ialoc

Market leader and pioneer in front-of-house technology in Romania. And maybe even beyond

Fractional Chief Technology Officer

AIDA Growth

Head of Data & Analytics Services

CTO Craft

Hosting the CTO Craft Mixer events that are held in Bucharest, Romania.

My focus is around tech products and startups. Import knowledge and experience sharing to uplift tech leaders in Romania.

Mixer Host

Omniconvert

* Created an internal API for an AI Chatbot. Using RAG to feed the LLM with relevant code snippets to enable our developers to find faster what they are interested in. 
Covered the main areas with unit tests in a TDD fashion. 
Added E2E Tests as well.
CI/CD with merges into main branch being pushed straight into production.

* Full refactor of our Workers template used in special projects. Switched to Hono framework.

* Successfully transitioned to Jira Cloud. Rewrote custom scripts that we had and other workflow improvements. Continuously adjusted behavior based on feedback received.

Head of Implementation

Some achievements and actions I contributed to:

* Detached the reporting side in one of the products so that the Data Team can work independently and provide higher throughput.

* Supervised the E2E Test suit migration from Selenium to Cypress, leading to a 300-500% increase in runtime speed, allowing the team to intervene faster when issues occurred.

* Added, for the first time, data quality checks with real-time alerts. This allowed the team to be aware of data importing issues before finding out from the customers.

* Introduced a new Support Triage system to decrease the pressure on the engineering team, leading to an increase of velocity.

* Completely revamped the engineering documentation for end users, leading to an increase in satisfaction and decrease in the number of support tickets.

* Introduced a mechanism to upgrade older parts of the legacy system. This enabled the team to develop new features in an environment with latest version of PHP and Symfony.

* Kick-started an initiative to sync UI between the 2 projects, leading to an increase in user satisfaction.

* Created dashboards to be used for internal analytics to help in product management, leading to a better ability for the management to data-driven decisions.

* Introduced a live, public, Status Page for one of the products as well as an on-call rotation mechanism for the engineering department.

* Deployed logs + error collection systems with filtering and real-time alert system.

* Introduced Feature Flags to increase agility and time to market for feedback.

* Held internal workshops company-wide to increase the technical literacy and encourage use of AI where applicable.

Finally, started a cultural change for the engineering team to become much more agile. This lead to changes in the way they organized, the way they worked, the code written, the PRs created, the planning process etc. 
Having this, allowed the team to have their very first Quarterly Roadmap completed > 80%.

Chief Technology Officer

Growing a team of passionate and high-performing web developers capable of handling multiple projects simultaneously while bravely innovating.

My main responsibility? My team and all colleagues. 
Because a happy, growing team means happy customers and great projects.


The tools and languages that we use to achieve this are, amongst others:
- GIT, JavaScript, CSS, NodeJS, Docker, NGINX, Redis, PHP, PostgreSQL, REST APIs, GraphQL, Groovy, Go;
- AWS, Digital Ocean, Cloudflare, Google Cloud Platform, Jira, Klaviyo, Reveal, BitBucket, GitHub, GitLab, Zeplin, New Relic etc.

Our projects involve creating performant client-side JS as well as special projects that connect various tools and system for marketing, reporting or automation purposes. 
Tools such as: Shopify, VTEX, Salesforce, Klaviyo, Active Campaign, Sendgrid, Zendesk, Gorgias, Freshdesk, Snowflake, WordPress, Intercom, Bloomreach and other CDPs, CRMs, CDXPs etc Martech platforms

Head Of Implementation

Planning and guiding the “special projects” – those not-so-standard, interesting and innovative projects within the company.

Achieving data-backed, positive, results together with the brilliant front-end development team.

Some acronyms that are part of my day: MarTech, CDP, CRM, CDXP, ML
Working with: JavaScript, NodeJS, PHP, SQL, Redis, MongoDB, REST APIs, GraphQL, Webhooks, Serverless, GIT, Docker, Apache, nginx and others.

