Volker Jaeckel

Key Account Consultant for Germany | B2B | D2C

Unstoppable Automotive Group

Marketing & Sales Leadership:
• Integration of transformative marketing strategies across 8 SoCal dealerships, I was instrumental in positioning Unstoppable Automotive as the fastest-growing Mercedes-Benz dealer in the Western region in 2020.

Digital Performance & ROI:
• We saw an unprecedented surge in key metrics: internet lead submissions increased by 39.2%, inbound calls rose by 89.8%, direct sales grew by 7.5%, paid search traffic expanded by 41%, display ads generated an 85% increase, and our email campaigns achieved an astonishing 2,155% growth.
• This digital prowess translated to tangible returns: a 300% ROI. We added a remarkable $2.16M, culminating in a robust $18M revenue for FY 2020.

Revenue Augmentation & Strategic Alliances:
• My strategic vision amplified service revenue from $302K to a commendable $1.2M. Similarly, parts revenue leaped from $181K to $496K.

Service Marketing & Competitive Edge:
• I architected a disruptive service marketing blueprint, targeting competitors within a 40-mile radius. This strategy was a resounding success, doubling our service hours from 3,172 to a staggering 6,200.

Digital Dominance:
• Under my guidance, the Group’s Audi, Volvo, Polestar, and Mercedes-Benz dealerships clinched the #1 spot on major search engines. 
• Our digital campaigns enhanced web traffic across the board: organic search by 81% and referrals by 30%. Social media engagement soared by 119%.

Innovative Tech Solutions:
• I championed the integration of cutting-edge AI tools, offering customers an immersive virtual car tour experience with our Sales Associates.

Industry Recognition & Accolades:
Audi USA lauded our content strategy. Furthermore, our digital initiatives caught the eye of Volvo N.A., cementing our reputation for digital excellence and becoming part of their Digital Advisory Board.

Head of Digital Strategy & Marketing – Mercedes-Benz, Audi, Volvo, Polestar, Jaguar, Land Rover

Impact Riverside County

Appointed as Innovation Consultant at MIC (Murrieta Innovation Center) in collaboration with the Murrieta/Wildomar Chamber of Commerce. Leading "Pitch Ascent," a structured pitch optimization and leadership program designed specifically to help local startups refine investor presentations, master storytelling, and scale effectively.

Key areas of focus include:
✅ Startup Pitch Development
✅ Investor Communication Strategies (DISC-based)
✅ Leadership & Scaling Tactics
✅ Innovation & Startup Coaching
✅ Local Startup Ecosystem Growth

Innovation Consultant

FocalPoint

Currently open to GLOBAL executive roles in automotive retail strategy, digital leadership, and group marketing transformation.

Business Coach for automotive, pharma, chemical, real state, B2B service industry & business owners

McKenna Motors

Digital Transformation:
• Spearheaded a comprehensive overhaul of McKenna Motors' digital marketing, business development, advertising, and internet sales strategy across nine prominent Los Angeles dealerships. In a remarkable span of just 70 days, I revitalized the Internet Sales Department and Business Development Center, positioning them as pivotal contributors to the dealership's total unit sales.
• My leadership acumen was further demonstrated as I adeptly managed a formidable team of 23 direct reports, with the fiduciary responsibility of a $12 million annual budget.

Analytical Insights & Financial Prudence:
• With a keen analytical approach, I unearthed suboptimal performance and fiscal inefficiencies. This insight led to the decisive elimination and subsequent replacement of the dealership group’s ad agency.
• I architected a digital roadmap, capturing an impressive $250K+ in marketing expenditures. This strategic move not only conserved resources but also bolstered conversions. My foray into paid advertisements yielded a stellar 172% ROI. Through meticulous optimization, I propelled our market penetration by 46%.

Branding Consistency & Market Expansion:
• I remained unwavering in my commitment to curating a consistent brand voice and tone. Through meticulously crafted messaging, we amplified our presence across all digital channels. While adhering to OEM compliance for new vehicles, I strategically targeted buyers outside the AOI for certified pre-owned cars. This initiative surged our traffic and expanded our outside-AOI inquiries by an impressive 23%.

Industry Recognition & Excellence:
• My endeavors did not go unnoticed. I was honored with group accolades for exceptional performance, notably the “Best-Selling Porsche Taycan EV-Dealership, SoCal Region,” based on our targeted email campaigns. 
• The “OEM Sales Regional Office” recognized our Internet Department's prowess, applauding our impressive close rate of 16.7% to 18% across diverse franchises.

Fractional CMO 

Kent Automotive

Strategic Advisory at Kent Automotive:
• In my pivotal role as an advisor at Kent Automotive, I was entrusted with the responsibility of meticulously defining and operationalizing the company's go-to-market blueprint and sales strategy. My strategic vision was laser-focused on driving new business avenues in the competitive German market. I successfully orchestrated the closure of annual service contracts with some of Germany's most prestigious automotive dealership conglomerates, cementing Kent Automotive's reputation as a trusted partner.

Sales Training & Team Empowerment:
• Recognizing the importance of a skilled and informed sales force, I undertook the initiative to provide hands-on training to a new brigade of 16 Regional Sales Managers. My training regimen was comprehensive, encompassing the nuances of consultative sales techniques. I was deeply involved in imparting knowledge and real-time sales scenarios, assisting these managers in navigating complex negotiations and closing pivotal contract opportunities. Under my mentorship, the team honed their sales acumen and imbibed the ethos of customer-centric selling.

Major Contract Acquisition:
• One of my most notable achievements during this tenure was securing an exclusive service contract for oils and lubricants. This was not just any contract; it was with the largest Mercedes-Benz dealer group located in the Southwest of Germany. Through a combination of strategic negotiations, understanding the client's core needs, and positioning Kent Automotive's unparalleled product quality, I was able to clinch this coveted contract. This partnership bolstered our revenue streams and positioned Kent Automotive as a preferred partner for premium automotive dealerships in the region.

National Key Account Manager | Chemical Industry | Contract | B2B

Universal Auto Group, Inc.

Internet Sales Process Transformation:
• At the forefront of innovation, I architected and seamlessly integrated a novel Internet Sales Process, revolutionizing the dealership group's sales paradigm. My vision was clear: a marketing plan heavily skewed towards digital at 80%, with traditional methods accounting for the remaining 20%.
• I introduced robust processes to quantify results precisely, ensuring every strategy's efficacy was measurable. My omnichannel campaigns were not just about reach but also about efficiency driving revenue with precision.
• Recognizing the importance of customer retention, I established a dedicated team comprising 14 direct reports. Our collective efforts bore fruit, generating an impressive $1M+ in additional sales in the inaugural year.

Sales Acceleration & Cost Efficiency:
• My strategic prowess was further demonstrated as I rolled out an innovative blueprint that not only turbocharged sales but also curtailed our annual marketing expenditure by a staggering $744K.
• I harnessed specialized software to amplify our service business. By astutely leveraging a database of over 20,000 existing customers, we witnessed a surge in repeat sales, cementing our position as a trusted automotive partner.

Training, Coaching & Lead Management:
• I believe in empowering teams. I imparted best practices training to a 27-strong Internet Marketing Department. I was a mentor, offering one-on-one coaching to Internet Managers, ensuring we attracted customers and sealed the deal.
• I introduced a stringent 180-second response limit for new leads, ensuring agility in our approach. This strategy and our efforts to bolster brand visibility expanded our purchase pipeline by an impressive 85%.

Branding & Digital Marketing:
• My segmented email campaigns were aggressive yet strategic, carving a distinct brand identity. Additionally, my Google AdWords campaign was a game-changer, doubling our site traffic in a mere 11 months.

Digital Marketing Director | B2C

TUNAP GROUP

U.S. Expansion Leadership for TUNAP
• Entrusted with spearheading TUNAP's ambitious U.S. expansion, a renowned German producer of automotive lubricants, aerosols, and cleaners. Armed with a robust $10M budget, I meticulously identified strategic U.S. operational locations. I forged pivotal distribution alliances and diligently navigated the regulatory landscape, ensuring timely submissions to all pertinent state and local government bodies.

