I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

LinkedIn positioning gets you 𝘀𝗲𝗲𝗻.
AI readiness gets you 𝘀𝗲𝘁 𝘂𝗽 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 when the attention shows up.
 
And yes…they’re wildly connected.
 
Because what’s the point of a gorgeous LinkedIn presence if:
 
• your team is reinventing the wheel every Monday
• your “process” lives in someone’s head (and they’re on PTO)
• your people are using Shadow AI like it’s a secret snack drawer
• your competitors are quietly getting faster while you’re still debating 
  “Should we?”
 
Here’s the parallel most leaders miss:
 
𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿.  𝗔𝗜 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗸𝗶𝘁𝗰𝗵𝗲𝗻.
 
Front door matters. (Hello, first impressions.)  But if people walk in and the kitchen is on fire…we’ve got a different - not good - kind of “hot lead.” 🔥
 
𝙃𝙤𝙬 𝙄 𝙝𝙚𝙡𝙥 𝙤𝙣 𝙩𝙝𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙨𝙞𝙙𝙚:
 
I help you look like the person people 𝘸𝘢𝘯𝘵 to hire, refer, invite, and trust.
 
• Profile optimization (headline, About, positioning, proof)
• Content strategy (what to say, how to say it, so it doesn’t sound like a beige corporate memo)
• Content creation + management (consistent, sharp, aligned with business goals)
 
𝙃𝙤𝙬 𝙄 𝙝𝙚𝙡𝙥 𝙤𝙣 𝙩𝙝𝙚 𝘼𝙄 𝘼𝙨𝙨𝙚𝙨𝙨𝙢𝙚𝙣𝙩 𝙨𝙞𝙙𝙚:
 
I help you operate like the leader people 𝘦𝘹𝘱𝘦𝘤𝘵 you to be once they find you.
 
An AI Assessment isn’t “let’s sprinkle ChatGPT on it.”
 
It’s:
 
• how work actually flows today (not the version in the SOP folder from 2019)
• where time leaks, bottlenecks, and handoffs are slowing delivery
• where AI can support speed + quality without turning your risk profile into a haunted house
• what policies, training, and guardrails need to exist so your team can use AI confidently
 
Why this combo matters (and why it’s rare)
 
Most people can help you with visibility 𝗼𝗿 operations.
 
But the advantage is when they work together:
 
𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 = 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲 𝘁𝗵𝗮𝘁 𝗵𝗼𝗹𝗱𝘀.
 
LinkedIn builds trust and demand.  AI readiness builds capacity and consistency.
 
One gets the right people to the table.  The other makes sure you can serve them without chaos, burnout, or “we’ll circle back in Q4.”
 
So yes, I still do LinkedIn.  And now I also help leaders answer the bigger question:
 
𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝘀𝘁𝗮𝘆 𝗺𝗼𝗱𝗲𝗿𝗻, 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲…𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁?
 
If you’re a leader, partner, or exec:  What’s your bigger pain right now - 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 or 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆?

Former lawyer leveraging LinkedIn™ for lawyers to gain quality referral relations and connect with qualified clients efficiently ~ (when I’m not ocean swimming).

AI is writing beautiful “strategy” in organizations right now…and leadership is mistaking it for direction.
 
𝘼𝙄 𝙘𝙖𝙣 𝙨𝙪𝙢𝙢𝙖𝙧𝙞𝙯𝙚. 𝙄𝙩 𝙘𝙖𝙣𝙣𝙤𝙩 𝙡𝙚𝙖𝙙.
 
And yet…I keep watching smart leaders hand it the keys like it’s been to a single leadership meeting, understands their org chart, and knows what “acceptable risk” means.
 
Spoiler: it doesn’t.  It’s just 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵.
 
Here’s what I’m seeing inside firms + organizations right now:
 
• People are already using AI (quietly ➛ what we now call "𝘴𝘩𝘢𝘥𝘰𝘸 𝘈𝘐"  )
  
• Leadership is “exploring” AI (publicly)
  
• Policies are…somewhere between “draft” and “we’ll deal with it later”
  
• Everyone is buying tools before anyone agrees on the actual problem
 
This carousel breaks down what AI can do brilliantly (with right guidance)…
and what it absolutely cannot do (no matter how persuasive the paragraph).
 