Solutions Architect

Omniperform

Developing a MarTech solution for the Agency using latest technology stacks (AWS, Docker, nodeJS, Express, React, CI/CD tools etc).
Responsible for gathering and transforming business requirements into Epics and User Stories.

Product Owner

Leading the Web Development team of OmniPERFORM.

Using my expertise in Web Development and my education background in Mathematics and Computer Science, the team and I help maximize the results of online campaigns run by the agency by developing high-performing digital assets.

Implemented Kanban in the organization.

Head Of Software Development

SiteUP

Leading the team to successfully complete all projects using Agile methodologies (Kanban). Involved in all aspects from proposals and estimates, to project management to QA and final delivery.
Fully responsible for P&L.

Senior Software Developer Team Lead

Taking everything I learned from previous experiences and taking it to the next level in the Romanian market. 
Wider day-to-day activities such as:
- Web development
- Increasing targeted website traffic
- A/B Testing for Improving Conversions
- Creating and optimizing PPC Campaigns for Google and Facebook
- Implementing email marketing automation
- Inbound Marketing activities

SEM/PPC Manager and Software Developer

Enhanced Media

As an SEO Manager, I created and ran SEO Campaigns for different clients in the UK market in the financial, personal injury, automobile and kitchen units niches focusing mainly on organic grow through search and social media.

Responsible for proper keyword research, websites configuration and administration, SEO audits, and more.

SEO/SEM Manager

Domain Management

My position required strict management of the team, project management and company administration. 

I was also involved in web development, while learning a lot about SEO, CRO and UX/UI.

Responsibilities included looking for and hiring new staff all the while making sure we respect deadlines and milestones in a multi-cultural team spread in 3 different countries.

Project Manager

Freelance Web Development

Web Developer

I started by doing my own thing. My own company — bureaucracy, administration, the whole nine yards. Thus, I grasp business better than your average manager/director/developer/CTO.

When it comes to software development and web apps, I tried everything. Horizontal development was the name of the game. I adapt fast, I don’t fight change, I catch on pretty quickly, no matter the task. 

Nowadays, I’m a fractional CTO with product responsibilities. Or VP of Engineering. Or a technical consultant. The technical-debt-exterminator. Up to you and your needs. These are my skills: 

⇒ Analytical, by nature — great with data driven decision-making
⇒ Organized — more than average
⇒ (Relatively) empathetic — great for managing a team
⇒ And the entire software delivery lifecycle: architecture and product management

I consider myself to be language-agnostic, but I have spent time with: PHP, MySQL, Clickhouse, Mongo, NodeJS, Docker, JavaScript, Serverless, Redis, AWS, GCP, Cloudflare, Digital Ocean, Supabase, Superset, Go, GTM and many others.

If you check out my recommendations ↓ the keyword is: MENTORSHIP. I help, support, and empower the people I work with. 

My ideal client exists at the intersection of companies who want to do good, understand sustainability, and are customer-centric. They want to break the standards, have a well-defined mission and an eye for quality. 

Most other professionals work in standard frameworks. Not this guy. Standard input can’t have an exceptional output. My flow state happens when I whip out quality using the available resources. 

My mission is pulling people out of the mud of complacency. Too many teams are not aware that there is a much better way of working! When you open your eyes, you get: 

=> Happy customers
=> Profitable company

Being a customer-centric professional, I can help you with both. You could call me the “Gordon Ramsay of Technical Debt”, in that I push people to do better. I’m not an a*shole, but I challenge the norms. 

If your company needs a push in the right direction, you know where to find me. DM me or book an appointment (up on my profile) and let's talk.

Vladi Iancu

RMW Commerce

I am a consultant within the RMW team and advise on Go to Market strategies across the North American tech industry. My role involves understanding the connection between GTM strategies and the ICP they need to connect with. I help, through the production of thought leadership work and amplifying this through media to create maximum achievable results. 

I am the creative producer for our Watson Weekend news show. The primary role I have is to articulate long and short terms ecommerce, tech and retail stories and translate them into useful, entertaining media for our two hosts. I script and research this on a daily basis. 

