Co-Founder @ Stan | building a $BN company 🚀

Hi, I’m Vitalii 👋🏻

Over the past 3 years, I’ve built a $30M ARR business with 30 people.

A $1M/employee company.

Now, we’re building a category-defining brand—with $100M ARR in sight.

To do that, I focus on Culture, People, and Product.

Everything that got me here is self-taught.

Born and raised in Russia, I started working at 13—packing parachutes and skydiving. 🪂
By 18, I had 800+ jumps and enough saved to pay for my first year of college.

Jumping out of planes redefined my relationship with fear.
Once you commit, you act. Without hesitation.

I learned English in one year to study abroad—still the hardest thing I’ve done.
That brought me to Canada, where I earned a degree in Chemical Engineering.

I never used it.

My side projects opened doors for me—first to Deloitte, then to eBay.
But the real work happened outside the job.

I made time to build:
9–5 for the paycheck,
5–9 (both morning and night) for what I actually cared about.

That’s where I proved to myself—nothing is impossible.

In 2021, I met my cofounder. We went all-in and started building Stan.

On my LinkedIn, I write about:

→ Founder war stories (unfiltered)
→ Building a $1M/employee startup
→ Creating top 1% culture

🎧 Follow me here if you're building—or want to build—something great.

People I work with would describe me as:

→ I make things happen
→ Zero tolerance for mediocrity
→ I build and run top 1% talent-density teams

🫂 DM me on LinkedIn if you'd like to work at Stan.

But know—it’s likely to be the hardest thing you’ve ever done.
And worth it. For the right person.

—

On LinkedIn, I share stories for founders building what’s next—
The ones who care about People, Culture, and Redefining what's possible.

If that’s you,
Follow me. Drop a comment. Or just say hi 👋🏻

Vitalii Dodonov

I spent $204,000 to take the whole team to Costa Rica.

→ Travel (Flights & Bus): $103,000 
→ Hotel & Food: $89,000 
→ Offsite Planner: $12,000

Total Investment: $204,000 
($4,163 per person)

That’s a lot of money to spend on "vibes" and gallop tours 🇨🇷

But here’s why we do it:
I treat offsite trips as a productivity accelerator.

By spending $204K to build deep trust and clear 6 months of roadmap debt in 4 days,
I'm catalyzing our execution speed.

If this offsite increased our efficiency by even 10% over the next year for every individual team member, our team-ROI is easily 10x+.

Offsites is one of the many vehicles we use to invest in our most valuable asset:
People.

I give Credit Cards to my team on Day 1.

"Isn't that risky?”

It’s risky. And frankly very expensive…
But here’s what’s more expensive:

→ An engineer losing flow state because they are hungry
→ A designer missing details because their screen is low-res
→ A PM waiting 48 hours for a $50 software license approval
→ A team member waiting for a bus in the snow after a late night grind

I remember working out of a shared WeWork.

Uncomfortable chairs. Fighting for meeting rooms. Fast food.

Scrappy and frugal is in our DNA.

Now:
✅ Standing desks (Health)
✅ Free lunch & dinner (Focus)
✅ Unlimited Bubbly & protein bars (Fuel)
✅ Discretionary spending (Autonomy)

We don't do this to be "cool."

We do this because top 1% performance requires top 1% support.

You can't expect Ferrari speed if you provide Corolla maintenance.

Invest in your team.

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Alina Antoniuk

I just gotta share this... I mean... Jonathan, what are you doing!?? And why is building security calling us… and you asked for 30 extra seconds? 🤦‍♂️

$20,000. 60 hackers. We hired 4 of them on the spot, and filmed the whole thing! LIVE 🟢 on YouTube:

https://lnkd.in/dtMd7sys

We went from $5M in the bank to under $1M in two years.

On purpose.

Every entrepreneur needs to get extremely comfortable with losing money.

For us, the lesson came after raising venture capital.

We made an uncompromising commitment to hire the top 1% and build a category-defining brand.

This meant watching our bank account shrink over a year and a half.

I still remember the day I pinged John: 

V: "Guess what - we're at $827K and didn't lose any cash this month!" 
J: "Years in the making. Upwards from here."

It takes a lot of belief and conviction to invest this way, as opposed to optimizing for safety.

The reality is, for you to have a disproportionate upside, you need to create disproportional value.

And that's expensive: technology, R&D, talent. 
80% of our costs were purely talent.

Losing money before you make money is the price of being in the game.

Having done it once, I have a lot more appreciation for the process. 
And significantly fewer worries.

What's the biggest bet you've made on your company?

Hanging out with Liz Nucci today who got us our beautiful office 🏡. If you’re looking for office space in Toronto, call Liz! 

Just saying 👀

No alternative text description for this image

I’m having a wonderful time at BrainStation tonight!

I waited 3 years for a top 1% mobile engineer.

Not because we couldn’t hire.

Because I refused to hire a “maybe” and call it progress.

For 3 years, we could’ve “just shipped something” on mobile. 

We passed on several candidates who were good on paper… but weren’t a clear yes.

I kept coming back to one filter:
If this person can’t take what we built and make it 10x better, they’re not going to change the company.

So we waited.

Then we met Johan.

He built the entire mobile app solo.

When we launched, we got 500 five-star reviews in 2 weeks.

That’s the part people see.

What they don’t see is what we avoided: months of “management work” disguised as building—

Rewriting specs, re-scoping tickets, adding layers of process so a hire can keep up.

That’s how teams get slow. 

Not from lack of effort—standards quietly dropping.

Lesson I keep relearning: talent density isn’t a vibe. It’s a strategy.

Where in your org are you accepting a “maybe” (role, project, decision) just to feel progress?

Yesterday, NVIDIA’s Jensen Huang made it free for any company to build AI agents. Here’s what that actually means:

He announced NemoClaw — the enterprise version of OpenClaw, the open-source operating system for AI agents.

