Volker Jaeckel

Key Account Consultant for Germany | B2B | D2C

Unstoppable Automotive Group

Marketing & Sales Leadership:
• Integration of transformative marketing strategies across 8 SoCal dealerships, I was instrumental in positioning Unstoppable Automotive as the fastest-growing Mercedes-Benz dealer in the Western region in 2020.

Digital Performance & ROI:
• We saw an unprecedented surge in key metrics: internet lead submissions increased by 39.2%, inbound calls rose by 89.8%, direct sales grew by 7.5%, paid search traffic expanded by 41%, display ads generated an 85% increase, and our email campaigns achieved an astonishing 2,155% growth.
• This digital prowess translated to tangible returns: a 300% ROI. We added a remarkable $2.16M, culminating in a robust $18M revenue for FY 2020.

Revenue Augmentation & Strategic Alliances:
• My strategic vision amplified service revenue from $302K to a commendable $1.2M. Similarly, parts revenue leaped from $181K to $496K.

Service Marketing & Competitive Edge:
• I architected a disruptive service marketing blueprint, targeting competitors within a 40-mile radius. This strategy was a resounding success, doubling our service hours from 3,172 to a staggering 6,200.

Digital Dominance:
• Under my guidance, the Group’s Audi, Volvo, Polestar, and Mercedes-Benz dealerships clinched the #1 spot on major search engines. 
• Our digital campaigns enhanced web traffic across the board: organic search by 81% and referrals by 30%. Social media engagement soared by 119%.

Innovative Tech Solutions:
• I championed the integration of cutting-edge AI tools, offering customers an immersive virtual car tour experience with our Sales Associates.

Industry Recognition & Accolades:
Audi USA lauded our content strategy. Furthermore, our digital initiatives caught the eye of Volvo N.A., cementing our reputation for digital excellence and becoming part of their Digital Advisory Board.

Head of Digital Strategy & Marketing – Mercedes-Benz, Audi, Volvo, Polestar, Jaguar, Land Rover

Impact Riverside County

Appointed as Innovation Consultant at MIC (Murrieta Innovation Center) in collaboration with the Murrieta/Wildomar Chamber of Commerce. Leading "Pitch Ascent," a structured pitch optimization and leadership program designed specifically to help local startups refine investor presentations, master storytelling, and scale effectively.

Key areas of focus include:
✅ Startup Pitch Development
✅ Investor Communication Strategies (DISC-based)
✅ Leadership & Scaling Tactics
✅ Innovation & Startup Coaching
✅ Local Startup Ecosystem Growth

Innovation Consultant

FocalPoint

Currently open to GLOBAL executive roles in automotive retail strategy, digital leadership, and group marketing transformation.

Business Coach for automotive, pharma, chemical, real state, B2B service industry & business owners

McKenna Motors

Digital Transformation:
• Spearheaded a comprehensive overhaul of McKenna Motors' digital marketing, business development, advertising, and internet sales strategy across nine prominent Los Angeles dealerships. In a remarkable span of just 70 days, I revitalized the Internet Sales Department and Business Development Center, positioning them as pivotal contributors to the dealership's total unit sales.
• My leadership acumen was further demonstrated as I adeptly managed a formidable team of 23 direct reports, with the fiduciary responsibility of a $12 million annual budget.

Analytical Insights & Financial Prudence:
• With a keen analytical approach, I unearthed suboptimal performance and fiscal inefficiencies. This insight led to the decisive elimination and subsequent replacement of the dealership group’s ad agency.
• I architected a digital roadmap, capturing an impressive $250K+ in marketing expenditures. This strategic move not only conserved resources but also bolstered conversions. My foray into paid advertisements yielded a stellar 172% ROI. Through meticulous optimization, I propelled our market penetration by 46%.

