Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

LinkedIn

Collaborate with enterprise customers (primarily large conglomerates) of LinkedIn India to enable their customer facing teams have more quality conversations with people that matter.

Account Director, Enterprise

Roles & Responsibilities

- Serve as a thought leader and effectively communicate the LinkedIn Sales Solutions value proposition to inspire customers to embrace a new method of connecting value to customers
- Possess a deep, up-to-date understanding of the entire LinkedIn Sales Solutions product portfolio
- Align cross-functional teams to deliver on customer objectives and challenges
- Create a pipeline of reasonable opportunities and reliable forecasts in a transparent manner
- Develop and execute strategic plans for the territory
- Listen to the needs of the market and educate the product and marketing team

Notables:
H1FY25 : 114% (Multi year revenue - 36%)
FY24 : 119% (Multi year revenue - 54%) - Qualified for President's Club FY24
FY23 : 93% (Multi year revenue - 45%)

Account Director, Mid Market

Bizz Talk

At BizzTalk, our vision is to create a medium for professionals to broaden their business horizons. We do this by delivering quality content from business leaders to professionals.

If you have an innate desire to learn more about key business functions, tactics and new tech disruptions through business and technology leaders then Join us as we converse with them to learn, understand and gain insights from their experiences.

We will be speaking with Business and technology leaders across different -

Roles/ functions
Industry/ technology & 
Geography

Host

OnlineSales.ai

Roles & Responsibilities

- Ownership over the commercial success, full accountability and strategic steering of short term and long term KPIs for our customers
- Build a thorough understanding of the client’s brand, business, customers and competitive landscape and provide strategic guidance in Hyperlocal Marketing
- Grow revenue by identifying cross-sell and up-sell opportunities
- Align and guide cross-functional teams - Operations, Product, Digital Media Analysts to deliver on defined client outcomes

Notables:
Monthly Revenue from customer grew 4X in 6 months (May-Oct 21)
Cross-sell opportunity closed with a potential of $350K ARR (CY'22)

Senior Account Manager

As a CSM, I partner with businesses to help them drive results from Linkedin Sales Navigator

Roles & Responsibilities

- Implementation & Onboarding - designed a customer onboarding process to deliver customer value at scale. Increased support to book of business from 60 to 250+ accounts
- Product Training & Adoption - delivering in-person/virtual trainings, created scaled assets in form of videos, cheat sheets, guides basis customer use cases
- Renewals & Up-sell - identify growth opportunities and ensure the customer is seeing success which makes commercial discussions for a relationship manager a non-event.
- Supporting the Sales Team in pilots.

Notables:
FY19 CSM of the year for LinkedIn Sales Solutions APAC
One of the lowest churns for FY19, 20 globally in LinkedIn Sales Solutions
Highest Net Ratio for FY20 in LinkedIn Sales Solutions APAC

Customer Success Manager

Roles & Responsibilities

- Onboarding - expectation settings, understanding customer objectives & goals, strategy recommendations and campaign launches.
- Product Training & Adoption
- Product Feedback - using Voice of customer program to drive improvements in product and future roadmaps
- Renewals, Cross-sell & Up-sell
- Supporting the Business Development Team in closing deals

Notables:
Directly responsible for 5 customer reviews (out of 8) on our Shopify app and 2 Case Studies showcasing success for both customers and our product.
Customer Support: created a FAQ repository and integrated it within chat support to reduce avg. time of response from ~30 mins to ~5 mins for commonly asked customer queries
Built a notifications framework in conjunction with product team that helped drive adoption and usage from a weekly adoption of ~35% to ~70%

Account Manager

Sokrati

Sokrati - a pioneer in paid marketing services are inclined towards changing the face of digital marketing through their SaaS Product offering. This role involved being a part of Sokrati's Business Development Team in order to push this product to Indian and International markets.

Roles & Responsibilities

- Demand Generation via cold calling, cold emailing, networking, referrals.
- Conducting Sales calls, product demos, negotiations, closing and nurturing deals.
- Assisting the product teams in developing the product roadmap based on customer inputs.

Notables:
Closed the first high ticket value deal for Sokrati’s product offering.
3 Deals closed went on to leave a positive review for us on our Shopify app while one deal got featured for a case study in collaboration with Google.

Business Development Executive

Was part of the outbound team that was formed to crack the US e-commerce market. 

Roles and Responsibilities

Lead Generation - scouting and identifying e-comm companies through Linkedin, Google, Similar Web, BuiltWith and other sources.
Lead Research - scrapping out information regarding a company's employee size, estimated sales figure, funding rounds, estimated spends on online marketing etc which were a part of our internal Sales Prospecting criterion. 
Discovering relevant prospects within the identified companies who could be approached by our Sales Team.
Preparing a database which includes Email/Linkedin IDs, extension/direct lines of the prospects identified.
Cold emailing identified prospects along with subsequent cold calls in attempts to set up meetings with our Sales Team.

Additionally

- Running multiple experiments with Cold Emails to come up with best-performing Subject Lines, Body of an email, Tone of an email, Call to Action etc.
- Used Cold Emailing tools/products like Yesware, Outreach and Toutapp for drip campaigns, template analytics, email tracking and more.

Business Development Intern

Tata Motors

Tata Motors Limited is India's largest automobile company.
It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka).

I joined Tata Motors Pune plant as an intern and was assigned to the HCV/ICV production line with the following projects.
- Analysis of Fuel Leakage in Intermediate and Heavy Commercial Vehicles.
- Analysis of Air Leakage in Intmediate and Heavy Commercial Vehicles.

My role at Tata Motors was to eliminate/reduce leakages in fuel and air in HCV/ICV
I worked closely with my mentor and his team and helped reduce fuel leakages by 88% and air leakages by 83%.
During my role as an intern, I got a thorough idea about fuel and air brake system in trucks, QC tools like FMEA, Pareto analysis, checksheets, flowcharts etc.
Utilized the opportunity as an intern and explored the engine, gearbox, paint shop, press shop departments as well.

Intern

A Mechanical Engineering Graduate, fascinated by the world of digital marketing who later got turned on by the future of SaaS/AI/Automation/Technology.

In my career, I’ve had the chance to take up roles encompassing Sales, Operations and Customer Success till I learned that my passion lies in empowering people to succeed by aiming to understand their business, objectives, challenges and expectations.

With rapid technological changes, a deluge of data at everyone’s fingertips and heightened expectations from buyers — there’s more demand than ever for those in B2B sales roles. Sales cycles have also become increasingly complex, including more decision makers than ever before. In fact, any B2B purchasing decision now involves an average of seven people. That’s a lot of people to influence.

Despite so much change, some things remain the same. Sales, at its heart, is a relationship game. Successful salespeople know that building deep and trusting relationships delivers results. When salespeople know their customers, their products and focus on providing value beyond the sale, they become essential partners to buyers.

As part of the Customer Business team for Linkedin Sales Solutions, we partner with organizations across India and the rest of APAC to help them understand, implement and scale modern selling practices centered around what it takes to become essential partners to buyers.

Apart from work - I love trekking, riding and traveling. If not outdoors, I'd be glued watching motorsports and documentaries on Netflix.

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Vivin Vergis

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