He also named what’s coming: ASAAS. Agentic Software As A Service. OpenClaw won’t kill SaaS — it’ll create a new category.

The “A” in ASAAS is the hard part.

At Stan, we’ve been working on AI agents for over a year. The technology was never the bottleneck. Teaching the AI what “good” looks like in your business — that was the bottleneck.

NVIDIA just commoditized the easy part. The hard part is still hard.

The companies winning at ASAAS in 2027 won’t be the ones with the best plumbing.

They’ll be the ones who spent 2025-2026 doing the boring work of encoding domain expertise into their agents.

What was the first thing your company successfully taught AI? (or planning to?)

⚠️ ⚠️ If you're an engineer, now is the worst time to quit your job.

I know. Everyone's saying the opposite.

AI makes it so easy to build. Ship an app in a weekend. Be your own founder.

But here's what the "go build your own thing" crowd isn't thinking about:

Yes, you'll see success stories. 

But for every one that works, there are hundreds who shipped the same weekend. 

The barrier to entry dropped for everyone at the same time. 

More builders, more competition, lower odds for all of them.

And the question is still the same question it's always been: who has distribution?

Distribution, customer trust, brand — these are built over years of compounding. 

They live in the human relationship world that AI hasn't touched. 

Companies hold that. Your side project doesn't.

Sure, your app might launch well. 

Maybe you make a few thousand dollars. 

Then it gets duplicated by your friend over the weekend, and you're left without the job and without the revenue.

If you've been thinking about going out on your own — do it. 

Just not right now.

Don't be impulsive in the middle of a revolution.

"I'm sorry, I f*cked up" 

This was my opening line at our leadership offsite last March.

Standing in front of all 8 leaders at Stan, 

everyone paid attention.

If I was to rate my relationship with everyone in the room, 

these would be my scores:

🟢🟡🟠🔴🔴🟠🔴🟡
(relationship health check: you get the picture)

6 months earlier...

I took on 2x more responsibilities at the company. 

As a result of this crushing workload, I had to prioritize and remove everything that wasn't mission critical.

One of the things I sacrificed was weekly 1:1s with my direct reports,

delegating them to my Chiefs of Staff.

I reasoned that most people I'd been working with for years and we'd manage.

What a mistake it was.

What I failed to see at the time was that the company ran on shared context established in those 1:1s.

Leadership runs on two things:
• Trust
• Shared context

Remove either one, and it's a matter of time before everything breaks.

That's what happened to me.

It took me the following 1-3 months to rebuild what I'd lost — to rebuild the relationships and rescope my work.

Some scars are still itching.

If you're a leader at your busiest time, I'm sharing this story to remind you:

Your company is a group of people working toward a shared objective.

Prioritize people so they can prioritize the shared objective. 

It doesn’t work the other way around.

We took an AI product from $0 to $10,000 MRR in 14 days 📈

I documented our process in full, from the initial build to the specific growth tactics we used to hit that $10k milestone in two weeks.

Sharing the 19-page Playbook today.

Follow + comment “PLAYBOOK” below and I’ll DM you the complete breakdown.

You're probably working on the wrong things right now.

Does this sound like you?

100 emails sent.
5 meetings run.
1 new initiative started.

Every day feels full, but every week you go:
"What did I do?"

What's the difference between moving forward and running in circles?
Well — direction.

Motion without direction is just expensive wandering.

To help with that, I've adopted this habit:

Every morning, before opening Slack, I ask myself:

"What would I do if I could only work 2 hours today?"

"What moves us closer to $100M ARR?"

"Is this urgent, or just loud?"

I'm serious - I tend to ignore 8/10 of the inbound I get, (even from my teams).

Sorry y'all I know you're reading 😅

5 minutes of thinking saves 5 hours of wandering.

Now when I journal, it's not about what I did.

It's about whether what I did actually mattered.

Most founders act too much and think too little.

We confuse being busy with being productive.

The best talent I've hired all share this trait:
They pause before they sprint.

What would you stop doing if you could only work 2 hours?

Price isn't just revenue. 
It's a filter.

For customers. 
And for your team.

Early at Stan, we picked $29/month. 

No deep methodology. We just wanted to feel premium.

Then we had to live up to it.

That meant obsessing over the first 100 customers. 

Fixing bugs on the call. 
Shipping overnight.

Pricing sets expectations. 
Expectations force standards. 

And standards attract a certain type of person.

Builders lean into hard problems. 

Bargain hunters lean into discounts and exceptions.

Same principle applies to talent.

Last month, I ran a hackathon with a $20,000 grand prize. 

It got the top 1% of builders out of the house.

4 hires. 2 days. No resumes.

We don't price based on cost. 
We price based on value.

What's one thing you'd price differently today?

Headcount doesn't fix slow execution. 

Clarity does.

When execution slows, the reflex is: 
"We need to hire."

Most of the time, you don't have a people problem. 

You have a clarity problem.

Here's what I did:

I used to take meetings all day. Felt productive. Wasn't.

Now I auto-decline everything before lunch. 

7 hours of deep work. Zero interruptions.

One calendar rule deleted dozens of daily decisions.

Speed is subtraction.

List your recurring weekly decisions. 
For each one, choose:

→ Delete it. 
→ Delegate it. 
→ Automate it. 
→ Assign a DRI (directly responsible individual).

We used to debate tool purchases in Slack. 

Now everyone gets a $5K card. Decision deleted 🤷‍♂️

Less flexibility upfront. 
More speed downstream.

What decision could you delete this week?

In 1846, astronomers had a problem.

Uranus was wobbling in space.
And nobody could explain why.

Every calculation said it should move one way.
But it moved another.

Most scientists thought Newton's laws were breaking down at that distance.

But Urbain Le Verrier, a French mathematician, had a different idea:
"What if there's another planet pulling on it?"

He spent months calculating where this invisible planet would need to be.

