HessConnect

Building an online presence of visibility, authority, and trust for lawyers by leveraging LinkedIn. 

☎ 619.962.5504 
🖍 EMAIL viveca@hessconnect.com 
📣 MESSAGE ME ☞ here on LinkedIn!

HessConnect | LinkedIn Strategy, Consulting, & Management for Lawyers 

Branding + Content Specialist

DJJ Law Offices

Responsible for overall outreach directions, communications, and strategies for this law firm. Created, implemented and managed online platforms, visibility to accelerate engagement. Nearly doubled client base within three months of execution, and positioned law firm as authority through various national publications.

JD + Marketing Director

President Swedish American Chamber of Commerce San Diego

President

I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

The expert doesn’t chase. They choose 
(Maybe it’s time you started doing it too):

Confidence in sales is about certainty.
So that starts with how you see yourself.

If you’re still trying to “prove” yourself or your value, you’re not positioning as the expert.
 
Instead, you’re positioning as an option.
And that makes buyer shop around.

So here’s how to shift that:
1. Experts don’t chase because they filter: 
You lead (in your content) with clarity to segment your audience. 
This also turns off the wrong people.
And it show the right ones you’re talking to them.
Prequalification saves time but it also signals authority.
So when we ask better questions we’re structuring the queue of people we’ll attract.

2. Confidence is a decision rather than a feeling:
Deciding to show up as someone who can help is a choice.
A choice.
Rather than waiting to be motivated, you’re electing to be that person. 
How? Back yourself with preparation and that will help the performance.
The most trusted sellers often aren’t the most charismatic
But they are the most grounded.

3. Selling with integrity means not needing the sale:
When you’re unattached to the outcome (so, you know you can survive without it), you actually start to listen properly.
It also means you challenge prospects more, ask the tougher questions and stimulate better interactions on your calls.
But it also means you can walk away.
Of course, it’s that which makes people lean in.
Because they feel safe rather than sold to.

4. Mental blocks don’t actually go away, they just get outgrown:
For example, you don’t overcome fear by thinking about it,
You overcome it by doing the thing anyway.
When you stack evidence, you’re proving to yourself: “I can handle this”
That’s how confidence is built:
Through action rather than theory.
Before sales calls I always say to myself “I can handle this” and it's the grounding I need to trust myself.

Your lesson today? It’s this:

If you want to sell with more confidence, stop trying to be impressive.
Start being useful in the interaction, instead.

Which of these 4 should we do more of?

--
PS I have a rather interesting announcement to make on Monday next week. 
The clues may or may not be in each of the 5 x posts I share this week👀

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event. 2023

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Last week, RichBot wrote my posts as a test.

And I think it passed with 100% of you.

For the past few months, RichBot has been rigorously tested (thank you, alpha testers!) after being trained on:

1. All of my LinkedIn content
2. All transcripts from my live training

It's been designed for sales training (so, it gives the advice I would give)
And so far:
↳ It's helped people close deals
↳ It's accurately shared my approaches
↳ It's given scarily similar feedback to me on questions asked of it

So I thought to myself "what if I asked it to write my content too?"

Here's how "we" did it:
1. I decided the themes
2. RichBot was prompted (these were deep prompts with quite a lot of guidance)
3. It outputted 5 x posts
4. I would say they were c.75%-80% there and I manually wrote the rest (tuned hooks and added further details)

What does this say about RichBot?

↳ It certainly saved me a lot of time (easily over an hour)
↳ The awareness of the topics I'd write about was very impressive
↳ The 75% it gave me I would have written anyway, so that's far less mental load used up

Was it right to do it?

Here's my 2c on that:
1. If I was a professional copywriter selling how to write posts, I'd probably feel a little dishonest
2. But I'm not, so I don't. Especially since my reaction was "that's exactly what I would have said"
3. The point was to help with ideating and getting some meat on the bone, so I (real me) could then add my flavour
4. If the outcome is the same but I save time, then that is a win for me

What's your view of using AI as a partner for your content?
(And did you notice, last week?)

--
📢RichBot will be available in the new year. It's primary function is as a sales coach for those that would like to have my particular flavour of advice (would that be valuable to you?)

💕Huge thanks go to the irrepressible Jodie Cook & the helpful team at Coachvox for her partnership in building out RichBot and to Vita Stimpson for her help shepherding the alpha testers!

PS yes, you're right: RichBot is such a great name ;)
PPS no, I wrote this post myself

#RichTips

Picture of Richard Moore with and AI version of him, writing at a PC

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Here's my philosophy on content:
(and it appears quite different to most)

Because content for me is the gravity the pulls in people
But it's also the device to start conversations. 

