Varun Kundra

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

Co-Founder

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

The highest-attention moment in the entire journey often happens after the order is placed. And Tapcart's recent trends report just proved it.

According to the report: 
-85% of shoppers make impulse purchases
-52% check their tracking page multiple times

We see similar trends at Rokt Aftersell all the time. The checkout isn't the finish line. The highest moment of trust actually happens about 60 seconds later.

Honored to have had the opportunity to talk about why this window is so powerful in the report. 

When someone has just completed a purchase, you have a rare moment where attention and trust are both at their peak.

That moment can either become:
-confidence
-habit
-or churn

Here's the chapter on how to lean into buying impulses: https://lnkd.in/ewHn6VhR

Amazing content from other contributors as well, including Triple Whale, Yotpo, Simple Bundles by Freshly Commerce, Attentive, Recharge, and more.

Co-founder @ Aftersell by Rokt | We generate millions for brands like True Classic, Jones Road Beauty, RIDGE & 40,000 others

There’s a limit to how much you can push performance. That's why instead of spending more ad dollars, HexClad Cookware took a different approach. 

Instead of asking, “How do we get more people to convert?”

They asked, “How do we make more from the customers who already have?”

Working with Vaan - Shopify Platinum Agency and Rokt Aftersell, they moved monetization after the transaction with strategic upsells.

A few things stand out:
→ 50+ A/B tests to refine what actually converts post-purchase
→ 27 offers actively running based on performance
→ A system built to scale, not just a one-off tactic

The result: Nearly $5 in additional revenue per transaction with zero disruption to PDP, cart, or checkout experience.

Love this story Connor Rolain Cristóbal Alanís! Big shoutout to our partners at VAAN Jayne Young Aleksandra Mikhaylova for making it happen.

Aftersell x Hexclad

C-Mimmi-O

I’m Mirva Saarijärvi, also known as Mimmi. With 15+ years in tech marketing, I bring sharp strategy, go-to-market expertise, and brand clarity to startups and scale-ups navigating growth. I’m analytical, direct, and business-first — but always with heart.

C-Mimmi-O offers fractional CMO leadership that’s high-impact, no-fluff, and tailored for fast-moving tech companies.

Founder & CMimmiO

Wirepas

Planning, budgeting and strategy to bring Wirepas visibility in the market and brand recognition. Running with the team to ensure we're at our best in all fronts: digital, print and face to face.

Head of Ecosystem Marketing and Communications

Partner Marketing Director

Product argumentation, solutions for asset management verticals, customer requirements to development

Director of Product Marketing

Nordic ID

Current Channel Development, New Channel Development and Partnership Program

Project Manager, Strategic Channel Management

Marketing planning for the group, Brand Development, PR and communications, social media marketing, running the marketing, budgeting, Editor of the Nordic IDea, attending sales planning, campaign planning, visual planning for the company, Retail Sales Business mgmt, Global Retail Partner cooperation, communication and agreemets and Sales.

Group Marketing Director

Fläkt Woods AB

production planning, electric motor purchasing, delivery accuracy planning

Production Engineer

TYKS – Turku Central University Hospital

Secretary

👩‍🎓 Bachelor of Engineering, double degree, Production Planning and Multimedia gives me good background to work for technology companies.
I also have completed marketing studies.

👩‍💻 I have worked for the public healthcare segment, in manufacturing and mainly in marketing for technology companies in the B2B sector.

🙋‍♀️ Presently I concentrate on strategic planning and budgeting for ecosystem marketing and executing it. Ensuring that our partner communication and co-marketing efforts are full speed ahead.

🌟 My aim is to make sure that our marketing is bold and proud with a strong profile and brand still remaining true to our core.

↗️ My latest professional interests and development objectives have been studying on growth hacking principles, topic authority in content marketing and personal branding on social media to enable personal and company awareness growth. 

🧍‍♀️My free time I spend with my son, hiking, reading or officiating american football games.

🏃‍♀️I enjoy power walking in the nature and go to the gym to keep myself in shape to face the demanding challenges at work. 

🐈🐈 Our 2 cats at home also always make me smile even after a long day working.

Mirva Saarijärvi

🗓️ For years, I.. and I know many other marketing teams also have asked:
“Should we invest more in paid ads… or in content and SEO?”

🚫 That’s the wrong question.
The real question is: Where in the customer journey are you trying to create momentum?

➡️ Push works when:
 • You need speed
 • You’re launching
 • You’re defending market share
⬅️ Pull works when:
 • You’re building authority
 • You want lower CAC long term
 • You want higher CLV

🏆 The companies winning in 2026 don’t choose. They orchestrate.

🗞️ In this new C-Mimmi-O article, I break down:
🔹 How to balance push vs pull across awareness → loyalty
🔹 Real KPI expectations (CTR, ROAS, CLV, organic growth)
🔹 Why ABM is actually push + pull done right
🔹 Budget splits by growth stage
🔹 Common pitfalls that quietly kill ROI

📌 One insight that surprises many teams:  Pull traffic converts ~68% higher than push traffic, but takes months longer to build. Can your strategy handle both timelines?

If you’re reviewing your 2026 marketing planning, this framework will help.
Read here: https://lnkd.in/dzYZdT-J

#MarketingLeadership #GrowthStrategy #InboundMarketing #OutboundMarketing #B2BTech

CMO-level marketing. Minus the full-time hire. AI SEO deep dives. | C-Mimmi-O

How to balance push and pull marketing

🚨 Most B2B revenue teams are still guessing.  While their competitors are predicting.

📌 Here’s what's happening. Predictive analytics is no longer experimental. 
It’s driving:
• +20–51% higher conversion rates
• +15–20% larger deal sizes
• 234% faster pipeline progression
And yet, many CMOs and Sales Leaders still treat it as “advanced.”
It’s not. It’s already merely the hygiene level.

📋 What predictive analytics actually means in B2B:
→ Identifying who will buy before they raise their hand
 → Personalizing journeys at scale
 → Detecting churn months before it happens
 → Prioritizing high-probability revenue
The shift isn’t about more data. It’s about smarter decision-making. And the competitive gap is widening.

In the C-Mimmi-O article, I break down:
 • The 3 pillars of predictive intelligence
 • What’s realistic to implement now
 • Where CMOs and Sales Leaders should start
 • The biggest mistakes to avoid

If B2B revenue is on your list of responsibilities in 2026. This is not optional reading. 
👉 Read the full article here: 
https://lnkd.in/dbqKfjrE

#B2BMarketing #PredictiveAnalytics #CMO #SalesLeadership #RevenueGrowth

taplio

The Battle

Varun Kundra

Mirva Saarijärvi

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taplio

The Battle

Varun Kundra

Mirva Saarijärvi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Kundra's LinkedIn Performance

Performance ScoreMirva Saarijärvi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Kundra's LinkedIn Performance