Then wrote to Berlin Observatory:
"Point your telescope here. You'll find a new planet."

They thought he lost it...
But they looked 🔭

Neptune was sitting there.
Exactly where the math said it would be.

Le Verrier discovered a planet using only pencil and paper.
2.7 billion miles away.

I think about this whenever we're stuck at Stan.

When something doesn't make sense, we work backwards.
There's always a hidden force.

We just have to calculate where to look.

What's wobbling in your business that you can't explain?

The Revenue Architect | CEO @ Vibe GTM | Building AI-powered pipeline machines for B2B. You own it all, no lock-in. | TEDx Speaker

Most companies hit a ceiling because they lack scalable revenue operations OR they lack leaders who can run them.Most consultants only see systems. Most coaches only see humans. I see both.I help B2B companies scale from $5M to $50M and beyond without breaking their systems or their leaders. One scales the revenue engine. The other scales the human running it. Same core philosophy: build systems that replace hustle with leverage.WHAT I DO:Through Vibe GTM, I build revenue infrastructure you own forever. Outbound systems, pipeline architecture, signal-based prospecting, and AI-powered go-to-market. We turn content, intent data, and engagement signals into qualified pipeline without adding headcount. Most clients see results within 45 days. Most see &gt;3X ROI.Through Coach Matt, I coach executives and top performers through growth and transformation. Operators becoming CEOs. High performers hitting ceilings. Leaders who need a partner who has been in the chair and understands how isolating it gets at the top.MY POV:The old playbook is dead. Hiring more, blasting cold lists, renting agencies. None of it scales nor builds the infrastructure needed.What works now: provide value to generate relevant attention through thought leadership. Capture the signals that attention creates. Convert those signals through smart, personalized outbound. Content and outbound aren’t separate strategies. They’re one system. Inbound-led outbound.I build that growth system for companies. And I coach the leaders running it so they don’t burn out in the process.BACKGROUND:Started in the mailroom. Became a CRO. Scaled revenue at Headspace, Talkspace, Stryker, and TriNet. $2.3B+ in enterprise value created. Early-stage investor in 30+ healthcare, technology, SaaS, AI, and ProfServ companies.WHAT MAKES ME DIFFERENT:I studied neuroscience at UCLA and busienss at University of Florida. It taught me that leadership is a performance problem, not just a strategy problem. The best systems fail when the human running them breaks. We can no longer rely on heroics.The real foundation came from circus camp as a young man. Balance, trust, improvisation, performing under pressure. I learned adaptability from acrobats before I learned it in boardrooms.TEDx talk February 2026: “Be Chalant.” Why the best leaders care deeply and show up fully instead of playing it cool.Based in South Florida. Working globally.If your company is scaling and something feels like it’s breaking, send me a message. Or if you want to grow, reach out. I’m here for you,Matt 

Matt Savarick

Mom knew something the doctors didn’t.

At 7, I couldn’t sit still.
Teachers complained.
The school counselor said I need help.
The doc said medication.

Mom said no.

Not because Jan was anti-medicine,
but because she saw what they missed.

My hyperactivity wasn’t a bug.
It was a feature.

An untrained super power...

While other kids got Ritalin,
I got early-morning workouts with Coach Lamont Carr.

5:30 a.m. alarms.
Shuttle runs before sunrise.
Layup lines before school.
Chess when my body was tired but my mind wasn’t.

Coach Carr taught me discipline and empathy -
“high expectations, high support,” he’d say.

Mom didn’t try to slow me down.
She taught me to channel the speed.

Lighting in a bottle.

-

My favorite pic of her supporting me is #6, btw 📸 

-

The same energy that made me bounce off walls?
It helps me run three companies today.

And manage dozens of clients, well.

The “inability to focus”?
Became the ability to see connections others miss.

Orthogonal thinking.

Out of the box perspectives.

The “disruption” teachers feared?
It’s how I challenge broken systems now.

Mom understood something powerful:

You don’t fix high-performance engines by capping their speed.
You teach them to handle the curves.

She gave me structure, not sedation.
Discipline, not diagnosis.
Outlets, not limits.

Two decades later, that “problem child” energy built:
→ Multiple 8-figure exits
→ Systems that scale without me
→ A mind that thrives on complexity

The same traits they wanted to medicate?
They’re what my clients pay for now.

The hyperactivity became hyperfocus.
The restlessness became relentless execution.
The “too much” became exactly enough.

Mom’s framework was simple:
- Physical exhaustion before mental work.
- Creative outlets for excess energy.
- Structure without suppression.
- Celebration of intensity, not shame.

She didn’t have a degree.
She just knew different isn’t broken.

It’s also helping me understand my own kids.

Because the world doesn’t need more people who sit still.

It needs people who can’t.

Thanks, Mom.

And thanks, Coach Carr.. for showing me that discipline and empathy can live in the same breath.

—>

⚙️ Follow Matt Savarick (and Jan) for systems that compound  
♻️ Share if this resonates

I Help Leaders Compound Revenue With AI | Scaled Companies $1M to $100M+ | CRO turned CEO @ Vibe GTM | Ex-Stryker, TriNet, Talkspace, Headspace | TEDx Speaker

Everyone told us it would ruin our marriage:
“Don’t work with your spouse.”
“You’ll not like each other.”
“Keep business and love separate.”

We didn’t listen.

Ashley and I started this on a kitchen counter in Santa Monica. 
Two laptops. 
Zero clients.

That was years ago.

Here’s what I’ve learned that nobody warns you about:

Most couples fail in business not because they fight. But because they stop being honest to keep the peace.

We almost made that mistake.

Ashley has vetoed 3 ideas I was certain about. 

She was right each and every time. 

I’ve learned to pause when she pushes back because she’s not blocking progress. 

She’s seeing something I missed.
Two things saved us:

1. Boundaries that protect the marriage first. No business talk after dinner. The kids get us fully present. Work stays in the office, even when the office is 10 feet from the kitchen.

