successful press events and press-tours in Europe

Account Manager

McGrath/Power Public Relations

Assisted account teams servicing ACCESS Systems Americas and Mohr Davidow Ventures with different tasks:
- Media and analyst base maintenance,
- Research of media and speaking opportunities,
- Media monitoring, compiling daily and weekly media alerts,
- Completing agency marketing tasks and new business research

Public Relations Intern

ABC 10News San Diego | KGTV Channel 10

- Provided research and fact-checking to ensure newsworthiness of stories,
- Gathered evidence and prepared story profiles for production by the investigative team (“I-Team”),
- Worked with online databases of governmental, judicial and consumer protection organizations (BlackBook, BBB),
- Conducted interviews with news sources, coordinated with reporters and producers.

Investigative News Intern

Partnerships and Business Development | B2B | SaaS | Corporate Communications | Unlocking strategic partnerships 🚀 | Building programs that drive revenue 📈| Passionate about connecting people and businesses 👋🏻

As a Partnerships and Business Development professional my goal is to help tech companies leverage Partner-Led-Growth and build mutually beneficial strategic partnerships in the HR Tech and Martech spaces that create new revenue streams, amplify market reach through co-marketing initiatives, contribute to the growth of their customer base and drive innovation.

My expertise and passion are specifically in collaborating with B2B SaaS tech companies in the verticals of HR Tech, Future of Work and Marketing Technology with a special focus on product and agency partnerships as well as partnerships with Venture Capital firms. I bring a unique blend of strategic insight, industry knowledge, network, and relationship-building expertise backed by over 8 years of experience in Communications and Business Development.

My expertise/achievements:
- Partner and customer prospecting, closing, retention and renewal (grew revenue from accounts by 20% over a one year period, and then by another 10% the following year) 
- Partner account/portfolio management (managed portfolios of up to 15 partners and several external agencies)
- Project and program management (built internal processes and facilitated cross-functional teams alignment to launch partnership programs, optimized day-to-day project coordination and acted as primary liaison to the cross-functional team members for partnership programs)
- Offering 8+ years of experience at digital and communications agencies as account and partner manager responsible for growing and renewing accounts
- Building partner programs: Defining criteria for Ideal Partner Profile, leading activities to align internal teams with the partner program, developing GTM strategies for partner programs
- Crafting and implementing partner co-marketing programs (created communication strategies for launching new and supporting legacy partnerships)
- Negotiating and closing partnership agreements
- Effectively partnering with internal teams to reach the alignment goals with the overall partnership strategy (sales, marketing, product, legal, customer success)
- Strong ability to gather, analyze, and communicate data-driven insights to drive decision-making and enhance partnerships.

Drop me a line! :) galina.shmeleva@gmail.com

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Will Taylor

Galina Shmeleva

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