Branding Consistency & Market Expansion:
• I remained unwavering in my commitment to curating a consistent brand voice and tone. Through meticulously crafted messaging, we amplified our presence across all digital channels. While adhering to OEM compliance for new vehicles, I strategically targeted buyers outside the AOI for certified pre-owned cars. This initiative surged our traffic and expanded our outside-AOI inquiries by an impressive 23%.

Industry Recognition & Excellence:
• My endeavors did not go unnoticed. I was honored with group accolades for exceptional performance, notably the “Best-Selling Porsche Taycan EV-Dealership, SoCal Region,” based on our targeted email campaigns. 
• The “OEM Sales Regional Office” recognized our Internet Department's prowess, applauding our impressive close rate of 16.7% to 18% across diverse franchises.

Fractional CMO 

Kent Automotive

Strategic Advisory at Kent Automotive:
• In my pivotal role as an advisor at Kent Automotive, I was entrusted with the responsibility of meticulously defining and operationalizing the company's go-to-market blueprint and sales strategy. My strategic vision was laser-focused on driving new business avenues in the competitive German market. I successfully orchestrated the closure of annual service contracts with some of Germany's most prestigious automotive dealership conglomerates, cementing Kent Automotive's reputation as a trusted partner.

Sales Training & Team Empowerment:
• Recognizing the importance of a skilled and informed sales force, I undertook the initiative to provide hands-on training to a new brigade of 16 Regional Sales Managers. My training regimen was comprehensive, encompassing the nuances of consultative sales techniques. I was deeply involved in imparting knowledge and real-time sales scenarios, assisting these managers in navigating complex negotiations and closing pivotal contract opportunities. Under my mentorship, the team honed their sales acumen and imbibed the ethos of customer-centric selling.

Major Contract Acquisition:
• One of my most notable achievements during this tenure was securing an exclusive service contract for oils and lubricants. This was not just any contract; it was with the largest Mercedes-Benz dealer group located in the Southwest of Germany. Through a combination of strategic negotiations, understanding the client's core needs, and positioning Kent Automotive's unparalleled product quality, I was able to clinch this coveted contract. This partnership bolstered our revenue streams and positioned Kent Automotive as a preferred partner for premium automotive dealerships in the region.

National Key Account Manager | Chemical Industry | Contract | B2B

Universal Auto Group, Inc.

Internet Sales Process Transformation:
• At the forefront of innovation, I architected and seamlessly integrated a novel Internet Sales Process, revolutionizing the dealership group's sales paradigm. My vision was clear: a marketing plan heavily skewed towards digital at 80%, with traditional methods accounting for the remaining 20%.
• I introduced robust processes to quantify results precisely, ensuring every strategy's efficacy was measurable. My omnichannel campaigns were not just about reach but also about efficiency driving revenue with precision.
• Recognizing the importance of customer retention, I established a dedicated team comprising 14 direct reports. Our collective efforts bore fruit, generating an impressive $1M+ in additional sales in the inaugural year.

Sales Acceleration & Cost Efficiency:
• My strategic prowess was further demonstrated as I rolled out an innovative blueprint that not only turbocharged sales but also curtailed our annual marketing expenditure by a staggering $744K.
• I harnessed specialized software to amplify our service business. By astutely leveraging a database of over 20,000 existing customers, we witnessed a surge in repeat sales, cementing our position as a trusted automotive partner.

Training, Coaching & Lead Management:
• I believe in empowering teams. I imparted best practices training to a 27-strong Internet Marketing Department. I was a mentor, offering one-on-one coaching to Internet Managers, ensuring we attracted customers and sealed the deal.
• I introduced a stringent 180-second response limit for new leads, ensuring agility in our approach. This strategy and our efforts to bolster brand visibility expanded our purchase pipeline by an impressive 85%.

Branding & Digital Marketing:
• My segmented email campaigns were aggressive yet strategic, carving a distinct brand identity. Additionally, my Google AdWords campaign was a game-changer, doubling our site traffic in a mere 11 months.