2. Empathy before efficiency. Every time. Without exception.

The people who say “never work with your spouse” are protecting themselves from hard conversations.

Hard conversations are where the growth is.

Ashley believed in me when this was a napkin idea. She’s still my first call when something breaks. 
And my first celebration when something lands.

The best business partner I ever found was already next to me all this time.

Most people never take the risk to find out.

Who’s your person?

Pre-SAT qualified me for top honors and finalist status

National Merit Scholar

WELCOA's Seven Benchmarks 

Mindfulness

CCWS - Certified Corporate Wellness Specialist

Master Indoor Cycling Certification

Gender Intelligence® and Inclusive Leadership - 2-day Immersive Workshop

Leadership Program

Sales MBA

Challenger Sale

Finding Your Best - Compete to Create

Hoffman Solution Selling

Sandler Sales Methodology

CareerUP

UCLA Health Sound Body Sound Mind

LACMA

The Jewish Federation of Greater Los Angeles

2017 TriNet PROUD Commitee

Rebuild the TriNet Corporate Capabilities Deck that all Sales Consultants across the US

Corporate Capabilities Deck Creation Committee

The Art vs Science of Prospecting: How to increase the quantity of real pipeline and quality of prospects in pipeline.

The Art of Prospecting, Regional Sales Consultant Training - CA Technology

TRIUMPH is TriNet's Annual Sales Conference where I was asked to teach a mandatory (0-24 month tenure) course during our week long conference early August. 
Pitch TriNet: from the elevator to the board room!

TRIUMPH Training: Corporate Capabilities - The Power of the Pitch

Install Predictable Revenue Engines | Revenue Systems & Infrastructure for $1M-$100M B2B Companies | Trusted Advisor to Families, Founders & Enterprises

I wake up every day to help founders and leaders install the systems that scale their growth.. without sacrificing their sanity.

I Build Dual-Track Growth Systems:
One drives revenue. The other drives resilience.

Over the past 17 years, I’ve built revenue systems for billion-dollar brands (Headspace, Talkspace), led elite GTM teams (Stryker, TriNet), and coached founders and operators at companies like Slack, Ramp, Flo, Citadel, and Pray.com.

But logos don’t tell the full story.
What matters most is this:

Growth without clarity leads to burnout.
Growth without systems leads to chaos.
Growth without leverage? It doesn’t last.

So now, I help leaders build both:

EXTERNAL: Revenue Systems for $1M–$10M B2B Founders

We install AI-powered outbound infrastructure that creates:
• Predictable pipeline
• Scalable outbound systems
• Strategic positioning that cuts through noise
• Conversion frameworks rooted in buyer psychology
• Lean automation workflows (Clay, Apollo, Bland AI)

We call it Vibe GTM™ --> built in 30 days.
No more headcount. 
No tech bloat. 
Just compounding conversations that convert.

INTERNAL: Operating Systems for Executives & Founders

We optimize:
• Energy calibration & execution rhythm
• Cognitive clarity & decision hygiene
• Nervous system regulation & burnout prevention
• Culture architecture & leadership identity

This is performance coaching re-engineered for the AI era.
Neuroscience-backed. Behaviorally sound. Built to scale you and your team.

Why This Matters More Than Ever
AI has made enterprise-grade GTM tools available to lean teams.
But without the internal capacity to execute, it all breaks.

That's what I solve for:
Growth that compounds.. without chaos or burnout.

📩 Ready to install the system that frees you from founder-led bottlenecks and builds a business that runs while you live?

Let’s talk. 
- DM me 
or
- call me 404.387.985O

Here for you,

Matt

Our vision is to make college a reality by adequately preparing students to matriculate and graduate from college,
​allowing them to positively contribute to our society.

Scaling Businesses with Operational Excellence & Growth Strategies | Co-Founder | Ex-Snap | Supermom

I build AI-powered revenue systems that turn buying signals into qualified pipeline | CEO @ Vibe GTM | Ex-Stryker, TriNet, Headspace | TEDx Speaker

I’ve made almost every mistake on this list. That's how we learn.

Here’s what 10 years of doing it wrong taught me about doing it right.

10 uncomfortable truths about Leadership (that you can read in 30 seconds):

1. Leadership is not about talking. It’s about being the best listener in the room.
2. A "performance problem" is often just a "leadership and systems problem."
3. Leadership isn't a rank. It’s a daily choice to look after the person to your left and the person to your right.
4. Your “Top Performer” is toxic if they destroy the culture to hit their goals. Let them go.
5. Empathy is not soft. It’s the only way people feel safe enough to tell you the truth.
6. Micromanagement is a confession of fear. If you don’t trust them, you shouldn’t have put them in the role.
7. The best feedback doesn’t feel like an attack; it feels like an invitation to grow.
8. Radical transparency is a competitive advantage. If a decision isn’t in someone’s best interest, say so and explain why.
9. Results hide a lot of sins. Don’t mistake short-term wins for healthy long-term leadership.
10. You don’t build great companies. You build great people, and they build great companies.

The hardest truths on this list are the ones that force us to look in the mirror.

I’m leaning toward # 4 today. Letting a toxic high performer go is the decision that separates leaders who talk about culture from leaders who protect it.

Which one of these did you learn the hard way?

Most LinkedIn profiles explain the past.
The best ones make people want to talk to you now.

The person isn't the problem.
The profile is.

Most people are still using LinkedIn like it's 2017.

A list of roles.
A digital resume.
A bunch of vague buzzwords.
A headline nobody remembers.
A banner that says a lot but nothing at all.

But your LinkedIn profile is not a job history.

It's a landing page.

When the right buyer lands on your profile, they should understand 3 things fast:

1. Who you help
2. What problem you solve
3. Why they should trust you

Your banner? A billboard.
Your headline? Your positioning.
Your About section? The trust builder.
Your Featured section? Proof.
Your experience? Outcomes, not responsibilities.

