Varun Kundra

Rokt

Currently working with a select group of DTC brands to pilot Rokt Ads, see if you qualify for a 10k ad credit. 

I'm the Co-Founder of Aftersell by Rokt, I helped scale the platform to 40,000+ DTC brands—now I’m focused on building the next big lever: Rokt Ads. We put your brand in front of real buyers at checkout—with verified identity data and precision targeting.

My focus is on optimizing the ad experience to deliver real performance, drive incrementality, and help brands grow beyond the limitations of Meta and Google.

SVP, Demand Diversification

VP, Revenue - AfterSell

AfterSell

We build software that helps independent eCommerce merchants compete on a global scale. Our apps, AfterSell and UpCart, are trusted by over 25,000 of the world's top brands.

AfterSell was acquired by Rokt in Feb 2024.

aftersell.com

Co-Founder

Hampton

Member

LOI Accelerator

Started by Hootsuite Founder, Ryan Holmes, and Angel Investor, Manny Padda, League of Innovators (LOI) is a startup accelerator focused on empowering young entrepreneurs under 30 from discovery to acceleration. Founders accepted into the program gain access to 12 weeks of programming, mentorship, demo day training and peer groups focused on scaling their ventures. LOI’s had 1,000+ alumni create $1B+ of enterprise value and it also has a new $20m VC Fund dedicated to investing in graduates from the startup program. Alumni of the program have been featured in Forbes, YC, Shark Tank, Dragon’s Den, Globe and Mail and more. To learn more about their next cohort, click here: www.theleagueofinnovators.com

Alumni - Boost Batch 9

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

Green Path Connect 

We create offer digital marketing, lead generation and infographic design and curriculum development and educational programme design to connect environmental and social impact organizations to opportunities, their beneficiaries, customers and sectors.
* Co-created, co-developed, co-implemented Water Research Commission Manzipreneur Water Sector incubator for 300 participants. Involved in content development, incubator framework design, group coaching, research as well as monitoring and evaluation. 
* Delivered podcast series on green careers for the US Embassy Youth Ignite! South African and American Youth Dialogue on the Green Economy
* Co-created, co-developed & co-implemented the green US Embassy Youth Ignite! South African and American Youth Dialogue on the Green Economy online education platform for 50 aspiring green professionals entering the green economy. Involved in content development, incubator framework design, and group coaching.
*co-led the evaluation of the Ocean Hub Africa Business Accelerator Cohort 3 on behalf OF Ocean Hub Africa (OHA) and Dutch Good Growth Fund (DGGF).
*Social and Environmental impact strategy consulting to UnPoison SA for the strategic fundraising
*Fundraising, Strategy Development and Social and Environmental impact strategy for The Wilds Johannesburg, UnPoison, Nyandungu Eco Park (Kigali, Rwanda) - proposal writing for a variety of international funders: EU, Finnish Govt, Govt of Flanders, TUI Care Foundation (assisted), GIZ. 
*Co-creation of S.E.E.E EnviroSocial Impact Leadership Framework for youth working in STEM and social impact sectors.
*Capacity Building & Knowledge Transfer Framework as well as the Climate Change Needs Assessment and Response Plan according to the Green Book and Let's Respond Toolkit for the Witzenberg Municipality, Western Cape.
*Developed Training & Capacity Building Tools to conduct Environmental Impact Assessments for the Wildlife and Environment Society of South Africa (WESSA).

Sustainability Marketing & Fundraising Strategist for Nonprofits and Businesses

Green Career Launchpad

At Green Career Launchpad, I specialize in equipping early-career professionals, career changers, and executives with the tools and insights needed to thrive in the green economy. Through tailored workshops, masterclasses, and personalized coaching, I empower individuals to confidently navigate the complexities of career transitions and leadership in sustainability-focused roles.

I provide career transition coaching to help professionals redefine their paths, leveraging their existing skills to align with opportunities in the green sector. For seasoned leaders, my executive coaching sessions focus on fostering adaptive leadership, strategic decision-making, and a values-driven approach to driving impact in their organizations.

