TRAJECTRY

As the new Design Director at Trajectry, I am excited to lead our dynamic UX/UI design team. My role extends beyond traditional design; I am actively enhancing our capabilities to incorporate AI-driven content creation, ensuring our designs are not only visually compelling but also intelligently integrated. This innovative approach allows us to stay at the forefront of design technology and deliver exceptional user experiences.

Design Director

EY FABERNOVEL

As Design Director, I lead the charge in developing top-tier UX/UI design services tailored for the luxury market, with a portfolio boasting collaborations with esteemed clients such as LVMH, Christie's, Messika, and Clarins. My mission is to ensure that every project we deliver sets a new standard for excellence, seamlessly blending form and function to create unparalleled user experiences.

Key Contributions:

Luxury Market Expertise: Specialize in delivering high-quality UX/UI design services that meet the unique demands and expectations of luxury brands, ensuring their digital presence is as sophisticated and refined as their legacy.
Quality Assurance: Implement rigorous quality control processes to guarantee that all deliverables meet our high standard of excellence, enhancing the brand experience for clients like LVMH, Christie's, and Clarins.
Innovation Advocate: Actively promote Fabernovel's culture of innovation, pushing the boundaries of traditional design by integrating AI tools and processes. I lead the conceptualization and development of innovative design solutions that leverage technology to enhance user engagement and brand loyalty.
AI Integration: Pioneer the development of design concepts and ideas that harness the power of AI, ensuring that Fabernovel stays at the forefront of the digital transformation in the design sector.
Driven by a passion for excellence and innovation, I am committed to advancing Fabernovel's mission by delivering exceptional design services that elevate the brand experience for our luxury clients through strategic use of technology and creative excellence.

In my role as Creative Director, I'm ensuring all deliverables surpass our high standards. I lead by example, constantly pushing the boundaries of creativity while ensuring our work speaks to our audience and clients' needs.

Key Responsibilities:
Quality Assurance: Vigilantly maintain exceptional standards for all creative outputs, guaranteeing alignment with client objectives and brand essence.
Team Development: Actively expand and empower our creative team, fostering a culture of growth, creativity, and innovation.
Innovation: Drive the development of new services to meet evolving market demands, staying ahead of industry trends.
Advocacy: Represent our company's creative vision and capabilities, enhancing our market position and attracting new business.
Business Growth: Leverage creative excellence to cultivate client relationships, open new business channels, and contribute to the company's expansion.

My focus is on steering our creative direction towards groundbreaking ideas that resonate with our audience, ensuring our team's growth, and bolstering our business's success.

Creative Director

31Ten

31Ten is a Shanghai-based digital agency bridging together strategic thinking and technical expertise. We help multinationals and startups alike with our digital strategy, marketing, tech and UX-UI solutions. 

As the Head of UX-UI at  31Ten, I am responsible for what the digital product looks and feels like. I manage the usability aspects of all digital projects, collaborating with the strategy & development teams to make sure we build the best solution for the business challenge we’re facing. 

Key Accomplishments: 

➨ Revamped the free Wi-Fi portal of both Shanghai’s airports. This interface is receiving >2M visitors a year. 
➨ Entirely redesigned the user-experience, flow and interface of a consumer bank’s main internal web application.
➨ UX /UI design for a breakthrough startup B2B mobile app reinventing recruitment cooptation.

Partner, Head of UX-UI

Sharktopus

Sharktopus is a side project of mine to cover all my creative services out of 31Ten’s scope, namely branding and purely creative/artistic projects. Since inception, I have helped numerous clients from diverse industries with their corporate supports and visual identity. I tend to specialize in illustration based designs.

► Developed a series of illustrations for art events.
► Led and coordinated creative teams in various production phases.
► Designed and developed catalogs, brochures, advertisements, posters and signage.
► Brainstormed and developed concepts for promotional materials.

Art Director, Founder

Sekkei Studio

I came on board as Sekkei Studio’s Art Director to develop websites designs, logos, brochures and all the digital communication tools for our clients. 
I was in charge of a team of 2 designers and took the direction of all the visual and usability aspects of Sekkei’s projects, helping the company retain and gain more clients. 
Key Accomplishments: 
➨ Designed the official Chinese website and social media properties for one of the world’s biggest video game editor
➨ Created style guides, concept art, and maintained a consistent visual direction on the behalf of varied clients from very diverse industries : B2B, B2C, F&B etc.

Art Director

Arobase Communication

►Conceptualized and designed  various visual artworks, such as; book and magazine covers, websites, advertisements, product packages, brochures and logos
►Established trusting relationships with outside vendors, designers and key clients

Graphic Designer / UX-UI designer

I’m Vlad, a passionate UX-UI Creative based in Shanghai, China. I help companies committed to digital transformation to create memorable experiences through user centered design..
 
My unique and diverse background plus my years of experience have provided me an integral understanding on how to create intuitive and efficient design solutions for the Digital. 
Dropped school at 14. Been a stretcher bearer, a pastry Chef, a decorator on glass, before deciding to apply my craftsmanship to digital interfaces. Oh, and did I mention I have severe dyslexia?

I work most efficiently hand in hand with clients to create the best user experience, while keeping the business goals as a horizon. As a committed artist, I enjoy nothing more than to see my craft being live and used by thousand of users, stakeholders or consumers. Over the years, my vast expertise in conceptual Usability and Interface Design has enhanced the performance of several businesses in industries as diverse as banking, car brands, food & beverage, heavy industry, SaaS software, FMCG e-commerce etc.

