Varun Kundra

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

Co-Founder

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

The highest-attention moment in the entire journey often happens after the order is placed. And Tapcart's recent trends report just proved it.

According to the report: 
-85% of shoppers make impulse purchases
-52% check their tracking page multiple times

We see similar trends at Rokt Aftersell all the time. The checkout isn't the finish line. The highest moment of trust actually happens about 60 seconds later.

Honored to have had the opportunity to talk about why this window is so powerful in the report. 

When someone has just completed a purchase, you have a rare moment where attention and trust are both at their peak.

That moment can either become:
-confidence
-habit
-or churn

Here's the chapter on how to lean into buying impulses: https://lnkd.in/ewHn6VhR

Amazing content from other contributors as well, including Triple Whale, Yotpo, Simple Bundles by Freshly Commerce, Attentive, Recharge, and more.

Co-founder @ Aftersell by Rokt | We generate millions for brands like True Classic, Jones Road Beauty, RIDGE & 40,000 others

There’s a limit to how much you can push performance. That's why instead of spending more ad dollars, HexClad Cookware took a different approach. 

Instead of asking, “How do we get more people to convert?”

They asked, “How do we make more from the customers who already have?”

Working with Vaan - Shopify Platinum Agency and Rokt Aftersell, they moved monetization after the transaction with strategic upsells.

A few things stand out:
→ 50+ A/B tests to refine what actually converts post-purchase
→ 27 offers actively running based on performance
→ A system built to scale, not just a one-off tactic

The result: Nearly $5 in additional revenue per transaction with zero disruption to PDP, cart, or checkout experience.

Love this story Connor Rolain Cristóbal Alanís! Big shoutout to our partners at VAAN Jayne Young Aleksandra Mikhaylova for making it happen.

Aftersell x Hexclad

BuyFacts

Global lead for Consulting, Analysis, and Analytics at BuyFacts.
Strategy Team member
Project Management and Operations
Oversee turnkey market research projects; Responsible for Analysis, Analytics and Reporting functions in the PLC
Build and sustain best practices that ensure the highest standards of quality

Priority Areas:
- Data Accuracy and Quality
- Purposive Analysis and Analytics
- Insights that are actionable, have High Use-value, and Align with Client-needs

Principal Co-founder, Analyst and Consulting Lead

FOA Business Consults

Global lead for Primary Market Research at FindOrAsk.
Lead the strategic vision, operations, and primary research efforts for global clients across industries; specializing in B2B sectors like IT/ITES, Telecom, Banking & Finance, Healthcare, Manufacturing and Engineering.
Most current Initiatives:
Piloting visibility Initiatives for the company (new). The aim is to take it from virtually an all-strong successful presence in the backend to a completely visible frontend entity
Build and maintain client relationships and drive business growth
Priority Areas:
Best practices that ensure end-to-end client-needs fulfillment
Oversee end-to-end market research projects, from research design to data collection, analysis, and reporting
Explore sustainable approaches that align with client objectives to enable them smooth access to deep understanding of market dynamics
Lead research-based consulting engagements focusing on strategic management, business operations, and marketing consulting, delivering actionable insights for high-impact decision-making
Direct FOA’s record on achieving 3x to 10x+ success rates for clients by combining quantitative analysis with qualitative insights (fulfill all three FOA conditions - relevant, useful, actionable)
Spearhead purposive innovation in primary market research approaches, especially in the unseen subtasks within data quality and qualitative analytics processes, thus building FOA’s internal IP strengths to ensure it remains at the forefront of market research trends in a sustained way
Mentor and manage cross-functional teams, fostering a culture of data integrity and excellence
Primary market research exposure:
Managed over 1900 primary market research projects as the lead consultant and analyst.
Directly managed ~ 160 select PLCs end-to-end (a little over the minimum internal requirement for all consultants and overseeing/qualitative senior analysts)

Principal Consultant and Chief Analyst

AIMC Pvt. Ltd.; Access-Viewpoint (Market Research division)

Led consulting operations in business and marketing, across the company's four divisions that specialized in BTL advertising, branding & merchandising, events, and market research respectively ||
Head of Access ViewPoint, the market research division

Key Responsibilities:

Managed comprehensive business consulting projects focused on strategic management, marketing and business operations.
Spearheaded successful marketing and branding BTL campaigns, consistently exceeding client expectations and delivering measurable results
Led market research efforts, leveraging qualitative and quantitative analyses to help build and execute informed impactful strategies. While we had already been doing Market Research, the year 2004 saw the genesis of an extensive systematized process that eventually gave us clear and unmatched leadership in best-in-class data quality

Key Achievements:
Orchestrated a cross-border B2B campaign that quadrupled sales, evolving into a self-sustaining business model
Drove significant outcomes for clients, with consistent success rates 3x to 10x their objectives.