If you’re a partner, executive, or leader trying to modernize without turning your operation into a shiny, expensive science experiment:
 
𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙢𝙖𝙥.  𝙏𝙝𝙚𝙣 𝙥𝙞𝙘𝙠 𝙩𝙝𝙚 𝙩𝙤𝙤𝙡𝙨.
 
What’s one task you’d 𝘭𝘰𝘷𝘦 to stop doing every week?

AI Summarizes, You Lead

There’s “big consulting insight” and
 There’s “here are five shiny prompts, good luck out there.”

One is expansive and useful. The other is basically a fortune cookie with a keyboard.

Even McKinsey is saying the quiet part out loud: “Clients are tackling the complexity of moving from siloed experimentation to real impact,” (Ben Ellencweig, a Senior Partner who leads alliances, acquisitions and partnerships globally for QuantumBlack, AI by McKinsey.)

𝙏𝙧𝙖𝙣𝙨𝙡𝙖𝙩𝙞𝙤𝙣: 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢 𝙞𝙨 𝙣𝙤𝙩 𝙘𝙪𝙧𝙞𝙤𝙨𝙞𝙩𝙮. 𝙄𝙩’𝙨 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣. 𝙁𝙧𝙤𝙢 𝙥𝙞𝙡𝙤𝙩𝙨 𝙩𝙤 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨.

Because prompts don’t fix:
• messy data
• broken handoffs
• unclear decision rights
• misaligned stakeholders
• workflows that live in Sharon’s head (and Sharon is taking PTO)

And here’s the stat that should make every leader sit up straighter:
McKinsey reports 𝟲𝟮% of organizations are experimenting with AI agents, but only 𝟮𝟯% say they’re scaling an agentic system anywhere in the enterprise. 

𝙏𝙝𝙖𝙩 𝙜𝙖𝙥 𝙞𝙨 𝙣𝙤𝙩 𝙖 “𝙥𝙧𝙤𝙢𝙥𝙩𝙞𝙣𝙜” 𝙞𝙨𝙨𝙪𝙚.
𝙄𝙩’𝙨 𝙖 𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 + 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙣𝙜 𝙢𝙤𝙙𝙚𝙡 𝙞𝙨𝙨𝙪𝙚.

McKinsey-style insight can be powerful when it leads to real decisions, real prioritization, and real execution.

But “prompt packs” without a foundation? (Yep, they're everywhere...)
That’s just giving a toddler a power tool and calling it innovation.

If you want AI to drive growth, reduce friction, and create real competitive advantage, the conversation has to move past “cool outputs” and into 𝙧𝙚𝙥𝙚𝙖𝙩𝙖𝙗𝙡𝙚 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨.

If that’s where you’re headed, I’m open to a thoughtful, low-pressure conversation to see what would actually be most useful for your stakeholders and your business.

(And if your current AI plan is...
“Step 1: prompts ➛ Step 2: ??? ➛ Step 3: transformation"?
We should probably talk before Sharon comes back from PTO to find her job replaced by a Google Doc.) 😱

I never wanted to be a solo lawyer running my own law practice.

Graduating from law school and passing the bar, the job market for those without guaranteed post-graduation employment was sparse. To pay the bills, I reluctantly rented an office across the hall from a law school buddy, set up a card table, and waited for the phone to ring.

During my legal career I have been a true solo, partnered with two other lawyers, was part of one of the first virtual law firms in the country, and was Of Counsel to small business law firm.

I have had to bootstrap and learn how to both practice law and run a law business on the fly. I have seen recessions, economic booms, and pandemics.

Now, in addition to running my own law practice, I help solo and small firm lawyers transform their law practices from something that causes stress and dictates their lives, to a business that provides them with the life they want. All while being a #LawyerDad to a 7-year old.

HOW I CAN HELP YOU

I offer 1:1 coaching to lawyers. I focus in the following areas:
▷ Personal transformation
▷ Law practice design
▷ Getting clients
▷ Running a law business

Looking for help getting your law practice to the next level? Send me a DM or email me at brad@newmodernlawyer.com.

Bradley Miller

I woke up this morning to a landscape covered in white and a voicemail on my phone.

School was cancelled.

But there was no panic.

Because my law practice is designed so things like this aren’t a big deal.

I’ve decided that family is an important value to me.

And not in the “work long and hard to provide for my family through the money I make” way.