For many, the end goal is views and likes.
But I personally feel that's missing the point.

What matters is the interactions we have
The depth of the conversations
And taking them further.

And I believe unless we're doing this,
We've lost sight of the community component.

How do you view this?

--
PS are you ready for tomorrow's newsletter?
Topic is the economics of trust & the use of credibility in dealmaking
Subscribe through my profile under newsletters

#RichTips

Before 2019 I worked so hard to close deals.

After that, my Doctor Method was the unlock I needed.

And it came from curiosity about how people interact when there are defined roles of "expert" and "customer" (or patient).

When we understand fully the psychology a buyer has and deliver them the three pillars of authority, compliance and prescription, we move to a very powerful dynamic: 

They *want* to buy.
And we are irresistible. 

Once you've read this week's newsletter, do share in the comments where you've seen this in action. It's always interesting to hear where it's been in use.

Thanks for reading!
Richard

--
PS Like these articles? Consider saving, reposting or sharing it.
You can also subscribe and join almost 17,000 readers of the Art of Sell Newsletter.

#RichTips

In 2019, I went into hospital with severe abdominal pain. It wasn’t the kind of discomfort you monitor or walk off. It was sharp and a bit unsettling.

Open article: The Doctor Method™: How Authority Shapes Decisions in Modern Sales by Richard Moore • 7 min read

The Doctor Method™: How Authority Shapes Decisions in Modern Sales

Almost 17,000 of you are now subscribed to my newsletter. Thank you

And last week, your feedback was so valuable. 

But more than anything, the dialogue and discussion was excellent. 
Let's do more of that again.

In this week's edition, I'm making the case for trust building being a 'hard' skill you can make into a system in your business 

And especially in 2025 when options are so numerous for buyers, you need an edge. This, in my opinion, is foundational.

Interested in your views...

--
PS Consider hitting Save on this newsletter if you can't read it now or reposting it if it would help your network.

#RichTips

In 2007, I was invited to launch a new product. We had no customers for it. We had no case studies. How did we succeed? To start, it was charm and cha

Open article: #2: The Economics of Trust: Why Credibility Now Decides Every Deal by Richard Moore • 7 min read

#2: The Economics of Trust: Why Credibility Now Decides Every Deal

When I worked with Microsoft last year,
They reinforced a lesson about "optics":

I had been invited to help them reach IT decision makers in a campaign for Microsoft Surface and CoPilot AI. 

Then, earlier this year, I was invited again to work with them at their AI Roadshow. 

Although Microsoft is:
- A household name
- Trusted as a tech brand
- Highly respected as a business

They kept making a very important point in their campaigns:

"The businesses seen using our products also need to be shown"

Not just any businesses, but crucially:
↳ They are notable, respected brands
↳ Using them in an accessible way
↳ Through relatable use cases

The point being made was "the other brands you know and trust use us"

It was herd effect, sure
But with association bias
The result? Huge credibility

So if, with Microsoft's reputation, this approach was needed
Then we should probably do the same too.

Here's how:
1. Ask yourself: "who am I being seen with?
↳ Best in class or just also-rans?

2. Ask yourself: does excellence shine through?
↳ Or are you hinting at winging it in how you show up?

3. Are you using relatable case studies?
↳ Or are you hoping buyers will just take your word for it?

Everything matters
Because it's all positioning. 

And even at the top of the tree, there's a need to continue to reinforce the point. 

Which of these three questions do you need to answer better?

--
♻️Repost this and I'll pick one of you to have a free, two week trial of Art of Sell. This week's sessions are from a branding consultant to Fortune 500 and an ex head of sales from Salesforce

PS this photo is legitimately not AI. They actually had an 8 foot tall surface tablet and pen!

#RichTips

Richard Moore at the Microsoft AI Roadshow, 2025

15 months ago we asked for feedback
Now, we get so much right because of you. 

So let's do it again:

I'm big on building WITH my audience:
- The format of Art of Sell
- The feel of the experience
- The elements making it unique

They've all come from market research with YOU.

So, here's the next question:

↳ If "both" wasn't an option, which of these two workshops would matter to you most?

And yes, they're very similar - I'm fascinated by the psychology and why...

The result, as always, will feed into how we respond.

So thank you for being the input the members* benefit from!

PS do comment why, too. That part really helps.

--
*After all, you're often the same person!

#RichTips

Which of these workshops would you attend (if both wasn't an option)

The author can see how you vote. Learn more

taplio

The Battle

Viveca Hess, J.D.

Richard Moore

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taplio

The Battle

Viveca Hess, J.D.

Richard Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard Moore's LinkedIn Performance