This is modern leverage. 

The goal is not to look impressive.

The goal is to make the right person think:

"This person gets my problem. They can probably help."

Stop treating your LinkedIn profile like a resume.

Start treating it like a compounding revenue asset.

—>

⚙️ Follow for systems that compound
♻️ Share and Save if this is useful

📌 Comment PROFILE and I'll send you a personalized breakdown of yours.

You don’t need “better prompts.”
You need a playbook that turns AI into an actual coworker.

Most install AI like a shiny new app.

The ones who win install it like a teammate with a job description and SOP.

I got tired of asking:
“Can AI help with this?”

Now I ask one question every week:
“Which 5–10 recurring tasks can I train AI to fully own?”

That’s when it started saving me close to 100 minutes a day.

Here’s the 8‑step workflow I use to make AI a real GTM coworker instead of a toy:

STEP 1 - Set master context & define daily focus
Create a living “brain” doc with your mission, offers, tone, examples, and target audience.

Every task your AI touches should pull from this so you’re not re‑explaining who you are 20 times a week.

STEP 2 - Dump raw thoughts, let AI synthesize
Instead of staring at a blank page, brain‑dump messy bullets or voice notes.

Ask AI to synthesize the chaos, clarify the objective, and propose a direction.

STEP 3 - Write a cowork brief, not a prompt (this is a key step!)
“I need help with [task]. Current flow is [what I do now]. The goal is [specific outcome]. Use [references]. Follow [rules].”

You’re giving it a mini brief, not a wish.

STEP 4 - Provide reference assets
Feed it 3–5 examples, templates, and style guides that look like “done.”

You’re not asking it to be original - you’re asking it to pattern‑match you.

STEP 5 - Let AI draft, critique, and iterate
First pass: AI drafts the thing.

Second pass: have it poke holes, find logic gaps, and suggest sharper alternatives. It’s both writer and editor.

STEP 6 - Review & refine the work product
Your job shifts to quality control: accuracy, tone, and strategic fit.

Add your lived experience and make final edits.

STEP 7 - Offload execution & integration
When a flow works, bake it into your stack: docs, email, CRM updates, social posts, Zapier automations.

Stop copy‑pasting; start wiring systems.

STEP 8 - Reclaim time and move upstack
Use the saved 100 minutes for strategy, deals, and leadership.

Then repeat the process with the next batch of tasks.

TAKEAWAY: AI only feels like magic when you treat it like a coworker with SOPs, not a toy you occasionally ask for ideas.

⚙️ Repost to help others grow

-->

📌 If you want the exact checklist I use to turn AI into a daily GTM teammate, comment “COWORKER” and I’ll send it over.

Zapier

Most people are copy-pasting the same 200-word prompt into every Claude session.

That's not leverage. That's labor.

The world has moved from prompting to orchestration. 

There's a feature almost nobody uses that changes this completely.

It's called Skills.

Here's how it works:

Instead of dumping instructions into the chat every time, you store your procedures in a Skill file. Claude loads the summary first. Pulls the full playbook only when it's relevant. Keeps the context window clean so the reasoning stays sharp.

The structure takes 20 minutes to build:
→ Skill.md - your step-by-step instructions
→ Resources/ - your docs, templates, brand assets
→ Scripts/ - (optional) automation code

One Skill per workflow. Stack them as needed.

I built one for client onboarding. 
One for outbound campaign builds. 
One for ICP research and list building.
One for content ideation and creation. 

Now every session starts at 80% instead of 0%.

No more re-explaining context. No more drifting outputs. No more prompts that work once and break the next day.

This is the infrastructure layer most people skip.

AI-powered growth isn't about better prompts.

It's about building systems that don't depend on you remembering to write one.

—

⚙️ Follow for systems that compound
♻️ Share if this helps

📌 Comment SKILLS - I'll send you a high-res cheat sheet to save

17 years ago, I used to pray 7 people would show up to my lunch-and-learns.

Now I'm talking to 20,000. Good to see you.

On any other platform, that number is a rounding error. Here, it means 20,000+ real people chose to be in this room. 
Not because of an algorithm. Because something landed. 

That still amazes me. Happy you're here. 

My name is Matt Savarick.

LinkedIn is my favorite platform. It's not even close. It's a positive neighborhood where people are doing good and helping one another grow.

So instead of a celebration post, here's what you walked into.

20 beliefs I stand on:

1. Circus camp taught me business. Balance. Trust. Improvisation. The wobble is what keeps you steady.
2. I started in the mailroom. Then helped build $2.3B+ in enterprise value from the bottom up. Where you start is irrelevant.
3. I dropped out of medical school to sell medical devices to docs. One of the best pivots I've ever made (laughed at for a decade, worth it for a lifetime).
4. Consistent and kind leaders build durable companies.
5. Burnout is a system failure, not a character flaw.
6. Revenue problems are more science, than art.
7. Your nervous system is part of your operating system. Fix your sleep. 
8. I gave a TEDx talk called "Be Chalant." The premise: the best leaders refuse to stop caring.
9. Trust compounds faster than tactics.
10. Headcount hides weak systems.
11. Founder-led sales is a great stepping stone. System-led sales scales.
12. Leadership is an operating system. Neuroscience taught me that.
13. The hyperactivity they wanted to medicate? It's that activity my clients pay for now.
14. Signal beats volume. Every time.
15. Content builds proximity. Proximity builds trust. Trust builds pipeline.
16. I build rooms, not an audience.
17. The world doesn't need more people who sit still. It needs people who can't. It's go time. 
18. You cannot scale the machine while breaking the operator.
19. Long-term games with long-term people. That's the only strategy AI cannot automate.
20. Build the life first. Then build the business that protects it.

---

I live in Boca Raton, Florida.
Our dog Coconut is the Vibe GTM mascot.
My wife (and best friend) Ashley is my business partner.
I'm a son, a husband, a father, and a friend before anything else.

