Varun Kundra

Rokt

Currently working with a select group of DTC brands to pilot Rokt Ads, see if you qualify for a 10k ad credit. 

I'm the Co-Founder of Aftersell by Rokt, I helped scale the platform to 40,000+ DTC brands—now I’m focused on building the next big lever: Rokt Ads. We put your brand in front of real buyers at checkout—with verified identity data and precision targeting.

My focus is on optimizing the ad experience to deliver real performance, drive incrementality, and help brands grow beyond the limitations of Meta and Google.

SVP, Demand Diversification

VP, Revenue - AfterSell

AfterSell

We build software that helps independent eCommerce merchants compete on a global scale. Our apps, AfterSell and UpCart, are trusted by over 25,000 of the world's top brands.

AfterSell was acquired by Rokt in Feb 2024.

aftersell.com

Co-Founder

Hampton

Member

LOI Accelerator

Started by Hootsuite Founder, Ryan Holmes, and Angel Investor, Manny Padda, League of Innovators (LOI) is a startup accelerator focused on empowering young entrepreneurs under 30 from discovery to acceleration. Founders accepted into the program gain access to 12 weeks of programming, mentorship, demo day training and peer groups focused on scaling their ventures. LOI’s had 1,000+ alumni create $1B+ of enterprise value and it also has a new $20m VC Fund dedicated to investing in graduates from the startup program. Alumni of the program have been featured in Forbes, YC, Shark Tank, Dragon’s Den, Globe and Mail and more. To learn more about their next cohort, click here: www.theleagueofinnovators.com

Alumni - Boost Batch 9

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

C-Mimmi-O

I’m Mirva Saarijärvi, also known as Mimmi. With 15+ years in tech marketing, I bring sharp strategy, go-to-market expertise, and brand clarity to startups and scale-ups navigating growth. I’m analytical, direct, and business-first — but always with heart.

C-Mimmi-O offers fractional CMO leadership that’s high-impact, no-fluff, and tailored for fast-moving tech companies.

Founder & CMimmiO

Wirepas

Planning, budgeting and strategy to bring Wirepas visibility in the market and brand recognition. Running with the team to ensure we're at our best in all fronts: digital, print and face to face.

Head of Ecosystem Marketing and Communications

Partner Marketing Director

Product argumentation, solutions for asset management verticals, customer requirements to development

Director of Product Marketing

Nordic ID

Current Channel Development, New Channel Development and Partnership Program

Project Manager, Strategic Channel Management

Marketing planning for the group, Brand Development, PR and communications, social media marketing, running the marketing, budgeting, Editor of the Nordic IDea, attending sales planning, campaign planning, visual planning for the company, Retail Sales Business mgmt, Global Retail Partner cooperation, communication and agreemets and Sales.

Group Marketing Director

Fläkt Woods AB

production planning, electric motor purchasing, delivery accuracy planning

Production Engineer

TYKS – Turku Central University Hospital

Secretary

👩‍🎓 Bachelor of Engineering, double degree, Production Planning and Multimedia gives me good background to work for technology companies.
I also have completed marketing studies.

👩‍💻 I have worked for the public healthcare segment, in manufacturing and mainly in marketing for technology companies in the B2B sector.

🙋‍♀️ Presently I concentrate on strategic planning and budgeting for ecosystem marketing and executing it. Ensuring that our partner communication and co-marketing efforts are full speed ahead.

🌟 My aim is to make sure that our marketing is bold and proud with a strong profile and brand still remaining true to our core.

↗️ My latest professional interests and development objectives have been studying on growth hacking principles, topic authority in content marketing and personal branding on social media to enable personal and company awareness growth. 

🧍‍♀️My free time I spend with my son, hiking, reading or officiating american football games.

🏃‍♀️I enjoy power walking in the nature and go to the gym to keep myself in shape to face the demanding challenges at work. 

🐈🐈 Our 2 cats at home also always make me smile even after a long day working.

taplio

The Battle

Varun Kundra

Mirva Saarijärvi

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