TRAJECTRY

As the new Design Director at Trajectry, I am excited to lead our dynamic UX/UI design team. My role extends beyond traditional design; I am actively enhancing our capabilities to incorporate AI-driven content creation, ensuring our designs are not only visually compelling but also intelligently integrated. This innovative approach allows us to stay at the forefront of design technology and deliver exceptional user experiences.

Design Director

EY FABERNOVEL

As Design Director, I lead the charge in developing top-tier UX/UI design services tailored for the luxury market, with a portfolio boasting collaborations with esteemed clients such as LVMH, Christie's, Messika, and Clarins. My mission is to ensure that every project we deliver sets a new standard for excellence, seamlessly blending form and function to create unparalleled user experiences.

Key Contributions:

Luxury Market Expertise: Specialize in delivering high-quality UX/UI design services that meet the unique demands and expectations of luxury brands, ensuring their digital presence is as sophisticated and refined as their legacy.
Quality Assurance: Implement rigorous quality control processes to guarantee that all deliverables meet our high standard of excellence, enhancing the brand experience for clients like LVMH, Christie's, and Clarins.
Innovation Advocate: Actively promote Fabernovel's culture of innovation, pushing the boundaries of traditional design by integrating AI tools and processes. I lead the conceptualization and development of innovative design solutions that leverage technology to enhance user engagement and brand loyalty.
AI Integration: Pioneer the development of design concepts and ideas that harness the power of AI, ensuring that Fabernovel stays at the forefront of the digital transformation in the design sector.
Driven by a passion for excellence and innovation, I am committed to advancing Fabernovel's mission by delivering exceptional design services that elevate the brand experience for our luxury clients through strategic use of technology and creative excellence.

In my role as Creative Director, I'm ensuring all deliverables surpass our high standards. I lead by example, constantly pushing the boundaries of creativity while ensuring our work speaks to our audience and clients' needs.

Key Responsibilities:
Quality Assurance: Vigilantly maintain exceptional standards for all creative outputs, guaranteeing alignment with client objectives and brand essence.
Team Development: Actively expand and empower our creative team, fostering a culture of growth, creativity, and innovation.
Innovation: Drive the development of new services to meet evolving market demands, staying ahead of industry trends.
Advocacy: Represent our company's creative vision and capabilities, enhancing our market position and attracting new business.
Business Growth: Leverage creative excellence to cultivate client relationships, open new business channels, and contribute to the company's expansion.

My focus is on steering our creative direction towards groundbreaking ideas that resonate with our audience, ensuring our team's growth, and bolstering our business's success.

Creative Director

31Ten

31Ten is a Shanghai-based digital agency bridging together strategic thinking and technical expertise. We help multinationals and startups alike with our digital strategy, marketing, tech and UX-UI solutions. 

As the Head of UX-UI at  31Ten, I am responsible for what the digital product looks and feels like. I manage the usability aspects of all digital projects, collaborating with the strategy & development teams to make sure we build the best solution for the business challenge we’re facing. 

Key Accomplishments: 

➨ Revamped the free Wi-Fi portal of both Shanghai’s airports. This interface is receiving >2M visitors a year. 
➨ Entirely redesigned the user-experience, flow and interface of a consumer bank’s main internal web application.
➨ UX /UI design for a breakthrough startup B2B mobile app reinventing recruitment cooptation.

Partner, Head of UX-UI

Sharktopus

Sharktopus is a side project of mine to cover all my creative services out of 31Ten’s scope, namely branding and purely creative/artistic projects. Since inception, I have helped numerous clients from diverse industries with their corporate supports and visual identity. I tend to specialize in illustration based designs.

► Developed a series of illustrations for art events.
► Led and coordinated creative teams in various production phases.
► Designed and developed catalogs, brochures, advertisements, posters and signage.
► Brainstormed and developed concepts for promotional materials.