Digital Marketing Director | B2C

TUNAP GROUP

U.S. Expansion Leadership for TUNAP
• Entrusted with spearheading TUNAP's ambitious U.S. expansion, a renowned German producer of automotive lubricants, aerosols, and cleaners. Armed with a robust $10M budget, I meticulously identified strategic U.S. operational locations. I forged pivotal distribution alliances and diligently navigated the regulatory landscape, ensuring timely submissions to all pertinent state and local government bodies.

Managing Director USA | Chemical Industry | Start-Up | B2B

CDK Global

Digital Marketing Ambassador | SaaS | B2B

Sons Automotive Group

eCommerce Marketing Director 

Jackson Acura

Internet Sales Director 

AUTOMOTIVE DIGITAL MARKETING LEADER | 24 YEARS U.S. MARKET EXPERTISE

I've spent over two decades transforming how luxury automotive brands connect with customers in the world's most competitive market. My greatest achievement? Leading Mercedes-Benz of Temecula to 30% market share growth during the 2020/2021 pandemic, recognized by MBUSA as the ONLY dealership worldwide that grew while others stagnated.

PANDEMIC SUCCESS STORY
- Generated $2.16M additional revenue during COVID-19
- Achieved 300% marketing ROI through AI-driven strategies  
- Increased service revenue by 297% and parts revenue by 174%
- Grew internet leads 39%, inbound calls 89%

HOLISTIC BUSINESS APPROACH & EXECUTIVE COACHING
I don't see dealerships as separate profit centers – I see them as symphonic business systems. As a Certified DISC Business Executive & Marketing Coach, I help C-level executives understand the correlation between R&D, Marketing, Sales, Service, and Customer Experience, using data analytics to optimize total organizational health.

BUSINESS COACHING & ACADEMIC LEADERSHIP
- Affiliate Business Coach: Randall W. Lewis Center for Entrepreneurship, CA 
- Executive in Residence Coach: California State University, San Marcos
- Founder & President: FocalPoint Business Coaching & Training Temecula Valley
- Featured Speaker: "Communication Breakthrough" & "DNA of an Entrepreneur" programs
- International coaching for automotive companies in Germany, Italy, and the U.S.

THOUGHT LEADERSHIP & SPEAKING
- Author: "The Digital Dealership" (2014) 
- Co-Author: "How to Survive and Thrive" (2024) with Reebok founder Joe Foster
- International Keynote Speaker: Autohaus eMarketing Days & DEKRA Gebrauchtwagentage (Germany), Internet Motors Milano, Digital Dealer Conferences
- Monthly workshops: Entrepreneurial Resource Center, Chamber of Commerce events

MULTI-BRAND EXPERTISE
Latest: Successfully managed 8+ luxury brands simultaneously - Mercedes-Benz, AMG, Sprinter, Audi, Volvo, Polestar, Jaguar, Land Rover with $4.8M budget responsibility.

CERTIFICATIONS
- Professional Certified Marketer® (American Marketing Association)
- Certified Digital Marketing Professional (Digital Marketing Institute, Dublin, IRL)  
- International Business Executive Coach (Brian Tracy International)
- Certified DISC Behavioral Analyst (FocalPoint International)

Currently seeking strategic leadership and digital marketing opportunities with progressive European automotive groups ready for digital transformation and executive development.

German Citizen | EU Work Authorized | Fluent German & English

Member of the Digital Sales & Marketing Advisory Board | B2B

➤ Serving an advisory role thru strategic reviews, suggestions, and program support to continuously enhance the quality of Volvo's national online exposure and programs.
➤ Consult Volvo's national manager suite through monthly meetings to enhance dealer network offerings.

JnDouglas LLC

Supporting defense and government programs with compliance-ready workforce teams. Delivering secure project execution for sensitive contracts. Partnering with primes on mission-critical delivery needs.

Inside Sales and Business Development

The JPI Group

I focus on building strategic partnerships and connecting agencies, utilities, and primes with project-ready workforce teams. My work helps organizations stay compliant, meet deadlines, and keep energy and infrastructure projects moving forward.

