I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

LinkedIn positioning gets you 𝘀𝗲𝗲𝗻.
AI readiness gets you 𝘀𝗲𝘁 𝘂𝗽 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 when the attention shows up.
 
And yes…they’re wildly connected.
 
Because what’s the point of a gorgeous LinkedIn presence if:
 
• your team is reinventing the wheel every Monday
• your “process” lives in someone’s head (and they’re on PTO)
• your people are using Shadow AI like it’s a secret snack drawer
• your competitors are quietly getting faster while you’re still debating 
  “Should we?”
 
Here’s the parallel most leaders miss:
 
𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿.  𝗔𝗜 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗸𝗶𝘁𝗰𝗵𝗲𝗻.
 
Front door matters. (Hello, first impressions.)  But if people walk in and the kitchen is on fire…we’ve got a different - not good - kind of “hot lead.” 🔥
 
𝙃𝙤𝙬 𝙄 𝙝𝙚𝙡𝙥 𝙤𝙣 𝙩𝙝𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙨𝙞𝙙𝙚:
 
I help you look like the person people 𝘸𝘢𝘯𝘵 to hire, refer, invite, and trust.
 
• Profile optimization (headline, About, positioning, proof)
• Content strategy (what to say, how to say it, so it doesn’t sound like a beige corporate memo)
• Content creation + management (consistent, sharp, aligned with business goals)
 
𝙃𝙤𝙬 𝙄 𝙝𝙚𝙡𝙥 𝙤𝙣 𝙩𝙝𝙚 𝘼𝙄 𝘼𝙨𝙨𝙚𝙨𝙨𝙢𝙚𝙣𝙩 𝙨𝙞𝙙𝙚:
 
I help you operate like the leader people 𝘦𝘹𝘱𝘦𝘤𝘵 you to be once they find you.
 
An AI Assessment isn’t “let’s sprinkle ChatGPT on it.”
 
It’s:
 
• how work actually flows today (not the version in the SOP folder from 2019)
• where time leaks, bottlenecks, and handoffs are slowing delivery
• where AI can support speed + quality without turning your risk profile into a haunted house
• what policies, training, and guardrails need to exist so your team can use AI confidently
 
Why this combo matters (and why it’s rare)
 
Most people can help you with visibility 𝗼𝗿 operations.
 
But the advantage is when they work together:
 
𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 = 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲 𝘁𝗵𝗮𝘁 𝗵𝗼𝗹𝗱𝘀.
 
LinkedIn builds trust and demand.  AI readiness builds capacity and consistency.
 
One gets the right people to the table.  The other makes sure you can serve them without chaos, burnout, or “we’ll circle back in Q4.”
 
So yes, I still do LinkedIn.  And now I also help leaders answer the bigger question:
 
𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝘀𝘁𝗮𝘆 𝗺𝗼𝗱𝗲𝗿𝗻, 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲…𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁?
 
If you’re a leader, partner, or exec:  What’s your bigger pain right now - 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 or 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆?

Former lawyer leveraging LinkedIn™ for lawyers to gain quality referral relations and connect with qualified clients efficiently ~ (when I’m not ocean swimming).

AI is writing beautiful “strategy” in organizations right now…and leadership is mistaking it for direction.
 
𝘼𝙄 𝙘𝙖𝙣 𝙨𝙪𝙢𝙢𝙖𝙧𝙞𝙯𝙚. 𝙄𝙩 𝙘𝙖𝙣𝙣𝙤𝙩 𝙡𝙚𝙖𝙙.
 
And yet…I keep watching smart leaders hand it the keys like it’s been to a single leadership meeting, understands their org chart, and knows what “acceptable risk” means.
 
Spoiler: it doesn’t.  It’s just 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵.
 
Here’s what I’m seeing inside firms + organizations right now:
 
• People are already using AI (quietly ➛ what we now call "𝘴𝘩𝘢𝘥𝘰𝘸 𝘈𝘐"  )
  
• Leadership is “exploring” AI (publicly)
  
• Policies are…somewhere between “draft” and “we’ll deal with it later”
  
• Everyone is buying tools before anyone agrees on the actual problem
 
This carousel breaks down what AI can do brilliantly (with right guidance)…
and what it absolutely cannot do (no matter how persuasive the paragraph).
 
If you’re a partner, executive, or leader trying to modernize without turning your operation into a shiny, expensive science experiment:
 
𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙢𝙖𝙥.  𝙏𝙝𝙚𝙣 𝙥𝙞𝙘𝙠 𝙩𝙝𝙚 𝙩𝙤𝙤𝙡𝙨.
 
What’s one task you’d 𝘭𝘰𝘷𝘦 to stop doing every week?

AI Summarizes, You Lead

There’s “big consulting insight” and
 There’s “here are five shiny prompts, good luck out there.”

One is expansive and useful. The other is basically a fortune cookie with a keyboard.

Even McKinsey is saying the quiet part out loud: “Clients are tackling the complexity of moving from siloed experimentation to real impact,” (Ben Ellencweig, a Senior Partner who leads alliances, acquisitions and partnerships globally for QuantumBlack, AI by McKinsey.)

