TRAJECTRY

As the new Design Director at Trajectry, I am excited to lead our dynamic UX/UI design team. My role extends beyond traditional design; I am actively enhancing our capabilities to incorporate AI-driven content creation, ensuring our designs are not only visually compelling but also intelligently integrated. This innovative approach allows us to stay at the forefront of design technology and deliver exceptional user experiences.

Design Director

EY FABERNOVEL

As Design Director, I lead the charge in developing top-tier UX/UI design services tailored for the luxury market, with a portfolio boasting collaborations with esteemed clients such as LVMH, Christie's, Messika, and Clarins. My mission is to ensure that every project we deliver sets a new standard for excellence, seamlessly blending form and function to create unparalleled user experiences.

Key Contributions:

Luxury Market Expertise: Specialize in delivering high-quality UX/UI design services that meet the unique demands and expectations of luxury brands, ensuring their digital presence is as sophisticated and refined as their legacy.
Quality Assurance: Implement rigorous quality control processes to guarantee that all deliverables meet our high standard of excellence, enhancing the brand experience for clients like LVMH, Christie's, and Clarins.
Innovation Advocate: Actively promote Fabernovel's culture of innovation, pushing the boundaries of traditional design by integrating AI tools and processes. I lead the conceptualization and development of innovative design solutions that leverage technology to enhance user engagement and brand loyalty.
AI Integration: Pioneer the development of design concepts and ideas that harness the power of AI, ensuring that Fabernovel stays at the forefront of the digital transformation in the design sector.
Driven by a passion for excellence and innovation, I am committed to advancing Fabernovel's mission by delivering exceptional design services that elevate the brand experience for our luxury clients through strategic use of technology and creative excellence.

In my role as Creative Director, I'm ensuring all deliverables surpass our high standards. I lead by example, constantly pushing the boundaries of creativity while ensuring our work speaks to our audience and clients' needs.

Key Responsibilities:
Quality Assurance: Vigilantly maintain exceptional standards for all creative outputs, guaranteeing alignment with client objectives and brand essence.
Team Development: Actively expand and empower our creative team, fostering a culture of growth, creativity, and innovation.
Innovation: Drive the development of new services to meet evolving market demands, staying ahead of industry trends.
Advocacy: Represent our company's creative vision and capabilities, enhancing our market position and attracting new business.
Business Growth: Leverage creative excellence to cultivate client relationships, open new business channels, and contribute to the company's expansion.

My focus is on steering our creative direction towards groundbreaking ideas that resonate with our audience, ensuring our team's growth, and bolstering our business's success.

Creative Director

31Ten

31Ten is a Shanghai-based digital agency bridging together strategic thinking and technical expertise. We help multinationals and startups alike with our digital strategy, marketing, tech and UX-UI solutions. 

As the Head of UX-UI at  31Ten, I am responsible for what the digital product looks and feels like. I manage the usability aspects of all digital projects, collaborating with the strategy & development teams to make sure we build the best solution for the business challenge we’re facing. 

Key Accomplishments: 

➨ Revamped the free Wi-Fi portal of both Shanghai’s airports. This interface is receiving >2M visitors a year. 
➨ Entirely redesigned the user-experience, flow and interface of a consumer bank’s main internal web application.
➨ UX /UI design for a breakthrough startup B2B mobile app reinventing recruitment cooptation.

Partner, Head of UX-UI

Sharktopus

Sharktopus is a side project of mine to cover all my creative services out of 31Ten’s scope, namely branding and purely creative/artistic projects. Since inception, I have helped numerous clients from diverse industries with their corporate supports and visual identity. I tend to specialize in illustration based designs.

► Developed a series of illustrations for art events.
► Led and coordinated creative teams in various production phases.
► Designed and developed catalogs, brochures, advertisements, posters and signage.
► Brainstormed and developed concepts for promotional materials.

Art Director, Founder

Sekkei Studio

I came on board as Sekkei Studio’s Art Director to develop websites designs, logos, brochures and all the digital communication tools for our clients. 
I was in charge of a team of 2 designers and took the direction of all the visual and usability aspects of Sekkei’s projects, helping the company retain and gain more clients. 
Key Accomplishments: 
➨ Designed the official Chinese website and social media properties for one of the world’s biggest video game editor
➨ Created style guides, concept art, and maintained a consistent visual direction on the behalf of varied clients from very diverse industries : B2B, B2C, F&B etc.

Art Director

Arobase Communication

►Conceptualized and designed  various visual artworks, such as; book and magazine covers, websites, advertisements, product packages, brochures and logos
►Established trusting relationships with outside vendors, designers and key clients

Graphic Designer / UX-UI designer

I’m Vlad, a passionate UX-UI Creative based in Shanghai, China. I help companies committed to digital transformation to create memorable experiences through user centered design..
 
My unique and diverse background plus my years of experience have provided me an integral understanding on how to create intuitive and efficient design solutions for the Digital. 
Dropped school at 14. Been a stretcher bearer, a pastry Chef, a decorator on glass, before deciding to apply my craftsmanship to digital interfaces. Oh, and did I mention I have severe dyslexia?

I work most efficiently hand in hand with clients to create the best user experience, while keeping the business goals as a horizon. As a committed artist, I enjoy nothing more than to see my craft being live and used by thousand of users, stakeholders or consumers. Over the years, my vast expertise in conceptual Usability and Interface Design has enhanced the performance of several businesses in industries as diverse as banking, car brands, food & beverage, heavy industry, SaaS software, FMCG e-commerce etc.

With an eye on digital future, I have expanded my tentacles in researching and creating highly functional digital platforms, websites, Wechat “H5” mini-sites, apps, social marketing assets, tirelessly bridging the gap between business and technology.

BRANDS I’VE WORKED WITH :
Ubisoft, Shanghai Airports, Coca-Cola, Avene, Sofinco, Saatchi & Saatchi (Publicis group), Audi, JC Decaux.

SPECIALTIES:
UX/UI ● Interface Design and Implementation ● Graphic Design ● Website Design ● Digital and Branding Management ● Illustration

☛ Feel free to add me to your connections or contact me via email at vladimir@31ten.network or via Wechat at vladimirgarnele


Vladimir Garnele

Digital Product Leader | Strategy in Luxury, Sports Fashion & Lifestyle

With 14+ years of experience leading digital product strategy across China and APAC, I specialize in crafting seamless, omnichannel experiences that elevate user engagement and accelerate business performance.

💡 My Mission: To harness technology and data (including emerging capabilities like AI) to deliver transformative digital experiences for both brands and consumers.

What I Bring:

🔹 Strategic Execution: Led the development and optimization of Decathlon’s DTC product ecosystem in China, from super mini-programs to buyback and CRM integration

🔹 Enterprise Scale Impact: Delivered digital innovation at Adidas and Starbucks China, launching WeChat ecosystems, mobile ordering, delivery, and loyalty experiences used by millions.

🔹 Data-Driven & Human-Centered: I turn insights into action to create meaningful, user-focused solutions that scale.

🔹 End-to-End Product Ownership:  From vision to launch, I manage the full lifecycle of digital products, balancing user needs, tech feasibility, and business impact.

🔹 Cross-Functional Leadership: Known for building trust and alignment across tech, design, business, and regional teams.

Let’s connect!  I’m always open to meaningful conversations about shaping the future of digital experiences.

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Vladimir Garnele

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