Varun Kundra

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

Co-Founder

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

The highest-attention moment in the entire journey often happens after the order is placed. And Tapcart's recent trends report just proved it.

According to the report: 
-85% of shoppers make impulse purchases
-52% check their tracking page multiple times

We see similar trends at Rokt Aftersell all the time. The checkout isn't the finish line. The highest moment of trust actually happens about 60 seconds later.

Honored to have had the opportunity to talk about why this window is so powerful in the report. 

When someone has just completed a purchase, you have a rare moment where attention and trust are both at their peak.

That moment can either become:
-confidence
-habit
-or churn

Here's the chapter on how to lean into buying impulses: https://lnkd.in/ewHn6VhR

Amazing content from other contributors as well, including Triple Whale, Yotpo, Simple Bundles by Freshly Commerce, Attentive, Recharge, and more.

Co-founder @ Aftersell by Rokt | We generate millions for brands like True Classic, Jones Road Beauty, RIDGE & 40,000 others

There’s a limit to how much you can push performance. That's why instead of spending more ad dollars, HexClad Cookware took a different approach. 

Instead of asking, “How do we get more people to convert?”

They asked, “How do we make more from the customers who already have?”

Working with Vaan - Shopify Platinum Agency and Rokt Aftersell, they moved monetization after the transaction with strategic upsells.

A few things stand out:
→ 50+ A/B tests to refine what actually converts post-purchase
→ 27 offers actively running based on performance
→ A system built to scale, not just a one-off tactic

The result: Nearly $5 in additional revenue per transaction with zero disruption to PDP, cart, or checkout experience.

Love this story Connor Rolain Cristóbal Alanís! Big shoutout to our partners at VAAN Jayne Young Aleksandra Mikhaylova for making it happen.

Aftersell x Hexclad

I’m a digital marketing professional with experience across social media management, content creation, email marketing, paid advertising, and brand development. I’m passionate about creating strategic, engaging marketing that connects with audiences and drives real results.

I’ve worked with a range of brands from tech and cybersecurity to small business and e-commerce managing end-to-end marketing activities including content calendars, campaign planning, analytics, and multi-platform execution. I thrive in fast-paced environments and love bringing creative concepts to life through data-driven strategy.

I’m detail-oriented, proactive, and committed to delivering impactful marketing outcomes. Whether it’s elevating a brand’s online presence, refining messaging, or optimising performance, I’m always focused on growth, clarity, and consistency.

Elli Blias

Digital Marketing Coordinator at Verbatim Australia & NZ

Open article: USB Power Delivery (PD) vs PPS: What’s the Difference And Why It Matters
 by Verbatim Australia & NZ • 2 min read

USB Power Delivery (PD) vs PPS: What’s the Difference And Why It Matters

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Kundra's LinkedIn Performance

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