𝙏𝙧𝙖𝙣𝙨𝙡𝙖𝙩𝙞𝙤𝙣: 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢 𝙞𝙨 𝙣𝙤𝙩 𝙘𝙪𝙧𝙞𝙤𝙨𝙞𝙩𝙮. 𝙄𝙩’𝙨 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣. 𝙁𝙧𝙤𝙢 𝙥𝙞𝙡𝙤𝙩𝙨 𝙩𝙤 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨.

Because prompts don’t fix:
• messy data
• broken handoffs
• unclear decision rights
• misaligned stakeholders
• workflows that live in Sharon’s head (and Sharon is taking PTO)

And here’s the stat that should make every leader sit up straighter:
McKinsey reports 𝟲𝟮% of organizations are experimenting with AI agents, but only 𝟮𝟯% say they’re scaling an agentic system anywhere in the enterprise. 

𝙏𝙝𝙖𝙩 𝙜𝙖𝙥 𝙞𝙨 𝙣𝙤𝙩 𝙖 “𝙥𝙧𝙤𝙢𝙥𝙩𝙞𝙣𝙜” 𝙞𝙨𝙨𝙪𝙚.
𝙄𝙩’𝙨 𝙖 𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 + 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙣𝙜 𝙢𝙤𝙙𝙚𝙡 𝙞𝙨𝙨𝙪𝙚.

McKinsey-style insight can be powerful when it leads to real decisions, real prioritization, and real execution.

But “prompt packs” without a foundation? (Yep, they're everywhere...)
That’s just giving a toddler a power tool and calling it innovation.

If you want AI to drive growth, reduce friction, and create real competitive advantage, the conversation has to move past “cool outputs” and into 𝙧𝙚𝙥𝙚𝙖𝙩𝙖𝙗𝙡𝙚 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨.

If that’s where you’re headed, I’m open to a thoughtful, low-pressure conversation to see what would actually be most useful for your stakeholders and your business.

(And if your current AI plan is...
“Step 1: prompts ➛ Step 2: ??? ➛ Step 3: transformation"?
We should probably talk before Sharon comes back from PTO to find her job replaced by a Google Doc.) 😱

Goodlawyer

Leading our passionate Lawyer Experience and Marketing teams.

Supporting our incredible Sales and Account Management teams. 

And on a mission to make being a Fractional Lawyer the most desirable way to practice. 

Because:

1. Lawyers should be able to design a career that fits their life, and 

2. Companies should have access to talented Lawyers that drive their business forward, on budget.

Chief Commercial Officer

Advising Goodlawyer's leadership team in support of its impactful mission to revolutionize legal services for business executives and in-house teams. 

Goodlawyer's unique Fractional GC™ and Fractional InHouse™ services deliver embedded legal expertise in a flexible, part-time format. This approach offers cost-effective, integrated support tailored to your company’s unique requirements. 

Goodlawyer's rigorous vetting means we only offer top-tier legal talent with an average of 10+ years of experience at prestigious firms and in-house roles.

Strategic Advisor

Chad Aboud Consulting

Inspiring leaders and entrepreneurs share how they uncovered their natural gifts and brought them into their career so that they are more successful and feel happier.

Host - What You're About Podcast

Giving Lawyers and Business Leaders the tools to be more successful and feel happier by unleashing more of themselves.

Because career success and fulfilment is more than pure technical knowledge. 

Our impact is maximized by uncovering our unique collection of natural skills. And then pairing up those skills with actions that power human connection. 

Bringing my experience as a former General Counsel and Law Firm Lawyer to build actionable game plans that don't feel like work.

Founder & Principal

AudienceView

Created and led the Legal function for an int'l portfolio of tech companies.

Responsible for:
•	Developing scalable LegalTech, systems and tools to empower the business 
•	Leading cross-functional projects
•	Integrating legal systems and requirements across the portfolio  
•	Making Legal impacts more accessible and usable for stakeholders
•	Building Privacy/Data Security governance and processes (GDPR, CCPA, PIPEDA)
•	Managing intellectual property portfolio and litigation 
•	Hiring, budgeting and setting goals for Legal Department

General Counsel

Indigo

Provided creative, solutions-oriented advice during a time of international expansion and transformation.

•	Negotiated contracts for SaaS and custom technology development, procurement, marketing services, merchandise purchases, live events, loyalty programs and construction projects
•	Led legal negotiation on a significant IP acquisition 
•	Advised on national marketing campaigns, public relations matters, intellectual property management and customer service matters
•	Developed and presented information sessions to business partners

Senior Corporate Counsel

Corporate Counsel

Cassels Brock & Blackwell LLP

Advised senior management and boards of directors, negotiated  complex financing and merger transactions, communicated with regulatory authorities and stock exchanges, and trained junior lawyers.

Corporate & Securities Lawyer

Uncovering your natural gifts | TEDx Speaker | Host: What You're About podcast | Coach, Advisor, Speaker | EdTech Series Host | Fmr GC

At Goodlawyer, our mission is to be the most desirable way for Lawyers to practice. 

