Varun Kundra

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

Co-Founder

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

Was great working with you Ishgun Singh Arora! You guys know your stuff!

Co-founder @ Aftersell by Rokt | We generate millions for brands like True Classic, Jones Road Beauty, RIDGE & 40,000 others

Co-Founder at XLR8 AI, Win on AI Search | ML @ CMU

We helped Aftersell by Rokt become #2 most cited source on ChatGPT (after Shopify) in just 4 weeks.

They had visibility on AI Search, but almost all of it came from third-party sources.
App directories. Listicle blogs. Review sites.
Not Aftersell.com.

No control over their narrative. No ownership of their visibility.

We partnered with Varun Kundra to change that.

Here's what happened in 4 weeks:
-> #2 most cited source on ChatGPT (after Shopify)
-> 50+ discovery queries returning AfterSell on Google AI Mode and Gemini
-> +15–20% visibility growth across all major LLMs

The strategy? We analyzed 10,000+ URLs cited by LLMs. Reverse-engineered the patterns. Built LLM-first content designed to be cited using our proprietary content generation platform.

Aftersell Case Study

I help social enterprises get clear, get strategic, and get in front of the right people with the right message at the right time.

Since 2016, I’ve helped raise over USD 4.1 million for climate and purpose-led organisations. But the real power lies in what happens before the funding: the strategy, the story, the positioning.

I work with social enterprises at the intersection of organisational strategy, marketing, fundraising, and brand clarity to make sure your purpose is not only understood, but felt and acted on. I work closely with a trusted network of experienced and highly successful fundraisers, stakeholder relations experts, visual communications experts and facilitators all working deeply in the climate space with a nuanced understanding of the effects of climate change on all sectors of society. Together we bring a powerful solution to a seemingly insurmountable problem for our clients.

If you're aiming to dominate your web visibility and let great quality leads find you, and grow purpose-led profit, I help you:

* Build an authentic, cause-driven brand
* Design marketing that connects with the right audience for the right purpose
* Embed your values into every touchpoint, so your message is consistent, credible, and impossible to ignore
* Position your work to attract leads, new clients and income; without compromising integrity

I’ve spported over 400 entrepreneurs and changemakers in the green economy, led ecosystem-building initiatives, and created brand and communications strategies that help organisations go from overlooked to investable.

If your work is strong but your message still isn’t getting traction; I help you unlock the clarity and connection that moves people to fund, support, and champion what you do.

Janavi Jardine

I know that there are professionals in my network will be the perfect fit for these two roles.

Nonprofit & Social Enterprise Strategy | Clear messaging, better visibility, greater alignment, stronger strategic pull, real results

Helping organisations design and scale social innovations, systems and impact.

Update: Thank you to everyone who has reached out. I have received an overwhelming response. Will respond to those who have shown interest. No longer accepting interests.  


#Hiring. We are looking for 2 exceptional people to join our Youth Employment Service (YES) South Africa team on a high-impact project focused on connecting young people to quality work opportunities. 

🚀 Role 1: Programme manager. You’re the person that can run complex projects end-to-end. Work comfortably across teams, partners and corporates. 

📊 Role 2: Monitoring and Evaluation Specialist. We are looking for someone who knows M&E beyond theory and templates. Is confident with data, insights and decision support to influence the direction of the programme. 

🗒️Both roles are 2-year fixed term contracts. Great talent always has room for growth within the organisation. 
📍Based in Johannesburg.  

DM me or tag yourself or great people in the comments 👇👇👇👇

#nowhiring #jobopportunity #programmemanager #monitoringandevaluation

After 5 years working in my own business, helping clients with strategy, programme design, communications, and marketing in the social impact space, I’ve learned something most organisations don’t want to hear.

Your biggest risk is not funding.
 It’s not branding.
 It’s not awareness.

It’s the lack of a reliable lead generation system.
I’ve worked with a wide range of organisations, different missions, different sizes, different levels of maturity. The pattern is always the same:
The organisations that grow are not the ones doing the “best” work.
 They’re the ones that can consistently generate demand for that work.

Peter Drucker said it decades ago:
“Because the purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation.”
Social impact organisations are no exception.

Good intentions don’t replace systems.
 Impact doesn’t market itself.
 And waiting to be discovered is not a strategy.

What I’ve seen repeatedly is this:
 Organisations build programmes, hire teams, and deliver incredible outcomes — but never build the machinery that brings the right people, partners, donors, or clients to the door.

When that machinery is missing, growth is fragile.
 And fragility is expensive.

Here’s the hard truth:
Lead generation is not about hype.
 It’s about control.

Control over messaging.
 Control over who you attract.
 Control over how conversations start.

Without that control, organisations stay reactive, regardless of how important their work is.

Because of this, I’m opening a new, focused offering through Lazarus specifically for:
• Social impact organisations
 • Non-profits
 • Owner-led and family-owned businesses
who want ethical, structured full-service lead generation systems that actually support growth, without gimmicks, and without compromising credibility.

This is not for everyone.
 It’s for organisations that understand that impact and growth require infrastructure.
If that sounds like you, we can have a conversation and decide whether there’s a fit.