Industries Served:
IT/ITES, Telecom, Banking & Finance, Logistics & Distribution, Large-format & Omnichannel Retail, Healthcare, E-commerce, Manufacturing, FMCG, and Engineering

Group Director-Commercial, AIMC Pvt. Ltd. | COO & Principal Consultant, Access ViewPoint

Access Unlimited, BTL Advertising and Marketing

Co-founded the BTL marketing and advertising company | In-charge of project and business operations

Key Responsibilities:
Led internal business operations
End-to-End Project management for marketing campaigns (DM and Promotions)
Active part of the event projects team led by another founder
Developed and executed winning systems and SOPs for optimized yet smooth operations
Work towards the goal of moving to business consulting
Led market research assignments (entire PLC)

Key Achievements:
Every campaign built and executed was a success and surpassed client expectations
The first brand ARP (awareness, recall and presence) project undertaken for a highly diversified Indian conglomerate client's super-FMCG product line was a resounding success judged as the best performing among others running across the country. It was executed at a minor fraction of the budgeted cost. The three months campaign saw almost total recall and a degree of overwhelming product presence (both physical and promotional) in the market. Towards the mid of the three months campaign, competition presence in POS stores was an almost invisible formality

Co-Founder and Director Operations, Access Unlimited

One of the Best Training in Hardcore FMCG and Semi-FMCG retail sales.
M-o-M average revenue performance of > 132%
Was conferred first commission within three months (usually granted after completion of 12 months)
Qualified and became a crack team member in four months (usually considered for qualification only after 12 months of employment)

Skills acquired include:
The famed GE values and best practices: Focused delivery, Transparent leadership, Unyielding integrity, and humility in action
Best-in-class systems like Six-Sigma, DMAIC framework
People skills, sales skills and related nuances including distribution, promotion & negotiation skills
Stock management
Sales budgeting
Observation and recce skills
Optimized use of company marketing support

Executive (Rookie Sales Learner in reality)

SmartLock Access Control Ltd

Lead all marketing drives across Kerala state
Sell and drive sales initiatives to achieve revenue goals
Direct reporting to the MD in India and Global CTO
Lead all troubleshooting & support initiatives (all India)
Demand Generation
Customer Relationship Management

Assistant Manager (Marketing)

Gunduspa K, Founder and CEO of FOA Business Consults, brings nearly three decades of rich, cross-industry experience in market research and business consulting. Having led over 2,400 market research projects, Gunduspa specializes in delivering high-quality, data-driven insights that empower clients worldwide to make informed decisions. He founded FOA in 2008 after spearheading the research arm of AIMC Pvt. Ltd., a successful marketing consulting firm he co-founded in late 1999. He is also one of the principal co-founders of BuyFacts Inc., a US-based efficient technology-driven market research services provider. His diverse industry expertise spans IT/ITES, Telecom, Banking & Finance, FMCG, Healthcare, and Engineering, working with top global brands like Dell, HP, Vodafone Global, and IBM, alongside major Indian companies such as ITC, SMX Global, HUL, Tata Teleservices, and Nestle.

Gunduspa’s approach to consulting emphasizes the intersection of quantitative analysis and qualitative insights, ensuring robust and actionable outcomes for his clients. He is particularly noted for delivering success rates far beyond client expectations, including a landmark early campaign that quadrupled sales for a B2B client. His philosophy of “making every moment better than the previous one” underpins his professional ethos. In addition to leading FOA, Gunduspa is actively engaged on academic and industry panels, leveraging his expertise to offer strategic marketing solutions and innovative business insights.

His three focus areas in a market research project life cycle are Respondent Authenticity, Response Quality and Quality of Insights. "Everything else is easily available in their best-in-class form if you pay the right price".
His one and only condition to present an inference to a client is that it has to be relevant, useful and actionable. He addresses his shortlist of final inferences from a market research by the term 'considerations'; "the client then has to decide if one or more of those are insights".

He believes his ability to see, draw and deliver powerful insights comes from his long and rich experience in business consulting that exposed him to endeavors and challenges across a variety of industries.
His 7 core values are Freedom, Positivity, Conscientiousness, Clarity, significant & positive Impact, Integrity and Dependability. He loves to maintain this as a culture in his organization.

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Varun Kundra

Gunduspa® (aka Santosh Kumar)

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taplio

The Battle

Varun Kundra

Gunduspa® (aka Santosh Kumar)

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Kundra's LinkedIn Performance

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