So that incredible companies get access to extremely talented Lawyers that drive their business forward, on budget.

We transform how legal services are delivered to business executives & in-house teams. Our flagship offerings Fractional GC™ and Fractional InHouse™ provide embedded legal expertise in a flexible, part-time way. 

Think cost-effective and tailored legal support to meet your company's unique needs. 

We rigorously vet our lawyers, ensuring top-tier talent with 10+ years in prestigious firms and in-house roles. 

If you could use flexible Legal talent to lift your Legal Team or Business, we're here.

Chad Aboud

This guy helped me survive 1L.

And 20 years later, I finally told him.

My first semester of law school did not go according to plan. The reading felt endless. I could not see the forest for the trees.

My grades reflected that.

Then I met Dimitar through our law school soccer team. 

Somewhere between classes and the pitch, he shared a different way to think about studying.

Not more hours.
Better perspective.

I took his advice. I got my time back. Studying became lighter. Clearer. 

The path through the forest started to emerge.

Without his care, and his interest in seeing me figure it out, my career may have unfolded very differently.

Last night at Avi’s Counselwell event, I had no idea he’d be there. 

Suddenly we were standing together two decades later, reminiscing about classrooms, soccer games, and conversations that mattered more than either of us probably realized at the time.

That is one of the things I love most about our industry.

The people. 
The long arc. 

The chance to say thank you.

Grateful to Avi and Wordsmith AI for bringing so many thoughtful folks into one room. Elaine and I left full.

Sending you good energy to reach out to someone who shaped your path.

You never know how much it will mean, my friends ✌🏼

No alternative text description for this image

8–15 years. Firm + In-house background.

$200-300k+/yr. Is this you?

I talk with hundreds of lawyers each year. 

And this keeps coming up. 

You’ve built an incredible career.

But you’re not sure the traditional path is the only path for you anymore.

Or your current role has run its race.

If this is you, keep reading.

At Goodlawyer, we’re expanding our curated network of seasoned lawyers.

And here's the best part for you:

It’s free to join.
Zero obligation.

You don’t need to leave your job today. 

No bridges being burned. 

You simply get access to:

1. Fractional In-house opportunities.

2. Leave coverages with the biggest brands.

3. Full-time roles you can't find on your own.

(Because yes we do recruiting too.)

Whatever path feels right. 

And here's the part I enjoy most:

We don’t blast resumes.

Because we deeply care about lawyer happiness.

How do we do that?

We front load everything. 

Taking time through conversations and our internal tools to identify the perfect opportunities for you. 

The overlap of your skills + passion. 

It's as easy as applying here: https://lnkd.in/g_pQN3ee

You don't need to be ready to leave your current role now.

It's just nice to know your options right?

Here’s to intentionally designing our lawyer lives, my friends✌🏽

📸 added benefit: great friends included

Her year might totally change.

Because we did not cancel.

Last week Toronto decided to throw a snowstorm and a rainstorm at us.

And it just happened to land on the same week as two events we were hosting.

A Lawyers meetup at The Walrus.
A Female GC High Tea at the Shangri-La.

When the snow turned near blizzard, Brett and I looked at each other and asked the question.

Do we pull the plug?

People had booked sitters.
Moved meetings.
Coordinated with partners.

They were excited.
We were excited. 

So we drove forward.
Into the storm. 

And I am so glad we did.

Because in the middle of all that weather, I had a conversation with one of the lawyers who had recently turned down an opportunity.

We talked through it that night.
Then again the next day.

Turns out, there’s a design that works for her.

Now she may step into a senior, year long role in a space she thrives.

That conversation does not happen on email.
It does not happen by accident.

It happens when people make the effort to be in the same room.

Sometimes the biggest shifts in our trajectory require a little extra human effort.

A little inconvenience.
A little weather.
A little belief.

Friendly reminder that we never know where the next conversation will take us.

Even in the middle of a storm. 

Wishing you an incredible Monday, my friends ✌🏼

📸: two incredible nights last week with so much more in store (yacht anyone? 🛥️ 🤔)

Even great lawyers undersell themselves in interviews.

And it’s easier to fix than you think.

I’ve prepped hundreds of lawyers for interviews.

This is one of my favourite tips.

Remember:

Most lawyers aren’t professional interviewees.

And the GC interviewing you isn’t a professional interviewer either.

They’re listening.

But they’re also thinking about their business.

And what to ask you next.

They can only absorb so much.

So focus on 2–3 things you’ve done that clearly map to the role.

Skip the caveats.

Skip the career rundown.

Keep each example specific.

And not more than 2–3 minutes long.

So there’s space to breathe.

Your goal isn’t to tell your life story.
Your goal is to make the fit obvious.

Try this:

Record yourself explaining your examples.

Then watch it back and ask:

Is it obvious this person will crush the role?

Curious for my GC friends, what do the best interviewees do in your interviews? 

📸 July 2022: Getting grilled by my #1 interviewer

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Chad Aboud

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The Battle

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