Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

Managed marketing automation tools to build campaigns and workflows, optimize lead scoring, manage data hygiene, and analyze campaign performance metrics.
Measure and analyze the effectiveness of campaigns, review reports and performance metrics, identify areas for optimization, and provide actionable insights to optimize future campaigns.
Work with sales teams, customer support, and other teams across the organization to ensure campaign alignment with business goals and collaborate to support the overall marketing objectives of the organization. Streamline marketing processes, review marketing automation and operational workflows, identify gaps, and suggest improvements to increase efficiency and effectiveness.
Develop and maintain the technical infrastructure for the marketing systems and tools, and manage vendor relationships for campaign tools

Marketing Operations Specialist, Campaign Ops

Eka Software Solutions

Managed a team of 8 Market Research Executives to cater the requests from Sales & Marketing stakeholders.
Growing & Maintaining quality Database to enable more segmented campaigns & hygiene.
Trained/ Up-skilled the team to manage marketing operations activities.
Management of Leads, Accounts, Opportunities & Integration of HubSpot & SalesForce .
Reporting, Creating Dashboard & Analysis of Prospects, Marketing Qualified Leads & Sales Qualified Leads & other KPIs.
Monitor business activities and performance of Research & Inside Sales Team.
Understand, monitor & manage Marketing Budget & Invoicing.
Coordinate various ad campaigns, events and other related activities.

Senior Executive, Marketing

Truminds Software Systems

• Exclusively managed client’s Marketing Activities.
• Formulated, Executed & Reported on Multi-touch Segmented email Campaigns
for Distributors, Prospects & Partners.
• Managed and grew the Database.
• Managed the complete migration to HubSpot
• Landing page, Forms, Workflows & Email Template Creation on HubSpot.
• Managed social media platform to increase visitors/users’ engagement.
• Content Creation, Reporting and Analysis.
• Creatives for Social Media.
• Events research, listing and Analysis.
• Provided valuable recommendations during the revamp of the Website.
• Partnership Marketing to increase brand awareness, website traffic & conversions.

Marketing Specialist

Tracking, analyzing, tabulating, and formulating Prospect and Lead reports.
Customer/Prospect Journey and Lifecycle Reporting/Analysis.
Lead/Demand Generation. 
Events and Webinars.
Supporting the Sales Team by providing account reports and insights.
Executing Campaigns, and Campaign Reporting.
Digital Marketing
Google Ads/ PPC
Managing and Setting up ChatBot. (Intercom)
Marketing Automation.

Marketing Executive

Research of potential target accounts and identify key personnel within those accounts.
Maintaining and growing the Database.
Research key industry trends and competitive movements.
Salesforce and HubSpot Management.
Providing Sales rep with quality prospects.

Market Research Executive

Capital Mirror

Capital Mirror is an Investment advisory firm that gave investment recommendations or conducts securities analysis on Stocks, Mutual funds, Multi Commodity Exchange, Index, and Forex.
Below are a few of my Responsibilities are a BDE.

-Contacting potential clients to establish rapport and arrange meetings.
-Upselling, cross-selling and cold Calling. 
-Researching organizations and individuals to find new opportunities.
-Handling Client portfolio.
-Customer Relationship.
-Involved in planning, implementation, and evaluation of Sales strategies.
-Prospect conversion and client servicing.

Business Development Executive

I am an enthusiastic B2B SaaS Marketing Professional with over six years of experience, currently working at MoEngage Pvt. Ltd. 
My specializations span across various Marketing Functions, including Demand Generation, Account Based Marketing (ABM), Integrated Marketing, Nurture programs, Email Marketing, Martech & Marketing Operations.
I have experience in streamlining processes, improving efficiency, and enhancing customer engagement through personalized integrated campaigns all while consistently leveraging data-driven insights to optimize strategies and drive results. 
I hold a B.Com (Honors) in Marketing from Alliance University, but why stop there?
I have now embarked on an executive program in Martech and AI-driven Marketing at IIM Indore to harness the power of AI to forge impactful marketing strategies.

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The Battle

Vivin Vergis

Ashik M

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