If you're here, you're likely building something real.
So am I. Let's build together. 

What would you add? 👇

Oh, and # 21. Mint chip ice cream is underrated.

⚙️ Follow along for the modern growth playbook
♻️ Share to invite someone who belongs here

Vibe GTM

Every year I pick one thing with a 50% chance of failure.

On purpose.

The Japanese call it MISOGI - a voluntary challenge so hard it might break you.

Not a goal. Not a resolution.  
A crucible.

A sampling of my list so far:
→ Run the LA marathon - "The Stadium To The Sea"
→ Learn to play guitar from scratch
→ Walk 100 ft on my hands 
→ Complete a Hyrox  
→ Give a TEDx talk

The TEDx was the hardest.

Not because of the stage.  
Because of the audience.

Friends. Family. People who’ve known me my whole life.

No slides to hide behind.  
No deck I’d rehearsed 167 times.  
Just me, and an idea I built from nothing.

Work presentations have armor.  
You’re the expert. You’ve got the numbers. The slides carry you.

This was different.

Standing in front of the people whose opinions cut deepest - with nothing but your own words - that’s exposure most people avoid their entire lives.

Which is exactly why I did it.

Misogi isn’t about the trophy.  
It’s about who you become when you systematically choose discomfort.
On purpose.

Every hard thing I’ve done on purpose has taught me the same lesson:
Growth doesn’t come from dodging what scares you.  
It comes from walking straight toward it - deliberately, repeatedly.

The marathon taught me I can outlast my excuses.  
The guitar taught me to be patient with being bad.  
The handstands taught me to trust the process.  
The TEDx taught me vulnerability is a skill you train.

Most people wait for hard things to find them.

The ones who grow fastest?  
They go looking.

What’s your misogi this year?

—

⚙️ Follow for systems that compound daily
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I was backstage with Daniel Pink a few years ago.

He was about to speak on the 3 pillars of motivation: 
Autonomy, Mastery, and Purpose.

As I watched him present, I had a thought that became the springboard for my next chapter - I had spent my entire career chasing Mastery and Purpose.

But I was failing miserably at Autonomy.

I had the "success" I thought I wanted. Mastery and Purpose were at an all time high.
But I didn't have my Tuesdays.

I've seen too many professionals in their 30s, 40s, and 50s sold a version of "making it" that's actually a golden cage. 
Handcuffs. 
Nice ones, but still..

We confuse visibility with value.
And busyness with importance.

But a packed calendar is not power.
It's proof you're still the bottleneck.

That conversation changed how I think about growth.

Now I don't look at revenue as just a number on a balance sheet.
I look at it as 'liquidity' for my life.

How fluid and adaptable can you be?

You build pipeline not just to "be rich," but to buy back your time.
You scale a business not to be "The Boss," but so it can eventually run without your exhaustion.

The goal is not more status.
The goal is more space.

Space to think.
Space to move your body before the day owns you.
Space to be fully present with your family without checking Slack every 3 minutes.

For me, real success is being trusted, calm, and well-paid.

Money is the tool.
Autonomy is the goal.

Stop trading space for status.

—

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Revenue up but autonomy goes down, it's wrong.

I get this call every day. "What AI tool should I use?"
Wrong question.

The right question is: what job needs to get done?

Every AI tool has a lane where it dominates. 
And a lane where it has no business being.

A workstream if you will. Not a Job but a Job To Be Done.

When you force one tool to do everything, you get "handled."

Handled doesn't scale a business. Exceptional does.

I mapped 18 business tasks across 5 major platforms.

The results weren't close.

Research has a winner. Writing has a different one. Data analysis, another. Strategy, another.

When I matched the right tool to the right job:
Output doubled. Turnaround time dropped. Quality went up across every category. Revenue followed.

No new hires. No new budget.

Just a stack built around jobs to be done (JTBD).

That's the shift most leaders miss.
They debate the tool. The best operators define the job first.

Comment STACK and I'll send you the breakdown.

I thought I lost this photo.

Found it today on an old phone.

It’s from our second date.
On a Ferris wheel at the Santa Monica Pier.

I had no idea that moment would turn into everything.

—

There’s a reason loneliness is called an epidemic now.

But most people misunderstand where it lives.

It’s not the big moments - the wins, the losses, the milestones.

Loneliness lives in the small stuff.

Coordinating carpool - alone.
Figuring out taxes - alone.
Calling the plumber at 9pm when the main line breaks - alone.
Carrying the mental load that never really shuts off - alone.

That’s where it compounds.

Not in the absence of celebration.

In the absence of a partner for the 90% of life nobody sees.

Ashley and I didn’t just build a marriage.

We built a partnership.

Business.
Family.
Friendship.
Experiences.

But also the invisible parts.

Someone who:
→ Sees your potential before the proof exists
→ Calls you out mid-sentence when you’re spiraling
→ Shows up on the hard days without being asked
→ Celebrates quietly when things finally work

The right partner doesn’t complete you.

They compound you.

And for me, that journey started on a Ferris wheel at the Santa Monica Pier

Thank you for saying yes, Ash. ❤️

——

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Last week I walked into a room with two co-CEOs, a CIO, and a CFO.
I knew way more about their internal tensions than they expected.

AI pulled it in five minutes.

Two years of emails. Meeting transcripts. Calendar data. Synthesized into a strategic brief on every person in that room.

Their dynamics. Their pain. Their 2026 targets.

That used to take half a week. Most of the time it didn't happen at all.

Eric Schmidt put it plainly the other day: 
"We are living through the moment that will be in the history books for thousands of years; the moment when a non-human intelligence arrives, and it is a competitor to us."

That's not hype. That's orientation.
And an invitation. 

The advantage will go to those who: 
→ Turn half-week prep into five minutes 
→ Redesign their job before someone else does it for them 
→ Lean in with curiosity instead of denial

Your job, your function, your company are being redesigned right now.

