Vishakha Singh

Doing nothing but Being Yin to your business's Yang.


Lets be real here, aren't you tired of hitting the same revenue month after month and seeing no way to scale up your revenue and thus business? 

Being a business owner, you don't deserve to work like a 9 to 5 corporate where the monthly income is fixed every month. 
But how you can increase your revenue with the same or even less time and energy input so that you do what you are made for - being an awesome CEO?


Okay, okay now I will let our results speak for ourselves:

-3k to 122k followers organically in 365 days
-Grew client's profile from scratch to 52k followers in less than 8 Months
-Grew our client's profile from scratch to 50 k in less than 8 months.
-200+ sales in 6 days
-400 Leads generated with a 70% conversion rate.
-Worked with 15+ clients


And yes, being a business owner myself, we would love to add your success story to our case study.


Also, since I am a firm believer in "Let success create the noise."  I would like to end this section with what my clients have to say about me.


"𝑊ℎ𝑜𝑒𝑣𝑒𝑟 𝑤ℎ𝑜 𝑖𝑠 𝑣𝑒𝑟𝑦 𝑣𝑒𝑟𝑦 𝑠𝑒𝑟𝑖𝑜𝑢𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒𝑖𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠, 𝑉𝑖𝑠ℎ𝑎𝑘ℎ𝑎 𝑖𝑠 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑝𝑒𝑟𝑠𝑜𝑛 𝑡𝑜 𝑤𝑜𝑟𝑘 𝑤𝑖𝑡ℎ"
                                                                                                              - 𝑆ℎ𝑖𝑘ℎ𝑎 𝐺𝑢𝑝𝑡𝑎 𝐾𝑎𝑠ℎ𝑦𝑎𝑝, 𝑁𝑢𝑡𝑟𝑖𝑡𝑖𝑜𝑛𝑖𝑠𝑡



FUN FACT - Apart from tomato being a fruit, if you are still reading this that means it is the perfect time to meet over a call to know how we can scale up your business.



𝐒𝐨, 𝐋𝐞𝐭'𝐬 𝐦𝐞𝐞𝐭 𝐚𝐭

…

💬 Ping me on my LinkedIn DM 
📥 Email Me: vishakhasingh.official@gmail.com
☕ Chat over a coffee on: https://calendly.com/vishakhasingh/discovery_call

Social Media Manager/Strategist

Assist Founders and Entrepreneurs to create a personal brand | LinkedIn Growth | Community Building | Organic Lead Generation

Hi all,

I’m Ashi, founder of Social Toast, a personal branding agency that loves giving social profiles a powerful makeover and here’s why we should work together to get the results your profile deserves!

My journey began when I started building my own brand from scratch. I experimented, tested strategies, and discovered what truly works and what doesn't. 

But here's the thing, I’ve always been fascinated by stories. Whether it’s a startup’s bold beginning, a founder’s journey, or a professional finding their voice, I believe stories are what make people memorable. That love for human connection naturally led me to personal branding. 

I realized that behind every profile is a person with a story worth sharing and I wanted to help them tell it in a way that drives real impact.

Today, at Social Toast, my team and I bring that same passion to every project. We combine strategic thinking with authentic storytelling to build brands that people don’t just notice but they remember.

If you're ready to turn your profile into a powerful narrative, let’s connect!

Ashi Kesarwani

You have about 5 seconds to retain someone on your profile.


In those 5 seconds, it should be clear who you are, what you do, how you help, and why it matters to them.

That clarity comes from structure.

Your headline tells people whether to stay or leave.
Your summary shows how you think.
Your experience proves outcomes.
Your featured section points to one clear signal.
And your tone stays consistent so the profile feels intentional.

When this is done right, your content works harder without you posting more.

I’ve put this into a simple GPT prompt doc that helps you optimize your profile end-to-end.

Comment “PROFILE” and I’ll share it.

Helping founders drive sales by turning their story into a sales magnet. | Community Building | Organic Lead Generation | Corporate trainings

A few unpopular work realizations I’ve picked up along the way in my career.


Curiosity played a bigger role in my career than networking ever did. 
Asking better questions and taking the work seriously changed what came my way.

Kindness at work turned out to be practical. It reduced friction, made conversations easier, and helped things move without unnecessary tension.

Some of the best phases of work felt boring. That usually meant the work had become stable and responsibility had increased.

Most work stress came from unclear expectations, not from too much work.

And growth rarely felt dramatic, when done right and through consistency.

You usually realise these things only after you’ve been in the work for a while.

This year started well.


A lot of work was happening in the background. 

Client strategies were reviewed and tightened and set for the rest of the year. What’s working is getting more attention. What isn’t is being removed without attachment.

New clients are onboarding. Steadier systems are being built and implemented.

And now it’s time for me to take a short break.

Therefore, Holi feels like the right pause. 

Wishing you all a safe and happy Holi.

See you on the other side with more clarity, better energy, and stronger work.

I live and work in Varanasi, one of the oldest living cities in the world.


This city has seen centuries pass. Empires came and went. People rebuilt, adapted, continued. And somehow, the core of it is still here.

Then, I open my laptop and enter the world of LinkedIn. 

A world obsessed with the latest "hack" to beat the algorithm, “Trending" audio and 5-second hooks and always chasing a viral moment that will be forgotten by tomorrow morning.

The contrast is jarring.

