Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

CloudTalk

I help B2B SaaS startups to set up and scale their online presence using paid channels. 

Hit me up to know more : https://calendly.com/klikhithreddy/30min

Paid Ads Consultant

TripleDart

Advisor - AI Initiatives for PPC

🟣 Managing a Pod of Paid Search & Paid Social accounts with a team of paid specialists for budgets over $500k per month

🟣 Responsible for managing 1/3rd of all PPC clientele at TDD and it’s revenue share. 

🟣 Clients Portfolio: (Pod B)
👉 MarTech : Adpushup, Clootrack, MoEngage, NetCore, Vajro, Factors.ai, Gallabox, JoinBrands
👉 SalesOps : Everstage, RevenueHero, MeetRecord
👉 Fintech : PayU, Open Money, Volopay, Webgility, Limelight, Xflow
👉 B2C : RentoMojo, AscendNow, Cochlear, Ixigo
👉 PMS/HMS/Travel : Hotelogix, Rategain
👉 HRMS/Talent Marketing :  Akrivia, The Martec
👉 PropTech: Powerplay, Aurum WiseX
👉 Logistics: Tata BB Matrix, Nextbillion.ai 
👉 QMS: Unifize
👉 Dev: Airbyte
👉 LMS: HowNow


Overall worked with 30+ B2B SaaS companies in last 3 years to scale up their demand gen. 

🟣 Tools : Hubspot, Demandbase, 6sense, Influ2, Factors.ai, Leadfeader, Browsee, Clevertap, MoEngage, Appsflyer. 

🟣 Other Areas of Interest : Automation, Process setting.

Pod Head - PPC

🟣 First full time hire at Tripledart. Setup the 1st team of Paid Pod. Part of 0 to 1 Journey

Paid Strategist

Pickyourtrail

Single-handedly owned the Paid media function end to end For Pickyourtrail for all products (Outbound, Global, Staycation)

- Responsible for generating paid leads across various destinations. 
- Planning and projecting the daily lead gen and pipeline for sales function is as per the targets set. 
- Key Channels : Paid Search, Paid Social.
- Setup & started Paid Ads post-pandemic in Sept 2020 and scaled paid revenue to multiple x from scratch. 
- Consistently scaled paid revenue contribution every quarter
- Recognized as "Young Hustler of the Quarter" in Q3 2021 from the headcount of 150+ for scaling paid ads aggressively at less than 1% CAC post third wave


Reported to : CoFounder, Srinath Sankar

Senior Associate : Digital Marketing

Stan Ventures

-  Worked with an Edu-Tech client - IBPS Guide (Guidely) to scale up their revenue using paid ads. Responsible for strategising the campaigns to generate leads & do remarketing, setting the funnel flow right, and ensuring the revenue increases.

Reported to : CoFounder, Krishh

Paid Ads Specialist

- Set up the paid social campaigns in Facebook/Instagram for various destinations. 
- Audited the entire campaign setup and revamped based on new audiences and placement.
- Worked on setting up a process for creative brief, Landing Page Templates to scale towards a daily ad budget of around 90k.
- Built an automated Business Intelligence Dashboard for all the metrics to be measured and to take actionable data driven insights.


Reported to : Senior Marketing Manager, Nanda

Digital Marketing Associate - SMM

GREedge

Ran paid ads on various platforms like Facebook, Instagram, Quora, Google through various optimisation techniques and increased the revenue 85% more when compared to previous year, at the same time reduced the costs by 54%.  

- Handled total budget over 2.5cr+ in the last two years ranging from INR 0.4 Million to INR 2.5 Million for a month depending on the business requirements and ensured projected ROI is maintained.

- Identified key reports and built dashboards that helps in understanding each aspect of marketing campaign by plotting KPI’s to make meaningful decisions.

- Part of my organisation's business team, where I plan-in organisation's monthly, quarterly and yearly revenue by understanding the business potential based on each season.

Reported to : Senior Marketing Manager, Renju

- Managed Facebook Ads and increased the website visitors 2x when compared to the previous two months at the same cost. 

- Figured out the list of potential paid ad campaigns that helped to achieve a higher ROI over a year.

Digital Marketing Intern

PristineSofts Technology Pvt Ltd

* Worked on SEO, AdWords and PPC to improve my bring traffic to websites.
* Managed the Social Media Platforms Posts and derived the insights for it to improve the social reach. Has a good knowledge on Hootsuite too.
* Monitored few websites under Google Analytics. 
* Worked on creating E-mail Campaign and have a good knowledge in using Mailchimp.
* Created Landing Pages for the E-mail Campaign and have a good knowledge in using the tools like Unbounce and GetResponse.
* Teamed up in writing few blogs and developed the Content Writing Skills.
* Worked on Developing Strategies to increase Brand Awareness and Brand Building for Better Online Presence.

B2B SaaS | Senior Paid Strategist at Tripledart Digital

With 7+ years of experience driving growth for SaaS and B2C brands, I specialize in delivering measurable results through data-driven paid media strategies and advanced marketing workflows. 

What I Do Best :
	•	Performance Marketing - Led campaigns across multiple verticals in B2B SaaS, scaling accounts from 0 to 1 for startups and unlocking additional growth with optimization for scale ups. 

	•	AI-Powered Marketing Workflows - Integrate AI solutions into campaign management, reporting, and optimization to maximize efficiency and uncover new growth opportunities. Built 10+ workflows for paid ads focusing on reducing cost and saving time. 

	•	Strategic Auditing & Roadmapping - Analyze existing marketing efforts, identify new avenues for scale, and build custom strategies based on company’s goals. 

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Likhith Reddy

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