Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

Leading Marketing and Demand Gen for Middle East, Turkey & Africa market

Associate Director - Marketing

Driving demand generation and marketing pipeline for India market

Senior Demand Gen Manager

Freshworks

Growth Marketing Lead

Responsible for field marketing and demand generation programs for PGi business in APAC & EMEA regions
- Executing and tracking lead generation programs
- Driving regional demand generation programs and nurturing leads down the funnel
- Delivering marketing events (in-person and virtual)
- Equipping regional sales with account lists, cadences, collaterals, tools and trainings

Field Marketing Expert - APAC & EMEA

Bosch Energy and Building Solutions

Marketing strategy development and marketing plan execution
Digital marketing lead
Internal and external communication
New business development via strategic partnerships, account development, new territories and new client segments

Marketing, Business Development and Strategy Manager

Cross-selling Coordinator

Executive Assistant to the Business Head

Bosch India

Intern with Bosch Thermotechnology division
Responsible for sales strategies and assistance for products like solar water heaters and industrial boilers

Sales & Marketing Intern

Praxis Technologies

Develop online courseware for American high school students

Instructional Writer

Godrej Aerospace

Responsible for supervising machine shop production, planning the production line and developing weekly production reports
Supervised quality inspection tests on the aerospace products from the machine shop and approved/rejected products for dispatch

Technical Intern

B2B SaaS Marketer | Full-blown Futurist | Leader of Tomorrow @48th St. Gallen Symposium ⚡⚡

Seasoned marketing and strategy professional with experience in demand gen, brand campaigns, digital marketing, field marketing, strategy development and GTM. With interests in growth strategies, geopolitics, economics, and bleeding edge tech on the side

taplio

The Battle

Vivin Vergis

Rohit Pillai

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?