Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Strategic Partnerships @ StreamYard | Captain @ The Partner Ship 🚢

Franz Schrepf is the Head of Strategic Partnerships at OpusClip, the #1 AI video editing tool used by 10M+ creators and businesses around the world. 

Before Opus he was the #16 employee at Hopin and StreamYard, a virtual events and live streaming company which Sifted called "Europe's fastest growing startup of all time." 
 
His new book, "The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired.", is a foundational guide full of stories and insights from 50+ industry experts that explain the power of partnerships in the most basic terms.  

Franz is also a frequent contributor and speaker on the topic of partnerships on podcasts, blogs, events, and conferences as well as the host of one of the most popular partnership podcasts, The Partner Ship 🚢.

Originally from Germany, Franz lives with his wife and daughter in San Francisco, where he organizes monthly partnerships meetups together with the Partnerships Leaders community.

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Will Taylor

Franz-Josef Schrepf (FJS)

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