Managing Director USA | Chemical Industry | Start-Up | B2B

CDK Global

Digital Marketing Ambassador | SaaS | B2B

Sons Automotive Group

eCommerce Marketing Director 

Jackson Acura

Internet Sales Director 

AUTOMOTIVE DIGITAL MARKETING LEADER | 24 YEARS U.S. MARKET EXPERTISE

I've spent over two decades transforming how luxury automotive brands connect with customers in the world's most competitive market. My greatest achievement? Leading Mercedes-Benz of Temecula to 30% market share growth during the 2020/2021 pandemic, recognized by MBUSA as the ONLY dealership worldwide that grew while others stagnated.

PANDEMIC SUCCESS STORY
- Generated $2.16M additional revenue during COVID-19
- Achieved 300% marketing ROI through AI-driven strategies  
- Increased service revenue by 297% and parts revenue by 174%
- Grew internet leads 39%, inbound calls 89%

HOLISTIC BUSINESS APPROACH & EXECUTIVE COACHING
I don't see dealerships as separate profit centers – I see them as symphonic business systems. As a Certified DISC Business Executive & Marketing Coach, I help C-level executives understand the correlation between R&D, Marketing, Sales, Service, and Customer Experience, using data analytics to optimize total organizational health.

BUSINESS COACHING & ACADEMIC LEADERSHIP
- Affiliate Business Coach: Randall W. Lewis Center for Entrepreneurship, CA 
- Executive in Residence Coach: California State University, San Marcos
- Founder & President: FocalPoint Business Coaching & Training Temecula Valley
- Featured Speaker: "Communication Breakthrough" & "DNA of an Entrepreneur" programs
- International coaching for automotive companies in Germany, Italy, and the U.S.

THOUGHT LEADERSHIP & SPEAKING
- Author: "The Digital Dealership" (2014) 
- Co-Author: "How to Survive and Thrive" (2024) with Reebok founder Joe Foster
- International Keynote Speaker: Autohaus eMarketing Days & DEKRA Gebrauchtwagentage (Germany), Internet Motors Milano, Digital Dealer Conferences
- Monthly workshops: Entrepreneurial Resource Center, Chamber of Commerce events

MULTI-BRAND EXPERTISE
Latest: Successfully managed 8+ luxury brands simultaneously - Mercedes-Benz, AMG, Sprinter, Audi, Volvo, Polestar, Jaguar, Land Rover with $4.8M budget responsibility.

CERTIFICATIONS
- Professional Certified Marketer® (American Marketing Association)
- Certified Digital Marketing Professional (Digital Marketing Institute, Dublin, IRL)  
- International Business Executive Coach (Brian Tracy International)
- Certified DISC Behavioral Analyst (FocalPoint International)

Currently seeking strategic leadership and digital marketing opportunities with progressive European automotive groups ready for digital transformation and executive development.

German Citizen | EU Work Authorized | Fluent German & English

Member of the Digital Sales & Marketing Advisory Board | B2B

➤ Serving an advisory role thru strategic reviews, suggestions, and program support to continuously enhance the quality of Volvo's national online exposure and programs.
➤ Consult Volvo's national manager suite through monthly meetings to enhance dealer network offerings.

Mike theCarGuy

Digital Marketing Specialist | Automotive Online Presence Expert
Dedicated digital marketing professional with over three decades of experience in automotive leadership, specializing in elevating businesses' online presence. I help companies dominate local search results, optimize Google Business Profiles, and create compelling brand narratives through innovative digital strategies.
Key expertise includes:

Google Business Profile Optimization
Local Search Marketing
Strategic Branding
Social Media Management
Digital Engagement Strategies

Committed to driving business growth by integrating cutting-edge technologies and fostering a culture of innovation, enthusiasm, and success. Proven track record of helping businesses transform their digital footprint and connect meaningfully with their target audience

President

Coachella Valley VW

General Sales Manager

UpdatePromise

Lead sales efforts for UpdatePromise's innovative service lane technology solutions, driving revenue growth and market expansion.
Develop and execute strategic sales plans to achieve and exceed sales targets in the retail automotive dealership sector.
Build and maintain strong relationships with dealership service departments, understanding their needs to offer tailored software solutions.
Conduct product demonstrations, training sessions, and presentations to showcase the benefits and ROI of UpdatePromise's software.
Collaborate with marketing and product development teams to align sales strategies with market trends and customer feedback.
Analyze sales data and market trends to identify opportunities for growth and improvement, implementing actionable insights.