The only question: are you leading that redesign... or waiting for someone (or some thing) else to do it?

👇 How are you actively changing the way you work with AI in 2026?

My first LinkedIn post got 3 likes.

Two were from my mom. One was from a guy I'm pretty sure was a bot.

I almost quit that week.

Not because the content was bad. Because I wasn't ready to be bad at something publicly.

That's the trap.

We wait until we're "ready." Until the plan is perfect. Until we've read enough books, watched enough videos, taken enough courses.

But readiness is a lie we tell ourselves to avoid the discomfort of being a beginner.

The real secret?

Courage to be bad at something until you're good at it. In sales leadership the best 'hack' I ever had was to encourage my teams to go get 'NOs' - and in the land of NO lives YES!

I've watched this pattern play out hundreds of times with founders and sales teams. The ones who win aren't the ones with the best strategy on day one.

They're the ones who showed up badly - and kept showing up.

Here's the daily workflow I use to break the perfectionism loop:

→ Learn in public. Share ONE thing you learned today. Not a masterpiece. Just one insight. Learning and Building In Public are the best ways to start creating thought leadership content. 

→ Build the muscle. 15 minutes a day engaging with people you admire. Comment thoughtfully. Start conversations.

→ The 1% rule. Forget building a massive pipeline. Have ONE meaningful conversation today. That's it.

→ Iterate relentlessly. Your first post, call, or email will be your worst. Celebrate that. It means you finally started.

We don't need more experts right now.

We need more people brave enough to be beginners.

What's one thing you will start today?

—

♻️ Share if this resonates

The secret to real success _ show up daily

I'm subscribed to Claude, Gemini, ChatGPT, and Perplexity.
I use all of them.

Daily.

But the companies actually scaling revenue right now are not debating which chatbot is smartest.

They're focused on two numbers:

1. CAC = What does it cost to get a customer?

2. LTV = What are they worth over time?

Everything else is noise.


Here's where AI actually matters:

1. Lowering CAC

Old outbound was spray and pray.
Now that just gets you ignored.

The new move is precision.
AI can read a prospect's LinkedIn, earnings call, hiring patterns, website changes, and recent news in seconds.

Then it helps you send something that is actually relevant.

Not:
"Just checking in."

Not:
"Bumping this to the top of your inbox."

Something like:
"I saw you launched X after expanding into Y. We've seen teams in that exact transition struggle with Z. Here's the pattern we're seeing."

That's not spam.
That's context at scale.


2. Protecting LTV

Most companies do not lose customers all at once.

They lose them slowly.
Usage drops.
Tickets change tone.
Response times get longer.
Momentum fades (half-life of enthusiasm). 

By the time the cancellation email shows up, the real churn happened weeks earlier.

AI is useful here because it never stops watching.

24/7/365

It sees the pattern early.
It flags the risk.
It drafts the recovery motion.
It helps the team intervene before the account is gone.

And when a customer is winning?

It can spot that too.

That's when expansion gets easier.

The BIG shift

Most of the work above used to take a human 62 minutes.
Now it takes seconds.

That does not make humans less valuable.

It makes wasted human effort less necessary.

The goal is not to replace people.

The goal is to remove the low-leverage work so your team can spend more time doing what still wins:

Building trust.
Having better conversations.
Creating better outcomes.

Use AI for the data.

Save your people for the relationship.

That's the real play.

—

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-->

📌 Comment ENGINE and I'll send you the full high-resolution cheatsheet

My dad and I loved Seinfeld and Curb Your Enthusiasm.

So standing in the airport shortly after he passed away, holding my newborn and spotting Larry David sitting alone...

I knew I had to say something.

A wave of nostalgia hit hard. In that moment of intense grief, it felt fitting to walk up and share what his work meant to us.

I shared a brief story about my dad and asked for a photo. Not to post. Just to keep for myself.

His response was pure, unfiltered Larry David.

"I have a no selfie policy," he said. "If I take one, a hundred people will form a line."

Then came the twist.

He leaned in: 
“Actually, you can do me a favor. If you can just stand here and talk to me with that cute kid for the next 20 minutes until we board... that'll probably save me a lot of flack."

So I became Larry David's human buffer zone.

For the next 20 minutes, we debated the intricate politics of doing the dishes in a post-COVID world. He launched into a highly personalized bit about what constitutes a "finished" job.

Is it in the drying rack? hand-dried? Put in the dishwasher? 

He was particularly distressed over whether leaving a pan to "soak" in the sink actually counts as cleaning up or if it's just a coward's way out. He was referring to his roommate.

It was surreal.

When you're grieving, the world can feel incredibly heavy.

But that absurd, 20-minute conversation about soap and drying racks was exactly what I needed.

Even in our darkest times, life throws us lifelines of absolute absurdity.

Our loved ones live on in the stories we tell.

Sometimes, the best way to honor them is to share a piece of their joy with the world - even if the person listening is just using you as a human shield at Gate B12.

—

⚙️ Follow along for daily growth tips
♻️ Share if this helps

$47K on AI tools this year.. so far. Pipeline? Flat.

Sales leaders walk me through their stack daily:  
Gong. ChatGPT seats. Clay. Apollo. Outreach. RB2B. Sales Nav.

Eleven tools. Zero flow between them.

They're "Tool Rich" and "System Poor."

The problem isn't the technology. It's the architecture.

AI tools are tabs in a browser.
AI workflows are the plumbing that removes manual labor from your reps' plates.

Most teams are stuck at Level 2: siloed tools, stale CRM by Friday, reps still doing data entry.

That's where the money burns.

The unlock happens at Level 3.

EXAMPLE: Clay enriches a lead → triggers a personalized sequence → syncs intent signal to CRM → rep just handles the reply.

That's not a feature. That's infrastructure.

The jump from Level 2 to Level 3 is where you stop paying for features and start buying back your team's time.

