I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

LinkedIn positioning gets you 𝘀𝗲𝗲𝗻.
AI readiness gets you 𝘀𝗲𝘁 𝘂𝗽 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 when the attention shows up.
 
And yes…they’re wildly connected.
 
Because what’s the point of a gorgeous LinkedIn presence if:
 
• your team is reinventing the wheel every Monday
• your “process” lives in someone’s head (and they’re on PTO)
• your people are using Shadow AI like it’s a secret snack drawer
• your competitors are quietly getting faster while you’re still debating 
  “Should we?”
 
Here’s the parallel most leaders miss:
 
𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿.  𝗔𝗜 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗸𝗶𝘁𝗰𝗵𝗲𝗻.
 
Front door matters. (Hello, first impressions.)  But if people walk in and the kitchen is on fire…we’ve got a different - not good - kind of “hot lead.” 🔥
 
𝙃𝙤𝙬 𝙄 𝙝𝙚𝙡𝙥 𝙤𝙣 𝙩𝙝𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙨𝙞𝙙𝙚:
 
I help you look like the person people 𝘸𝘢𝘯𝘵 to hire, refer, invite, and trust.
 
• Profile optimization (headline, About, positioning, proof)
• Content strategy (what to say, how to say it, so it doesn’t sound like a beige corporate memo)
• Content creation + management (consistent, sharp, aligned with business goals)
 
𝙃𝙤𝙬 𝙄 𝙝𝙚𝙡𝙥 𝙤𝙣 𝙩𝙝𝙚 𝘼𝙄 𝘼𝙨𝙨𝙚𝙨𝙨𝙢𝙚𝙣𝙩 𝙨𝙞𝙙𝙚:
 
I help you operate like the leader people 𝘦𝘹𝘱𝘦𝘤𝘵 you to be once they find you.
 
An AI Assessment isn’t “let’s sprinkle ChatGPT on it.”
 
It’s:
 
• how work actually flows today (not the version in the SOP folder from 2019)
• where time leaks, bottlenecks, and handoffs are slowing delivery
• where AI can support speed + quality without turning your risk profile into a haunted house
• what policies, training, and guardrails need to exist so your team can use AI confidently
 
Why this combo matters (and why it’s rare)
 
Most people can help you with visibility 𝗼𝗿 operations.
 
But the advantage is when they work together:
 
𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 = 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲 𝘁𝗵𝗮𝘁 𝗵𝗼𝗹𝗱𝘀.
 
LinkedIn builds trust and demand.  AI readiness builds capacity and consistency.
 
One gets the right people to the table.  The other makes sure you can serve them without chaos, burnout, or “we’ll circle back in Q4.”
 
So yes, I still do LinkedIn.  And now I also help leaders answer the bigger question:
 
𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝘀𝘁𝗮𝘆 𝗺𝗼𝗱𝗲𝗿𝗻, 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲…𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁?
 
If you’re a leader, partner, or exec:  What’s your bigger pain right now - 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 or 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆?

Former lawyer leveraging LinkedIn™ for lawyers to gain quality referral relations and connect with qualified clients efficiently ~ (when I’m not ocean swimming).

AI is writing beautiful “strategy” in organizations right now…and leadership is mistaking it for direction.
 
𝘼𝙄 𝙘𝙖𝙣 𝙨𝙪𝙢𝙢𝙖𝙧𝙞𝙯𝙚. 𝙄𝙩 𝙘𝙖𝙣𝙣𝙤𝙩 𝙡𝙚𝙖𝙙.
 
And yet…I keep watching smart leaders hand it the keys like it’s been to a single leadership meeting, understands their org chart, and knows what “acceptable risk” means.
 
Spoiler: it doesn’t.  It’s just 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵.
 
Here’s what I’m seeing inside firms + organizations right now:
 
• People are already using AI (quietly ➛ what we now call "𝘴𝘩𝘢𝘥𝘰𝘸 𝘈𝘐"  )
  
• Leadership is “exploring” AI (publicly)
  
• Policies are…somewhere between “draft” and “we’ll deal with it later”
  
• Everyone is buying tools before anyone agrees on the actual problem
 
This carousel breaks down what AI can do brilliantly (with right guidance)…
and what it absolutely cannot do (no matter how persuasive the paragraph).
 
If you’re a partner, executive, or leader trying to modernize without turning your operation into a shiny, expensive science experiment:
 
𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙢𝙖𝙥.  𝙏𝙝𝙚𝙣 𝙥𝙞𝙘𝙠 𝙩𝙝𝙚 𝙩𝙤𝙤𝙡𝙨.
 
What’s one task you’d 𝘭𝘰𝘷𝘦 to stop doing every week?

AI Summarizes, You Lead

There’s “big consulting insight” and
 There’s “here are five shiny prompts, good luck out there.”

One is expansive and useful. The other is basically a fortune cookie with a keyboard.

Even McKinsey is saying the quiet part out loud: “Clients are tackling the complexity of moving from siloed experimentation to real impact,” (Ben Ellencweig, a Senior Partner who leads alliances, acquisitions and partnerships globally for QuantumBlack, AI by McKinsey.)

𝙏𝙧𝙖𝙣𝙨𝙡𝙖𝙩𝙞𝙤𝙣: 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢 𝙞𝙨 𝙣𝙤𝙩 𝙘𝙪𝙧𝙞𝙤𝙨𝙞𝙩𝙮. 𝙄𝙩’𝙨 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣. 𝙁𝙧𝙤𝙢 𝙥𝙞𝙡𝙤𝙩𝙨 𝙩𝙤 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨.

Because prompts don’t fix:
• messy data
• broken handoffs
• unclear decision rights
• misaligned stakeholders
• workflows that live in Sharon’s head (and Sharon is taking PTO)

And here’s the stat that should make every leader sit up straighter:
McKinsey reports 𝟲𝟮% of organizations are experimenting with AI agents, but only 𝟮𝟯% say they’re scaling an agentic system anywhere in the enterprise. 

𝙏𝙝𝙖𝙩 𝙜𝙖𝙥 𝙞𝙨 𝙣𝙤𝙩 𝙖 “𝙥𝙧𝙤𝙢𝙥𝙩𝙞𝙣𝙜” 𝙞𝙨𝙨𝙪𝙚.
𝙄𝙩’𝙨 𝙖 𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 + 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙣𝙜 𝙢𝙤𝙙𝙚𝙡 𝙞𝙨𝙨𝙪𝙚.

McKinsey-style insight can be powerful when it leads to real decisions, real prioritization, and real execution.

But “prompt packs” without a foundation? (Yep, they're everywhere...)
That’s just giving a toddler a power tool and calling it innovation.

If you want AI to drive growth, reduce friction, and create real competitive advantage, the conversation has to move past “cool outputs” and into 𝙧𝙚𝙥𝙚𝙖𝙩𝙖𝙗𝙡𝙚 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨.

If that’s where you’re headed, I’m open to a thoughtful, low-pressure conversation to see what would actually be most useful for your stakeholders and your business.

(And if your current AI plan is...
“Step 1: prompts ➛ Step 2: ??? ➛ Step 3: transformation"?
We should probably talk before Sharon comes back from PTO to find her job replaced by a Google Doc.) 😱

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

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