TRAJECTRY

As the new Design Director at Trajectry, I am excited to lead our dynamic UX/UI design team. My role extends beyond traditional design; I am actively enhancing our capabilities to incorporate AI-driven content creation, ensuring our designs are not only visually compelling but also intelligently integrated. This innovative approach allows us to stay at the forefront of design technology and deliver exceptional user experiences.

Design Director

EY FABERNOVEL

As Design Director, I lead the charge in developing top-tier UX/UI design services tailored for the luxury market, with a portfolio boasting collaborations with esteemed clients such as LVMH, Christie's, Messika, and Clarins. My mission is to ensure that every project we deliver sets a new standard for excellence, seamlessly blending form and function to create unparalleled user experiences.

Key Contributions:

Luxury Market Expertise: Specialize in delivering high-quality UX/UI design services that meet the unique demands and expectations of luxury brands, ensuring their digital presence is as sophisticated and refined as their legacy.
Quality Assurance: Implement rigorous quality control processes to guarantee that all deliverables meet our high standard of excellence, enhancing the brand experience for clients like LVMH, Christie's, and Clarins.
Innovation Advocate: Actively promote Fabernovel's culture of innovation, pushing the boundaries of traditional design by integrating AI tools and processes. I lead the conceptualization and development of innovative design solutions that leverage technology to enhance user engagement and brand loyalty.
AI Integration: Pioneer the development of design concepts and ideas that harness the power of AI, ensuring that Fabernovel stays at the forefront of the digital transformation in the design sector.
Driven by a passion for excellence and innovation, I am committed to advancing Fabernovel's mission by delivering exceptional design services that elevate the brand experience for our luxury clients through strategic use of technology and creative excellence.

In my role as Creative Director, I'm ensuring all deliverables surpass our high standards. I lead by example, constantly pushing the boundaries of creativity while ensuring our work speaks to our audience and clients' needs.

Key Responsibilities:
Quality Assurance: Vigilantly maintain exceptional standards for all creative outputs, guaranteeing alignment with client objectives and brand essence.
Team Development: Actively expand and empower our creative team, fostering a culture of growth, creativity, and innovation.
Innovation: Drive the development of new services to meet evolving market demands, staying ahead of industry trends.
Advocacy: Represent our company's creative vision and capabilities, enhancing our market position and attracting new business.
Business Growth: Leverage creative excellence to cultivate client relationships, open new business channels, and contribute to the company's expansion.

My focus is on steering our creative direction towards groundbreaking ideas that resonate with our audience, ensuring our team's growth, and bolstering our business's success.

Creative Director

31Ten

31Ten is a Shanghai-based digital agency bridging together strategic thinking and technical expertise. We help multinationals and startups alike with our digital strategy, marketing, tech and UX-UI solutions. 

As the Head of UX-UI at  31Ten, I am responsible for what the digital product looks and feels like. I manage the usability aspects of all digital projects, collaborating with the strategy & development teams to make sure we build the best solution for the business challenge we’re facing. 

Key Accomplishments: 

➨ Revamped the free Wi-Fi portal of both Shanghai’s airports. This interface is receiving >2M visitors a year. 
➨ Entirely redesigned the user-experience, flow and interface of a consumer bank’s main internal web application.
➨ UX /UI design for a breakthrough startup B2B mobile app reinventing recruitment cooptation.

Partner, Head of UX-UI

Sharktopus

Sharktopus is a side project of mine to cover all my creative services out of 31Ten’s scope, namely branding and purely creative/artistic projects. Since inception, I have helped numerous clients from diverse industries with their corporate supports and visual identity. I tend to specialize in illustration based designs.

► Developed a series of illustrations for art events.
► Led and coordinated creative teams in various production phases.
► Designed and developed catalogs, brochures, advertisements, posters and signage.
► Brainstormed and developed concepts for promotional materials.

Art Director, Founder

Sekkei Studio

I came on board as Sekkei Studio’s Art Director to develop websites designs, logos, brochures and all the digital communication tools for our clients. 
I was in charge of a team of 2 designers and took the direction of all the visual and usability aspects of Sekkei’s projects, helping the company retain and gain more clients. 
Key Accomplishments: 
➨ Designed the official Chinese website and social media properties for one of the world’s biggest video game editor
➨ Created style guides, concept art, and maintained a consistent visual direction on the behalf of varied clients from very diverse industries : B2B, B2C, F&B etc.

