I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

Former lawyer leveraging LinkedIn™ for lawyers to gain quality referral relations and connect with qualified clients efficiently ~ (when I’m not ocean swimming).

Friday confession:
I miss my daughter.

She’s off at college, out there living her best life… while I’m at home doing very normal, very sane things like:

• pausing mid-sentence because I 𝘴𝘸𝘦𝘢𝘳 I heard her laugh in the hallway
• scrolling through old photos like I’m an unpaid archivist for The Museum of Our Family
• buying her favorite snacks “just in case she stops by” (she lives 300 miles away, but sure, Viveca)
  
They say absence makes the heart grow fonder.
And yes. Absolutely.

But can we also acknowledge it makes the brain grow…slightly unhinged? (Just me?!)
Because the missing is weirdly specific.

I don’t just miss “my daughter.”
I miss:

• the random drive-by commentary from the other room (“That’s a choice.”)
• the kitchen pop-ins that start with “I’m starving” and end with me losing half my lunch
• the way she can roast me with one sentence and somehow still be adorable doing it
• the noise. The mess. The 𝘭𝘪𝘧𝘦.
  
Now the house is calmer. Peaceful. Mature.
And honestly…suspicious.

Like…why is it so quiet? Who approved this? Where’s the background sass?

Here’s the part no one tells you:
Missing your kid isn’t only sad.

It’s also kind of hilarious - because you start realizing how much of the joy was in the tiny, ordinary stuff you didn’t think you’d miss.

So yes - my heart is fonder.
But my fridge is also fuller (for no reason).
And my phone storage is at 2% because apparently I’ve decided to become the CEO of “Rewatching My Own Parenting Highlights.”

Your turn:
👉 What’s one oddly specific thing you miss when someone you love isn’t around?

And, happy Friday! 🤩

Thursday night. Good food. Loud restaurant. One friend I hadn’t seen in over a year.
 
You know the kind of dinner where the first 10 minutes are catch-up logistics…
And then suddenly the real question lands.
 
“So,” she said, leaning in,  “what are you actually focused on now, in 2026?”
 
Not 𝘸𝘩𝘢𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮.  Not 𝘸𝘩𝘢𝘵 𝘰𝘧𝘧𝘦𝘳.  Not the tidy version.
 
𝙏𝙝𝙚 𝙧𝙚𝙖𝙡 𝙤𝙣𝙚.
 
I laughed, because yes, like most humans with a calendar and a pulse, I’ve done a little navel-gazing lately. Looking back. Looking ahead. Trying to name the thing beneath the thing.
 
And here’s what surprised me:
 
The answer wasn’t LinkedIn.
 
LinkedIn is the channel. The vehicle. 🚗 The microphone. 🎤
 
What I actually do is quieter - and bigger.
 
I help people make sense of their story. 
➛ Your unique message. 
➛ Your positioning. 
➛ Your authority.
 
The 𝘰𝘯𝘭𝘪𝘯𝘦 version finally matching the 𝘰𝘧𝘧𝘭𝘪𝘯𝘦 version everyone already trusts, refers, and wants in the room.
 
My sweet spot?  Digging into what sets you apart when you’ve been too close to see it.
 
The career twists. The lived experience. The judgment calls you’ve made a hundred times that others still struggle with. The thing you assume is “obvious” because it’s 𝘺𝘰𝘶𝘳𝘴.
 
I’ve spent a decade building tools, asking better questions, and having thousands of conversations to surface that.  Then position it - clearly, honestly, and without the cringe.
 
So I told her, simply:
 
“I discover, resurface, and position who you are, what you do, and why you do it.”
 
Because when people have choices - and they always do - they choose professionals they trust and connect with. And, I hope, make them laugh (or at least smile) - another content pillar of mine! 
 
And here’s the part I didn’t expect to say out loud, but felt true as soon as I did:
 
This year, I want more real life. 
More rooms. 
More stages, of any size. 
More conversations that don’t start with a profile view.
 
Still strategy. Still clarity. Still visibility.
 
Just with more eye contact.
 
If you know of places, teams, events, or conversations where this kind of work belongs 
- in person - I’d genuinely love to hear about them. 
 
And I’m curious for you, too:
 
When someone asks what you 𝘳𝘦𝘢𝘭𝘭𝘺 do…𝙬𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙖𝙣𝙨𝙬𝙚𝙧 𝙗𝙚𝙣𝙚𝙖𝙩𝙝 𝙩𝙝𝙚 𝙟𝙤𝙗 𝙩𝙞𝙩𝙡𝙚?

Much More Social

Personal branding and social media strategy, training and consultancy

I help business owners and entrepreneurs working in service-based industries to create and develop their personal brand online, so that they can become known in their profession and/or field of expertise. Many of my clients are professionals who work in regulated professions such as financial services, accountancy and law. 
I offer 1-1 training and consultancy packages as well as masterclasses to memberships and small and large groups as requested by companies. 
I specialise in training on Linkedin and Instagram, though I can support you with TikTok (my TikTok is all about LinkedIn tips https://www.tiktok.com/@muchmoresocial) and Facebook.