My programs bridge the gap between personal aspirations and professional success, offering actionable strategies for networking, personal branding, and interview preparation. Whether guiding early-career professionals toward their first green job or helping executives lead transformative sustainability initiatives, I focus on creating purpose-driven career journeys that leave a lasting impact on people and the planet.

Climate Change Capacity Building

Entreprenerdy

Entrepreneurs drive the world forward. But succeeding as an entrepreneur is not easy. So ecosystems of helpers materialize all over the world to provide support. We work together with them providing methods and systems that help make entrepreneurial dreams come true.

Board Member

WomEng

Investing in the future of girls and women in engineering and technology.

Circular Economy Business Mentor (Voluntary)

GreenMatterZA

* Manage implementation and operations across the organisation. 
* Liaise with the GreenMatter board of directors and funders. 
* Manage stakeholders and partnerships. 
* Lead leadership and entrepreneurship initiatives in the environmental, water and biodiversity sector.

Executive Director

Implementation and project management of all programmatic areas. Including:
* Strategically lead the conceptualisation, design and execution of all project plans. 
* Mobilise the core team to optimally deploy its capabilities in project implementation. 
* Organise and manage the implementing partners to deliver projects in accordance with plans. 
* Ensure that all the externally funded projects are implemented. 
* Monitor and evaluate the success of interventions. 
* Develop and champion the GreenMatter branding and marketing. 
* Identify partnership opportunities for key strategic areas of Human Capacity Development in the Biodiversity and Environmental sector. 
* Stakeholder management and communications. Fundraising including fundraising collaborations
and business development within the sector. 
* Mentoring and coaching Postgraduate Fellows and Imvelisi Entrepreneurship participants. 
* Supervise company financial policy and procedures as well audit process 
* Organise and manage fundraising events. 
* Develop and update company medium-term strategy. 
* Leverage social media and marketing by developing marketing materials and communicating via marketing channels. 
* Oversee CRM programmes to understand beneficiary requirements and demographics. 
* Responsible for working with partner organisations to implement the Biodiversity Human Capital Development Strategy (BHCDS, 2010).
*Reference Group Member for Water RDI Roadmap Skills Mapping Study for the Water Research Commission 2020

Programme Manager

TdT & Associates

Interim Management for the IT, Media and Engineering Sectors. Responsible for talent pipelining, interim candidate search, market mapping, interview preparation and business development.

Business Development Associate

Azzurro Environmental

*  Marketing and Sales
*  Business Development.
*  Conduct EIA/EMP’s for the property development sector.
*  Conduct Visual Impact Assessments.
*  Conduct Wetland Assessments.
*  Liaise with clients and government departments.
*  Project Management.
*  Proposals and project budgeting.
*  Invoicing on project phases.
*  Managing specialist sub-consultants.
*  Conduct Water use license applications and Integrated Water and Waste Management Plans.
*  Conduct environmental workshops for clients.
* Training and Workshops

MAJOR PROJECTS
*Strategic Environmental Framework for the East Mining Belt 30 year plan, City of Johannesburg (as part of multidisciplinary consortium)
*Environmental Planning, Stakeholder Engagement, budgeting and Feasibility Assessment of the proposed Tau Legacy Park, Fleurhof, Gauteng
*Environmental Due Diligence and Site Selection for all potential commercial sites for Storage 123 South Africa, Gauteng
*Environmental Authorisation Application for the Proposed Radiokop Township Development Gauteng
*Environmental Authorisation Application for the Proposed Housing Estate in Ruimsig Gauteng
*Environmental Authorisation Application for the Tarlton Filling Station, Mogale City, Gauteng
*Environmental Authorisation Application for the Flamingo Lake Township Establishment, Welkom, Free State.
*Water Use License Audit – Majuba Power Station, Mpumalanga.
*Renico Construction – Aloe Ridge Environmental Liability Assessment, Cradle of Humankind.
*IWUL Audit – Overlooked Colliery, Mpumalanga.
*Majuba Power Station IWUL Audit and Wetland Rehabilitation Plan, Mpumalanga - in conjunction with Ecotone SA.
*Environmental Authorisation NEMA Query for the Proposed Honingklip Township Development, Mogale City, Gauteng. 
*Environmental Authorisation NEMA Query and Feasibility Assessment for the proposed Housing Development Portion 45 Ruimsig
*Strategic Environmental Framework (SEF), for the East Mining Belt, City of Joburg (CoJ) as part of consortium of specialists

Environmental Practitioner Pr.Sci.Nat

Cabanga Concepts

* Reporting to Managing Director
* Conduct EIA/EMP’s for mines.
* Conduct Visual Impact Assessments.
* Conduct Wetland Assessments.
* Liaise with clients and government departments.
* Project Management.
* Proposals and project budgeting.
* Managing specialist sub-consultants.
* Conduct Water use license applications and Integrated Water and Waste Management Plans.
* Conduct environmental workshops for clients.

MAJOR PROJECTS
* Shanduka Springlake Siding - EIA/EMP.
* Shanduka Springlake Siding – IWWMP and IWULA.
* Shanduka Springlake Siding – VIA.
* Shanduka Leewufontein and Lakeside – IWWMP update.
* Idwala Crypts Vierfontein Colliery – IWWMP and IWULA.
* Idwala Crypts Vierfontein Colliery – VIA.
* Idwala Crypts Brakfontein Colliery – VIA.
* Idwala Crypts Brakfontein Colliery – Noise Assessment.
* Rietfontein Colliery – VIA.
* Eskom Elandspruit Power Line – VIA. 
* Total Coal Overlooked Colliery – VIA.
* Total Coal Overlooked Colliery – Wetland Assessment.
* IG Chem – Waste License Application and EIA.
* G & W Base Minerals Benadeplaats Limestone Mine – EIA/EMP (NEMA & MPRDA).

Environmental Practitioner / Manager in Biophysical Department

Newtown Landscape Architects

* Reporting to Environmental Line manager.
* Directly responsible for managing Mogale City Local Municipality environmental applications.
* Directly responsible for environmental control audits for MCLM and other clients.
* Conduct entire Environmental Impact Assessments and Basic Assessments.
* Conduct Environmental Audits and Control on numerous construction sites.
* Compilation of Environmental Management Plans.
* Conduct Water use license applications.
* Conduct Waste license applications.
* Liaise with clients and government departments.
* Managing specialist sub-consultants.
* Conduct Health and Safety audits.
* Conduct Health and Safety Training.
* Member of Health and Safety Committee.
* Assist with Visual Impact Assessments – Reports and Photographic Simulations.
* Proposals, invoicing and project budgeting.
* Conduct tender application processes on behalf of company.

MAJOR PROJECTS
*Mogale City Local Municipality -Luipaardsvlei landfill site expansion – EIA.
*Mogale City Local Municipality -Magaliesburg landfill site – EIA.
*Mogale City Local Municipality -Magaliesburg WWTW – EIA.
*Mogale City Local Municipality -Uthlanong Drv storm water and roads upgrade - BAR. 
*Mogale City Local Municipality -Rietvallei storm water and roads upgrade - BAR. 
*Mogale City Local Municipality - Azaadville Housing development – BAR. 
*Ekuruhleni Municipality - Leeupan Environmental Centre – ECO audits and WULA. 
*Group Five - Princess Plots Temporary Housing Development – ECO audits. 
*Mogale City Local Municipality -Percy Stewart WWTW – ECO audits and management of specialists. 
*Eskom Simmerpan, Germiston – Visual Impact Assessment – Visual Impact Assessment
*Boshoff Solar Park, Free State – Visual Impact Assessment
*Newcastle Photovoltaic Plant – Visual Impact Assessment
*Zandsrivier Photovoltaic Plant - VIA

Environmental Assessment Practitioner

Site Works Landscapes

* Reporting to Area manager.
* Supervision and Management of building and horticulture labourer team.
* Management of the building and installation of hard-landscaping structures.
* Sales presentations and landscape design presentations.
* Collaboration with other labourer teams and landscapers.