Sales

DealerBuilt 

Sharing more about DealerBuilt, #TheProvenDMS, OpLogic, the most capable CRM in automotive, and Vistadash, The CLear-Cut Choice For Everything Marketing with car dealers across the country looking to reach greater levels of success!

Marketing Coordinator at DealerBuilt/OpLogic/Vistadash

Sales Engineer

Account Manager

Consumer Experience Specialist

Raceway Ford

* Integral part of the dealership effort as it doubled annual new vehicle sales volume from 2013 through 2015 (600-1300+) significantly increasing profitability and zone market share (3%- 8%).
* Directly managed a sales team that held the highest gross average and sales efficiency with forward thinking leadership
* Led multiple projects and initiatives including:

~Acquisition and installation of new CRM software including competitive research, implementation and training of staff resulting in reduced costs and improved efficiency in sales.
~Creation and implementation of Internet sales process, email and video templates and lead flow management
~Assistance with multiple community out reach projects including:

* Drive 4 Ur School
* Mission Inn Run
* Citrus Heritage Run
* Susan G. Komen Run
* West Coast Thunder
* Also facilitated dealership participation in more local events increasing visibility in the local community

~Claimed, created and managed all dealership business listings and profiles increasing the dealerships visibility via organic search dramatically increasing resultant leads, traffic and calls.
~Increased dealerships social media presence with focused attention on content marketing and engagement, ex: increased Facebook likes from 877 to over 9,400 with an average post reach of 1,300+. Increased visibility of Google+ business page to over 1,400,000 views
~Created ongoing sales training curriculum with focused daily attention to the 'steps of the sale', phone skills and product knowledge
~Monitored dealer’s online reputation and ensuring with prompt responses and resolution of issues.
~Initiated partnership with automotive artist Danny Whitfield to provide a custom print to new Mustang owners increasing customer satisfaction and social conversation

DCH Gardena Honda

New Car Sales Manager/Internet Sales Dir./Social Media Dir.

I’ll keep this short: I help dealerships sell more cars, retain more customers, and win more business online.

For over two decades, I’ve led high‑performing sales teams and developed digital strategies that deliver measurable results. As General Sales Manager for Coachella Valley VW and owner of Mike theCarGuy Digital Marketing, I’ve seen firsthand how combining strong in‑store processes with powerful online engagement drives both traffic and closing ratios.

What sets me apart?
	•	Proven retail performance: Consistently increased volume, profitability, and CSI scores at multiple rooftops.
	•	Digital marketing expertise: Built dealer‑level social campaigns that reached tens of thousands and generated showroom traffic.
	•	Leadership that sticks: I coach teams for accountability, confidence, and consistent follow‑up, the things that move the needle.
	•	Community connection: A SoCal native deeply involved in the Inland Empire car scene, helping dealerships stand out locally.

I know that with my experience, some may wonder if my expectations, personal brand, or digital focus might overshadow the store’s needs. Let me be clear: my goal is to amplify your dealership’s success not just add another name to my resume. I’ve led in high‑volume stores, adapted to different ownership styles, and proven that my personal following and marketing skills directly drive showroom traffic for the dealerships I serve. I’m as comfortable on the sales desk closing deals as I am crafting a social campaign that fills the lot. More than anything, I’m looking for the right long‑term fit where I can build, grow, and win with the team.

I’m not just looking for the next job, I’m looking for the right dealership to partner with, where I can increase sales, improve process execution, and strengthen the brand in the community.

If you’re open to a conversation, I’d love to share specific examples of how I’ve helped dealerships achieve double‑digit growth and how I can do the same for you.

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