Personal Branding Coach and Social Media Trainer

Healthwatch Leicester and Leicestershire

Media And Communications Officer

We Are Digital Training

Delivered 144 hours of training over 12 weeks on a digital marketing skills bootcamp to 5 different cohorts of learners through Zoom 

Topics include:
- Market Research - develop customer understanding/ personas
- Understanding of analytics tools and technology and how to measure and report results
- Social media tools, technology and platforms
- Introduction to SEO, how search engines work and how to plan, design and implement a SEO strategy
- Understanding of PPC, Google Ads platform and how to manage and improve account performance
- Content marketing strategy, process, tools and technology
- Conversion rate optimisation
- Understanding of additional channels such as display ads and innovations in tech
- How to design a digital marketing strategy

Digital Marketing Trainer 

Tubblog

I post social media content across the Tubblog channels in the right place, at the right time with the right hashtags

Social Media Marketing Specialist

SandStories.org

I managed the social media accounts for Sandstories.org a project to raise awareness about the global consumption of sand as a resource, used not only in construction but in the production of many goods. I worked closely with Sand Stories' founder Kiran Pereira.

Social Media Manager

Bath Aqua Glass

Developed a social media strategy, created content and set up scheduling for Instagram, Twitter and Facebook.

Self employed

Joined Megan Allen's team at Rural Roots PR and ran the social media accounts for clients based in Oakham and further afield in Leicestershire including Two Birds Spirits, Hannah Coxhead Hair Studio and the department store Fords of Oakham.

Social Media Coordinator

THE PETROL TANK COMPANY LIMITED

I am managing the day-to-day requirements of the company Twitter page in order to raise awareness of the brand. This includes curating and creating suitable content, engaging with the audience and relevant influencers and reporting back on the success of the activity.

Freelance Social Media Manager (maternity cover) 

Musical Connections Charity

I manage the social media for this charity which provides musical sessions in York to promote social inclusion, particularly supporting people with dementia and those who are lonely or isolated. 
I am running the Twitter account and post 4 – 5 times a day to increase the charity’s media presence. 
I create content and tweet on a variety of topics including news about the charity and its aims, issues related to dementia and social isolation, community news in York and fundraising initiatives. 
Impressions have increased from 6.5K per month to 17.3K since I started in April and 115 followers have been gained organically.

Social Media Specialist

Warwickshire County Council

I planned, prepared and taught lessons about the Primary English and Maths curriculum, with an emphasis on how parents and carers could support their child’s learning at home.
I completed administrative procedures including enrolment, registration and lesson and end of course evaluations.
I wrote reports, letters and emails and discussing issues with individual colleagues and other partnership agencies.
I attended training and staff meetings.

Part time Family Learning Tutor

💡 Would you like to be thought of as the ‘go-to’ professional for your industry? If you are working in financial services, law or another regulated sector, it can be challenging to stand out whilst staying within the boundaries of your profession. Creating your personal brand and a social media strategy can give you the edge over your competitors. 
💻 Contact me on ella@muchmoresocial.co.uk and we can discuss how I can help you. 

Your personal brand will help to show your individual and unique approach in how you deliver your services. It’s the principle which underlines people buy from people.

I offer a variety of training and consultancy packages which fit in with your requirements. 

🔵 Ella Explains LinkedIn is a one off 1-1 session where I help you address your main LinkedIn challenges, and you also receive accountability follow up. In this way you get stuff done. 

🟢 The ‘Online Magnetism Framework’ is a longer term process where we work 1-1 creating your personal brand to attract your ideal clients. I look at where you are now with your online brand and how we can maximise every one of your superpowers, so that you attract relevant prospects into your online community and repel the timewasters – hence the magnetism.  

👩🏽‍🎓 I retrained in social media marketing following a long career as a teacher, so I have accumulated a wealth of knowledge and experience on my seven year journey from educator to business owner.

📢 I run training workshops and masterclasses to support professional development in your membership, network or Facebook group.

Follow my hashtag #EllaExplainer 🎓 so you'll find my content easily. You'll gain a clearer understanding of developing your personal brand and strategies to get the best out of social media, so it is enjoyable, manageable and not overwhelming. Build the all important Know, Like and Trust with potential clients. 

Join 📃 A Little More Social https://muchmoresocial.co.uk/email-newsletter/ where I give social media and  personal branding tips. 

Whether you need help with understanding LinkedIn, Instagram or another social platform, I can support you with
🟣 working out your key messaging
🟢 creating ideal client avatars
🔵 developing a bank of content ideas 

We can also chat about:
🏋🏾‍♀️ weight training - joined the gym in my early 50s
🇲🇺 Mauritius my family heritage but sadly I wasn't born there
🎭 musical theatre - I love a show, gig or classical concert 

💻 📱 ella@muchmoresocial.co.uk or connect with me here.

taplio

The Battle

Viveca Hess, J.D.

Ella Orr

Followers

Posts

Engagements

Likes

Performance ScoreViveca Hess, J.D.'s LinkedIn Performance

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taplio

The Battle

Viveca Hess, J.D.

Ella Orr

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viveca Hess, J.D.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreViveca Hess, J.D.'s LinkedIn Performance