Art Director, Founder

Sekkei Studio

I came on board as Sekkei Studio’s Art Director to develop websites designs, logos, brochures and all the digital communication tools for our clients. 
I was in charge of a team of 2 designers and took the direction of all the visual and usability aspects of Sekkei’s projects, helping the company retain and gain more clients. 
Key Accomplishments: 
➨ Designed the official Chinese website and social media properties for one of the world’s biggest video game editor
➨ Created style guides, concept art, and maintained a consistent visual direction on the behalf of varied clients from very diverse industries : B2B, B2C, F&B etc.

Art Director

Arobase Communication

►Conceptualized and designed  various visual artworks, such as; book and magazine covers, websites, advertisements, product packages, brochures and logos
►Established trusting relationships with outside vendors, designers and key clients

Graphic Designer / UX-UI designer

I’m Vlad, a passionate UX-UI Creative based in Shanghai, China. I help companies committed to digital transformation to create memorable experiences through user centered design..
 
My unique and diverse background plus my years of experience have provided me an integral understanding on how to create intuitive and efficient design solutions for the Digital. 
Dropped school at 14. Been a stretcher bearer, a pastry Chef, a decorator on glass, before deciding to apply my craftsmanship to digital interfaces. Oh, and did I mention I have severe dyslexia?

I work most efficiently hand in hand with clients to create the best user experience, while keeping the business goals as a horizon. As a committed artist, I enjoy nothing more than to see my craft being live and used by thousand of users, stakeholders or consumers. Over the years, my vast expertise in conceptual Usability and Interface Design has enhanced the performance of several businesses in industries as diverse as banking, car brands, food & beverage, heavy industry, SaaS software, FMCG e-commerce etc.

With an eye on digital future, I have expanded my tentacles in researching and creating highly functional digital platforms, websites, Wechat “H5” mini-sites, apps, social marketing assets, tirelessly bridging the gap between business and technology.

BRANDS I’VE WORKED WITH :
Ubisoft, Shanghai Airports, Coca-Cola, Avene, Sofinco, Saatchi & Saatchi (Publicis group), Audi, JC Decaux.

SPECIALTIES:
UX/UI ● Interface Design and Implementation ● Graphic Design ● Website Design ● Digital and Branding Management ● Illustration

☛ Feel free to add me to your connections or contact me via email at vladimir@31ten.network or via Wechat at vladimirgarnele


Vladimir Garnele

Vayatronics

Team Building: Hiring Team of Developers, Designers, Catalog Team, Testing Team, Business Analysts etc...
Product Management: Business Model Creation, Product Design, Product Management, Product Road Map, Product Demos
Team Management: Team Sprints, Redmine Agile, Scrum Meetings, Stakeholder Management etc...

Product Manager

Adecco

Associate with UX Researchers in kick off meetings and understand the requirements for user studies.
Create forms required to screen the participants required for the user studies.
Filter through the internal Google DB - Starwatch to find the participants fit for the study.
Scheduling the studies and getting the NDA signed and processing the incentives for the study.
Getting clients on board for the studies - completed over 20 studies successfully since inception

UI UX Research Associate

XFACTORY.in

Designing Wireframes and Mockups for Xfactory Partner App & Xfactory SalesMan App  using Balsamiq, Pencil  and other tools (https://play.google.com/store/apps/details?id=com.xfactory.in). Also handled localization for these apps working with the Dev Team and Content Team. Released the app in less than two months.
Managing Xfactory Agile Development Boards on Atlasssian Jira, by creating stories, epics, tasks, issues and bugs, running sprints. Implementing Scrum methodology for development teams. Working with the Testing team to create perform UAT, Functional Testing & logging into Jira! 
State holder meetings to gather requirements both for Xfactory.in and Xfactory Partner App and SalesMan App
Comparative Analysis of over 20 chat systems to finalize the best support chat for Xfactory.in and Xfactory Partner App
Creating Xfactory Mail & Transaction / promotional SMS Templates for Xfactory. Evaluation of various SMS solution providers in India to improve the delivery times of OTP with SMS GUPSHUP.
Designing workflows for various processes in Xfactory.in - including signup - checkout - cart items etc working with the Dev Team in KrishTechnologies Ahmedabad.
Training Documents & Presentation for Xfactory.in Site & the Partner App for Stakeholders. Giving Demo of the App, Site along with features to the Stakeholders for feedback.
Tracking user metrics with flurry analytics on the Xfactory.in App and performing A/B testing to optimize features.
Documenting - Change Request Documents - FRD - FSD - FlowCharts - Business Process Diagrams   etc..
Working with the Project Manager & Stakeholders to Determine feature set - UI/UX modifications.