Over the last 18 months, I have worked wtih BigCommerce, Commercetools, Pipe17, Shopware, Elastic Path, Yotpo, Sensorpro, Fexco and on the brand side General Motors.

Creative Producer & Consultant at RMW Commerce

Vinny & Co Consulting Limited

Our Vision
To make ecommerce and digital technologies accessible to all businesses.
 
Our Mission
As a group our mission is to share knowledge, experience and skills with businesses who want to grow in a digital era.

eCommerce Consultant 

Welcome, shoppers and shippers, to the world's most hilariously overstocked channel, lovingly called 'The V spot'! 🎬🤣 Your one-stop-shop for a light-hearted stroll through the chaotic, box-filled alleys of retail and ecommerce worldwide. 🌍📦

Your favourite host here (that's me! 😎), with a sense of humor that's been labeled 'Prime' by critics, guarantees that our videos have more punchlines per minute than your average checkout line on Black Friday. 🛍️⏱️

In our newest video, we unbox the absurdities of the retail industry and parcel out the funniest quirks of ecommerce, all delivered to your screen faster than your last Amazon order. We've got everything from jabs at uncannily targeted ads (Who told them I needed a unicorn onesie? 🦄), to the perils of deciphering online product reviews. (5 stars: "It's okay" vs. 1 star: "Changed my life but arrived 2 minutes late" 🌟😕).

This isn't just another sales pitch, folks. Here, we have a 'Buy one, laugh forever' deal running all year long. And remember, refunds are not allowed; we believe laughter is the only policy. 💸😆

So sit back, click that subscribe button, and let's get ready to ROFL through the weird and wonderful world of retail and ecommerce. If you’ve ever been down the rabbit hole of online shopping at 3 a.m. or lost your will to live in a crowded mall, you've come to the right place.

Join the laugh riot with hashtags #EcommComedyCentral, #RetailRidiculousness, #AddToCartLaughs #retail #ecommerce #strategy and remember to keep your sense of humor signed in at all times! 

See you in the comments, folks. Until then, happy scrolling and stay hilarious! 🛒💻🔥🚀

Host The V Spot eCommerce Nearly News

RETHINK Retail

I act as an advisory member of 12 people to the Global retail Leaders program. I am a contributor to thought leadership across all areas of e-commerce and have sic Scully completed some contract work on their behalf with household names US brands.

2024 Top Retail Expert

Enterprise Ireland - where innovation means business

An ecommerce strategist with over 10 years industry experience. Helping the high potential start up and mature businesses find their route to market and to define and shape their ecommerce strategy. Exceptional networker and an ability to form concepts into deliverable projects. Adept in ambiguity and a strong change manager. Public speaker, presenter and coach in start up programmes, bootcamps and training development on behalf of agencies including the Irish Internet association, the Irish Times training centre, AIB, Realex, Enterprise Ireland and the Digitial Marketing institute.

Business Mentor - eCommerce, Digital Sector

Thermo Tents Ltd.

I work closely with the team to ensure the strategic plans are clear, consistent and scalable for the international growth of the business. I provide training, mentoring and am helping monitor the execution of all elements of the ecommerce strategy to the team.

eCommerce Mentor

Non Executive Director

Tranquillity

CTO . Designing and overseeing the technical architecture  and marketing technology stack development.

TRC Solutions_

Creation, design and Implementation of the TRC Growth Strategy. Specifically targeting geographies and a partner ecosystem.

Group Strategy Director

BDO Eaton Square 

Development of client strategies to deliver urgent Digital Transformation. Internally I helpped to develop processes, teams and a revenue stream to set up in BDO Eaton Square.

Ecommerce Consultant

SENSORPRO

Creating partnership opportunities and development of a broad network to prvoide growth opportunities. UX advice.