If not, that’s fine too.

Clarity is always the goal.

Why Social Enterprises Should Consider Market Follower Business Models

Not every social enterprise needs to reinvent the wheel. Sometimes, the fastest, most sustainable path to impact is to follow a proven business model and adapt it to your community and mission.

A market follower model isn’t about copying, it’s about:
Leveraging proven revenue and operational strategies to reduce risk.
Focusing resources on impact delivery, not endless experimentation.

Learning from existing players to improve efficiency and scale faster.
Innovating in how you deliver value, your impact story, partnerships, or customer experience.

For social enterprises, this approach can be a game-changer. It allows you to focus on doing what works while staying mission-aligned, building credibility, and growing sustainably.

That’s where I come in: I help social enterprises design communications and marketing strategies that align with market follower models, so you can replicate proven approaches, stand out, and amplify your impact without unnecessary risk.

If you’re ready to grow your social enterprise strategically, I can help you translate proven business models into marketing and comms that work for your mission.

Hey! Social Enterprise! Purpose-led Business! Ever heard of a Funding Rationale or Investment Rationale???

I’ve rewritten the same “About Us” paragraph more times than I can count… until I realised the real problem wasn’t wording.

It was our rationale.
Because most nonprofits and social enterprises don’t struggle with communication because they “can’t tell stories”…

They struggle because they haven’t clarified the why money should move behind the work.

And there are actually two versions of that:
1) A funding rationale (for grants + donors)
2) An investment rationale (for impact investors + repayable capital)

Here’s why that matters for comms:
When you don’t have a clear rationale, your messaging drifts into survival language:
- “Please support us.”
- “We’re doing important work.”
- “We need funding to continue.”

But when your rationale is clear, your comms becomes positioning:
- “Here’s the outcome we deliver.”
- “Here’s the benefit to communities.”
- “Here’s why this works.”
- “Here’s why now.”

A funding rationale strengthens comms by making your story easy to repeat:
the problem and urgency
the benefit created
credibility and track record
what changes if a funder says yes
what’s at risk if they don’t

An investment rationale strengthens comms differently:
proof of demand / traction
sustainability of the model
risk and how it’s managed
scalability
the impact thesis + how it’s measured

And here’s the part I’ve come to believe deeply:
Comms doesn’t sit “after” strategy.
Comms reveals strategy.

If your rationale is solid, your comms becomes consistent across:
websites, decks, proposals, campaigns, reports, partner conversations.

If your rationale is weak, your comms becomes noise, even when the work is real.

So if your messaging feels scattered, don’t start with more content.
Start with this question:
Can we explain why someone should fund or invest in this work, clearly, confidently, and in one breath?

That’s the work. Tell me if you have ever heard of a fundraising rationale or investment rationale?

#Nonprofits #SocialEnterprise #Communications #Fundraising #ImpactInvesting #Strategy #Leadership

Do something properly or don't do it at all. Especially marketing, the right team will be able to create a fully integrated marketing effort that is aligned and strategic and turns leads into clients.

Open article: Why Integrated, Full-Service Marketing Works Better Than Isolated Tactics by Lazarus Marketing & Sales Leads • 3 min read

Why Integrated, Full-Service Marketing Works Better Than Isolated Tactics

nonprofit communications and donor relations can be very middy at times. And many nonprofits don't have the proper tools to de-risk their comms.

They struggle to provide certainty to potential funders and they unconsciously increase the perceived risk associated with their work.

I help nonprofits break this cycle and build long term partnerships with donors through how they communicate. 

DM me for more

Discussion Starter. Sparking debate on important issues impacting on all children (globally)

'The phrase "They muddy the water to make it seem deep" is a quote attributed to philosopher #FriedrichNietzsche, meaning people intentionally use complex, confusing language or ideas to appear intelligent, profound, or knowledgeable when they actually lack substance or clarity, hiding emptiness behind a facade of obscurity. It critiques pretentiousness and intellectual dishonesty, urging a value for genuine clarity and truth over deceptive complexity.'

Most social enterprises and nonprofits don’t have a funding problem.
They have a values translation problem.

They know what they stand for, but those values aren’t doing any real work in their messaging.

Values-led framing is practical when it’s used to:
1. choose which problem you lead with (and which you ignore),
2. frame that problem so it activates intrinsic motivation, not guilt or optics,
3. signal clearly who your work is for, and who it isn’t,
4. create a straight line from narrative → trust → revenue, investment, or donor support.

When values are treated as strategy, not sentiment, audiences self-select faster, conversations go deeper, and funding becomes a continuation of alignment — not a pitch.

If your purpose is strong but your conversion isn’t, the issue usually isn’t the offer.

It’s the framing. 🫶 

If you’re building or leading a mission-driven organisation and want your values to actually drive engagement and income, let’s talk.

Quick question for social enterprise leaders 👀

What’s the most underestimated part of leading a social enterprise?

Would love to hear your take.

taplio

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The Battle

Varun Kundra

Janavi Jardine

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Kundra's LinkedIn Performance

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Performance ScoreVarun Kundra's LinkedIn Performance