In my role, I specialize in:

Workforce Deployment: Coordinating project-ready teams for utilities, implementers, and agencies.

Partnership Development: Engaging stakeholders to identify needs and align resources with program requirements.

Compliance-Focused Support: Ensuring teams are aligned with regulatory and contract obligations.

Industry Alignment: Supporting projects in energy, utilities, and defense with workforce solutions built to prevent delays and keep delivery on track.

Business Development Specialist

As an Executive Account Manager, I support clients in planning and delivering workforce solutions for energy, utility, and government programs. I work with partners to scope needs, align resources, and ensure projects have the teams required to succeed.

Focus areas include:

Strategic Partnerships: Building relationships with primes, agencies, and implementers to support workforce execution needs.

Resource Planning: Matching workforce capacity to program timelines and compliance requirements.

Program Support: Helping partners reduce risk of delays by ensuring teams are ready to deploy when needed.

Client Engagement: Providing responsive support and aligning services with long-term project goals.

Executive Account Manager

Progressive Insurance

Wells Fargo

Responsible for conducting credit review and processing loans in a timely manner for my dealer group. Functions include: analyzing loan requests, conducting forecast analysis, providing support to the dealers and the sales representatives and coordinating activity in support of credit approval process. 
Each day incudes:
•Evaluating and ensuring overall loan documents are accurate, complete, and compliant.
•Reviewing of financial statements, credit reports, applicable ratios (i.e. Debt ratios, loan-to-value) and other supporting documentation.
•Using an automated scoring system or traditional underwriting to determine acceptability of moderate requests.
•Contacting customers and partners to gather information to make appropriate decisions, explain rationale behind credit decisions, and/or to sell/promote line products.
•Staying abreast of any changes in underwriting provisions.
•Working with production to resolve questions when possible
•Review work quality for other credit analysts

Credit Analyst 2

JPMorgan Chase

Underwriter II 
Assisted over 200 finance managers reviewing credit applications according to business standards and reviewing funding procedures for accuracy. Coordinate underwriting strategies with the Sales Representatives for assigned dealers. Build and maintain dealer relationships.
	Conducted Investment Risk analysis by reviewing of income, assets, credit and collateral documentation within the loan files to ensure that an appropriate decisions is made as to evaluate the risk.  
	Evaluate the financial ratios, using computer programs to assist, evaluate customers' financial status and credit history
	Maintained or exceeded daily quality standard of 95 % or better with no Critical errors that could cause a loss. 
	Maintained or exceed daily production.
	Ensured all required underwriting and compliance training is completed weekly/monthly. This includes Training, Policy and Procedure changes, Anti-Money Laundering, Treating Customers Fairly, and Americans with Disability Act, Privacy Awareness and IT. 
	Provided clear and concise communication with management, sales and operations staff regarding the conditional approval commitment to ensure the best possible experience for the customer.   
Key Accomplishments:
	Trained my office on using our new system for looking at loans
	Recognized for great customer service by the district manager

Financial Underwriter

Credit Acceptance

Serviced over 300 dealerships and assist dealers with structuring loans to close the deal.  Exceeded exactions for outbound calls to dealers, performing job efficiently and providing excellent customer service to all dealers and customers.  
•	Reviewed all contracts to ensure that loans meet legal and policy and funding compliance requirements.  
•	Gather documents to resolve open stipulations on loans to help ensure the maximum payout is paid to the dealer on every loan and help sell them on any advance adjustments if  need be. 
•	Directly supported regional manager by controlling daily resources allocation and performing administrative tasks as needed.