Horticulturist / Landscaping Team Leader (Part time)

I help social enterprises and NPOs get clear, get strategic, and get in front of the right people with the right message at the right time.

Since 2016, I’ve helped raise over USD 4.1 million for climate and purpose-led organisations. But the real power lies in what happens before the funding: the strategy, the story, the positioning.

Get Funded: Make Donors Finally Understand — and Pay For — Your Purpose.

I work with nonprofits and social enterprises at the intersection of organisational strategy, marketing, fundraising, and brand clarity to make sure your purpose is not only understood, but felt and acted on. I work closely with a trusted network of experienced and highly successful fundraisers, stakeholder relations experts, visual communications experts and facilitators all working deeply in the climate space with a nuanced understanding of the effects of climate change on all sectors of society. Together we bring a powerful solution to a seemingly insurmountable problem for our clients.

Whether you’re aiming to raise grants or grow purpose-led profit, I help you:

* Define your Theory of Change and strategic direction
* Build an authentic, cause-driven brand
* Design marketing that connects with the right audience for the right purpose
* Embed your values into every touchpoint, so your message is consistent, credible, and impossible to ignore
* Position your work to attract funding and income; without compromising integrity

Marketing isn’t an afterthought. It’s the vehicle that carries your purpose to the world. And when it’s done right, it opens doors to the opportunities that align with both your mission and your bottom line. Too many board dismiss the power of marketing and most try to slash it from your budget. But its transformative power is the difference between being seen and celebrated to being ignored or tolerated.

I’ve supported over 400 entrepreneurs and changemakers in the green economy, led ecosystem-building initiatives, and created brand and communications strategies that help organisations go from overlooked to investable.

If your work is strong but your message still isn’t getting traction; I help you unlock the clarity and connection that moves people to fund, support, and champion what you do.

Janavi Jardine

Most nonprofits track impact backwards, and it’s costing them donors and income.

Lag measures (like funds raised, donor retention, or people served) only tell you what happened after the fact. Useful, yes, but you can’t change yesterday’s results.

Check out this resource to understand how lead measures work for your nonprofit.

The real power comes from lead measures: the actions that drive those results.
 Think:
Meaningful donor touchpoints
Personalised communication
Impact stories shared
Timely follow-ups
Consistent outreach to prospects

When nonprofits track these behaviours consistently, donor engagement deepens, retention rises, and income becomes more predictable.

Lead measures build momentum. Lag measures confirm it.

 Get both right, and your fundraising becomes strategic, not reactive.

How do you track your progress?

Nonprofit & Social Enterprise Strategy | Clear messaging, better visibility, greater alignment, stronger strategic pull, real results

Having ran the GreenMatterZA Fellowship for 6 years, I can personally attest to how powerful this is for postgrads in South Africa. If you want a great networking platform, bursary funding, world-class personal development based on international programmes, adapted to the South African context, please apply. You won't regret it.

I have too often seen brilliant students, who I felt would have thrived in the fellowship, who did not apply. And I would like to really encourage you to apply if you are hesitating: DON'T.

Ecosystem Ecologist at Ezemvelo KZN Wildlife

Fellowship programme 2026.
Masters/PhD bursaries and early career development in environmental or sustainability related fields.
Closing date 9th January 2026
#Opportunity #CareerDevelopment

Application flyer

Nervous system regulation is critical in the NGO sector.

Not nice to have. Not “self-care.” Critical.

Because when your system is spun up, you overgive, you override yourself, you miss openings, and you meet every challenge from contraction instead of clarity.

My own somatic work showed me this fast:
The moment I started noticing my triggers in my body - and actually regulating instead of powering through, everything shifted.

 I stopped hitting walls.
 I started seeing possibilities.
 Support landed.
 Doors opened that used to feel immovable.

Not because the world changed
 but because I wasn’t leading from survival mode anymore.

This is the real leverage point for leaders in this sector.

If you want to build this into your leadership, your team culture, your fundraising - reach out.

I help nonprofits and social impact enterprises maximise their vision and impact and reach more people more meaningfully while generating opportunities for increasing funding support. 

Let's chat.