(which is the mindset I had in the years after my daughter was born)

But in being there to get my daughter on and off the bus every day.

Being able to be home with her on snow days.

Being able to coach her softball teams or drive her to and from other activities.

And just generally not missing out on her childhood.

Because she is only going to be this age once, and there are no do-overs.

Now I’m not saying you need to work from home like I do or even have family as a top priority.

But I do think it is important to know what things you value, and to be intentional about designing your law practice and creating firm boundaries around those things.

If you aren’t living out your values and enjoying life, what’s the point?

#NML

Helping Create a Better Legal Profession | Happy Lawyers → Happy Clients | Legal Counsel for Franchisees and Small Business Buyers & Sellers | #LawyerDad #LawyersWhoWoo

Hourly cost plus 20%.

This is what many lawyers — and many law firm consultants — mean when they say flat fees.

You estimate how long you think the work will take, multiply it by your hourly rate, and then add a 20% buffer on top of that.

First, the good:

✅ For clients, it gives them a set price up front, rather than a surprise bill at the end. This means the client can budget for the cost and also decide if the work is worth it to them before they engage with the lawyer. Knowing the fee up front takes some of the risk away from the client that the fee will get out of control. There is also incentive for the work to be done efficiently and with less over-lawyering.

✅ For the lawyer/firm, it is a “safe” step from straight hourly billing. The fee is quoted up front but there is a buffer in case the time estimate is too low. If the time estimate was high or even accurate, the firm is coming out ahead of what they would have received if billing straight hourly.

Now the bad:

❌ For clients, the fee is still tied to the effort of the lawyer and not to the value of the services to them. If the time estimate was high or even accurate, the client is paying at minimum a 20% premium for the fee certainty.

❌ For the lawyer/firm, if the work takes significantly longer than estimated frustration and resentment are likely to set in. The lawyer may start to feel the additional work is being done without compensation, leading to both the quality of the work and responsiveness of the lawyer decreasing.

Yes, using a time estimate and hourly rate is one way to come up with the amount of a flat fee.

But it is really just hourly billing in drag.

And as AI decreases the amount of time needed to be spent on most tasks, the fees are going to keep getting lower.

Great maybe for clients, not so much for lawyers.

The solution?

Price your flat fee based on the value of the services to the client, not the time you think you will spend on it.

Is this much harder to do than using your estimated hourly fee plus a buffer?

Yes.

It requires trial and error and getting better at it through experience, just like any other skill.

But that time is well spent for a pricing method that benefits both you and the client.

#NML #DitchHourly

Photo by cottonbro studio: https://www.pexels.com/photo/woman-in-brown-and-black-floral-dress-4733357/

Sports necessarily includes a winner and a loser.

The one who gets the most (or least) points.

The one who finishes first, or who is left standing at the end of the game.

Sports are what Simon Sinek calls Finite Games.

But most of life is not a Finite Game.

The score doesn’t matter.

Just because you win doesn’t mean I lose.

The ending for all of us is the same.

Yet we still tend to treat it as such.

We compete against our neighbors for the biggest house and greenest lawn.

We compete against our colleagues for the most work done and the shiny promotion.

We even compete against ourselves, saying we aren’t good enough and that we have to keep fighting, keep hustling, keep scratching and clawing towards a goal that keeps moving away from us as quickly as we move towards it.

We’re playing the wrong game.

We aren’t in a Finite Game like chess or baseball or figure skating.

The Game of Life is an Infinite Game.

Where there are very few set rules, and the rest we make up as we go and change as they suit us.

There are no winners or losers.

There is no prize for finishing “first” or scoring the most.

The reward, the goal, the whole purpose is simply the experience of playing.

#NML

Photo by Pixabay: https://www.pexels.com/photo/dices-and-wooden-pieces-on-game-board-278918/

taplio

The Battle

Viveca Hess, J.D.

Bradley Miller

Followers

Posts

Engagements

Likes

Performance ScoreViveca Hess, J.D.'s LinkedIn Performance

Performance ScoreBradley Miller's LinkedIn Performance

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taplio

The Battle

Viveca Hess, J.D.

Bradley Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viveca Hess, J.D.'s LinkedIn Performance

Performance ScoreBradley Miller's LinkedIn Performance

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Performance ScoreViveca Hess, J.D.'s LinkedIn Performance