Credit Analyst

Chrysler Financial Services

Late stage collections)
Supervised, trained, coached and motivated a team of 12 United Auto Workers employees; improving and implementing strategies and guiding behaviors to help them excel in their current and future positions. Analyzed daily reports to produce strategies to enhance performance. Served as a court liaison for trail cases for Chrysler Financial earning a favorable judgment in 100% of the court cases.    
•	Developed daily strategies that managed a multi million dollar portfolio.
•	Achieved over 100% in goals for 2009 during the company liquidation. 
•	Served as a court liaison
•	Hand selected by senior management to successfully resolve legal judgment disputes while representing court cases.
•	Reviewed accounts for repossessions; 
•	Implemented process improvements based by evaluating agents call quality.

Supervisor

Supervised, trained, coached and motivated a team of 12 United Auto Workers employees; improving and implementing strategies and guiding behaviors to help them excel in their current and future positions. Analyzed daily reports to produce strategies to enhance performance. Served as a court liaison for trail cases for Chrysler Financial earning a favorable judgment in 100% of the court cases.    
•	Developed daily strategies that managed a multi million dollar portfolio.
•	Achieved over 100% in goals for 2009 during the company liquidation. 
•	Served as a court liaison
•	Hand selected by senior management to successfully resolve legal judgment disputes while representing court cases.
•	Reviewed accounts for repossessions; 
•	Implemented process improvements based by evaluating agents call quality.

Team Leader

Late stage collections)
Supervised, trained, coached and motivated a team of 12 United Auto Workers employees by improving and implementing strategies and guiding behaviors to help them excel in their current and future positions. Analyzed daily reports to produce strategies to enhance performance.  I served as a court liaison for trail cases for Chrysler Financial earned a favorable judgment in 100% of the court cases.    
Developed daily strategies that managed a multi million dollar portfolio.
Achieved over 100% in goals for 2009 during the company liquidation.
Hand selected by senior management to successfully resolve legal judgment disputes while representing court cases.
Reinforced personnel development through monthly and annual performance reviews.
Reviewed accounts for repossessions.
Implemented process improvements based by evaluating agents call quality.

Chrysler Financial Services Americas LLC

Managed a $4 billion dollar portfolio comprised of lease and retail accounts.  Exhibited superior customer service, call handling and negotiation skills to secure payments and reduce loss. Investigated and skip traced to locate customers. Issued documents for repossessions and submit information for court action.  While incorporating company and state law procedures.  Guided and trained new employees on the strategic use of collections.  I developed tools to enhance their performance. 
Selected by senior management to head the Overseas Military Portfolio with over 1000 accounts.
Excellence Award -Nominated by peers &amp; management for exceeding goal achievement.
Ranked in the top 10 out of 200 employees in the country in delinquency goals for high risk accounts.
Instrumental in the portfolio transition of litigations during company liquidation.
Collaborated on the standardizing the process flow of overseas military accounts.

Customer Service Representative

Rent-A-Center

Directed the daily operations with 10-13 employees, and established and improved market penetration by exploring and developing new markets.  Generate sales with leads and from cold calls.
Earned Million dollar Club Award each year for exceeding 1 million in sales.
Increased sales by 42%
Designed and implemented a strong client database.
Instrumental in the development of my employees. 
Initiated cooperative sales strategy with other store mangers and business owners.

Manager/Sales

I help agencies, utilities, and contractors solve workforce challenges by deploying project-ready teams that meet compliance and performance goals.
With experience across energy, government, and technical sectors, I focus on:
	•	Workforce planning and staffing solutions (contract, temp, direct hire)
	•	Recruiting and deploying specialized teams for complex projects
	•	Supporting compliance requirements in regulated environments
	•	Building partnerships that align with supplier diversity and small business goals
I currently lead inside sales and business development for The JPI Group and JNDouglas, supporting clients nationwide with scalable workforce solutions. My goal is to connect organizations with the talent and expertise they need to execute critical projects on time and on budget.

Want to connect? Schedule a time to meet with me here: https://outlook.office.com/bookwithme/user/b2d310d53e524853b0af8d2fa7cc3a51@thejpigroup.com?anonymous&ismsaljsauthenabled&ep=pcard

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Volker Jaeckel

Omokhape (Martin) Agbugui

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