With an eye on digital future, I have expanded my tentacles in researching and creating highly functional digital platforms, websites, Wechat “H5” mini-sites, apps, social marketing assets, tirelessly bridging the gap between business and technology.

BRANDS I’VE WORKED WITH :
Ubisoft, Shanghai Airports, Coca-Cola, Avene, Sofinco, Saatchi & Saatchi (Publicis group), Audi, JC Decaux.

SPECIALTIES:
UX/UI ● Interface Design and Implementation ● Graphic Design ● Website Design ● Digital and Branding Management ● Illustration

☛ Feel free to add me to your connections or contact me via email at vladimir@31ten.network or via Wechat at vladimirgarnele


Vladimir Garnele

Christie's

Primary stakeholder for all global digital initiatives in Asia Pacific, responsible for the product development to grow market shares through digital platforms. 

Manage a team of designers, developers, business analyst, product owners, content producer, data analyst, qa group (most of the team is external). 
Stakeholders groups includes leadership committee, supporting functions (global marketing, global technology group, legal, credit and legal) and business getters (art departments).

Developed from scratch the first real time bidding platform for China, which has become our leading localized platform in terms of bids.

Key responsibilities:
- Leading  digital roadmap in APAC (includes SEA, Korea, Japan, India and Greater China)
Product strategy, mainly for client facing applications
- Organizing business requirements gathering of APAC needs to input into global strategies (Customer Experience, CRM programs, Content personalization, iOS/web UX, multi language management, information security, integration to global QA and service desk).
- Structure a network of supporting partners to develop our projects
- Localization of the client experience for global channels, development of specialized experience for APAC only applications
- Reporting business metrics for managed platforms
- Stakeholders/staff training to ensure business continuity

AVP, Head of Digital Solutions, Products and Client Experience - Asia Pacific

Associate Vice-President, Head of Digital APAC

Head of Digital, Asia Pacific

Digital Lead, Asia Pacific

Wiredcraft

Wiredcraft is a consulting and product agency based in Shanghai and Berlin.

Manage the marketing team with distributed staff in China, Germany, NYC. Work in an integrated fashion with engineers, designers and business. 

Agency
- Lead analyst/data team for Fortune 500 MNC: Starbucks, Hilton, Burberry, Richemont Group, Nike, Walmart
- Provide consulting services regarding: 
- web analytics, business intelligence and product optimization
- System integration, data pipeline and ETL 
- Marketing services regarding Loyalty program and retention strategies (web, mobile, WeChat mini programs) and CRM implementation
- Worked on large scale project (typical project: 100M of data points/month for millions of users)

Marketing Director

Pimentoo Limited

In-house marketing manager in an ecommerce company doing retail (80%) and B2B (20%): 15 shops - over 10 000 products on sales.

Strategy and planning 
•	Align strategy on business goals, set up marketing metrics on strategy
•	Working with IT on wireframes planning (design, navigation, category, attribute, content and technical specifications)
•	Marketing campaigns involving SEM/inbound marketing

SEO/SEM/Analytics
•	Full audit on websites including SEO, domain authority, external links structure, code quality, recommendations and guidelines in line with last search engine algorithms
•	Definition of SEO KPIs and implementation of good practices (url structure, page contents, anchor links, metas, H1/H2 tags, external links) to improve rankings in search engine – 500+ research terms program
•	PPC Management on AdWords and paid placement campaigns on ecommerce early stages and high margin products
•	Landing pages optimization based on Analytics data and customers feedback to improve CTR, lower bounce rates, increase sales and cart order
•	Periodic A/B testing on content, CTA, banner to increase engagement and sales
Inbound/Content/Social Media Marketing
•	Planning and supervision of a full inbound marketing strategy over shops, social media, blogs, emails
•	Supervision of product descriptions and commercial animation (seasonal offers, promotions, related products, sales, VIP offers, vouchers & affiliation programs)
•	Social media content creation & management with Hootsuite (involving scheduling, automation, reporting) over Facebook, Twitter, LinkedIn, Google+, Pinterest and niche market specific networks 
•	Emailing programs involving marketing automation and clients profile scoring

Key success:
•	Average income growth per year: +50%
•	Establishing top ranking position on 70% of our targeted keywords, bringing new clients through natural results (cost free) 
•	Managing successful ecommerce project campaigns, with high client loyalty ratios

Product Owner (E-commerce)

P. Finance

Portfolio manager for a family office

•	Over 25 million euros under management
•	Retention and BD
•	Investment in Funds (shares, bunds, currencies, euro), private equity and fiscal investment vehicle such as life insurance, PEA, FIP/FCPI
•	Ability to identify the best investment opportunities following client needs (performance/risk ratio) and fiscal optimization target
•	Profile scoring aiming at risk diversification, tight control of volatility, improving performance/risk ratio

Portfolio Manager

Enjoy And Study SàRL

Outsourced rental apartment and coaching services for international exchange programs in Paris area.

Product Manager

Raoping Xinrong Woven Co. Ltd

Business Development

Head of Products and Client Experience at Christie's, the world leading auction house. 15 years in Asia. Experience in agency and brand. Also front-end developer in the React ecosystem. Interested in delivering meaningful digital experiences informed by data.

taplio

The Battle

Vladimir Garnele

Thomas Portolano

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