Where does your sales org sit today?

Drop your level (1-5) in the comments 👇 
I'll reply with the one move that gets you to the next stage.

Gong

ChatGPT

Clay

Outreach

RB2B

Tools don't build pipeline. AI workflows do. 

Effort gets you to $10M. It doesn't get you past it.

I learned that the hard way.

For years, I ran on willpower. Early mornings. Late nights. Every decision routed through me.

Revenue grew.
Until it didn't.

At some point, effort hits a ceiling. Not a motivation ceiling. A structural one.

It's not BIOLOGICAL it's MECHANICAL. 

Your time becomes the bottleneck. 
Your energy becomes the cost. 
Your presence becomes the constraint.

I've watched this pattern repeat across 73 companies.

Smart CEOs. Brilliant exec team. Hard workers. Grinding into a ceiling they built themselves.

Pushing harder doesn't break through. It just exhausts you against the wall.

The question that changes everything isn't, "How do I work harder?"
It's, "What happens when I stop?"

If revenue stops when you stop, you don't have a company.
You have an expensive dependency.

Growth past that point doesn't come from discipline. It comes from design.

Either the engine runs without you, or it reveals exactly where it breaks.

^^^ Both are clarity.

The most dangerous CEO isn't the one who quits. 
It's the one who confuses exhaustion with progress.

Stop being the engine. Build one.

It's time.

-->

⚙️ Follow Matt Savarick (me!) for systems that compound. 
♻️ Repost to help others.

The Graph Is a Mirror.

It does not reflect more effort.
It reflects a shift in physics.

Most revenue teams are trapped in Volume.

More reps.
More sequences.
More automation.
More noise.

They are trying to solve a signal problem with a volume solution.

It fails.

Growth has decoupled from headcount.
It has reattached to leverage.

Whether you are a solo producer or leading 13 reps, the mechanism is the same.

Revenue comes from two inputs:

Visibility.
Dialogue.

Nothing else.

The Constant: Stryker to Headspace

At Stryker
We did not pitch surgeons.
We put them on global stages to teach anterior hip replacement.
Insight created signal.
Conversation harvested it.

At Headspace
A CFO spoke about his dyslexia.
He explained how mindfulness regulated his nervous system.

That was not vulnerability for effect.
It was signal.

It opened doors cold outreach never could.

Different industries.
Same physics.

The Architecture

Content creates visibility.
Conversations create movement.

When they intersect, you stop soliciting.
You start responding.

Posts create awareness.
Comments reveal intent.
DMs reference behavior.

Now you are not pushing.
You are aligning.

Elite operators know this:

Exponential curves do not come from bigger teams.

They come from tighter loops.

Publish insight.
Observe the lean-in.
Engage the lean-in.

Inbound-led outbound.

Not a tactic.

An architecture.

Your team doesn't need another AI training..

They need permission to experiment.

I've been running AI hackathons with clients...

Not "use AI to hack" hackathons.
Hackathons designed to get people actually using AI.

Last week I ran one with a 40-person sales org. 
By hour three, their ops lead had automated a report that used to take 6 hours a week... not because she needed the skills - she needed permission. 

Cross-functional. 
Immersive. 
Fun.

And here's what I keep seeing:
- The biggest blocker to AI adoption isn't skill. It's permission.

People are waiting for leadership to say: 
"Go. Try things. Break stuff. Learn."

Most never get that signal.

So they watch from the sidelines while the tech compounds without them.

—

Here's why this revolution is unlike any other.

3 forces are coming together at once:

1. COSTS have collapsed.
What required a $50K budget 18 months ago costs $20/month today.

2. QUALITY has surpassed baseline.
AI doesn't just "help" anymore. It performs. Safely. Reliably.

3. You can TALK to AI now. No code. No technical degree.
And AI agents can talk to each other. Robots coordinating with robots.

That's the key.

Speed + quality + accessibility —> all compounding at the same time.

No revolution before has combined these elements.

—

Here's why the hackathon format works:
→ Gives explicit permission from leadership
→ Creates a safe space to fail fast
→ Makes learning feel like play, not homework

^^^ plus you get to tinker with other departments and see how they think about solving problems using AI

One day. Cross-functional teams. Real business problems.

By the end, your ops person is automating reports.
Your sales team is building custom research flows.
Your marketing lead just saved 6 hours a week.

And none of them needed to write a line of code.

—

Leaders, want your team to actually use AI?

Stop buying more seats.
Start giving permission.

Run the 'hackathon.'

Change culture in a day from AI-curious to AI-native. 

—>

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The most common call I get isn't from marketers. Or sales people..
It's from lawyers. Accountants. Management consultants. Financial advisors. VCs. PEs. 

Professional Services folks.

Smart people who built real practices on referrals and reputation.

They never needed "sales and marketing."

Until now.

Here's what changed:

Referrals dried up. Or plateaued. Or a key relationship retired and took the introductions with them.

Now they're staring at a pipeline problem they don't have the muscle to solve.

And AI made it worse.

Not because AI is bad. Because AI exposed how vulnerable they are.

They see competitors publishing content. Running outbound. Building brands.

And they're thinking: "We should be doing that."

They're right. But they're starting from zero.

No positioning. No ICP clarity. No messaging. No system.

Here's what I tell them:

Two engines. That's it.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 = Thought leadership for inbound.
Not posting for likes. Publishing to build trust at scale. So when a prospect sees your name, they already believe you can help.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 = Strategic outreach.
Not spam. Not cold pitches. Warm, research-backed signal-led outreach that starts with observation, not a sales pitch.

Content builds the brand.
Conversations fill the pipeline.

The firms winning right now aren't the ones with the best credentials.

They're the ones who figured out that expertise alone doesn't create demand.

Infrastructure does.

You don't need to become a marketer.
You need a system that turns what you already know into pipeline you control.

What's your pipeline actually built on right now?

—

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