Senior Business Analyst

Kankatala Textiles Pvt. Ltd.

Digital Marketing - Content Creation for Social Media - Automation of Content posting - Facebook, Instagram, Google Adwords, Facebook Power Editor and Twitter Paid Marketing Campaigns A/B Testing Marketing Campaigns
Online Merchandising: Offers Strategy, Merchandising, Product Strategy teams, and external vendors to source content, products and other new products/services that enhances the buying experience.
End to End Project Execution - Budgeting - Cost Estimation - Timelines - Creating Business Processes 
Improving Conversion Rates: Strategy implementation of the methods to engage customers on the webstore which involves providing delight to customers through easy, comfortable and overall experience to buy online
Product Management - Creating Kankatala.com & Queens of Andhra.com - Co-ordinating with internal/external teams for technical process involved in maintaining the front and back end of the webstore which involves change of designs, layouts, banners, technical updates and any such dynamic elements pertaining to the webstore - Working with the Designer Team and Development Teams located in Banglore and Mumbai.  - Determining feature set - UI/UX modifications.
Documentation - Change Request Documents - FRD - FSD - FlowCharts - Business Process Diagrams  - Mockups  etc..
Traffic management: Responsible for managing the internal /external teams for driving traffic to the ecommerce portal through SEO, Social Media marketing, Google Adwords, Email Marketing, Placing banners on high traffic websites etc,. Strategy implementation by regular study and analysis of traffic through paid and organic sources
Analytics: Generation and continuous evaluation of daily, weekly and monthly reports of visits, page views, sales, orders, payments, reviews etc., to optimize the processes at every level. Brainstorming on these reports with top level management for implementation of strategies

E-Commerce Manager

Sails Software Solutions

Job Board Market Research: Monster - Indeed - Careerbuilder - Linkedin. Recruitment and Staffing Industry Trends, generating reports for the same; Source of Hire Reports.

●	Study of business models of Job Aggregators, Job Board networks, Job Syndicates, Resume Distribution sites, Resume Scraping and Parsing sites.
●	Research on Job Multi-posting API providers - communication & calls with various players - JOBG8, Boardbean, Recruitive etc.. for possible integration.
●	Comparative analysis on one-click job board software and features with mycareer.com

Agile CRM - Managing Contacts; Creating Email templates & Marketing Campaigns, reporting statistics of the campaigns to measure the impact.
Atlassian Jira - Creating epics, user stories for BAU Project tracking  activities & managing Sprints; Creating Business Requirement documents and mockups on demand.

Business Analyst

Invesco Ltd.

Working on Projects related to Metadata Management and Glossary Structure of Invesco Databases using Informatica Metadata Manager and Informatica Business Glossary Tools. Extract Transform and Load Operations on Microsoft SQL databases of various Teams in INVESCO using Informatica Data Quality Developer Tool. Performing Data Loads into the Glossary and Metadata Manager. Effectively received training on Financial Terms and Asset Management Industry. Trained in Informatica Data Quality Developer - Mappings - Transformations - Mapplets - Workflows - Notifications - Human Tasks etc....

Mirae Asset Global Investments

A study on SME and HNI about Mutual Fund Literacy

Summer Intern

Puzzolana Machinery Fabricators

Managed SEO and SMO Campaigns of Puzzolana Brand and its websites

SEO Consultant

Technically capable, Good Language Skills, Analytical Skills, Voracious Reader, Randomly Blog and publish if the content is important, interest in teaching, love puzzles and riddles, involved in coding, soft corner for python loath pretty much every other language, Business Analysis, Finance, intense learning abilities, ability to see into the future, Roadmapping, wireframes, mockups, infographics, presentations, Market Research, Interactive Prototypes, PyQt, on a need to know basis......

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