Strategy & Comms Tip:
Funders rarely get risk-averse because your work is risky.

They get risk-averse because your communications make the work feel risky.

Here are the signals that switch donors into “no thanks” mode:

1. Mixed messages across your media and channels
If your website says one thing, your proposal says another, and your team says a third, funders see fragmentation, and fragmentation feels risky.

2. Too much complexity
When your narrative is jargon-heavy or overly analytical, they think:
 “If I can’t understand this, I can’t defend it.”

3. No clear root cause
 If you can’t explain why the problem exists, funders assume:
 “They don’t understand the system well enough to change it.”

4. Over-emphasis on passion, under-emphasis on proof
 All heart with no evidence triggers caution:
 “This sounds mission-driven, but is it deliverable?”

5. Leading with activities instead of strategy
A long list of outputs isn’t a strategy, and funders know it.

6. Messaging that feels transactional instead of relational
When people see themselves as funders, they default to KPIs, compliance, and risk-aversion.
When they see themselves as partners, their intrinsic motivation activates, and trust grows.

Bottom line:
Clear, aligned, human-centred comms signal organisational strength.
Confusing, scattered, or overly institutional comms signal risk.
If you want funders to trust you, sharpen your internal clarity first, then communicate from that centre.

For my entrepreneurs repurposing old rubber tires Imvelisi Enviropreneurs. This is a great concept that many Noise Assessment companies would be able to recommend for Environmental Impact Assessments. 
#noisemitigation #noiseassessment #EIA #repurposeoldtires

Circular Economist | Speaker | Leadership Coach

🔥🛞 Old tires = new sound barriers.🚧

Rethink waste 🤔


The problem is huge:
❌ The world faces a “black tide”.
❌ Over 1 billion tires are dumped every year.
❌ Creating fires, toxic fumes, and causing 5-10% of the ocean’s plastic pollution.


So, what can we do with traditionally made-tyres?

2 Czech founders (David Karásek and Radek Hegmon) had that in mind, when trying to find a scalable solution:

1️⃣ Noba was born.
A circular solution which is a soundproofing barrier that does not use new material, but re-uses exiting ones. Being placed on the side of roads or railway tracks.

2️⃣ 4 tires = 1 Noba square.
These noise screens team traffic noise and landfill🔥🛞.

3️⃣ Spreading solution.
Turkish company Hatko Sound Barriers just engineered with local partners one of the 1st projects in Portugal: using Portugal’s end-of-life tyres on the A11 – Concessão Norte.


Where can you re-think waste?

#circulareconomy #innovation #zerowaste
Credit: EcoMedy

The 5 Whys: The Tiny Tool That Can Turn Your Nonprofit Into an Impact Machine

Most nonprofits work twice as hard as they need to… and get half the results they deserve.

Not because they lack passion, but because they keep solving the wrong problem.

Enter the 5 Whys.

A simple method that cuts through the noise and reveals the real root cause behind stuck fundraising, scattered messaging, team friction, or stalled programs.

How it works:
Why is this happening?
Then you take the answer and ask:
Why?
Again.
And again.
And again.

Here’s why it works:
It eliminates confusion.
Confusion (not capacity) is the biggest drag on nonprofit performance.

It exposes misalignment.
Boards feel it. Staff feel it. Donors feel it.
The 5 Whys makes the invisible visible.

It uncovers the true reason fundraising is stuck.
Spoiler: it’s almost never “the economy.”
It’s unclear value, inconsistent messaging, or leadership energy that doesn’t transmit confidence.

It saves months (even years) of wasted effort.
Ten minutes of real inquiry prevents ten months of chasing symptoms.

It creates embodied clarity.
When you hit the true root cause, your body knows, your breath drops, your chest opens, your system says:
 “Yes. That’s the real issue.”

That’s the moment your organization starts shifting from effort → alignment → impact.

Try the 5 Whys this week on one persistent problem.
You might be shocked by what you discover.

If you want support using tools like this to sharpen strategy, messaging, and team alignment, let’s talk.