Strategic Advisor

Premium Golf Brands Ltd

I am working across all functions in PGB to create a singular strategy for delivering ecommerce capability right throughout the organisation. 

http://www.missdesignergolf.com/
http://www.dwyersandco.com
http://www.greenlamb.com

Strategic eCommerce Consultant

eCommerce Strategist & Consultant | RETHINK Retail 2024 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | CSM Agency Director

With over 15 years of experience in online retail, digital marketing, and ecommerce consulting, I help companies design and execute their global ecommerce omnichannel strategies. As the Group Strategy Director at TRC Solutions, a leading provider of enterprise software solutions, and the Chief Technology Officer at Tranquillity, a startup that offers personalized wellness products, I oversee the technical architecture and marketing technology stack development for both businesses, ensuring scalability, sustainability, and customer satisfaction.

I also leverage my extensive network and industry knowledge to provide strategic advice and guidance to various ecommerce and digital businesses, ranging from automotive, fashion, hard goods, and home verticals. As a mentor, trainer, and board director, I empower and enable entrepreneurs, startups, and established brands to optimize their online presence, performance, and profitability. I am passionate about ecommerce, retail, marketplace, and omnichannel trends and best practices, and I enjoy sharing my insights and learnings through speaking engagements and online platforms.

Vinny O'Brien

Max Sinclair blew our minds last week ( Hendrik Laubscher ) and I. We welcomed him onto the Ostrich Report to have what we thought would be a normal enough discussion about AI and its productivity gains for markketplace sellers. Wrong. Azoma occupy a unique space and have a long history here too. 

2 co founders with skills and experience, one from the Death Star (Amazon) who combined to build products for customers such as Mars - their customer list almost seems secondary to them - the product is critical. Isn't everyones? No. Nor is their product, for evereyone I mean. His words, not mine - refreshingly honest and clear on their purpose. We even talked ethics and controls needed to run in parallel with AI growth. Max argues for user-controlled “reset my algorithm” and a hard line against government data centralisation.

Azoma have 2 patents - 1 granted and 1 pending. This in itself, in this field is incredible. But it tells a tale of masters of their craft. 

I first met Max where we shared a gin in Belfast overlooking Harland and Wolf, that infamous dockyard.Max was confident and quietly assessing the room. With hindsight I can see he had already outgrown most of us.

We talk: answer engines, agentic browsers, and soon physical AI will reshape discovery, ads, and the P&L politics inside brands. .

Highlights

From keywords to conversations: LLMs are already baked into Amazon, Walmart, and others — whether you see the chat UI or not. “Search” is becoming ask → answer → act.

Azoma’s patents underpin a system that simulates how people talk to AI engines at scale, tracks citations/crawler patterns, and models brand share of voice in AI.

Who’s buying this stuff: Pilots start with central/search CoEs, but brand teams fund the roll-outs. Which is a budgetary shift.

Ads vs answers: In an answer-first world, users won’t tolerate ad clutter. Expect new monetisation (affiliate/referral rails, Stripe-like takes) and hyper-personalised, generated promotions, not today’s slotting.

What’s next (near-term): Agentic browsers, then true multi-step agents, then physical AI (smart fridges, mirrors, in-home devices) and lightweight AR moments (hello, Ray-Ban Meta).

Ethics with teeth: The dangerous AI wasn’t GenAI; it was the deterministic engagement algorithms we couldn’t reset. Max argues for user-controlled “reset my algorithm” and a hard line against government data centralisation.

5 Big Takeaways for Operators
AEO > SEO: Start treating AI engines as distribution. Track your share of voice in AI, your citations, and how prompts/personas surface (or bury) your brand.
Move the budget.

Design for questions, not keywords: Your product data, FAQs, UGC, and how-to context must answer situations (“desk has a drawer; need clamp”), that’s what LLMs reward. More in the pod.

This was our best yet.

Someone should sponsor this. Are you listening Rithum

Episode here: https://lnkd.in/eexBn3KM

eCommerce Strategist & Consultant | RETHINK Retail 2025 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | The V Spot Host

taplio

The Battle

Vladi Iancu

Vinny O'Brien

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taplio

The Battle

Vladi Iancu

Vinny O'Brien

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vinny O'Brien's LinkedIn Performance

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Performance ScoreVinny O'Brien's LinkedIn Performance