In Varanasi, you learn that anything built to last requires a foundation that doesn't move. In marketing, we call this Category Authority.

Most personal brands are built on "sand", they shift every time a new trend emerges. They look like everyone else, sound like everyone else, and eventually, disappear like everyone else.

But over time I have seen that the elite founders never look for a "moment." They are looking for a Legacy.

We don't build brands on what’s "happening now." We build them on:
Unshakeable Character.
Intellectual Depth.
Strategic Silence.

LinkedIn makes you believe speed is a strategy. But speed without clarity just creates more content. It doesn’t build memory.

If your brand depends on what’s trending, it will always feel fragile. If it depends on what you consistently stand for, it becomes stable.

In a place that has seen centuries pass, 24-hour trends don’t look very powerful.
 
After all, the real work is choosing what you’ll still stand by years from now.

I’ve noticed the word agency doesn’t get taken seriously anymore.


People automatically assume that agency = trap!

When I tell someone I run one, there’s often a pause, like something people get stuck into, not something they choose with intent.

That’s why we don’t call Social Toast an agency.

We operate as a growth partner and an extended team.

We as your extended team take responsibility. 

We don’t work outside our clients’ businesses, we work close to them. 
Our decisions affect their outcomes, and we treat them that way.

I’m not interested in being hired for tasks. I’m here to be trusted with outcomes.

Because we don’t optimise for labels, we optimise for results.

Vedang Patel, founder of The Souled Store, started with very little capital.


₹1.75 lakh of his own. ₹5.25 lakh between three founders.

Five years later, before raising any external money, The Souled Store was already doing ₹30+ crore in revenue and was profitable.

Such a huge gap wasn’t possible if the customers weren’t convinced.

The product worked the first time, so people came back.
Return rate was slow and word of mouth was doing its magic.

When repeat behaviour is predictable, messaging doesn’t need to work hard.

Experience was matched with expectation and trust was built naturally.

For Vedang, retention followed from clear positioning.

Over time, the brand moved from “this looks cool” to “this will work for me.”
That shift usually takes a lot of marketing effort but here, it didn’t.

When a product does what it promises consistently, customers stop evaluating and start trusting.

At that point, it doesn’t need to persuade as much, it just needs to stay present.

That’s why I’m cautious of marketing that feels heavy. More content and more spend often appear when clarity is still missing and the product needs explanation.

Strong products simplify marketing. 
Clear positioning shortens decisions. 
Consistency carries it forward.

If buying still feels risky, marketing can only do so much.

Minimalist retains customers by being selective and not affordable.


The idea wasn’t new. Ingredient-first, clinical skincare already existed in markets like Canada and was trusted there.

Minimalist brought that standard to India and priced it within reach of a very specific buyer.

Not for bargain hunters, but for buyers who value clarity and consistency.

Minimalist also sits deliberately between two extremes. 

It isn’t luxury, and it isn’t very cheap. That middle ground is where repeat purchasing happens, because customers here are the people who want to be elite but they don’t have a lot of time in their hands.

These customers aren’t experimenting, they stick to their usuals and routines.

So basically retention here is driven from alignment. 

Mostly I have seen when retention drops or churn increases, the instinct is to become more affordable, more flexible and more pleasing. 

But price is a filter. When it’s too low, you attract experimenters and when it reflects outcomes, you attract stakeholders.

The same goes with positioning.

Brands that try to be liked by everyone end up being replaced easily. 

That’s the lens we apply at Social Toast as well. 

We don’t build voices for the masses, we help people become the obvious choice for the right audience.

So if you’re thinking about your own brand, it’s worth asking: Are people experimenting with you, or relying on you?

Because retention comes from being exactly right for someone and staying there.

Here are some advices for LinkedIn that you must skip.


- Advice like reposting your own post multiple times a day to “boost reach.”
Or commenting certain words so automated DMs start firing.

- Reply to every comment with a question to boost engagement.

- Share personal struggles in every post to appear authentic.

- Then there’s the idea that posting at an exact minute will magically increase visibility.

Most of this sounds clever.

But very little of it builds anything meaningful.

LinkedIn is a place where people decide whether they trust how you think.
And trust rarely comes from tactics.

The advice that actually works is usually simple.

- Be clear about who you’re speaking to.
- Share what you genuinely know.
- Stay consistent long enough for people to recognize your voice.

Remember, not everything needs a trick behind it.

IKEA’s marketing has always answered one core question:
How do we fit into your life?


That question explains almost everything about how IKEA operates.

IKEA doesn’t try to offer one perfect solution for everyone. It builds for variety.
A small apartment, a growing family, a temporary setup, a long-term home. The solutions change based on context.

That’s exactly how I think about personal branding.

Not everyone is here to build viral content or chase followers. Some people simply want a presence that feels right for them. A profile that reflects how they think and a way of showing up that aligns with who they are and how they want to be perceived.

At Social Toast, we don’t build profiles only for growth or visibility. We also build them for intention. 
For people who want their online presence to feel considered, consistent, and true to their context.

Personal branding doesn’t need only one outcome to be successful.
Sometimes, it’s simply about fitting into your life, the way you actually live it.

So, if too much online exposure feels unnecessary, that’s okay. Not every profile needs scale. Some are built simply to fit the person behind it.

taplio

The Battle

Vishakha Singh

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance ScoreAshi Kesarwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vishakha Singh

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashi Kesarwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAshi Kesarwani's LinkedIn Performance