Nothing like a visual example to out things into perspective. This is devastating

CEO at Earth Plus | Regenerating Land 🌱+ Turning Buildings into Carbon Sinks 🏡 | Keynote speaker 🎤 | Born & raised in the Arctic 🧊 | Mother of 👫

100 years in a few seconds. This is how glaciers changed. 🧊

Juergen Merz and Michel Galati turned photographs of Swiss and Austrian glaciers into short AI-animated movies. 

From past to present - we can see the impact of climate change. And it’s striking!

We don’t see this change day to day, but on such time scale it’s tremendous. And it’s getting faster. Just in the last 2 years Switzerland lost 10% of its ice. 

Imagine, how our planet will look like in the next 10 or 20 years?

We can’t bring these glaciers back. But how can we make sure we still let nature thrive?

P.S. more info from Juergen Merz here: www.abstract-landscape.com

With year-end approaching fast, we are all a bit frazzled! And easily triggered!

But I would like to pose something completely radical and maybe something triggering in itself: TAKE RESPONSIBILITY FOR YOUR OWN EMOTIONS. 

This article has done a great job of putting this concept into words in a cohesive and relatable way. The thing is that when you are not truly able to ask yourself why something is the way it is, and relfect about your contribution, and you over rely on blaming others, you hinder your own growth and you rob yourself of the opportunity to see yourself more clearly.

In my line of work: self awareness is the key to success of any kind. If you are a non-profit leader you need to know that the buck stops with you. Its not always your fault that your nonprofit is struggling or that your board is a dead duck, but it is your responsibility, no matter how you FEEL about it. 

I say this as a recovering blamer, I just would rather have temporary pain of self reflection than hold onto resentment for years and stunt my own growth.

Are you a nonprofit leader who is struggling with finding the reason that something is not working in your organisation? Your team? Your board? Your funding? I have been there and I wish I knew this when I was leading a nonprofit, my impact might have been more powerful and I may have stayed longer.

DM me if you're interested to find out more about this...  
https://lnkd.in/dPfQ227D

Open article: No One Makes You Feel Bad by franklove.medium.com

I can completely relate to this list Jennifer Seif, I was in this mindset when I worked as a nonprofit leader and it can be a real struggle!

Founder & NPO Guru | Helping Visionary Non-Profits in the Educational, Environmental and Socio-Economic, sectors to get funded and thrive | Secured over 35 million dollars in funding | 35+ years of experience

🚫 The 3 Hidden Fears Keeping Small Nonprofits… Small

You know you should diversify your funding.

You know it’s risky to rely on that one grant or annual gala.

But here’s why many small nonprofits stay stuck:
1️⃣ Fear of Burnout:
 “We’re already stretched thin: who has time to launch something new?”
2️⃣ Fear of Mission Drift: “If we chase money, are we losing sight of why we started?”
3️⃣ Fear of Feeling ‘Too Businessy’:  “We didn’t join this space to sell, we’re here to serve.”

These fears are real. But so are the solutions.
💡 The best growth strategies don’t add more to your plate. They grow from what you already do well.
👉 If you're ready to grow sustainably without losing your mission, let’s talk.

#NonprofitLeadership #SmallNGOs #MissionDriven #FundingStrategy #NonprofitConsulting #SocialImpact #NonprofitTips #BoardDevelopment #NGOGrowth #FundraisingHelp #NonprofitMarketing #Changemakers #SocialGood

A lot of climate messaging misses one simple thing:
                  the “so what?” factor.

When I was running the GreenMatter Fellowship, we used to have gala dinners for our stakeholders and funders, where she showcased our brilliant postgraduate students and they got a chance to network with the top people in the environmental sector. 

Many of them were asked to present their research to a multidisciplinary room full of government officials, CEOs, funders, etc. Many of whom were not specialists in marine biodiversity or the likes. And one question we always asked our presenters was: So what? Who cares?

Why should the average person care? How can I translate this into something meaningful that transcends jargon and key terminologies? So that a wider audience can CONNECT with the message.

People don’t act because we give them more data.

 They act when they understand why it matters for them and what it changes.

