HessConnect

Building an online presence of visibility, authority, and trust for lawyers by leveraging LinkedIn. 

☎ 619.962.5504 
🖍 EMAIL viveca@hessconnect.com 
📣 MESSAGE ME ☞ here on LinkedIn!

HessConnect | LinkedIn Strategy, Consulting, & Management for Lawyers 

Branding + Content Specialist

DJJ Law Offices

Responsible for overall outreach directions, communications, and strategies for this law firm. Created, implemented and managed online platforms, visibility to accelerate engagement. Nearly doubled client base within three months of execution, and positioned law firm as authority through various national publications.

JD + Marketing Director

President Swedish American Chamber of Commerce San Diego

President

I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

CONTENDER

We are the premier LinkedIn ghostwriting agency for Attorneys in the US. 

We work primarily through ghostwriting services that include:
- clarifying your Personal Brand
- establishing your Positioning on the platform
- Posting consistently good stuff that attracts the connections, conversations, and opportunities you're looking for.

Creative Director and Founder

Mission Matters Group

Director Of Business Development

The Cook Group

Senior Associate

Assisi House

Board Member

McGivney, Kluger, Clark & Intoccia, P.C.

Associate Attorney

Herzog Crebs LLP

Contract Attorney

ArchCity Defenders

The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

When I started CONTENDER 3 years ago, I didn't invest in a fancy website for 2 reasons.

I didn't want to spend the money. 
And I knew a website wasn't going to make or break my company.

For CONTENDER to work, I knew I needed 3 things: 
1. a really good service I could consistently deliver at a high level, 
2. a clear sense of who I was selling to, and 
3. a channel for getting clients. 

So my sister Christie built our site. She gave me a hell of a deal. And for 3 years, that site was fine. Because we did have those other things in place. 

1. I had the premier LinkedIn ghostwriting service in Legal.
2. I've sold to entrepreneurial law firm owners who understand the value of brand.
3. Believe it or not, I've relied on LinkedIn as the primary client acquisition channel. 
   
What we've done has worked. We've grown without having a pretty website. 

With that being said, it feels good to say we now have a pretty website. 
https://lnkd.in/g8JFBfw6

If you're thinking about upgrading your site, I can't recommend Luke Netti highly enough. He's very good at what he does and is a pleasure to work with. 

I love how the site has turned out. Feels like it signals the start of CONTENDER's next chapter.  

And I'll be damned if we haven't had 2 new leads come through in the last 24 hours. So maybe a site CAN be a client acquisition channel after all... ;-b

Tony Albrecht

If your posts are talking to everybody on LinkedIn, you’re talking to nobody. And it’s really hard to move needles for your business that way.
 
That's why you want to clearly identify your target audience.
 
If you’re not clear on who in your target audience (or what a target audience even is), you’re in good company. Very few of us have spent any time thinking about this.
 
Put simply, your target audience is who you’re talking to when you post online. In Your Brand Pyramid, the tool I’ve developed over the last 2 years, we call this Your People. 
 
Your People isn’t 1 specific group of people. You'll typically have 2 or 3 different groups of people in your target audience. 
 
For instance, if you own a personal injury law firm, your primary goals on LinkedIn are most likely: 
Cultivating referral relationships and 
Attracting talent for their firm. 
 
This lawyer wants posts that mainly talk to: 
Potential referral partners; and 
Lawyers and other legal pros who might want to join the firm. 
 
We could also add law students as a third bucket.
 
Alright, so we've got 3 buckets: 
Potential Referral Partners 
Potential Hires 
Law Students. 
 
How do we use this information? 
 
If you will be posting once weekly, you get 4 shots per month. You can use Your People to help zero in on what you’re posting in a given week. 
 
For a Target Audience with those 3 buckets, I'd recommend aiming your monthly posts like this: 
2 at Potential Referral Partners 
1 at Potential Hires 
1 at Law Students. 
 
And while you’re free to write posts aimed at any bucket (or all of them), you want every post to talk to at least one group of Your People. 
 
For this post (aimed at Legal Entrepreneurs), I do have 1 person in mind, an attorney who could use more clarity on how to think about his own Target Audience.
 
If I squared it up properly, this post will help that attorney write more LinkedIn posts with less effort. 
 
Getting clearer on your Target Audience is essential for attracting the conversations and opportunities you’re looking for.
 
If you've got any questions on this, fire away.
 
PS - We've got a tool called Your Brand Pyramid that helps you clarify who Your People are. If you want the fillable PDF to work through, DM me.

taplio

The Battle

Viveca Hess, J.D.

Anthony Albrecht

Followers

Posts

Engagements

Likes

Performance ScoreAnthony Albrecht's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Viveca Hess, J.D.

Anthony Albrecht

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance