HessConnect

Building an online presence of visibility, authority, and trust for lawyers by leveraging LinkedIn. 

☎ 619.962.5504 
🖍 EMAIL viveca@hessconnect.com 
📣 MESSAGE ME ☞ here on LinkedIn!

HessConnect | LinkedIn Strategy, Consulting, & Management for Lawyers 

Branding + Content Specialist

DJJ Law Offices

Responsible for overall outreach directions, communications, and strategies for this law firm. Created, implemented and managed online platforms, visibility to accelerate engagement. Nearly doubled client base within three months of execution, and positioned law firm as authority through various national publications.

JD + Marketing Director

President Swedish American Chamber of Commerce San Diego

President

I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

Azul PR + Communications

Principal

Remedy Public Relations

Provides senior strategic counsel and account support for consumer goods clients. Responsibilities include writing, planning and ideation, partner calls and brainstorms, and overseeing affiliate marketing and influencer programs.

Account Director

Crowe PR (Public Relations)

Provided senior strategic counsel to select consumer and professional services clients, participated as a member of the leadership team and helped guide the growth of the Crowe PR brand by providing business development and agency marketing support services.

Senior Brand Strategist

Led account strategy and provided media relations support for consumer goods and professional services clients, including Sanuk, U.SK Under Skin, Minaal, Epicutis, Advanced Institute for Plastic Surgery, #HalfTheStory, Linewize, Saffron & Sage, 10 Barrel Brewing and others.

Account Strategist

Bolide Communications

Provided strategy and media outreach support for Bolide Communications, a strategic marketing agency that specializes in servicing beer, wine and spirits brands throughout the United States. Supplied communications support and services for Bolide clients Barone Fini, Schofferhofer Grapefruit and RODENBACH.

PR Consultant

Real Chemistry (formerly WCG/W2O Group) 

Provided senior client counsel and account management services, led analytics-based influencer identification programs, and worked with cross functional agency teams to provide creative program ideas and develop integrated media programs for WCG brands targeting consumer audiences. Client work included Best Buy, General Mills, E&J Gallo, Intel, iFLY and Cezanne Hair.

Director, Consumer Practice

Freelancer

BillMyParents (with Bailey Gardiner), P&G's sponsorship of 2011 BlogHer Conference (with DeVries Public Relations)

DeVries Public Relations

Led the Tide detergent business, Procter & Gamble’s largest North American brand. Also managed Procter & Gamble’s corporate sponsorship of the 2010 BlogHer Conference in New York City. Additional client work included Pepperidge Farm, Bounce, Gain and Hoover. Managed a team of seven staffers. Duties included creative program development, senior client counsel, writing and key message development, collaboration with other P&G marketing agencies to create holistic initiative plans, initiating and managing partnerships with influencers, industry groups, non-profits and retailers, creation of strategic social and traditional media plans and budget creation and management

Senior Vice President

Euro RSCG Magnet

Worked in the consumer practice group of a mid-sized consumer PR agency. Held positions in both the San Francisco and New York offices. Client work included: Yahoo! HotJobs, Pier 1 Imports, Johnson & Johnson, Robert Mondavi Imports, American Eagle Outfitters, Spiegelau stemware, Mercedes Benz, Heineken, Coppertone. Duties included development of strategic plans and campaigns, writing releases and materials, day-to-day client management, new business, managing junior staff, message development and media relations.

Associate Vice President

Leirum

Supervised local marketing managers for startup hospitality and entertainment company with three properties in Palm Springs, New Orleans and San Francisco. Duties included: development of venue collateral materials, management of regional PR firms and consultants, initiating and overseeing promotions and events, website management and content updates, strategic brand development and management of all marketing plans and budgets

Director of Marketing

Epitaph Records

Developed and implemented public relations and marketing plans for recording artists at large independent record label.

Product Manager

I am a strategic B2C communications solopreneur with 20+ years of experience in integrated marketing and public relations. I have successfully managed public relations campaigns for top-tier consumer goods and services brands in a variety of industries including footwear and apparel, personal care, skincare and aesthetics, food & beverage, real estate and entertainment. Sample client work includes Sanuk, U.SK Under Skin, Linewize, Epicutis, Saffron & Sage, P&G's Tide brand, Heineken, Best Buy, General Mills, Robert Mondavi Imports, E&J Gallo and Johnson & Johnson. I first caught the PR bug during my tenure in the music industry, where I led campaigns for Bad Religion, The Offspring, Alanis Morissette, Tom Waits, Sublime and more. 

I have a deep understanding of the consumer media landscape, and I love helping brands define their narrative and tell more compelling stories through creative program ideas, pitch angles and strategic partnerships. I have a passion for helping purpose-driven brands and entrepreneurs become thought leaders in their chosen industries so they can grow their businesses! 

I am an experienced team leader and agency veteran, though I've transitioned from the big agency world into a PR consultant and solopreneur. I work with a select number of clients on a 1:1 basis and I also lend my services to other agencies that need account leadership and support. My areas of expertise include brand messaging, public relations, writing, thought leadership, strategic planning, brand sponsorships/partnerships and influencer marketing.

taplio

The Battle

Viveca Hess, J.D.

Kathy Casciani

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