Here’s how to make that clear:
1. Start with the benefit, not the problem.
 Cleaner air. Lower bills. Safer neighborhoods.
 If we can’t say why it helps people right now, we lose them.

2. Connect the dots.
 Heat waves → health risks.
 Flooding → higher costs for families.
 Air quality → kids breathing easier.
 Make the impact obvious.

3. Show the payoff of solutions.
 Not “transition to clean energy.”
 Try: “Save households money and make the grid more reliable.”
 People respond to outcomes, not terminology.

4. Make the role clear.
 If someone can’t see where they fit, the message stops there.
 Spell out the next step and why it matters.

Climate action isn’t abstract.

When we make the "so what?" clear, people actually pay attention, and move.

Most nonprofits don’t fail because of lack of passion. They fail because of lack of positioning.
I learned this the hard way.
Even though I was fortunate enough to be part of a nonprofit that had the backing of many sectoral role players, who invested so much time and so many resources into building something fit for purpose, that it felt aligned and framed in a core purpose of "for the sector by the sector".

There are still constraints that nobody sees.  

Leading a nonprofit taught me what no textbook, workshop, or board meeting ever could:
 - If you can’t communicate your value clearly and compellingly, no amount of hard work will save you.
 - If donors don’t feel emotionally connected to your mission, they won’t stay.
 - And if you don’t know how to stand out, you’ll blend into a sea of “good causes” struggling for the same limited resources.

That harsh reality is exactly why I built Purpose Leads.

Because the truth is: nonprofits don’t need more passion, they need more PRECISION.
 More clarity.
 More compelling messaging.
 More donor relationships that actually mean something.

Here’s what leading with limited resources taught me:
1. Constraints force clarity.
 When you can’t rely on big budgets, you must rely on big ideas, and clear messaging that cuts straight to the heart.

2. Donors aren’t ATMs.
 They’re humans who want to feel something. When nonprofits learn to speak to that desire, everything changes.

3. Connection beats capacity.
 A small organisation with strong donor relationships will always outperform a large one that treats donors like transactions.

4. Purpose is your most valuable asset.
 But only if you communicate it powerfully, consistently, and with intention.

At Purpose Leads, I help nonprofits turn their purpose into a message donors can’t ignore, and a relationship they want to stay part of.
Because when your story is strong, your impact grows… even when your resources lag behind.

If your nonprofit is only tracking lag measures, you're not measuring performance, you're performing an autopsy.

Lag measures tell you what’s already dead or alive:
donations received, donors retained, income earned, people served.

Useful? Yes.
Able to change your future? Absolutely not.

Here’s the reality most nonprofits miss:
- You don’t improve results by staring at results.
- You improve results by tracking the actions that cause them.

That’s where lead measures come in:
the proactive behaviours that actually move donor engagement, revenue stability, and impact forward.

Track the right leads, and you can predict your success.
Track only lags, and you can only report it.

This is the whole point of the carousel:
Lead = control.
Lag = confirmation.
Smart nonprofits use both.

How does your nonprofit track performance? Tell me in the comments section, maybe you do something different that works for you?

Stop trying to explain your work… and start speaking to what your audience feels.
Because here’s the truth: people don’t give, engage, or advocate for logic,  they act for values they care about.

This is especially true for nonprofits.

Here’s what works when you’re talking to donors, communities, and advocates:
- Value‑driven messages hit deeper than facts.
 
Stories that reflect compassion, justice, belonging, or impact make people feel seen,  and they act.
- Appeal to what your audience prioritises.

Different groups care about different things. Funders might prioritise accountability, communities might prioritise dignity, and advocates might prioritise change. Mirror that in your messaging.
- Consistency builds trust.

 Weave your values into everything, your campaigns, social posts, emails, reports, so people don’t just hear, they believe you.
- Make action easy.

 The clearer the path from feeling → action, the more likely someone will give, sign, share, or show up.

Because ultimately - people don’t support causes.
 They support values that feel like their own.

What value are you leading with this week?

taplio

The Battle

Varun Kundra

Janavi Jardine

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Janavi Jardine's LinkedIn Performance

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