Varun Kundra

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

Co-Founder

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

Was great working with you Ishgun Singh Arora! You guys know your stuff!

Co-founder @ Aftersell by Rokt | We generate millions for brands like True Classic, Jones Road Beauty, RIDGE & 40,000 others

Co-Founder at XLR8 AI, Win on AI Search | ML @ CMU

We helped Aftersell by Rokt become #2 most cited source on ChatGPT (after Shopify) in just 4 weeks.

They had visibility on AI Search, but almost all of it came from third-party sources.
App directories. Listicle blogs. Review sites.
Not Aftersell.com.

No control over their narrative. No ownership of their visibility.

We partnered with Varun Kundra to change that.

Here's what happened in 4 weeks:
-> #2 most cited source on ChatGPT (after Shopify)
-> 50+ discovery queries returning AfterSell on Google AI Mode and Gemini
-> +15–20% visibility growth across all major LLMs

The strategy? We analyzed 10,000+ URLs cited by LLMs. Reverse-engineered the patterns. Built LLM-first content designed to be cited using our proprietary content generation platform.

Aftersell Case Study

We are building Software Finder to become one of the most trusted B2B software marketplaces.

Over the last few years, I’ve worked closely with SaaS companies, marketers, and product teams to understand one core problem:
Finding the right software is still harder than it should be.

At Software Finder, we focus on:
• Organic-first growth
• High-intent buyer traffic
• Transparent software discovery
• Long-term marketplace trust

I regularly share lessons on:
• Scaling marketplaces
• Insights on SaaS buyer’s behaviour
• Building resilient SaaS businesses
• Leadership & decision-making as a CEO

If you’re building, scaling, or marketing a SaaS product — let’s connect.

Adnan M.

2026 buyers look for proof, not promises.

Trust is the new currency. 
Economic uncertainty and AI-generated content make transparency and measurable outcomes critical for enterprise buyers.

The data:

→ 61% of B2B buyers prefer rep-free experiences
→ 73% actively avoid irrelevant outreach

What this means:

Sellers must shift from persuasion to proof. 
Offer trials, expert interactions, and validated outcomes upfront. 

The vendors winning deals in 2026 provide transparent pricing, peer reviews, and implementation case studies before the first demo.

At Software Finder, we built our platform around this buyer reality - verification before engagement, proof before promises.

If you aren't leading with a trial and verified outcomes, you're invisible. Prove it first. Sell it later.

Adnan Malik

Co-Founder & CEO at Software Finder | Building a better way to buy and sell software

The Buyer Reality Reset

2025: The year Software Finder proved bootstrapped growth scales.

→ 110% revenue growth. 
→ 315 team members (up from 165). 
→ 364% global traffic increase. 
→ 800+ vendors now using our platform.

These numbers validate our strategy: build for buyers first, optimize for vendors second, and never compromise on transparency.

Every metric reflects years of disciplined execution - cash flow discipline, customer retention focus, and operational systems that compound value instead of just revenue.

Grateful to our team for making this possible. We're just getting started.

#SoftwareFinder #BootstrappedGrowth #2025Milestones

A Year of Unprecedented Growth

We are thrilled to share the incredible milestones Software Finder achieved this past year! From expanding our global footprint to strengthening our core team, every metric tells a story of dedication and innovation. 
 
A massive thank you to our team, our vendors, and our users for making 2025 our best year yet. We’re just getting started!
 
#SoftwareFinder #GrowthMindset #TechMilestones #CompanyCulture #2025Success

taplio

The Battle

Varun Kundra

Adnan M.

Followers

Posts

Engagements

Likes

Performance ScoreVarun Kundra's LinkedIn Performance

Performance ScoreAdnan M.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Varun Kundra

Adnan M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Kundra's LinkedIn Performance

Performance ScoreAdnan M.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Kundra's LinkedIn Performance