Art Director

Arobase Communication

►Conceptualized and designed  various visual artworks, such as; book and magazine covers, websites, advertisements, product packages, brochures and logos
►Established trusting relationships with outside vendors, designers and key clients

Graphic Designer / UX-UI designer

I’m Vlad, a passionate UX-UI Creative based in Shanghai, China. I help companies committed to digital transformation to create memorable experiences through user centered design..
 
My unique and diverse background plus my years of experience have provided me an integral understanding on how to create intuitive and efficient design solutions for the Digital. 
Dropped school at 14. Been a stretcher bearer, a pastry Chef, a decorator on glass, before deciding to apply my craftsmanship to digital interfaces. Oh, and did I mention I have severe dyslexia?

I work most efficiently hand in hand with clients to create the best user experience, while keeping the business goals as a horizon. As a committed artist, I enjoy nothing more than to see my craft being live and used by thousand of users, stakeholders or consumers. Over the years, my vast expertise in conceptual Usability and Interface Design has enhanced the performance of several businesses in industries as diverse as banking, car brands, food & beverage, heavy industry, SaaS software, FMCG e-commerce etc.

With an eye on digital future, I have expanded my tentacles in researching and creating highly functional digital platforms, websites, Wechat “H5” mini-sites, apps, social marketing assets, tirelessly bridging the gap between business and technology.

BRANDS I’VE WORKED WITH :
Ubisoft, Shanghai Airports, Coca-Cola, Avene, Sofinco, Saatchi & Saatchi (Publicis group), Audi, JC Decaux.

SPECIALTIES:
UX/UI ● Interface Design and Implementation ● Graphic Design ● Website Design ● Digital and Branding Management ● Illustration

☛ Feel free to add me to your connections or contact me via email at vladimir@31ten.network or via Wechat at vladimirgarnele


Vladimir Garnele

LVMH Fashion Group China

Leading the IS&T strategy and digital transformation for LVMH Fashion Group in Greater China, driving innovation across Celine, Loewe, Givenchy, Kenzo, Marc Jacobs, and Fendi.

Focused on technology-driven business growth, optimizing omnichannel experiences, ensuring cybersecurity compliance (PIPL), and strengthening data and enterprise architecture.

Partnering with global and regional teams to enhance operational efficiency, scalability, and digital acceleration in the Chinese market.

Chief Information Officer

L'Oréal

• Lead APAC digital transformation for luxury and consumer brands, managing omnichannel retail operations and technology stack.
• Drive architectural decisions for cloud infrastructure and spearhead cybersecurity initiatives.
• Implement cross-brand CRM and product management systems, enhancing customer-centric solutions.
• Collaborate with C-suite executives to develop and execute technology roadmaps aligned with business objectives.
• Spearheaded adoption of public cloud solutions, reducing infrastructure costs by 30%.
• Established robust cybersecurity frameworks, leading to a 40% reduction in security incidents.

Head of Engineering O+O (CTO)

Horizons

Make the team become better, so the teammates can grow and develop themselves.
* Create a culture of trust between the teammates and have an impact on the entire organization.
* Ensure a learning culture and allow the teammates to do mistakes and experimentations.
* Be sure that the teammates are making good use of their skills and abilities.

Make the product so easy to use, so the customers never complain.
* Drive better business values by gathering customer feedback.
* The feedback loop should be as short as possible.
* Improve productivity of the internal products.

Make the infrastructure so stable, so we never lose business opportunities.
* The deployment must be non-topic.
* You should be able to scale by a thousand at any moment.
* Create a bridge between Chinese and Western architecture.

Decathlon China 迪卡侬中国

Managing all IT systems related to retail, omni-commerce and e-commerce.
Build and Develop digital solution to enhance business values.
* Managing a 40-person team (Hire and integrate 17 newcomers)
* Create digital strategy and vision for omni-commerce and e-commerce
* Open new e-commerce channel
* In charge of product vision (POS, Wechat MP, .cn)
* Align decision with different stakeholder threw all the organization
* Guarantee the stability and delivery of system generating 1 Billion $ of turnover
* Increase team efficiency delivery by implementing agile methodology
* Implementing new tools to improve the stores efficiency
* Managing critical supplier
* Create robot inventory in store to reach stock accuracy of 98.5%

Director O+O (CTO)

PUSHTALENTS

Developing a digital interface focused on recruitment
* Referral is the most effective strategy for talents sourcing
* Gamification enables employee engagement
* Mobile uses create disruptive ways of working
* Employees become successful head hunters
* HR teams acquire the most accurate and real-time reporting

Create and promote SaaS B2B platform, manage features priority according to our market sense, manage four development project at the same time (web, android, iPhone, api)

客湖 KEHU

Shareholder of the company
* Focus on product development and delivery
* Choose the best software architecture style and technology stack
* Make tooling and framework decision
* Make things manageable, scalable and sustainable
* Budget and provide estimates for future work
* Manage the development process
* Manage the delivery process
* Meet the CTO of customers to discuss the feasibility integration of our technologies with them

Set up architecture for 1 million daily request, Hire and build an autonomous team,  Manage product priorityt, Microservice architecture with Netflix OSS

Adama Development

B2B development  web & mobile agency
* Helping the companies to improve their productivity by created tailor-made software
* Focus on retailer, trading and manufacturing
* SaaS  product
* IoT gateway development
* Wechat apps

Find clients and be sure their needs  match their expectation, Help clients to define their products, Manage project timing, Learn about IoT security and difficulties

Groupe Casaque

Quality Control / Material Sourcing / Legal Representation 
* Responsible for managing Casaque’s Inspections in China and all other Far East countries
* Optimizing inspections in consideration of suppliers characteristics and customer requirements
* Manage the team to guarantee, control integrity and maximum productivity
* Insure good communication and synergies between QA and QC
* Select and manage Third Party companies for peak seasons
* Provide regular KPI and analysis
* Achieve service by taking care of budget constraints
* Explore new potentials in accordance with group Production strategy
* Identify raw materials key suppliers and negotiate cooperation agreements
* Optimize ordered quantities and  quality, packing and transportation to production location
* Customize any group internal procedure to local obligations and/or practices
* Improve local cross functional communication to leverage productivity and performance

Prepare quarterly executive committee with the 5 directors of Casaque group, Bring vision to the company, Adapt to business difficulties

Asia Director

Shareholder of the company
* Hire, train, develop, reward and promote skilled of a 10 employees indian team
* Management of the adminstratives part: Tax, Company registration, Accounting
* Get certification ISO 9001 for Delhi office
* Manage 3 offices : Bangalore, Mumbai, Delhi

Restructuring office organization and business, Manage and hire local team, Understand business Indian culture

India Director

Design architecture / Lead the project / Shareholder of the company
* Design complex database and architecture from scratch according to the business requirements
* Hire and manage team of 6 employees (Chinese, French, American), use of SCRUM method
* Test driven development and quality of code. Weekly deployement and night build
* Set up and admin test and production server. Solve production problem 
* Design and develop mobile (phone and tablet), web and desktop applications with webServices

Create software project from scratch, Hire multicural developer team, Adapt product development priority according to business

Shareholder of the company
* Hire, train, develop, reward and promote skilled of a 40 employees chinese team
* Management of the adminstratives part : Tax, Company registration, Visa, HR, Accounting
* Adapt the procedures and the offer in order to maximise the customer satisfaction
* Customer service : issue quotation, price negociation, invoice management, question answering
* Create procedure and arrange interaction for seven kind of positions in the company

Create office from scratch, Great autonomy in company development, Hire more than 60 employees, Increased activity and rentability, Self learning in textile and quality, Travel weekly around china, Found customers (60% of the turnover),   Increase turnover 1200% since 2008

China Director

PingguoYouxi

Content Management Mobile Apps / Self develop 50 apps for IOS
* Hire and manage 4 employees: write chinese original content and graphism
* Development of web services for remote management of apps contents

First Start-up Experience, Top ten free apps in 4 countries, More than 200 000 downloads for the first 2 apps, Total of 700 000 Downloads.

CTO - Entrepreneur - Investor

With more than a decade of leadership experience, currently serving as Chief Information Officer at LVMH Fashion Group China, driving digital transformation for iconic brands like Celine, Loewe, and Givenchy. Focused on optimizing omnichannel experiences, ensuring compliance with cybersecurity regulations, and strengthening enterprise architecture to enable scalable growth in Greater China.  

Previously led APAC digital initiatives at L'Oréal, implementing cloud infrastructure and cross-brand CRM systems to enhance customer engagement. Recognized for fostering collaboration across global and regional teams, empowering sustainable, technology-driven business innovation, and aligning IT strategies with evolving market demands.

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Vladimir Garnele

Vincent Delacourt

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